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Tag: TBWAIndia

  • Samir Sagar joins TBWAIndia as senior VP

    Samir Sagar joins TBWAIndia as senior VP

    MUMBAI: Advertising veteran Samir Sagar has stepped into a new role as senior vice president at TBWAIndia, charting the next chapter of a career brewed in strategy, storytelling and brand wizardry.

    Before joining TBWA, Sagar helmed the business at Famous Innovations as Business Head, where he led integrated marketing and brand communication mandates for marquee clients. His longest stint, however, was at MullenLowe Lintas Group, where he spent seven years rising through the ranks from associate vice president to senior vice president, shaping campaigns across Mumbai and Bengaluru.

    Sagar’s early journey took him through McCann Erickson as brand leader and The Thinking Machine in Jakarta, where he worked as brand partner, experiences that helped sharpen his strategic lens and creative instincts.

    With this move, Sagar brings his trademark blend of insight, innovation and leadership to TBWA, an agency known for its “Disruption” philosophy. It’s a fitting match, one creative disruptor joining another.
     

  • Anirban Mozumdar joins TBWAIndia as chief strategy officer

    Anirban Mozumdar joins TBWAIndia as chief strategy officer

    MUMBAI: TBWAIndia announced the appointment of Anirban Mozumdar as its chief strategy officer. Anirban brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to TBWA India CEO Govind Pandey.

    Anirban’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally.

    He also transformed chlorophyll into a full-service consultancy. Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA’s disruptive spirit, Anirban brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.

    “Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWAIndia push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.

    Speaking on his new role, Anirban said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”

    Beyond work, Anirban is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.

  • TBWAIndia crafts a heartfelt campaign for Bandhan Mutual Fund’s 25th Anniversary

    TBWAIndia crafts a heartfelt campaign for Bandhan Mutual Fund’s 25th Anniversary

    MUMBAI: Bandhan AMC Ltd is celebrating 25 years in the Indian mutual fund industry, marking a legacy built on trust, innovation and unwavering commitment to helping savers become investors. To mark this milestone with its investors and partners, they launched ‘Raju Bhaiya Ki Kahani,’ a nostalgic, music-led film.

    TBWAIndia’s film, through a heartfelt jingle and animation, beautifully tells Raju’s relatable financial journey. It’s a poignant story, evolving from a teenager’s first savings to an adult’s consistent investing for their dreams. The film powerfully conveys the timeless message: persistence and patience in investing through challenges, lead to significant future growth.

    “As we mark 25 years, we are proud of our role in helping millions transition from savers to investors,” said Bandhan AMC CEO Vishal Kapoor. “From ANZ Grindlays to Bandhan AMC, each milestone underscores our commitment to financial inclusion, innovation, and investor-centricity. We are deeply grateful to all stakeholders for their enduring trust and support and remain focused on empowering investors and redefining what’s possible.”

    Talking about the partnership, TBWAIndia CEO Govind Pandey  said, “Brand milestone campaigns often end up as inward-looking celebrations. We wanted to break that mould. As ‘The Disruption® Company,’ we embody a mindset of creation over destruction, and our goal was to speak to the nation’s living room, not just the boardroom, celebrating the deep cultural transformation Bandhan Mutual Fund has driven from saving to investing. This campaign is a tribute to every ‘Raju Bhaiya’ who once hesitated but eventually believed. We’re grateful to have partnered with Bandhan Mutual Fund as their creative agency. And proud to have brought this milestone to life in a way that celebrates not just a brand, but a movement.”

    Mirroring this sentiment, TBWAIndia CCEO Russell Barrett said, “We aimed to avoid the trap of creating just another self-congratulatory ad or case film for a 25-year-old brand. We created an immersive experience chronicling the 25-year journey of Indian investors, starting with print and culminating in a film. The familiar ‘Gullak’ (piggy bank) served as our entry point, reimagined as the genesis of an investing habit, seamlessly transitioning from print to an AR experience and an emotional digital film, transforming a simple ad into a Bandhan Mutual Fund brand experience “

    The film is available on digital channels. These ads encouraged viewers to watch the film by scanning a QR code prominently displayed on the ‘Gullak’ (Piggy Bank).

  • TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    MUMBAI: TBWAIndia has appointed Abhishek Chaturvedi as executive vice president and branch head – Gurgaon, handing him the reins of the agency’s northern command centre.

    Reporting to Namrata Nandan, chief business officer, Chaturvedi will drive the creative, strategic and operational vision for the office, blending disruptive thinking with commercial muscle, and uniting people, purpose and performance under one roof.

    A 20-year veteran of the creative and digital trenches, Chaturvedi has played lead roles at Digitas, McCann, Ogilvy, and most recently as SVP and head of strategy at Edelman India. He’s the brain behind memorable brand narratives, from Voltas’ Murthy to Saffola’s wellness push and Zomato’s urban bite.

    Armed with a marketing degree and a background in psychology, Chaturvedi balances brand playbooks with books on inner journeys. When he’s not plotting business strategies, he’s plotting vegetables tending to his farm on Gurgaon’s edge, or hitting the highway for a thinking drive.

    “We are delighted to have Abhishek join us as the Head of our North operations. He brings with him not just a sharp strategic mind and a rich background in brand building, but also a deep understanding of how to connect data-led insights with meaningful storytelling. As we look to accelerate our momentum in Gurgaon, I believe his presence will help unlock new possibilities for both our clients and our teams. Just as importantly, Abhishek’s ability to inspire people and foster a strong cultural vision will be key in shaping a high-performing, future-ready office,” said TBWA India CEO Govind Pandey.

    Speaking on his new appointment, Abhishek said, “TBWA pairs worldwide disruption muscle with a start-up hunger. My early focus is simple – fuel our people with clear purpose and clear data, then let them punch above their weight for every client.”

    As TBWA sharpens its edge in India’s north, Chaturvedi’s appointment signals a move to blend strategic clarity with cultural depth, true to the agency’s call to disrupt, not decorate.

  • TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection

    MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition helmet collection to mark World Art Day — where the brush meets the brake and heritage meets headgear.

    Inspired by Indian folk art styles like Warli, Madhubani, Gond and Pattachitra, the helmets aren’t just about saving lives, but saving legacies. Each piece is a hand-painted ode to India’s cultural wealth — a moving mural on two wheels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TVS Ronin (@tvsronin)

     

    Adding to this, TVS Motor Company head business – premium, Vimal Sumbly shared, “TVS RONIN has always been about enabling riders to express their unique personalities. ‘The Art of Protection’ is a powerful manifestation of this philosophy — an initiative that not only safeguards our riders but also carries forward India’s incredible artistic heritage.”

    TBWAIndia creative head – South, Rathish Subramaniam commented, “India’s cultural richness deserves more than preservation; it demands celebration. This campaign captures just that spirit through the raw, #Unscripted lens of the TVS RONIN.”

    The initiative tackles two problems head-on: the casual disregard for helmet use among riders, and the fading visibility of India’s traditional art forms. The result? A campaign that’s part PSA, part gallery on the go.

    The numbers back the buzz: a 3.6 per cent engagement rate, eight per cent bump in Instagram followers, and over 75,000 page visits in just a week. With audiences asking for more, TVS is already shifting gears towards a phase two. Art never looked so fast.

  • The One Club for Creativity wraps up a successful Portfolio Night 2024

    The One Club for Creativity wraps up a successful Portfolio Night 2024

    Mumbai: The One Club for Creativity concluded the third edition of Portfolio Night 2024 in Mumbai and has become one of the most important networking events for the creative industry. The event took place on 10 October (virtual) and 11 October (Mumbai) 2024. Fostering connections between emerging talent and established creatives; Portfolio Night is an ecosystem of creative development, the launchpad of careers, and a major force in shaping the future of creativity.

    The event was held at the Ecole Intuit Lab in Mumbai and was co-hosted by agencies under Omnicom Advertising Group – BBDO India, DDB Mudra Group, and TBWAIndia. It brought together 110 emerging creatives with diverse academic backgrounds in design, planning, direction, content writing and so on.

    BBDO India chairman & CEO Josy Paul, kicked off  the event with an inspiring speech. This was followed by an energetic, fast -paced evening of one-to-one portfolio reviews by the jury panel of 30 jurors over the two days.  

    “Portfolio night is really about a portfolio of creative values: Originality, freedom, fearlessness, love, passion and belief. That’s what I was looking for. It is as much about the people as it is about the work. And I got all of it. For that’s what I saw, felt and experienced at this electric night. Thank you for the collision of emerging talent and established creatives. It was alchemy. The future of creativity is shining bright” said, Josy.

    Speaking about this year’s juror experience, DDB Mudra Group CCO Rahul Mathew said, “While the Portfolio Night may come across as a night of evaluation by the creative heads, it’s also an introduction. We’re introduced to where the talent is headed and what the future has in store for our industry. And once again we leave reassured and confident that the future of creativity is bright.”

    TBWA India chief creative experience officer Russell Barrett commented, “As always it was an amazing experience to interact with the energy and the openness of the future of our industry. This year I saw a number of portfolios that were not from the traditional areas of creativity – animators, cinematographers, UX, UI designers. While a good number of the other portfolios had experiential and innovation ideas too. It’s great that the portfolios at portfolio night are keeping pace with the rapid changes we’re seeing all around us.”

    Sukanya Aggarwal emerged as the winner at the Portfolio Night Mumbai while Udo Döhler Neto won the virtual pan-India Portfolio Night. They’ve both earned the chance to participate in the prestigious global Portfolio Night All-Stars program. This program brings together creatives with winning portfolios from all host cities. These lucky All-Stars will work in global teams on a brief from a major brand and attend seminars and recruiting sessions.  At the end of the week, each team presents their pitch, with the winning Portfolio Night All-Stars flown to New York by The One Club for Creative Week 2025.

    Jury Panel – Mumbai

    Sr. No

    Jury Name

    Organization

    1

    Aalap Desai

    		 tgthr
    2

    Arun Iyer

    Spring Marketing Capital

    3

    Gia Fernandes

    Dentsu Webchutney
    4

    Hemant Shringy

    FCB Ulka
    5

    Josy Paul

    BBDO India
    6

    Kainaz Karmakar

    Ogilvy India
    7

    Mukund Olety

    		 VML
    8

    Pallavi Chakravarti

    Fundamental
    9

    Priya Shivakumar

    DDB Mudra
    10

    Rahul Mathew

    DDB Mudra Group
    11

    Raj Kamble

    Famous Innovations
    12

    Rajdeepak Das

    Leo Burnett India
    13

    Russell Barrett

    TBWA India
    14

    Shitu Patil

    Publicis India
    15

    Sindhu Sharma

    Enormous
    16

    Sonal Chhajerh

    Leo Burnett India
    17

    Swati Bhattacharya

    LightBox
    18

    Varsha  Desai

    MullenLowe Lintas

    Jury Panel – Virtual

    Sr. No

    Jury Name

    Organization
    1

    Ajeet Shukla

    Dentsu Webchutney
    2

    Akshay Seth

    Ogilvy
    3

    Chandani Samdaria

    L&K Saatchi & Saatchi
    4

    Ishan Mehta

    22feet Tribal Worldwide
    5

    Pooja Manek

    Talented
    6

    Preeti Kaul

    Ogilvy
    7

    Shruti Subramaniam

    BBDO India
    8

    Siddhi Yadav

    McCann
    9

    Snigdha Malhotra

    BBDO India
    10

    Suchitra Gahlot

    FCB Ulka
    11

    Sushant Dharwadkar

    TBWA India
    12

    Vishnu Srivatsav

    22feet Tribal Worldwide
  • JSW Paints launches new TVC celebrating Independence Day

    JSW Paints launches new TVC celebrating Independence Day

    Mumbai: JSW Paints is adding colour to India’s Independence Day celebrations with a film that captures the colours of the Indian national flag. Conceptualised by TBWAIndia, the campaign offers a fresh perspective on the Indian national flag, celebrating the diversity of its colours. The campaign has been launched across digital platforms.

    While the tricolour flag is recognised for its saffron, white, and green, JSW Paints’ new campaign subtly highlights the importance of every colour symbolising the unity, pride, and achievements of the nation. The film follows school children playing during their recess. The game involves identifying objects of a specific colour collectively chosen by these children. As the game progresses, the film celebrates the colour blue through different objects in the classroom.

    The playful climax is a moment of joy as the film concludes on a powerful note, celebrating the significant role of blue, which symbolises progress, and the force that keeps the nation moving forward and keeps the tricolour soaring high. With this film, JSW Paints reaffirms its commitment to delivering messages that resonate with the spirit of India, highlighting the diversity that makes our nation truly unique.

    Commenting on the new Independence day campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Independence Day campaign celebrates the colours that build our national identity. Colours that bring the country together and instill pride in what in what we do. It reflects our aim to be thoughtful and bring out the stories behind every colour.”

    TBWAIndia CEO Govind Pandey said, “JSW Paints pays tribute and draws attention to the colour blue that is at the heart of our National Tiranga and is the colour that unifies us as a nation through our support of ‘team blue’.”

    According to TBWAIndia CCExpO Russell Barrett, “This is the third year running that JSW Paints has produced a film celebrating Independence Day. This year we decided to disrupt in a whole new way, by celebrating the colour blue in the ‘tricolour’. The film dramatizes the colour blue in a surprising and unexpected way. Recognising it as a colour of many achievements and bringing it into focus allows us to introduce a beautiful and unique thought to this years’ Independence Day celebrations.”

  • JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    Mumbai: JSW Paints, an environment-friendly paints company and part of the $23 billion JSW Group has unveiled a digital-first campaign to celebrate crickets’ colourful spirit resonating across the country. One of the most unique elements of the new campaign is the anthem, ‘Rangon Ka Khel Hai’, created to celebrate the unifying sentiment which is intrinsic to the game of cricket. The anthem, inspired by JSW Paints’ diverse colour range, adds a refreshing touch to every space, embodying the spirit of togetherness and celebration.

    JSW Paints has partnered with six teams across the Indian Premier League (IPL) and Women’s Premier League (WPL) franchisee. This is one of the biggest brand association by JSW Paints and includes partnership with six teams including the Shahrukh Khan co-owned Kolkata Knight Riders, Chennai Super Kings, Gujarat Giants, UP Warriorz, and the JSW Group’s co-owned Delhi Capitals during the current editions of WPL & IPL.

    According to JSW Paints joint MD & CEO AS Sundaresan, “Cricket is a sport that’s the heartbeat of India; it’s a way of life, a celebration of colours. By partnering with renowned teams in both the IPL and WPL, we not only expand our brand presence but also wish to be integral to the sport’s legacy. The JSW Paints anthem is our tribute to the way colours come together to make Cricket Spectacular – Rango ka Khel hai, Rangon ka Mel hai.”

    TBWAIndia CEO Govind Pandey said, “The Anthem celebrates the unity in passion and love for the game of cricket in the diversity of the colours of fans and players of IPL and WPL. All colours are equal. Yet another beautiful thought from JSW Paints.”

    “Our anthem’s lyrics encapsulate the kaleidoscopic spirit of cricket, mirroring the vibrant range of JSW Paints. Just as cricket brings together players and fans of different teams, each having their unique colours, our diverse range of colours unites homes across India, infusing them with vibrancy and life. It’s a beautiful synergy that reflects the essence of both cricket and JSW Paints.” TBWAIndia CCExpO Russell Barrett.

  • JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.

    The film, with its touching narrative, delves into how simple acts of thoughtfulness can create profound connections between individuals, transcending barriers and fostering a more compassionate world. JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions. This film beautifully captures that essence.

    Commenting on the new Think Beautiful campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

    TBWAIndia CEO Govind Pandey said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

    According to TBWAIndia CCExpO Russell Barrett, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.” 

  • Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Mumbai: JSW Paints released a new ad film titled “Think Beautiful” on Friday to commemorate India’s 75th Independence Day. The film drives home the brand’s promise—”Thoughtful is Beautiful.”

    The film was conceptualised by TBWAIndia. It captures India’s struggle and originality in the same breath.

    Always putting forth interesting takes on what beautiful truly means, JSW Paints seems to say real beauty is in our thoughts and it shows in the way a person, a home, a community, and a nation behave.

    The new film takes “Think Beautiful” out of the four walls of a home and into the neighbourhood. It takes a leap and makes a larger point. The power that beautiful thoughts have to make our nation beautiful Playing off a relatable event, the film finds an ingenious twist. One that suits the mega occasion of India’s 75th Independence Day and puts a smile on your face.

    This is a challenge that every neighbourhood in India faces. A problem that no amount of fines, warnings, or well-meaning public advisories has been able to solve. Until JSW Paints decided to modify the canvas and present a bold new answer in blazing tricolour.

    Speaking about the new film, JSW Paints chief marketing officer Anuradha Bosesaid, “Since our launch, we have been standing by the clarion call to ‘Think Beautiful’. Hence, we have ensured that every aspect of the JSW Paints brand has a never done before quality and a promise to deliver true value to our consumers. It appears everywhere-from our product innovations to price, community and marketing interventions.”

    Commenting on the widespread resonance of the work and its timing, TBWAIndia CEO Govind Pandey said, “As India stands today at the precipice of the future, we are realising that only thinking good is not enough. Beautiful thoughts that translate into beautiful deeds are what truly make a meaningful difference. Our progressive stories for JSW Paints are a reflection of this realisation and signal our commitment to creating a thoughtful and beautiful India. There is no better time to highlight how individual acts contribute to a beautiful nation than the 75th Independence Day of the country.”

    Speaking about the inception of the idea, TBWAIndia managing partner creative Parixit Bhattacharya said, “When a brand stands for beautiful thoughts, it becomes easy to imagine a beautiful world. We see our new film for JSW Paints as more than a film. It hints at a practical solution to a nagging problem nationwide. Here’s to making India more beautiful, one wall at a time.”