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Tag: TBWA

  • Mudit Trivedi on board TBWA Delhi as client services director

    MUMBAI: TBWAIndia has brought on board Mudit Trivedi as client services director in order to further strengthen the team at its Delhi office. He comes in from JWT where he oversaw the Horlicks account.

    Trivedi has worked on various categories and brands such as L‘Oréal, Pond‘s, Reliance Life Insurance, Big Pictures, Big Cinemas, ICC Cricket World Cup 2011 and IPL. He has also worked on campaigns that have received recognition at Cannes Lions and a number of other well-known international awards. He has nearly 10 years of experience in advertising.

    A Post Graduate in Mass Communication, Trivedi has been in advertising for nearly a decade. He has worked with agencies like Ogilvy and McCann.

    Trivedi said, “I am absolutely delighted to be part of one of the most exciting and energetic networks in the world. I have always admired the philosophy of Disruption and Media Arts that is proven to deliver outstanding strategies and breathtaking creative for clients in India and all over the world.”

    TBWAIndia managing director Nirmalya Sen said, “Mudit is a great combination of experience and youth. His exposure to integrated communication across big brands will make him a great asset for our clients in Delhi.”

    TBWA Delhi executive vice president and head Subho Sengupta said, “Mudit has rich experience and knowledge of Indian and global brands alike. This will be invaluable as he comes on board. His energy and passion is infectious and I am sure this will further accelerate our drive to create outstanding work for our clients.”

  • TBWA acquires India’s digital agency Magnon

    MUMBAI: Omnicom‘s global advertising agency network TBWA has acquired Indian digital entity Magnon Group.

    The acquisition includes the domestic digital agency Magnon Solutions and digital outsourcing agency Magnon International that serves clients across five continents.

    With immediate effect, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA‘s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN‘s production offering.

    Magnon was founded in 2000 by Vineet Bajpai and employs nearly 150 professionals between Mumbai and New Delhi. He will continue as founder and CEO of Magnon Group. The group offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimisation; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.

    TBWA Worldwide president – international Keith Smith said, “We are delighted to join forces with Magnon Group. We‘ve been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we‘re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

    Bajpai said, “Being a part of TBWA is an ambition fulfilled. TBWA‘s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA‘s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

    TBWAIndia‘s chief executive officer Shiv Sethuraman said, “I believe this is a game-changing event for the TBWA Group in India. After successfully setting up The Integer Group® India, our retail and shopper marketing company last year, the acquisition of Magnon makes us a uniquely positioned agency in India – one that is ahead of the curve in the disciplines that will matter most in the years to come. Magnon is a solid and proven digital player with great depth and talent. I am delighted to welcome Vineet and his team to the TBWA family.”

    Omnicom president and chief executive officer John Wren commented, “TBWA‘s partnership with Magnon is a reflection of Omnicom‘s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our client‘s regional marketing objectives.”

  • Divyapratap Mehta joins Publicis Capital as chief strategy officer

    MUMBAI: Divyapratap Mehta has joined Publicis Capital as chief strategy officer.

    Mehta comes in from Grey India where he was vice-president, planning. Today is his first day at Publicis Capital.

    Publicis Capital CEO Hemant Misra confirmed the news to indiantelevision.com.com.

    Mehta started his career in the industry in 1995 with McCann Erickson as account manager. After a stint of five years at the IPG agency, he moved to Publicis’ Leo Burnett in 2004 where he donned the roles of account director.

    He worked at Burnett for two years before shifting to TBWA as group account and planning director. A year later he moved to Low Lintas and Partners as regional planning director- vice president-South East Asia (Thailand, Indonesia, Vietnam and Malaysia). His next stop was Grey where he joined in 2010.

    Mehta has developed expertise in FMCG/ CPG and consumer electronics across diverse markets with clients like Nestle, Unilever, Reckitt Benckiser, Coke, LG and Panasonic.

  • Handbag brand Lavie unveils TVC created by TBWA

    MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor.

    Conceptualised by TBWA, the ad captures the “tempting” range of Lavie and how women are helpless to its “irresistible” handbags.

    The new campaign is an extension to the previous ad campaign which was based on the many moods of a woman. This campaign highlights how Lavie overpowers the denial of shopping.

    TBWA India NCD Rahul Sen Gupta said, “No, no, no, maybe, yes‘, that is the mind of a woman when she goes shopping. We captured this insight through Kareena‘s wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store.”

    Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.

    Bagzone Lifestyles COO Sandeep Goenka said, “Lavie offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”

    The TVC captures Kapoor in denial mode whenever she comes across the latest Lavie – be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.

  • Yebhi.com ropes in TBWA as creative agency

    Yebhi.com ropes in TBWA as creative agency

    MUMBAI: A day after announcing their media partner, online shopping portal Yebhi.com announced that Omnicom‘s TBWA will be handling the creative duties. Eleven Brandworks was the incumbent creative agency on the account.

    The brand‘s media duties were awarded to Havas Group‘s MPG.

    Yebhi.com was launched in 2009 and is a home, lifestyle and fashion e-retailer. Till now the communication from the brand has been targeted towards middle and upper middle-class youth without much disposable income with the objective to convey that it offers users the attractive option of availing big brands at a reasonable price.

  • TBWA hires Aejaz Khan as EVP- Mumbai

    MUMBAI: TBWAIndia has appointed Aejaz Khan as executive vice president and head of its Mumbai operations.

    Khan was with Lowe Lintas- Bangalore where he was working as SVP and was responsible for Tata Group brands such as Fastrack, Titan Sonata, Tanishq and Tata Tea.

    TBWAIndia managing director Nirmalya Sen said, “Aejaz is a rich reservoir of experience and knowledge on Indian and global brands alike. This will be invaluable as he comes on board to lead an office that works with some large global brands on the one hand and several Indian majors on the other.”

    Khan said, “This is a fantastic new chapter in my life and career. TBWA is known for its great people who care about big ideas. The network has a deep creative culture with Disruption at the core of its DNA. I’ll chase fame, fun and fortune for the agency and our brands.”

    Khan comes in with over 19 years of experience in advertising. Prior to joining Lowe Lintas, he had also worked with agencies like Publicis Ambience, Impact BBDO, Ogilvy & Mather and McCann Erickson India. He has worked with brands like Vaseline, HSBC, Tata Sumo and Safari, Signal, BP, Rexona, Axe and Pepsi.

  • Contract’s Nima Namchu to join Cheil Worldwide as ECD

    MUMBAI: Contract Advertising‘s Nima Namchu has put in his papers and is expected to join Cheil Worldwide as ECD.

    At present, Namchu is serving his notice period at Contract where he is designated as executive creative director.

    Cheil WW-SW Asia COO Alok Agrawal said, “Cheil SW Asia has been growing at a rapid pace, gaining traction both on account of new business and current client portfolio. We have been steadily improving our creative product and the proof was the recent win at Cannes. Nima is a highly accomplished creative person and I am happy to have him on board. His joining completes the creative trilogy at Cheil India, and along with Varun and Ravi we will be a creative force to reckon with. “

    Namchu has over 19 years of experience in the advertising industry. He started his career as a copywriter at Sista‘s Delhi (Now Saatchi & Saatchi). He had joined Contract Advertising in May 2008. Prior to Contract, he had also worked with TBWA Anthem – Delhi, Capital Advertising, McCann Erickson New Delhi and Publicis India.

    His creative expertise lies in creative strategy, creative direction, creative development, brand development and brand communication.

  • TBWA’s Integer Group debuts in India

    TBWA’s Integer Group debuts in India

    MUMBAI: The Integer Group, a sister agency of TBWA and a key member of Omnicom Group Inc, has announced its official launch in India.

    The promotional, retail, and shopper marketing firm has announced that it will begin its Indian operations by opening an office in Mumbai, making it the group‘s 16th global office.

    The outfit will be headed by Sreejit Nair who was appointed as managing director of The Integer Group India in May 2011.

    The group will make its debut in the country armed with clients including PepsiCo and Procter & Gamble and will serve both its global and Indian clients.

    Nair said, “We have noticed that brands in India are increasingly recognising the importance of having a deeper understanding of shoppers. Integer uses this knowledge to develop shopper marketing programmes that result in an improved shopping experience for the shoppers and better conversion at retail for the brand.”

    Integer Group regional managing director Asia-Pacific Dan Paris observed that over the last few years there has been a big shift in the media spending habits of brands across Asia. Also shopper marketing has evolved into a powerful new philosophy for these brands, such that they can tap into a whole new arena of insight presented by this discipline and also place a fundamental consumer role across all their main spending.

    He added, “It is fast becoming the future methodology for consumer engagement, and we now have a great team in place in India to complement our Asia-Pacific footprint.”

    Integer president International Marc Ducnuigeen said, “It is important for the group to continue to develop offices across the world to not only service the global needs of its existing clients, but also tap the demand for retail solutions from an increasingly sophisticated local client base. The launch of Integer India represents a significant milestone in the ongoing development of our global network as we continue our international growth.”

    Besides the launch of its Mumbai office, Integer has also announced the release of the Indian leg of the group‘s shopper study – ‘The Checkout International: Indian Shoppers‘ designed to understand motivations and attitudes, rituals and factors that influence shopping.

    The Checkout is a global newsletter that publishes results from an ongoing survey conducted by The Integer Group, where consumers are quizzed about their shopping attitudes, shopping behaviours, and economic outlook.

    The Integer Group, which was first launched in the US, already has a presence across Europe, Asia, Africa, North and South America, and West Asia. The group is positioned as one that resides at the intersection of branding and selling. Some of Integer‘s leading clients include MillerCoors, Procter & Gamble, Pernod Ricard, Kellogg‘s, 7-Eleven, Michelin and Nissan.

  • Amanora Town Centre awards creative mandate to TBWA

    Amanora Town Centre awards creative mandate to TBWA

    MUMBAI: TBWA has bagged the creative duties for Amanora Town Centre (ATC), a recently-opened lifestyle retail centre in Pune, following a multiagency pitch.

    Situations Advertising was the incumbent agency on the account.

    The agency‘s Mumbai branch will handle the account and the media budget is estimated to be Rs 100 million.

    ATC, a shopping, lifestyle and entertainment centre, commenced operations in August, 2011. ATC belongs to City Realty Development, which is a joint venture between City Corporation and Horizon Realty Fund.

    Everstone Capital is the investment manager of Horizon Realty Fund.

  • Lavie releases first TVC with Kareena Kapoor

    Lavie releases first TVC with Kareena Kapoor

    MUMBAI: Conceptualised by TBWA, handbag brand Lavie has launched its first ever TV commercial featuring the brand ambassador Kareena Kapoor.


    The TVC for Lavie is created based on the notion of women with various moods, the company said.


    TBWA India national creative director Rahul Sengupta said, “Probably, the most complex machine is the mind of a woman. It means one thing while it says something else. The statement is truest of all when a woman is shopping. If you have ever been a brother, suitor, husband or salesman, you will know. Watching this can be bemusing and amusing at the same time.”


    The TVC captures the dilemma of the sales person who attends to innumerable women, with varied demands. It also highlights the perplexity of a woman who has a picture of requirement in mind but is unable to convey the same and is trying various options to come to a conclusion of what to shop for.
     
    The TVC captures the essence of Lavie, which has bags for all the moods of today‘s jet-setting women.


    Lavie business head Sandeep Goenka said, “Kapoor very well resembles the personality of Lavie and the association with her is synonymous with our brand. And with this ad, Kapoor captures the essence of shopping, for every woman with her proficient expressions. The Lavie collection offers stylish and accessible handbags for today‘s jet-setting women which are now readily available all over India.”


    TBWA India MD Nirmalya Sen added, “We aren‘t the only brand that claims it has a wide range of styles and colours. But then, that truly is the competitive advantage of this brand – the widest range of colours, styles, genres of handbags. The challenge was to communicate range in a manner that is distinctive and endears the brand to its audience – confident, young, style-conscious women.”


    The TVC is produced by 30 Secs of Fame and directed by Uzair Khan.