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Tag: TBWA

  • Aritra Chaudhuri is Grey’s new senior creative head

    Aritra Chaudhuri is Grey’s new senior creative head

    MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

    Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

    He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

    Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

    Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

  • Aritra Chaudhuri is Grey’s new senior creative head

    Aritra Chaudhuri is Grey’s new senior creative head

    MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

    Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

    He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

    Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

    Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

  • Rage Communications appoints Neville Medhora as India business head

    Rage Communications appoints Neville Medhora as India business head

    MUMBAI: Rage Communications has appointed Neville Medhora as its head of India business.

    Medhora till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India. 

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Medhora has worked with some of the largest and most successful brands in India across many categories.

    Rage Communications director Karthik Kumar commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

    Commenting on his role, Medhora, said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

    Neville further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

  • L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    L&K Saatchi & Saatchi hires Reliance Jio’s Meraj Hasan as VP – planning

    MUMBAI: L&K Saatchi & Saatchi has named Meraj Hasan as vice president – planning.

     

    He joins the agency from Reliance Industries, where he was working on the company’s 4G service – Jio and will be based out of Mumbai.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input.Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”

     

    Hasan added, “An opportunity to strategically steer some of the best global as well local brands in the country is what pulled me towards L&K Saatchi & Saatchi, when I wanted to do my ‘Gharwapsi’ of sorts to advertising. A few meetings with Anil and the gang and exposure to the rocking work that they are doing confirmed that this is perfect place to do so. We found our fit in each other.”

     

    “Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig,” he added.

     

    In his career spanning more than 15 years, Hasan has worked across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.

  • Omnicom bags top honors at 2015 Spikes Asia Festival

    Omnicom bags top honors at 2015 Spikes Asia Festival

    MUMBAI: Omnicom agencies took the top honours at the annual Spikes Asia Festival of Creativity. BBDO received the night’s top honor, Network of the Year, for the second consecutive year, with DDB placing third. The award comes on the heels of BBDO winning the Cannes Lions APAC Network of the Year.

     

    On the other hand, Colenso BBDO won Agency of the Year and DDB Group New Zealand placed third. OMD China was among the top three Media Agencies of the Year.

     

    In total, over 40 Omnicom agencies in 12 countries contributed to nearly 150 Spike awards. More than any other holding company, Omnicom agencies won four Grand Prix awards in Design, Digital, Direct, and Promo and Activation, as well as three Creative Effectiveness awards.

     

    Colenso BBDO’s ‘Reduce Speed Dial’ innovative campaign for Volkswagen was a multiple award-winner taking the top prize in Digital and Direct. WhybinTBWA won a Grand Prix and two Golds for their ‘It’s Your Call’ campaign for 3AW. DDB Group New Zealand was among the top three agencies and won two Grand Prix awards, the highest honour, in Design, Promo and Activation.

     

    “Omnicom once again had a great showing at Spikes and it’s especially gratifying to see our networks and agencies continue their winning streak in an incredibly competitive region. I am extremely proud of the recognition, the work that earned it, and the people that made it happen,” said Omnicom Group president and CEO John Wren.

  • Percept restructures; gets Shiv Sethuraman as CEO

    Percept restructures; gets Shiv Sethuraman as CEO

    MUMBAI: Percept has gone ahead to consolidate its diverse strategic business units to a single holistic entity called Percept One. The agency currently stands at having revenues of worth Rs 1,250 million. Along with this the agency has also appointed Shiv Sethuraman as CEO of Percept One, with effect from 14 July, 2014.

     

    He will be responsible for leading business development and integration of all marketing communication (marcom) services, creating opportunities for synergy within and across the marcom businesses of the Percept group, attaining profitability and revenue growth organically and inorganically, as also paving the roadmap for the overall marcom business of the Percept group. Sethuraman has a challenging mandate of driving a 30 per cent year-on-year growth with a target of achieving revenues worth Rs 2,750 million by 2017.

     

    Previously, the marketing communications services business of Percept spanned three separate verticals, namely creative services, media services and other marcom services. The creative services vertical encompassed advertising, brand marketing consultancy and communications, corporate identity, strategy, creative, design and packaging and integrated marketing communication consultancy services.

     

    The media services vertical spanned media planning and buying, out-of-home media, retail media, rural media and digital media. The third vertical included a host of services including experiential marketing, sports management and marketing, incentives, conferences and exhibitions management, event management and marketing, celebrity endorsements and talent management, entertainment branding and marketing, branded entertainment, brand activations and promotions, public and media relations and social media marketing.

     

    Sethuraman has had a remarkable two decade long career in the media and communications domain. He has handled dynamic portfolios spanning global brand development and business acquisition and served as country head in Europe and also in India.

     

    Prior to joining Percept, Sethuraman was associated with TBWA, India in the role of CEO and personally led the Nissan, Adidas and infrastructure/realty cluster within the agency. He kick-started his advertising career with Ogilvy where he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol, Unilever and Shell amongst others. He moved to Ogilvy, Paris in 2001 as global business director and was later elevated to the position of MD, Ogilvy & Mather, Paris where he acquired large global and regional accounts such as Louis Vuitton, Coca Cola – Europe and Europcar and also managed several businesses including IBM, Unilever and Nestle. 

     

    Sethuraman said, “Percept has been a pioneer in the entertainment, media and communications space and has set many benchmarks over the decades. With the creation of Percept One we are now bringing together the very successful individual businesses to create an integrated entity. This entity is already 700 people strong and has over Rs 1250 million in revenue, making it one of the leading companies in its space. The mandate and the challenge is to use this size and scale to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that Percept One reaches its goals.”

     

    “We strongly believe that Shiv will be able to provide the leadership that Percept One needs to become a strong unified marcom service.  His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves,” added Percept director Ajay Upadhyay.

  • Leo Burnett forecasts 2014 Cannes Lion winners

    Leo Burnett forecasts 2014 Cannes Lion winners

    MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

     

    Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

     

    With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    Top 25 Contenders

     

    1. Guinness “Sapeurs” by AMV BBDO / London, UK

     

    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

     

    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

     

    4. British Airways “The Magic of Flying” OgilvyOne / London, UK

     

    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

     

    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

     

    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

     

    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

     

    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

     

    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

     

    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

     

    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

     

    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

     

    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

     

    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

     

    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

     

    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

     

    18. Honda “Hands” Wieden + Kennedy / London, UK

     

    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

     

    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

     

    21. Nike “The Nike SB App” R/GA / New York City, USA

     

    22. Adidas “D Rose Jump Store” TBWA / London, UK

     

    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

     

    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

     

    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

  • Razorfish Germany bolsters creative muscle with ECD from TBWA

    Razorfish Germany bolsters creative muscle with ECD from TBWA

    MUMBAI: Razorfish Germany has appointed Preethi Mariappan as executive creative director. Her appointment further strengthens the creative department of 50 people across two offices located in Frankfurt and Berlin. One of Preethi’s most notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies.

     

    Preethi’s appointment is effective immediately. She brings to the role an industry wide reputation and award-winning expertise across multiple sectors. Preethi will partner with all Razorfish clients helping navigate the unknown, drive change and enabling business transformation.

     

    Sascha Martini, CEO Razorfish Germany commented: “To be able to attract such amazing talent demonstrates the stellar industry reputation held by Razorfish. We are thrilled to have Preethi onboard, confident that she brings a complimentary set of skills and experience to the team.”

     

    Preethi Mariappan said: “With a focus on driving creative solutions that go beyond campaigns and deliver real business value, Razorfish has created one of the most exciting spaces to work in digital today. I look forward to joining the team and taking this vision further.”

     

    Daniel Bonner, Global Chief Creative Officer, added: “Our company is in the talent business as much as we are in the advertising and marketing business and Preethi’s appointment in Germany is one more significant step forward towards our goal – a world class talent pool across the entire Razorfish network. This announcement follows a number of key hires we made of award winning Executive Creative Directors in the US, UK and Asia/Pac in the last 12 months.”

     

    Preethi’s last role was with Digital ECD TBWA, heading up the Digital Arts Network by bringing together storytelling, people and products. Her tenure at TBWA commenced in 2010 when she joined as Head of Digital, working on clients including GE, Nissan, Standard Chartered Bank and GSK.

     

    She is founder of Adwomen Middle East, an advertising community for women.

  • Contract appoints Rahul Ghosh as VP and senior CD

    Contract appoints Rahul Ghosh as VP and senior CD

    MUMBAI: Contract Advertising has appointed Rahul Ghosh as vice president and senior creative director at its Mumbai office.

    Contract Advertising NCD Ashish Chakravarty said, “Rahul and I had a short but glorious run together back at Euro RSCG, Delhi, in the early 2000’s. We won some big accounts, few metals, and had a whale of a time while at it. He has grown into a leadership role since then, and created a solid body of work along the way, including my favourite ‘Manu-Ranjan ka baap’ commercial for SET Max. So I am delighted to have him on board.”

    Prior to this, Rahul was the group creative director at TBWA, Mumbai. This is Rahul’s second stint at Contract, who comes in with an experience of 17 years. In his new role, he will be leading a creative team and will be reporting to Kapil Mishra.

    “Contract is going through an exciting phase – a new belief, new team and new buzz. There is a place where it wants to be and getting to bat in a line-up led by Ashish Chakravarty was an offer that was difficult to refuse,” said Rahul on his joining Contract.