ITV

Tag: TBWA/India

  • Rivals unite to shape Mumbai’s creative future

    Rivals unite to shape Mumbai’s creative future

    MUMBAI: In an industry known for cutthroat competition, Mumbai’s ad world hit pause on rivalry for one night of pure creative synergy. Portfolio Night 2025, hosted by BBDO, DDB Mudra Group and TBWA India, wasn’t just about portfolios; it was about passion, purpose, and a pinch of personality.

    Organised by The One Club for Creativity, the global event gathered students, recent grads and young professionals for a high-energy evening of one-on-one portfolio reviews. In fast-paced 15-minute sessions, hopefuls met top creative directors, got real feedback, and maybe even their big break.

    DDB Mudra CCO Rahul Mathew, called it a necessity, not just a vision. “Our only real asset is talent. Events like this help us find, mentor and protect it, and that benefits everyone.

    Each participant faced multiple rounds of reviews, rated on ideas, execution, originality, variety, consistency, presentation, and yes, attitude. But it wasn’t all critique and scorecards; it was also about connection.

    FCB Group India digital creative partner Kartikeya Tiwari, said he looks beyond the basics, “I look for courage and personality. Most portfolios are skilful, but what stands out is soul.”

    For FCB Group India CCO Neville Shah, the future needs boldness, “Some portfolios were too perfect. We need work that surprises us, that makes us say, ‘What is this?’”

    Meanwhile, Leo Burnett national creative director Vikram Pandey (Spiky), found hope in the next generation’s openness to technology. “The ones embracing AI are the ones shaping the future. AI won’t take jobs, people who use AI well will.”

    Among the buzzing crowd was Shivani Unnikrishnan, a student at École Intuit Lab, who left the night inspired, “It was our first time, and we learned so much. Meeting creative directors gave us new perspectives and confidence.”

    At the close of the evening, Kareena and Sumit were crowned Mumbai’s All-Stars. They will now represent the city in the global All-Star programme, competing with winners from around the world. A final win could take them to New York City for a week-long, in-person workshop.

    In the end, though, every participant walked away richer, with sharper insights, stronger networks and a renewed sense of creative confidence. Because at Portfolio Night, even rivals agree on one thing: when creativity wins, everyone does.

  • TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    TBWA India names Rohit Mukherjee executive creative director in Gurgaon

    MUMBAI: TBWA India has hired Rohit Mukherjee as executive creative director at its Gurgaon office, tasking him with sharpening the agency’s disruption philosophy and raising the creative bar for clients.

    Mukherjee, who brings close to 20 years in advertising, joins from Dentsu Creative Isobar where he rose to group executive creative director, leading integrated, digital-first campaigns for major Indian brands. He began his career with an internship at Rediffusion Y&R and went on to stints at Publicis, Mccann, DDB Mudra and Bates, shaping campaigns for Airtel, Nestlé, Colgate-Palmolive, Dabur, Diageo and Kia Motors. Among his best-known works is Colgate’s “Kya aapke toothpaste mein namak hai?” platform.

    TBWA India, chief creative experience officer, Russell Barrett called Mukherjee “an accomplished creative individual with a great pedigree of ideas and executions,” adding that he was “just the right kind of pirate to lead and inspire the office forward.”

    For his part, Mukherjee said he relished the agency’s disruption credo. “To create in any field, you need to disrupt. The very fact that for tbwa, disruption is its raison d’être is provocation enough for any creative,” he noted.

    Mukherjee’s work has earned recognition at Cannes Lions, Spikes, Kyoorius, Abbys, Effies, New York Festival, Adfest and the Clios. Off duty, he is a collector of stories, whether through photography, trivia or conversations with strangers.
     

  • JSW Paints launches new campaign with Ayushmann Khurrana

    JSW Paints launches new campaign with Ayushmann Khurrana

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful in order to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls in order to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualised by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to JSW Paints joint MD & CEO AS Sundaresan, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    TBWAIndia CEO Govind Pandey said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!”

    TBWAIndia CCExpO Russell Barrett said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Shubman Gill demonstrates #MoveLikeARonin in TVS Ronin’s campaign

    Mumbai: TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban riding modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and powerful performance. It’s a motorcycle built for people who march to their own tune like Shubman Gill.

    For the brand’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. It encourages riders to make their own moves and follow no script. This ideology is brought to life with an experiential on-ground activation, test-ride cricket, which is a first-of-its-kind cricketing experience where you can get scored on your riding moves and have a chance to take home the World Cup Edition TVS Ronin.

    TVS Motor Company head of business – premium Vimal Sumbly said, “TVS RONIN’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”

    TBWA India, the agency that conceptualised the campaign, CEO Govind Pandey said, “TVS RONIN is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS RONIN”.

    Commenting on the campaign idea, TBWA’s chief creative experience officer, Russell Barret said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself – a bike that is ’unslottable’ and unstoppable.

    The film has been released across platforms, with a strong on-ground test-ride activation, and the promise of a special World Cup edition TVS Ronin, driving the numbers across India.

  • ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    Mumbai: ManipalCigna Health Insurance has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador actor Manoj Bajpayee. The brand film is conceptualised by TBWA India.

    The company has rolled the brand film on ICC Men’s T20 World Cup on Disney+ Hotstar and all major digital platforms. The film will also be leveraged on OOH, print, cricket properties and television across leading GEC, News and Regional channels for maximum outreach across the country.

    Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

    The new brand film asks the audience the critical question of ‘What is the real value of Health’ and we see ‘moments of recovery’ of family members as the answer to that. The film highlights ManipalCigna’s expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. Bajpayee finishes the film with a powerful tone, exclaiming – ‘Expert Ki Suno, Sahi Chuno’.

    Speaking on the new brand film, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it.”

    Speaking on the new brand film, TBWA India managing partner- creative Parixit Bhattacharya said, “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Bajpayee says ‘Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain’, he is speaking the truth.”

  • TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

    TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

    MUMBAI: TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several campaigns being shortlisted across categories.

    The metals were secured under the Commercial Publications sub-category and in the Health & Wellness category under the Brand-led Education & Awareness sub-category.

    Other Indian shortlists in the print and publishing category were McCann Mumbai and DDB Mudra Mumbai.

    Concurrently, a total of 5 Grand Prix were awarded on Day 1 to Nike’s Dream Crazy campaign in Outdoor, Google’s Creatability in Design, BBDO’s Blank Newspaper in Print & Publishing, GSK’s Breath of Life in Disease Awareness and IKEA’s ThisAbles in Health & Awareness.

  • Grey Group India appoints Louella Rebello as senior executive creative director

    Grey Group India appoints Louella Rebello as senior executive creative director

    MUMBAI: Grey Group India has roped in Louella Rebello as senior executive creative director, Mumbai. In her new role, she will be responsible for the creative services of its Mumbai office and be an integral part of Grey Group’s creative leadership team.

     

    In her previous position, Rebello headed the Mumbai office at TBWA India and served on accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

     

    “Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating Grey Group’s creative services and standards to even greater heights,” said Grey Group India chairman & managing director Sunil Lulla.

     

    Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India. Under her leadership, ‘The Hinglish Project’ won the Cannes Gold in 2012.

     

    Rebello has served earlier at Ogilvy from 2003 to 2011, leaving as senior creative director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others.

     

    “It is certainly exciting and a privilege to be appointed as the person responsible for Grey group’s Mumbai Office. They are a talented team and I am excited to dive in with the talented team at Grey group to deliver on its North Star of ’Famous & Effective’, ” said Rebello. 

  • TBWA India appoints Deepak Singh as national head of arts

    TBWA India appoints Deepak Singh as national head of arts

    MUMBAI: TBWA India has appointed Deepak Singh as national head of art. Deepak will be reporting to TBWA India chief creative officer Parixit Bhattacharya.

    Commenting on Singh‘s appointment, Bhattacharya said, “Deepak is a rare talent. He has greatness tattooed into him. He is insatiably hungry to get the most out of every brief. Another thing that makes him rare is the fact that he has managed to remain incredibly humble even after attracting such an obnoxious amount of metal. Our entire team at TBWA India will benefit hugely from his presence as he goes about making our work great”.

    Over a decade ago, Singh decided to quit his job as a software engineer and follow his dream into advertising. Since then Singh has worked at agencies such as McCann, Grey Worldwide, Leo Burnett, DDB Mudra and Dentsu Communications.

    “I love my job – the best part about it is that an idea can come from anywhere. And there is no one who is big or small in the industry. It‘s the idea that makes the person big or small. TBWA has a great roster of clients that gives me the opportunity to do some fantastic work. I‘m looking forward to working with Parixit Bhattacharya who brings along with him a lot of international experience and awards. The plans for TBWA India are very impressive and I‘m going to make sure that I live up to my reputation,” said Singh.

    TBWA India CEO Shiv Sethuraman said, “Deepak doesn‘t need a certificate from me or anyone else. He has a room full of metal and an inspiring work ethic. I can only say I am delighted he chose to work with us. Parx is burning the candle at both ends to put together a dream team. Deepak is most certainly one of the brightest stars in that team. Watch out for more.”

  • TBWA India wins creative mandates of Samsonite & American Tourister

    MUMBAI: Omnicom Media Group‘s advertising agency TBWA India has bagged the creative mandates of Samsonite and American Tourister.

    The accounts will be serviced out of agency‘s Mumbai office.

    There was no formal pitch that took place for the account. The agency won the businesses because the clients liked its work on Lavie bags.

    Contract Advertising is the incumbent agency of both the brands.

  • Yebhi.com unveils ‘Try n Buy’ campaign

    MUMBAI: Lifestyle and home shopping portal Yebhi.com has launched a new TV campaign on the value proposition of ‘Try and Buy‘.

    The TVC has been developed keeping in mind the key barrier for online shopping which is the lack of the ability to touch and feel the product.

    Through this TVC Yebhi.com wants to communicate that now the consumer can try the product before buying and in case she is not satisfied return it, no questions asked.

    The TVC features Cyrus Sahukar and Raageshwari Loomba and has been created by TBWA India. They had earlier done stuff with brands like Apple in the US market. Sahukar and Loomba talk about the problems one faces when trying to shop online and how with Yebhi.com‘s Try-n-Buy these problems are resolved.

    Yebhi.com CEO Manmohan Agarwal said, “Online shopping is fast becoming a part of the mainstream retail. Indian consumer demands complete satisfaction before paying for their purchase – online or offline. We are happy to announce our unique ‘Try and Buy‘ feature which offers an opportunity to First Try and Then Buy. We have launched this keeping in mind strong consumer insight around inability to touch and feel while buying online.”

    TBWA executive creative director Kunal Gill said, “We got a simple brief- ‘now get the trial room home‘. With this one line brief we created this communication of theTry-n-Buy feature for Yebhi.com. To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple”.