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Tag: TBWA

  • Portfolio Night 2025 opens for young creatives with Google live brief

    Portfolio Night 2025 opens for young creatives with Google live brief

    MUMBAI: Aspiring adlanders, polish those portfolios, your big night is here. ‘The One Club for Creativity’ has opened registrations for ‘Portfolio Night 2025’, with Google on board as exclusive global sponsor. In India, the event will be hosted by BBDO India, DDB Mudra Group and TBWA India. Budding creatives can log in online on 6 October or meet in person on 7 October, with entries closing on 3 October.

    Billed as the world’s premier speed-dating event for talent and top creative leaders, Portfolio Night gives young hopefuls the chance to showcase work, receive one-to-one feedback, and even spark their advertising careers.

    This year, Google is setting the live brief for the Portfolio Night All-Stars competition. Winners will earn a coveted trip to New York in 2026 to present their campaign during The One Club’s creative week.

    On the jury are some of the most celebrated names in Indian advertising, including Josy Paul (BBDO India), Kainaz Karmakar (Ogilvy India), Abhijit Awasthi (Sideways Consulting), Russell Barrett (TBWAIndia), Swati Bhattacharya (Lightbox), Rahul Mathew (DDB Mudra), and Ashish Khazanchi (Enormous), alongside a long list of national creative heavyweights.

    With humour, hustle and a shot at global glory, Portfolio Night 2025 promises not just feedback, but a foot firmly in the door of advertising’s big league.

    For registration visit:

    In-Person Event: https://www.eventbrite.com/e/portfolio-night-2025-mumbai-in-person-tickets-1672125625759

    Virtual (Non-Mumbai Residents): https://www.eventbrite.com/e/portfolio-night-2025-mumbai-virtual-tickets-1664770165379

  • Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    Shantanu Sapre takes charge as chief business officer at MullenLowe Lintas Group

    MUMBAI: Shantanu Sapre, a seasoned advertising leader with more than 25 years in the business, has been appointed chief business officer at MullenLowe Lintas Group. He stepped into the role in July after a three-year entrepreneurial run, where he was involved in tech start-ups building mobile apps in ticketing, quizzing and fantasy sports.
    Sapre is no stranger to the agency. Over a 15-year stint at MullenLowe, he rose from executive vice president to president, steering some of its biggest business units and contributing nearly a quarter of its India revenues at his peak. He was instrumental in driving the agency’s “hyperbundling” solutions, pushing digital transformation, and broadening its client roster beyond FMCG to online, fashion, sport and media brands.
    Earlier in his career, Sapre held leadership roles at Leo Burnett, TBWA, Euro RSCG and MTV Networks India, where he helped launch Viacom Brand Solutions. His portfolio includes campaigns for Bajaj Auto, Surf, Axis Bank, Johnson’s Baby, Burger King, FirstCry and Mumbai Indians. In 2015, Campaign Asia named him Account Person of the Year.
    Back at MullenLowe, Sapre is expected to lean on his blend of big-agency heft and start-up agility to sharpen the group’s growth strategy, deepen client relationships and accelerate digital-led innovation.

     

  • Nilay S exits Upstox after five-year marketing stint

    Nilay S exits Upstox after five-year marketing stint

    MUMBAI: Nilay S has wrapped up his near five-year run at online brokerage Upstox, where he rose to director of marketing.

    Joining in 2020, Nilay helped shape the firm’s brand and product marketing strategy, spearheaded marquee campaigns across the IPL and World Cup, and built initiatives such as UpLearn and UpNews. He led a 25-strong team, directly managing seven functional leaders, and drove growth across SEO, ASO and newer platforms.

    Earlier, Nilay spent nearly two years at Bytedance in senior marketing roles, handling go-to-market strategy for TikTok India. His résumé also spans stints at WPP’s Maxus Global, Accenture and TBWA.

    A graduate of Gujarat University with a later product management programme at Duke, Nilay signalled that he is “excited about what lies ahead” as he moves on from Upstox.

  • Omnicom names DDB’s Aditya Kanthy CEO of Omnicom Advertising Services in India

    Omnicom names DDB’s Aditya Kanthy CEO of Omnicom Advertising Services in India

    Mumbai: Omnicom chairman and CEO John Wren has named Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India. Kanthy will oversee Omnicom’s creative agencies in the region, focusing on talent, cross-agency collaboration, and innovation to drive growth in one of the company’s fastest-growing markets. The respective creative agencies within the group – DDB, BBDO and TBWA – will maintain their current branding in the Indian market.

    Omnicom Advertising Services will bring together the power of Omnicom to provide exceptional integrated solutions to meet the needs of clients in India. The group will capitalize on the top talent housed within its leading networks and work in partnership with other Omnicom agencies, such as Omnicom Media Group, to further strengthen Omnicom’s comprehensive offering in India. Omnicom recently announced the creation of large global capability centers with four campuses out of Bangalore, Hyderabad, Chennai, and Gurgaon.

    “This year India will become the most populous nation on the planet. It is an important growth engine for Omnicom. By centralizing the leadership of three creative powerhouses under Aditya, we will continue to build on our agencies’ strong foundations to deliver a wider breadth of capability and scale for our clients,” said Omnicom chairman and CEO John Wren. “Aditya brings deep experience to the newly created Omnicom Advertising Services, and our India operations is primed to thrive under his leadership.”

    Kanthy, currently CEO of DDB Mudra Group, began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years including Chief Strategy Officer, a role in which he helped shape India’s most successful independent advertising agency into an Omnicom-owned integrated marketing communications group. As the new leader of Omnicom Advertising Services India, he will further strengthen Omnicom’s presence and ensure all of our capabilities are extended to our top clients.

    Speaking about this development, Aditya Kanthy said, “Omnicom is the most creative global network in the world. Our agencies represent the enduring power of creativity to build brands and businesses. I look forward to bringing the might of the Omnicom network to clients in India and continue to attract the best creative talent in one of the most exciting markets in the world.”

  • ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    Mumbai: ManipalCigna Health Insurance has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador actor Manoj Bajpayee. The brand film is conceptualised by TBWA India.

    The company has rolled the brand film on ICC Men’s T20 World Cup on Disney+ Hotstar and all major digital platforms. The film will also be leveraged on OOH, print, cricket properties and television across leading GEC, News and Regional channels for maximum outreach across the country.

    Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

    The new brand film asks the audience the critical question of ‘What is the real value of Health’ and we see ‘moments of recovery’ of family members as the answer to that. The film highlights ManipalCigna’s expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. Bajpayee finishes the film with a powerful tone, exclaiming – ‘Expert Ki Suno, Sahi Chuno’.

    Speaking on the new brand film, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it.”

    Speaking on the new brand film, TBWA India managing partner- creative Parixit Bhattacharya said, “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Bajpayee says ‘Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain’, he is speaking the truth.”

  • Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Mumbai: JSW Paints released a new ad film titled “Think Beautiful” on Friday to commemorate India’s 75th Independence Day. The film drives home the brand’s promise—”Thoughtful is Beautiful.”

    The film was conceptualised by TBWAIndia. It captures India’s struggle and originality in the same breath.

    Always putting forth interesting takes on what beautiful truly means, JSW Paints seems to say real beauty is in our thoughts and it shows in the way a person, a home, a community, and a nation behave.

    The new film takes “Think Beautiful” out of the four walls of a home and into the neighbourhood. It takes a leap and makes a larger point. The power that beautiful thoughts have to make our nation beautiful Playing off a relatable event, the film finds an ingenious twist. One that suits the mega occasion of India’s 75th Independence Day and puts a smile on your face.

    This is a challenge that every neighbourhood in India faces. A problem that no amount of fines, warnings, or well-meaning public advisories has been able to solve. Until JSW Paints decided to modify the canvas and present a bold new answer in blazing tricolour.

    Speaking about the new film, JSW Paints chief marketing officer Anuradha Bosesaid, “Since our launch, we have been standing by the clarion call to ‘Think Beautiful’. Hence, we have ensured that every aspect of the JSW Paints brand has a never done before quality and a promise to deliver true value to our consumers. It appears everywhere-from our product innovations to price, community and marketing interventions.”

    Commenting on the widespread resonance of the work and its timing, TBWAIndia CEO Govind Pandey said, “As India stands today at the precipice of the future, we are realising that only thinking good is not enough. Beautiful thoughts that translate into beautiful deeds are what truly make a meaningful difference. Our progressive stories for JSW Paints are a reflection of this realisation and signal our commitment to creating a thoughtful and beautiful India. There is no better time to highlight how individual acts contribute to a beautiful nation than the 75th Independence Day of the country.”

    Speaking about the inception of the idea, TBWAIndia managing partner creative Parixit Bhattacharya said, “When a brand stands for beautiful thoughts, it becomes easy to imagine a beautiful world. We see our new film for JSW Paints as more than a film. It hints at a practical solution to a nagging problem nationwide. Here’s to making India more beautiful, one wall at a time.”

  • Network Advertising appoints Pooja Nair as VP – strategic planning

    Network Advertising appoints Pooja Nair as VP – strategic planning

    NEW DELHI: Network Advertising has strengthened its account planning division with the inclusion of Pooja Nair as VP – strategic planning. Nair comes with an experience of over 16 years and has worked in agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA. She has considerable experience in handling cross-category brands like Huggies, Ponds, Bosch, Nutrela, Garnier, Godrej, Head & Shoulders, Oil of Olay, Electrolux, Allen Solly, Standard Chartered Bank, and many more.

    Network Advertising chief strategy officer Sunit Khot said, “We are glad to have Pooja on board the Network team. Her cross-category experience coupled with her natural curiosity will be invaluable to us in strengthening our integrated offering that is based on a strong strategic foundation.”

    Nair said, “What attracted me to Network is their philosophy of integrating Strategic Planning across all their functions, which essentially makes every Networker a thinker. I am looking forward to my role to enhance this already strong thinking culture within Network. The exciting cross-category roster of clients and the agency’s integrated offering makes it a dream for any strategic planner.”

    Network Advertising MD Vinod Nair said, “An integrated agency like Network needs to consistently over-deliver in the thinking area to bring alive our commitment to the brands we work on. Pooja is a welcome addition to the Network family and another brain to keep working on our mission of doing right by the clients we handle.”

  • IDFC Mutual Fund Launches New Investor Awareness Campaign ‘#BeTheBestYou’

    IDFC Mutual Fund Launches New Investor Awareness Campaign ‘#BeTheBestYou’

    Mumbai: IDFC Mutual Fund announced the launch of its new investor awareness campaign, ‘#BeTheBestYou’ with focus on taking the narrative of mutual fund industry beyond the concept of ‘Investing to fulfil your goals’. IDFC Mutual Fund’s campaign focuses on the freedom provided by the knowledge that while you follow your passion, your money is working for you. It also highlights the choices you make will make you better when you no longer have the fear of not having enough money. This will also empower the person to go beyond fulfilling their duties but also be true to himself or herself.

    Commissioned by IDFC Mutual Fund and conceptualised by the creative agency TBWA, the two digital videos target two different set of audience. The first video targets someone who has just entered into the workforce and is generally between 22-30 years old, highly social, self-involved, informed, carefree and a thrill seeker. The protagonist is a character who is highly aspirational to youth today. A character who is focused on finishing his work and pursuing his life outside work rather than putting up appearances of hard work to his boss and co-workers. The second video is targeted at someone who has already started a family, generally between 30 – 45 years of age, is family centric, an early intervention seeker and focused on giving their child the best education possible. It goes beyond the ‘wealth creation to educate your child abroad’ goal that the MF category asks clients to invest for. It shows parents who travel to London from India just because they want to be present for a day that is important for their daughter. The key takeaway from the video is that being there for your child’s happiness is what wealth should allow you to do.

    Sharing the details of how the campaign was conceptualised, Gaurab Parija, Head – Sales & Marketing, IDFC AMC said that, “We used data analytics along with Google Insights data such as interests and video consumption behaviour to understand the psychographics and lifestyle choices of our target audience. Armed with this data we were able to build upon the two unique personas of our target audience. Using demographics and interest based targeting, over the next one month, we will reach out to our target audience across Delhi, Mumbai, Kolkata, Bangalore, Pune, Hyderabad, Chennai, Chandigarh, Ahmedabad and Kochi.”

    IDFC Mutual Fund’s ‘#BeTheBestYou’ campaign positions mutual funds as a tool to help individuals live up to their full potential without the fear of missing out. The videos will play first on INOX theatres across the country. For those who are interested in taking action can log on to www.start-a-sip.idfcmf.com to start their investment journey.

    Production & Agency Details:

    Brand – IDFC Mutual Fund
    Director – Sharmishtha Nag
    AGENCY – TBWA 
    EXECUTIVE PRODUCER & PRODUCER- Sudhir Shetty

  • Hari Krishnan appointed executive director TBWA

    Hari Krishnan appointed executive director TBWA

    MUMBAI: TBWA India is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product. 

    Driving this integration is Hari Krishnan who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the Agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, says: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.” 

    On his new role, Hari Krishnan says: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”. 

    The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head. 

  • Honda unveils new campaign for utility scooter – CLIQ

    Honda unveils new campaign for utility scooter – CLIQ

    MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.

    Developed by TBWA India, the campaign is on air across all popular channels.

    Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.

    Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.

    The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.

    Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.

    The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.

    One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.

    The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.

    Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

    “Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.

    The campaign will be live on television, print, outdoor, PoS and cinema.