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Tag: Tayyab Ikram

  • Endeavor Streaming scores five year digital deal with global hockey body FIH

    Endeavor Streaming scores five year digital deal with global hockey body FIH

    MUMBAI: The International Hockey Federation (FIH) has netted a five-year strategic partnership with Endeavor Streaming to revamp its global streaming service, Watch.Hockey, in a bid to drive up digital engagement and fan experience for the stick-and-ball sport worldwide.

    The deal will create a one-stop digital destination for hockey enthusiasts to access live action from all FIH competitions and other events from the global hockey community throughout the year.

    Set to launch ahead of a packed calendar of events including the FIH Hockey Pro League and various Nations Cup tournaments, the beefed-up platform will stream more than 600 events live to fans globally. The service will cover all major competitions including the FIH Hockey World Cup, Pro League, Nations Cups, Junior World Cup, Hockey5s World Cup and Indoor Hockey World Cup.

    Fans hungry for hockey content will also be able to feast on highlights and historical matches from the FIH archive on Watch.Hockey, available across web, smart TVs, iOS and Android mobile devices.

    Under the partnership, Endeavor Streaming will support and develop the FIH’s direct-to-consumer strategy, providing business advisory, audience development, technical deployment, content operations and customer service. The platform will be powered by Endeavor Streaming’s Vesper Platform, a complete end-to-end streaming solution designed to help sports bodies build profitable direct-to-consumer experiences.

    FIH president Tayyab Ikram said: “Developing and promoting the game is at the very top of the FIH mission. In this regard, the new version of our streaming platform, Watch.Hockey, shall play an even bigger role than ever before in enhancing the visibility of hockey worldwide.”

    Endeavor Streaming  president Fred Santarpia added: “This partnership combines our world-class streaming technology and digital strategy capabilities to deliver sustained commercial growth for international hockey.”
    The collaboration taps into Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for leading sports organisations including UEFA, the National Women’s Soccer League, Ligue 1 McDonald’s, World Rugby and the International Ski and Snowboard Federation.

    For hockey fans worldwide, this partnership promises to be anything but a short corner, with ambitious plans to bring the sport to screens big and small for years to come.

  • FIH signs four year partnership with Indian broadcaster Viacom18

    FIH signs four year partnership with Indian broadcaster Viacom18

    Mumbai: The International Hockey Federation (FIH) announced that it has signed a major media rights agreement with Indian broadcaster Viacom18. This agreement runs for a four year cycle (2023-2027) and includes all FIH events, except the FIH Nations Cup.

    Thanks to this partnership, the numerous Indian hockey fans will be able to watch on Viacom18 channels the upcoming FIH Hockey Olympic Qualifiers, the first ever FIH Hockey5s World Cup, the FIH Hockey Pro League, the 2026 FIH Hockey World Cup and many more events!

    With India being such a historic powerhouse of global hockey, this agreement is a great asset to boost the popularity of the game in the country even further.

    Matches will be available on OTT platform JioCinema and Viacom18’s linear channels network Sports18.

    Viacom18 Sports head of strategy, partnerships & acquisitions Hursh Shrivastava said, “Hockey has been one of the most loved, followed and storied sports in India. The recent success of the Indian Men’s and Women’s National Team bodes well for the continuous growth of Hockey, and we are excited to bring unbridled access to millions of sports fans in India. The addition of world-class Hockey coverage reiterates our commitment to provide fans all-inclusive offerings of globally-acclaimed sports events.”

    Commenting on the agreement, FIH president Tayyab Ikram said: “As we’re enhancing our commercial and broadcast approach, this agreement with Viacom18 is a major step forward. It’s great support to be partnering with such a strong broadcaster in a country where hockey is so fundamentally and historically anchored, and where we continuously want to develop the game. On behalf of FIH, I would like to thank Viacom18 for joining our efforts to promote hockey in India even further.”

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