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Tag: Tavleen Bhatia

  • Cleartrip’s new campaign books the right vibe with Dhoni and CarryMinati

    Cleartrip’s new campaign books the right vibe with Dhoni and CarryMinati

    MUMBAI: Not every hotel is a perfect match, just ask MS Dhoni and Carryminati, the unlikely duo starring in Cleartrip’s latest explore hotels by vibe campaign. The travel platform’s new ad cleverly plays on contrasting personalities, showing how the right vibe can make or break a trip.

    The film follows Youtube sensation Carryminati, known for his high-energy, unfiltered style, as he hilariously struggles to match Dhoni’s legendary composure in a setting that’s clearly not his scene. The message? Finding a stay that matches your mood is just as important as the destination itself.

    With the explore hotels by vibe feature, Cleartrip is shifting how travellers pick their stays. Instead of just focusing on location and amenities, the platform now curates hotels based on experience and mood—be it a peaceful retreat or an adrenaline-packed escape.

    “At Cleartrip, we believe the right vibe can transform a trip,” said Cleartrip chief marketing & revenue officer Tavleen Bhatia. “Some travellers chase high-energy adventures, while others seek a slow, relaxing getaway. MS Dhoni and Carryminati bring this contrast to life, proving that, no matter your travel style, there’s a perfect hotel waiting for you.”

    Cleartrip aims to tackle a major OTA (online travel agency) challenge simplifying hotel selection. By allowing travellers to choose stays based on mood, the platform makes travel planning effortless and personalised.

  • Cleartrip appoints Tavleen Bhatia as chief marketing & revenue officer

    Cleartrip appoints Tavleen Bhatia as chief marketing & revenue officer

    Mumbai: Cleartrip, a Flipkart company, announces the appointment of Tavleen Bhatia as its new chief marketing & revenue officer (CMRO), effective 1 April 2024. Tavleen brings a wealth of experience and a proven track record of driving growth and innovation in e-commerce. As CMRO, she will spearhead brand and performance marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.

    Tavleen joins Cleartrip from Flipkart, where she was the head of growth, marketing & monetisation for Flipkart Mobiles. With 15 plus years of experience in strategic marketing and revenue generation, Tavleen has held various leadership roles in leading brands including Lakme, Dove, Sunsilk in Unilever.

    Speaking on her appointment, chief business officer Prahlad Krishnamurthi stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”

    Commenting on the occasion, Cleartrip CMRO Tavleen Bhatia stated, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a Challenger Brand.”

    In conjunction with this transition, chief marketing officer Kunal Dubey has decided to step down to pursue new opportunities. During his tenure, Kunal was instrumental in steering Cleartrip’s marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.

    Cleartrip remains committed to its mission of providing seamless travel experiences and looks forward to the continued support of its customers and partners as it enters this new chapter.