ITV

Tag: Tauquir Zaidi

  • Network18 hires Mukul Gupta & Tauquir Zaidi, strengthens ETV’s revenue team

    MUMBAI: Network18, one of India’s most diversified media conglomerates has been strengthening and re-organizing its revenue function to create a robust team with deserving talent base. Recently the company announced elevation of key sales personnel. Moving in the same direction, the Network has now announced the appointment of Mukul Gupta & Tauquir Zaidi as National Sales Heads for ETV News HSM (Hindi Speaking Markets) channels and ETV News Language channels, respectively.

    Commenting on these appointments, Joy Chakraborthy, President – Revenue, TV18 & CEO Forbes India said, ‘We are very happy that Tauquir and Mukul have joined our ETV News Network, I welcome them. They bring vast and varied experience of media sales, which will strengthen an already good team.’

    Prior to joining Network18, Mukul was Head Sales – Special Initiatives at Zee News’s regional bouquet of channels. Before that he was head of corporate sales with ETV News. He has considerable experience of work with other brands such as MAA TV, Sahara Samay, Dainik Bhaskar, Rajasthan Patrika, Hindustan Times to name a few.

    Tauquir was the National Sales Head with Prasar Bharati – Doordarshan channels, Region Head with Times Now, NDTV Media and has spent more than six yrs in STAR India.

    Both Mukul and Tauquir will be reporting to Sudip Roy, EVP and National Revenue Head, ETV News Network, Network18, who in turn reports to Joy.

  • Tauquir Zaidi appointed as SVP on Chrome Data Analytics & Media

    Tauquir Zaidi appointed as SVP on Chrome Data Analytics & Media

    MUMBAI: Tauquir Zaidi has been appointed senior vice president-revenue in the Pankaj Krishna led Chrome Data Analytics & Media.

    An industry veteran with over 17 years in the broadcast industry, Zaidi has had an integral role in organizations such as STAR, NDTV Media, Times Television and Doordarshan.

    After expanding the market base for Star India, Zaidi joined NDTV Media as AVP, Ad Sales, and went on to head the team for NDTV 24×7 and NDTV India. :Later, Zaidi spearheaded Ad Sales in the North and West Markets as the Regional Head at Times Television.

    Zaidi will focus on growth and expansion of the organization by driving several new initiatives. He will be reporting directly to Pankaj Krishna.

    Commenting on his appointment, Krishna said, “Tauquir comes to us with over 17 years of experience in the media industry, and he will be an important figure in our journey to become the most respected media audit and intelligence company. We are happy and excited about having him on board.”

    Zaidi added, “Working with Pankaj is an opportunity I could not have passed on, having followed his career over the years. Chrome DM is at an exciting juncture, poised to take the leap to the next level with a well laid out diversification plan.  As they grow their stable of products, leveraging their already established market standing, I look forward to the challenge of driving revenue growth and the excitement of working with a young, talented team.”

     

  • Tauquir Zaidi appointed as SVP on Chrome Data Analytics & Media

    Tauquir Zaidi appointed as SVP on Chrome Data Analytics & Media

    MUMBAI: Tauquir Zaidi has been appointed senior vice president-revenue in the Pankaj Krishna led Chrome Data Analytics & Media.

    An industry veteran with over 17 years in the broadcast industry, Zaidi has had an integral role in organizations such as STAR, NDTV Media, Times Television and Doordarshan.

    After expanding the market base for Star India, Zaidi joined NDTV Media as AVP, Ad Sales, and went on to head the team for NDTV 24×7 and NDTV India. :Later, Zaidi spearheaded Ad Sales in the North and West Markets as the Regional Head at Times Television.

    Zaidi will focus on growth and expansion of the organization by driving several new initiatives. He will be reporting directly to Pankaj Krishna.

    Commenting on his appointment, Krishna said, “Tauquir comes to us with over 17 years of experience in the media industry, and he will be an important figure in our journey to become the most respected media audit and intelligence company. We are happy and excited about having him on board.”

    Zaidi added, “Working with Pankaj is an opportunity I could not have passed on, having followed his career over the years. Chrome DM is at an exciting juncture, poised to take the leap to the next level with a well laid out diversification plan.  As they grow their stable of products, leveraging their already established market standing, I look forward to the challenge of driving revenue growth and the excitement of working with a young, talented team.”

     

  • DD appoints Tauquir Zaidi as ad sales head

    DD appoints Tauquir Zaidi as ad sales head

    MUMBAI: The public broadcaster has added another executive to strengthen its advertising and sales division. Tauquir Zaidi has been appointed as network sales head.

     

    The move is in coherence with its aim to roll out its full fledged professional advertising and sales team. Zaidi will be based in New Delhi.

     

    He said, “Most of us have grown watching DD and the programs are still fresh in our minds. Serials like Buniyad, Mahabharat, Humlog, Nukkad and so many others are still a cult of this industry. This is the only organisation that believes in ‘finite fiction’ without falling into the trap of TVTs. Today all GECs start a fiction without planning its end /climax. The length of the serial depends on the ratings it gets, which does no justice to the story. Call of the hour is to put an effective strategy and recruit right team to implement those strategies.”

     

    He will be first developing a promotional strategy to identify core target markets and setting measurable goals to multiply revenue. According to him, the success of an organisation is to implement a well-thought marketing plan by providing feasible solutions to clients.

     

    Zaidi has over 17 years of experience in the field of ad sales with companies such as Star India, NDTV and Times Television Network