Tag: Tata

  • Shyft & Vistara partner to launch in-flight wellness content series ‘feel the pause’

    Shyft & Vistara partner to launch in-flight wellness content series ‘feel the pause’

    Mumbai: Leading health and wellness platform, Shyft has launched ‘feel the pause’, a series of in-flight health & wellness content curated for full-service carrier Vistara, brought to you by TATA and Singapore Airlines.

    The company will produce over a 1,000 minutes of health and wellness based content, which will be hosted exclusively on ‘Vistara World’, the in-flight entertainment system onboard Vistara aircraft globally. 

    The series will include four key libraries – sleep solutions, relaxing the body, relaxing the mind and working aid; and will comprise a variety of content formats including sleep inducing stories, in-flight stretches, breathing exercises, meditation and music tracks. 

    The content from Shyft will offer tools that will allow flyers to deal with insomnia and travel anxiety, with sleep stories based on classic tales such as the Pied Piper of Hamelin and tranquil music tracks.

    Commenting on the partnership, Shyft founder Pooja Khanna said, “We’re delighted to partner with Vistara to launch ‘Feel the Pause’, and bring our expertise in health & wellness to add to the wonderful flying experience. As more people around the world start to increasingly focus on their health & well-being, we view this partnership as a tremendous opportunity for millions of flyers to experience Shyft.”

    Vistara chief commercial officer Deepak Rajawat added, “We are excited to bring more elements of delight to our customers, and enhance their journeys. As we continue to find ways to elevate premium travel experiences, we are proud to become the first Indian airline to offer special ‘wellness-focused’ IFE content in partnership with Shyft. We are sure that our customers will appreciate this enhancement, and it will become yet another reason for them to enjoy travelling with India’s finest full-service carrier.”

  • TATA Studi renews digital marketing mandate for Gozoop

    TATA Studi renews digital marketing mandate for Gozoop

    The e-learning application Tata Studi has retained Gozoop Group as its digital agency. The independent marketing group has been working with the brand since 2020. Gozoop Group will continue to be responsible for the brand’s digital presence as part of the mandate.

    Leveraging its expertise in creative campaigns and storytelling, the agency will be actively managing social media engagement for Tata Studi, Tata StudiLive and Tata StudiLeap.

    Gozoop Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.

    Studi was founded on the science of learning – a highly effective learning method recommended by learning scientists. Tata Studi’s mission is to inculcate effective study habits in every child and inspire them to be independent learners.  

    Speaking of this association, Tata ClassEdge chief executive officer Milind M Shahane said, “The EdTech industry is growing rapidly. Tata Studi app and Tata StudiLive online classes offer the latest technology facilitating learning and live tuition for students to improve learning outcomes and performance. We have been working with Gozoop Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch the #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”

    Talking about their partnership with Tata Studi, Gozoop India CEO Samrat Bedi said, “Tata Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with Tata Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal – meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for Tata Studi as their trusted advisors.”

  • Disney+ Hotstar signs 13 sponsors for IPL 2022

    Disney+ Hotstar signs 13 sponsors for IPL 2022

    Mumbai: Streaming major Disney+ Hotstar has roped in 13 sponsors for the 15th edition of the Tata IPL 2022. Dream11 has come onboard as the ‘co-presenting’ sponsor, with Tata and Cred as the ‘co-powered by’ sponsors. Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo, Parle Agro, Spotify, Livspace, L’Oreal and Spinny have been signed-on as associate sponsors.

    Tata IPL is scheduled to commence on 26 March and the tournament will be broadcast live on Disney+ Hotstar and the Star Sports Network.

    “In the next few weeks, the entire nation will be gripped by T20 fever with the commencement of Tata IPL,” said Disney Star head – ad sales Nitin Bawankule. “There is heightened interest from advertisers across categories for the upcoming season of Tata IPL owing to the addition of new teams and rejig in the pre-existing squads, thus an opportunity for them to reach out to a new set of audiences. The advertiser sentiment is extremely positive, all key features including Super 4s, Super 6s, Fall of Wickets and Milestones have sold out on our platform already. We look forward to delivering an impactful T20 season for our advertisers.”

    “Disney+ Hotstar presents brands with the opportunity to reach highly engaged, affluent audiences across India through its sharp targeting options on live sports, an industry first. The platform has a host of innovative advertising and branded content solutions for businesses to reach out to, engage with their audiences more effectively, and tell their brand stories on live cricket like never before,” said the statement.

  • Tata CLiQ Luxury partners with bigbasket to launch a luxury gourmet store

    Tata CLiQ Luxury partners with bigbasket to launch a luxury gourmet store

    Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket – bigbasket have teamed up to launch and grow the luxury gourmet store on Tata CLiQ Luxury.

    The platform is offering a curated selection of products from a wide assortment of global and Indian luxury gourmet brands and categories across select staples and specialty categories, it announced on Tuesday.

    The brand is promising to provide a luxury gourmet experience to customers’ doorstep at the click of a button, with authentic products and fine ingredients in premium packaging on the same day or the next day. To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and other tier-I cities.

    The assortment on the platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.

    Tata CLiQ business head- global luxury Gitanjali Saxena said, “Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”

    bigbasket group category head Vishal Das said, “In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer.”

    The editorial-led store will also educate consumers not only about the origins of the delicacy but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. It will cover everything, right from the time of gourmet food purchase, its preparation, delivery, and presentation, to how to consume and host it, as per the statement.

  • Covid relief: India Inc shows it cares, puts employees’ wellbeing before profits

    Covid relief: India Inc shows it cares, puts employees’ wellbeing before profits

    MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of their way to show solidarity with their workforce.

    Recently, Reliance Industries announced that it has decided to give employees their entire bonus for 2020-21, acknowledging their commitment to the company in a challenging year. It also launched an inoculation drive for all its employees, their family members, and stakeholders from Friday.

    Earlier, FMCG major HUL announced it will cover for the vaccination of around three lakh people, which include not only its employees and their families but also those in its extended ecosystem.

    Across India, as cases surge and precious lives are being snuffed out, companies are pressing the pause button on chasing quarterly targets and are instead going the extra mile to help afflicted employees and their loved ones.

    Showing empathy  through enhanced employee benefits

    Many companies have become generous with employee benefits and leaves, granting special wellness leaves, vaccination leaves, and reduced work-day weeks for their employees, along with providing staff access to mental and health care services.

    Online food delivery platform Swiggy has rolled out a four-day work week for employees for the month of May, keeping in mind the mental and physical well-being of its employees. Workers have also been given the flexibility to choose the four days they want to work in a week.

    Companies like Tata Steel, Google, Amazon, Schneider Electric, Deloitte and more have provided their employees with 14 special sick leaves for them to recuperate and recover.

    Some companies like ITC, Optum and Phillips have provided their employees with unlimited leave policies. These companies have allowed the affected ones to rest with a clear-cut mandate of not to resume work until they recover.

    According to Human capital solutions and services provider GI Group India VP & head HR Upasana Raina, “The mental well-being of everyone in the organisation is key to each person’s individual success that finally ties up into the success of the collective.” She added that apart from ensuring that 100 per cent of their workforce has WFH facility, the agency also “encourages employees to take time for themselves to strike a healthy balance between work and family.”  

    Personal finance app Branch has also implemented the “unlimited paid time off for dealing with the physical and emotional trauma”. Branch India MD Sucheta Mahapatra says, “With the second wave, we understand that most employees are physically and mentally affected either personally or in their social circles. The health coverage will now cover Covid Related hospitalisation. We have internally formed a Covid employee taskforce to evaluate and work on various work streams to support employees during these times.” 

    Telecom and IoT services provider Teliolabs CEO Amit Singh says, “We have formed a Covid response team with a doctor, finance, HR and system admin teams to ensure proper help to the team members in case of any Covid related query, hospital admissions etc. We are also extending our medical insurance and term insurance policies for better coverage in these difficult times.” This is in addition to giving paid leave to employees falling sick owing to Covid.

    Insurance tech provider SE2 Digital Service LLP head HR Sumit Bhatia shares some of the initiatives the company has put in place to ensure their employees are safe and reassured during the pandemic situation: “Reimbursement of RTPCR tests and vaccination costs, health insurance that includes Covid related hospitalisation, 24×7 free doctor access, stress management (EAP) support, 14 days of special Covid leaves in case any associate is detected positive, and in the unfortunate scenario of an associate’s demise due to Covid – monetary coverage for family (beyond Term Life Insurance)- SE2 will pay the associates’ full one-year salary (including 100 per cent of the variable pay) or Rs 10 lakh (whichever is higher) to the family.”

    AI-driven online automobile marketplace Droom has announced a Rs 1 crore budget to combat Covid for its employees and dealers’ community. It has launched programs for its 20,500+ dealers to assist in pharmaceuticals, vaccination, medical assistance and provide isolation wards with basic medical facilities. It has also increased its medical insurance coverage by five times this year, providing medical coverage group insurance for employees’ parents, and has even launched a telemedicine consultation for mental and physical health free of cost.

    Converting office spaces into Covid isolation & vaccination centres

    Besides providing benefits, some companies have taken a step further and converted office spaces into isolation centres and hospitals for employees and their kin.

    HDFC Bank has converted three of its training centres in Gurugram, Bhubaneswar and Pune into isolation facilities for its Covid-affected employees. These facilities have been equipped with first-line assistance and will have round the clock nurses and visiting doctors. The facilities include setting up vaccination camps. In addition, it has also tied up with many hotels across the country to provide isolation facilities, basic amenities and basic medical checks.

    Similarly, TCS has set up Covid Care Centers across 11 cities in India and entered into arrangements with hotels that have hospital tie-ups. Employees and their families can avail emergency medical financial assistance, apart from the health insurance facilities offered. In fact, many IT firms are setting up hospital beds in their campuses with oxygen and ventilator support to support employees and their families to deal with the acute shortage the country is facing.

    Droom has also converted its Sector 15 office into an emergency response center with telemedicine services, nurses, and all basic healthcare facilities.

    Further, Amazon, ITC, Capgemini, RPG Group, and Cognizant have also set up Covid-care centres either on their own, or through tie-ups with hotels or hospitals at this critical time when the country’s healthcare system is getting overburdened.

    Bry-Air, DRI and Artemis have organised vaccination camps for their employees, while Fortis recently arranged drive-thrus for Panasonic, Jindal Steel, Coforge, Honda Motorcycles and Scooters.

    IT majors like TCS, HCL Tech, Tech Mahindra, Infosys have introduced Covid201919 test centres to help their staff avoid exposure by visiting crowded test centres and waiting in long queues.

    Assuring monetary aid

    Companies are also taking measures to ensure the long-term financial stability of their staff and their families. Zomato announced that it would provide 100 per cent of the deceased employee’s income for two years to the family. Paytm’s Vijay Shekhar Sharma said the company will continue to pay salaries to the families of deceased employees throughout the current financial year

    Cars24 CEO Vikram Chopra recently won a lot of love on social networking site LinkedIn for an internal mail he sent out to all his employees urging them to buy whatever it was that they needed for the treatment of themselves or a family member, without worrying about its price.

    He wrote, “Need oxygen or medicines but only available in black at a very high price and without any proof? Please just buy whatever you need, from whatever source you get it. Don’t worry about a proof to be produced to the company or how it costs,” adding “Send us an email and we will transfer money asap.” He further wrote that the company will also try to arrange medicines, or oxygen and whatever else is required, while stressing that “We will pay you advance or reimburse all costs, whichever is faster. I repeat, no proofs required.”

    Setting up Covid helpline & resource access  

    Software giant, TCS has set up a Covid help desk for employees to seek any assistance required, along with a 24×7 TCS Medical Hotline to reach doctors and TCS Cares services for counselling.

    HDFC Bank too is providing e-consultation with doctors through apps including Apollo 24/7, MediBuddy, PharmEasy Apps, with PharmEasy helping with delivery of medicines as well. Additionally, the bank has also provided access to e-consultation with empanelled psychologists through these apps.

    Several companies, including PricewaterhouseCoopers, Accenture, Grofers, Cars24, Deloitte have announced that they will sponsor the cost of vaccines for their employees and some for their families as well.  

  • Stryder unveils refreshed brand logo

    Stryder unveils refreshed brand logo

    MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity – a more contemporary image that better reflects the evolution of Stryder, its products and its customers.

    The new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state of the art product experience to its consumer. Currently known as TATA Stryder, the brand will henceforth be called “STRYDER” which will be a consumer-centric and a progressive bicycle brand.

    Commenting on the new development Stryder business head Rahul Gupta said, “The world around us is changing – the company has a determination to never stop leading the way in innovation, personality and thought. Our new brand identity is a reflection of the youth, the vibrancy, and connects our bold attitudes with consumer personality. All the models will beautifully exhibit the new brand identity and all-new product experience to its riders. Along with the refreshed look, the company has adopted a “people-first” policy. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. Stryder has undergone a transformation including its logo. The new logo symbolizes brand new energy, its new vibe as we have repositioned ourselves afresh. This new avatar is much futuristic in approach, innovative and stylish, developed keeping in mind the millennial buyers, their preferences, and changing global trend.”

    “With this transformation, the brand has also launched its new range “NX-30 HD” on this World Bicycle Day. The NX30 –HD comes with Hydraulic-disc Brakes which is first in class feature and no other brand has it in the offered price range. It also comes with  features like  steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17″ steel frame with water decals, a double wall alloy wheelset-rim and 29 ″x 2.35″ tyres which makes it perfect mountain bike,” said Gupta.

    Gupta also said, “Stryder has recently completed its first decade in domestic and is known for providing product quality at affordable prices. In the coming time, we are going to introduce more exciting ranges with new innovative and unique design under this marquee, Stryder. New projects are in the pipeline and will get rolled out soon as the market situation post Covid2019 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”

    Stryder entered in manufacturing and retail of bicycles in 2009 and today it is available at more than 4000 retail outlets across India with more than three million happy riders.

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  • Favre-Leuba appoints Philippe Roten as CEO

    Favre-Leuba appoints Philippe Roten as CEO

    MUMBAI: Favre-Leuba has announced the appointment of Philippe Roten as the new CEO and spokesperson for the brand after the successful tenure of Vijesh Rajan as the brand head. Roten will fully manage Favre-Leuba and lead the transition of the rich history of the brand into a contemporary and exciting future.

    Favre Leuba is part of the prestigious Tata Group – a 100-billion-dollar conglomerate, with over a hundred companies across all key continents. Mr Roten brings a wealth of business development experience and significant brand equity building expertise to the company which will be invaluable to the group in this next phase of growth and development.

    Roten comes with 18 years of experience in the watch industry which encompasses Retail, Sales, and Commercial Leadership, Managing Brands from the Swatch and LVMH Group, and comes with a strong track record in successfully driving change and improving operating efficiencies.

    Speaking on his new role, Philippe Roten said “I look forward to grow the business and brand to great success and celebrate its meritorious achievements with our investors and the team.”

  • F&B start-up Cross Border Kitchens raises angel round

    F&B start-up Cross Border Kitchens raises angel round

    Cross Border Kitchens (CBK) – a multi-brand, multi-kitchen, multi-format internet-driven F&B company has raised an angel round led by Shreedhar Gupta. Shreedhar has invested in CBK in his personal capacity and also joins in as a board member.   

    Shreedhar Gupta has been involved in the Indian automotive sector for over two decades, running & successfully scaling up businesses in the Tier 1 industry manufacturing components for leading OEM's including Maruti, Volkswagen, Honda, Tata, etc. In the recent past Shreedhar has further diversified into freight forwarding, logistics & end-of-life vehicle recycling and has additionally been involved with various start-ups in a personal capacity. His recent initial stage investments include Burger Singh, BluSmart cabs and most recently CBK amongst others. His expertise lies in scaling up of businesses, process identification and improvements while mentoring the management team.  

    Launched in early 2019, CBK is committed to providing consistent high-quality food across multiple cuisine types, at every possible price point, and via every possible format. The team is guided by achieving excellence in all large and small processes that go into achieving the core objective. Operational excellence, marketing expertise, and technology backbone support each of these key processes helping the company bring to market 7 operational brands (with an additional 4 launching in the next 30 days) in 4 different cuisine type at a wide range of price points.

    Currently, CBK service in anywhere between 10-12 thousand orders every month and is on the path to register INR 4 crore in revenue by end of the financial year with 3 live kitchens operational in Delhi NCR.  

    On the fundraise Ishita Yashvi, Mayank Singh, Ahsan Qureshi and Mohit Mehta, Co-founders, Cross Border Kitchens said, “We are an Inventive Culinary Community that utilizes technology, culinary art, marketing, and operational excellence to deliver a memorable gourmet experience. Shreedhar comes with a string of successful investments in start-ups. His business acumen will help us scale at an accelerated rate and in achieving our mission to deliver a wholesome food experience at every doorstep at the click of a button.”  

    On investing in the company Shreedhar Gupta said, “I am very excited to be part of a team with such energy, excitement and integrity. I play very safe with my investments and I’m confident that investing in CBK is one of the safe yet best investments I’ve made so far. Not only am I positive of multi fold returns but also grateful that this investment in CBK will help me get involved with good food, something I’m very passionate about.”

    In the next 18 months, CBK plans to have a multi-city presence. They project to be present in 7 major cities in India with different formats. They expect to have 570 live PoS and plan to deploy CAPEX of INR 18 crore. The company hopes to create 2000 to 2500 employment opportunities. 

  • Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    MUMBAI: The countdown to the 2019 edition of the IAAF Gold Label Tata Mumbai Marathon has begun with the organisers launching it on 9 January. With a unique theme of ‘#BeBetter’ the marathon will take place on 20 January in Mumbai. The organisers announced that over 46,000 runners will be taking the roads of Mumbai for the marathon. The marathon is going to be a zero-waste event.

    The marathon has also found three new sponsors for this year’s event including GoDaddy as domains and online presence partner and Nature Valley as recharge partner along with Oakley as performance eyewear partner.

    From Nature Valley, General Mills managing director India and South East Asia Salil Murthy shared his thoughts on the partnership saying, “It makes a lot of sense for us to partner with Tata Mumbai Marathon because what the marathon stands for and what our brand Nature Valley stands for is basically the same. We want people to be more active. We (Nature Valley) are doing it in the US, where we are promoting hiking amongst the people, in the UK there is tennis, and in India, we are hoping to make people run more.”

    He went on to add, “Nature Valley has products like granola bars that are ‘delicious real recharge’. When you run a marathon you need that pick me up after a certain point of time as the distance is much longer. We hope to provide that recharge to the runners so they can reach the finish line.”

    Oakley head-sports marketing (India) Ashwin Krishnan, who is also prepping for some big launches in India in the coming months, reflected the same sentiments, “We need to go back to what Oakley stand for. We started with making grips for bicycles handles that specialised in tightening the grip as the hands sweated then we made sunglasses based on the inputs we took from several international athletes that are capable of colour differentiation and improving depth perception, etc. So basically, we aim to improve the performance of the athletes on the ground, be it while playing cricket or golf, or while running the marathon. Partnering with Tata Mumbai Marathon is in tandem with that goal of ours.”

    Speaking about the marathon Tata Sons group chief communications officer Pradipta Bagchi said, “The Tata Mumbai Marathon is the city’s way of celebrating achievement, perseverance, and commitment. The increasing participation from not just Mumbaikars in the Tata Mumbai Marathon, but from runners across the country and globe is a testament to the success of this IAAF Gold event in bringing together over 46,000 runners on one common platform every year in this city.”

    He further added, “Tata Mumbai Marathon inspires everybody to #BeBetter and is a great opportunity to engage with the community, connect with youngsters and create awareness about the importance of good health.”

    Tata Consultancy Services (TCS) vice president and country head – India business Ujjwal Mathur said, “This year has been momentous for Tata Sons, who celebrated at 150 years. And we at TCS celebrate 50 years of excellence. Like in the previous years, this year too we will have a large contingent of TCSers from across various geographies taking part in the Tata Mumbai Marathon. We will continue to raise funds for charity and create social awareness for health and fitness in the city. In the true sense, we will root for the spirit of Mumbai!”

  • Import tariffs hike to hurt telcos’ network expansion: Report

    Import tariffs hike to hurt telcos’ network expansion: Report

    MUMBAI: The government, on Thursday, announced a plan to rein in imports and bolster a falling rupee. It will raise import tariffs on several electronic items and communication devices. The tariff hike was the second such move by the government in a two-week span according to Reuters.

    The government attempts to raise import barriers to curtail the import of goods it deems as "non-essential" items. The list including wearables like smartwatches, voice over internet protocol equipment and phones, and Ethernet switches, among other items.

    Last month, it raised import tariffs on 19 "non-essential items," including air conditioners, refrigerators, footwear, speakers, luggage and aviation turbine fuel, among other items.

    The gambit is part of a plan to contain a slide in the rupee, which has weakened more than 14 per cent against the US dollar this year, hit by a rout in emerging markets and other domestic factors such as a widening current account deficit.

    The plan, which becomes effective on Friday, will potentially also hurt Indian telecom carriers such as Reliance Jio Infocomm, Bharti Airtel and Idea, said Neil Shah of tech research firm Counterpoint.

    "This will slow down the rollout of high-speed broadband which uses optical fibre and LTE networks," Shah told Reuters, adding however that it could help local telecom equipment makers like Tata Teleservices that manufacture some of this equipment locally.

    India announced higher import tax on electronics products such as mobile phones and television sets in December, and then on 40 more items in the budget in February. These include goods as varied as sunglasses, juices and auto components.