ITV

Tag: Tata

  • Tanishq’s new film celebrates equal partnership in marriage

    Tanishq’s new film celebrates equal partnership in marriage

    Mumbai: Rivaah by Tanishq, a wedding jewellery destination from the house of TATA, launches a heart-warming campaign that celebrates the modern bride who charts her narrative. conceptualised by Lowe Lintas, the campaign highlights her progressive mindset, and beliefs, and how it holds for her wedding as well. Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasizing Tanishq’s deep connection and resonance with diverse audiences from across states in India.

    For Marriages Crafted by You is the essence of this campaign, underscoring the idea that the modern bride plays an active role in shaping her wedding journey. Today’s bride is a trailblazer, merging the old with the new, placing herself at the heart of her story. Embracing traditional values and modern upbringing in equal measure, she steps into this new chapter with her groom as an equal partner. Together, they share the journey of adaptation and change, thus reflecting the shifting landscapes of modern relationships and marriages. The film celebrates not just the warmth and relationships shared by the bride and her family but also shines a spotlight on the bride’s agency in navigating her wedding journey. In true Tanishq style, the storytelling remains charming, endearing, and filled with emotion, continuing the brand’s legacy of crafting heart-warming narratives with a modern, progressive take on traditional values and this time in the wedding context.

    This film, through a poignant yet subtle narrative, makes a bold and powerful statement and challenges expected societal norms. As the bride reflects on the changes marriage brings forth, she poses a question: why should the responsibility of adapting and adjusting fall solely on her? The film then reveals the groom as an equal partner, ready to share the responsibility and navigate their new life post-marriage, together. Through a light-hearted yet emotional tone, the film thus portrays marriage as a beautiful union of equals, where both partners embrace change. It establishes the deeper message of equal marriages and focuses on the new-age bride charting her own narrative.

    As the guiding force of her wedding, the bride takes her loved ones through a harmonious blend of tradition and modernity, crafting a day that reflects her unique journey – for marriages crafted by you, for you.

    The narrative features brides and jewellery from across major regions of India and highlights not only the rich diversity of traditions and cultures but also the shared emotions of love, understanding, and playful banter between the bride and her family.

    The film features an ensemble cast including Tanishq’s brand ambassadors, Nayanthara for the Southern region and Mimi Chakraborty for Bengal, as well as the acclaimed veteran actor Shobha Khote.

    Tanishq CMO Pelki Tshering said, “Rivaah by Tanishq sees marriage through the eyes of modern brides from regions across India. Today, with the evolving dynamics of relationships, our brides play an active role in crafting marriages that are uniquely theirs. Our campaign highlights the significance of equal partnerships, where both individuals embrace change together. Through this narrative, we celebrate every bride’s ability to create a marriage that reflects her identity, her path, and the future she and her partner will build together.”

    Speaking about the campaign, Superfly Films founder & director Kopal Naithani said “The new Rivaah film raises the question of what modern marriages should look like. Traditionally, the burden of change and adjustment in a marriage has often been placed on the bride, reflecting societal expectations of women. However, the Rivaah film reimagines these norms by suggesting that the responsibility of change should not rest solely on the bride. Instead, it presents a more balanced and equitable vision of marriage, emphasizing mutual respect and shared responsibility.”

    Lowe Lintas head of creative  Arpan Bhattacharyya Bangalore said, “A marriage is a new chapter for all involved. Why then should the onus of changing, adapting, and compromising rest with the woman and her side of the family? A marriage of equals should mean that both sides take up the responsibility for change. Equally. That’s the message this campaign is designed to convey.”

    Rivaah by Tanishq’s latest collection features stunning wedding trousseaus for all regional brides, beautifully balancing traditional charm and contemporary appeal. For brides in metro regions, the collection showcases some stunning modern polki and diamond designs. Crafted for the bride who knows her worth and celebrates her journey, experience the warmth, elegance, and empowerment of the new age bride with Rivaah by Tanishq – where every piece tells a story of love, equality, and timeless elegance.

  • Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Mumbai: Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde

    Desai’s illustrious career spans several leading organizations, including GroupM, Lintas Media Group, ICICI Prudential Life Insurance, and Enterr10 Television, where he served as Head of Revenue and Sales Strategy. He previously worked at Madison Media from August 2013 to May 2016, managing a diverse set of clients such as Pidilite, Piramal, Raymond, CEAT, Bluestar, and McDonald’s. He also led media buying for ITC at a national level at Madison. Rohin’s expertise lies in crafting and executing integrated media buying strategies that have driven exceptional success for top-tier clients, including Unilever. His career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-commerce, BFSI, Automobile, and Retail. His impressive client roster features industry giants like Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT, and Bluestar. Rohin holds a Post Graduate Diploma in Business Administration with a specialization in Marketing and Finance from IES Management College and Research Centre.

    Vinay Hegde, CEO, Investments, Madison Media, said, “I am delighted to welcome one more senior resource back into Madison. His extensive experience and proven track record in media buying and strategy and client management make him a valuable addition to our leadership. We are confident that his expertise will be instrumental in driving our continued success and expanding our impact in the industry.”

    Desai said, “I am more than happy to rejoin Madison Media and look forward to contributing to its exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together, we will explore new horizons and set new benchmarks in the industry.”

  • India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    Mumbai: This evening when the telecast of the three-match India-Afghanistan T-20 series begins on JioCinema and Viacom18 Sports, the roster of advertisers will impress one and all. Amongst the ones who have got on board include: Tata Commercial Vehicles and HDFC Bank as co-presenting partners.

    On the associate partner list figure: Matrimony.com, Eureka Forbes, Beam Suntory, Oppo, Kajaria, Hero Electronix and Farmley.

    Crex, MPL, Komaki EV and MP Birla bring up the rear as associates.

    The white ball series has been generating a lot of interest courtesy of the comeback of both Rohit Sharma and Virat Kohli to the Indian squad after an absence of 14 months. Also noteworthy is the absence of world-class all-rounder Rashid Khan from the Afghanistan squad. Khan is recovering from surgery a few weeks ago. Additionally, the Afghanis proved a world-class side, beating some of the better-known teams in the recently concluded ICC run One Day World Cup.

    Expect some great action over the next week.

  • Tata Capital unveils new campaign promoting its offerings

    Tata Capital unveils new campaign promoting its offerings

    Mumbai: Tata Capital has unveiled its integrated marketing campaign “Palak jhapkao, loan paao!” to promote its various loan offerings. The campaign has a series of short films themed around the digital, seamless, and quick loans offered by Tata Capital. The campaign went live on 9 November.

    Designed by VISCOMM, the integrated marketing campaign will run across television, social media, and other digital media platforms.

    The “Palak jhapkao, loan paao!” campaign is based on the insight of today’s fast-paced world, ever-evolving customer needs, and the expectation that these needs be met spontaneously and seamlessly. Customers can quickly obtain personal loans, home loans, business loans, and vehicle loans from Tata Capital, as the name implies. These loans are enabled on all channels and can be accessed in a paperless format in minutes.

    In “Palak jhapkao, loan paao!” series of advertisements, each film showcases a humorous situation where the protagonist is faced with a situation which requires a quick solution. Each film portrays how the protagonists’ needs are met within blink of an eye by availing Tata Capital’s quick loans offering a hassle free and seamless experience.

    Speaking about the campaign, Tata Capital chief digital and marketing officer Abonty Banerjee said, “Tata Capital’s latest campaign aims to resonate with our customers’ ever-increasing needs for immediate solutions. Quick loans give our customers the opportunity to fulfil their needs for loans simply and swiftly. This campaign reinforces our customers’ belief that they can always #CountOnUs to fulfil their aspirations.”

    Talking about the creative side, VISCOMM director Ritika Grover said, “We live in a time of instant and urgent! The campaign line “Palak Jhapkao, Loan Pao” captures the spirit of quick loans offered by Tata Capital. In the films, the protagonist’s real and urgent needs combined with the play of slow motion versus real-time action is what we hope makes them attention grabbing. Our young team led by director Shachi Malhotra explored techniques to make the films creatively and visually unique.”

  • Gauri Khan Designs partners with Tata CLiQ Luxury to foray into e-commerce

    Gauri Khan Designs partners with Tata CLiQ Luxury to foray into e-commerce

    Mumbai: Gauri Khan has partnered with Tata CLiQ Luxury to launch her brand, Gauri Khan Designs, in the e-commerce space.

    With this launch, consumers can now shop Gauri Khan’s favourite designs on Tata CLiQ Luxury to elevate their homes and office spaces.

    GKD’s flagship Mumbai store houses a variety of curated pieces across categories. To expand its reach further and make her designs and creations available to a larger audience, the brand has forayed into the e-commerce space for the first time with its launch on Tata CLiQ Luxury.

    The platform will offer easy access to an extensive selection of Gauri Khan Designs soft furnishings and accessories, including rugs, cushions, bed linens, trays, breakfast trays, glassware, cheese platters, artwork, coasters, small sculptures, candle holders, table lamps, side tables, trolleys, and pouffes, among others. In addition, consumers can also shop from a range of marble accessories, which include cheese platters, planters, candle stands, artifacts, and more.

    Commenting on the launch, Tata CLiQ Luxury business head Gitanjali Saxena said, “At Tata CLiQ Luxury, we are constantly focused on offering the best of luxury products and brands across categories to consumers. Our existing home category on the platform includes a wide range of products, from décor to serveware and more. As we strive to expand and strengthen our home category, we are thrilled to exclusively launch Gauri Khan Designs on our platform. A coveted interior designer, Gauri Khan has carved a niche for herself in the realm of interior designing, and her creations are known for their exquisite design aesthetics. We are delighted to offer our discerning customers across the country an opportunity to shop from a thoughtfully curated selection of products across a wide assortment of soft furnishings and accessories to artistically transform their spaces.”

    Speaking about this partnership, interior designer and producer Khan said, “I am elated to share that Gauri Khan Designs has found a new home at Tata CLiQ Luxury. At Gauri Khan Designs, we are constantly innovating and curating designs and products that will appeal to the consumer’s sense of evolving aesthetics. Tata CLiQ Luxury is India’s leading luxury lifestyle platform that offers customers an engaging and elevated online shopping experience. Through this partnership, Gauri Khan Designs will now be able to reach and be accessible to consumers across the country who are looking at revamping their spaces. We look forward to a fruitful partnership.”

  • MX Player joins Tata Play Binge as its 17th OTT platform

    MX Player joins Tata Play Binge as its 17th OTT platform

    Mumbai: Tata Play Binge and MX Player have collaborated to entertain India and Bharat together. Following this partnership, MX Player will join the band of the 16 existing popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Viewers can also enjoy free content on Tata Play Binge.

    With the latest addition, viewers will have access to an additional 5000+ films and 800+ shows in Hindi, Tamil, Telugu, and other languages from MX Player, further strengthening its commitment to offer viewers the best of entertainment. 

    MX Player will unlock a differentiated content library on Tata Play Binge consisting of MX Originals, Bollywood and Hollywood movies, South Indian dubbed movies, Korean dramas and more.

    Subscribers of Tata Play Binge who have MX Player as part of their package will get to enjoy an ad-free content viewing experience without any interruptions. Tata Play Binge can be accessed through large-screen connected devices—Tata Play Binge+, an Android set-top box, and the Tata Play edition of the Amazon FireTV stick, along with the Tata Play Binge mobile app and the website.

    Commenting on the addition of a new partner app, Tata Play chief commercial and content officer Pallavi Puri said, “We now proudly host 17 coveted OTT apps under one roof and aim to create a unique and robust platform for all things entertainment through Tata Play Binge. Teaming up with MX Player and adding its rich content library to our OTT aggregation platform will bring great value to our viewers; and together, we hope to expand the viewership base of each other.”

    Speaking of this collaboration, MX Player business head-SVoD Abhishek Joshi said, “At MX Player we are committed to creating an immersive digital entertainment ecosystem that provides our users with content that is universally appealing and engaging. Our partnership with Tata Play Binge gives us an opportunity to make our content widely accessible and available, further strengthening our existing user base. We are delighted to partner with them in their endeavour to bring the best of entertainment and unleash the power of an enriching content viewing experience for all viewers.”

  • Tata Studi signs Tute Consult as strategic communication partner

    Tata Studi signs Tute Consult as strategic communication partner

    Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.

    Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.

    As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.

    Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”

    Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

  • Tata Housing launches new campaign ‘Its Interesting’ with lower interest rates for homebuyers

    Tata Housing launches new campaign ‘Its Interesting’ with lower interest rates for homebuyers

    New Delhi: Tata Housing, a 100 per cent subsidiary of Tata Son, launched a new campaign “Its Interesting” to celebrate the 75th Independence Day. As a part of this campaign, homebuyers can avail an interest rate of 3.50 per cent for 12 months on nine projects of Tata Housing across seven cities: Delhi, NCR, Kasauli, Mumbai, Goa, Bengaluru, Chennai, and Kochi. The campaign will be live from 5 August 2022 to 15 September 2022.

    Homebuyers will also be showered with other benefits such as upto one kilogram of customised silver coin with every booking marking their hone purchase in the auspicious 75th year of India’s Independence.

    “Its Interesting” is a 360-degree marketing campaign led by Tata Housing with a digital-first approach. OOH and radio will also be leveraged to further increase the reach of the campaign, along with strategically planned roadshows for NRI markets. Projects such as Amantra, New Haven, Bahadurgarh, Goa, La Vida, Myst, Promont, Santorini, Serein, and Tritvam will be featured in the campaign with tailor-made spaces that help elevate the overall living experience of the new-age home buyer. As a result of the # ItsInterestingOffer, all homebuyers/fence sitters will be able to purchase their dream home while also receiving up to one kilogram of customised silver coin commemorating 75 years of independence.

    More than two thousand channel partners have been roped in to amplify the reach of the campaign further. Designed to reduce the fluctuating interest rate impact, “Its Interesting” aims to truly make the upcoming festive season interesting and unique for homebuyers.

    Expressing his views on the campaign, Tata Realty and Infrastructure MD and CEO Sanjay Dutt said, “Post the marginal rise in the repo rate, the home loan rates are on the rise which has impacted the home buying sentiment. The past 2 years have been a great example of the positive impact of lower interest rates, resulting in M-o-M historic residential real estate sales.”

    He added, “With the festive season being around the corner, initiatives like this offer will present lucrative home-buying options to prospective customers. As a home buyer centric company, Tata Housing’s “Its Interesting” campaign will not only enable home buyers to invest in the residential real estate but it will also encourage the fence sitters to make the purchase decision.”

    Adding to that, Tata Realty and Infrastructure SVP and chief sales and marketing head Sarthak Seth said, “Tata Housing has been on the forefront of undertaking strategic initiatives that help home buyers buy their dream homes. The “It’s Interesting” campaign will break through the clutter with lower interest rates in light of the rising interest rates with the sole purpose of providing homebuyers with a viable choice to purchase their dream home. Strategic partnerships with more than two thousand channel partners nationwide will help the pan-India campaign further. As one of the early adopters of digital technology, the campaign will have a higher focus on digital and social media. We are also looking at a targeted approach to the NRI markets through systematic roadshows and activations that will further expand the reach of the campaign.”

  • dentsu X India bags integrated media mandate for Tata 1mg

    dentsu X India bags integrated media mandate for Tata 1mg

    Mumbai: Media agency Dentsu X India, on Wednesday, won the media mandate for Tata 1mg – India’s largest digital healthcare platform.

    Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media. The account will be serviced from the agency’s Gurugram office.

    Speaking on the partnership, Dentsu X India chief executive officer Roopam Garg said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

    Tata 1mg co-founder Gaurav Agarwal commented, “We are excited to work with Dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”

  • Tata Pravesh’s new ad film ‘Raahi’ explores gender inclusivity in workplace

    Tata Pravesh’s new ad film ‘Raahi’ explores gender inclusivity in workplace

    Mumbai: On Friday, Tata Pravesh, a brand of steel doors and windows, launched a new campaign titled “Raahi.” The film aimed to bring exclusive focus on diversity and inclusion by highlighting the importance of an inclusive workplace.

    Conceptualised by Wunderman Thompson Kolkata is purposefully set against a neutral corporate backdrop.

    It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues. The film signs off with the strong social message, “Acceptance can open doors,” encouraging us to open our minds—”#KholoMannKeDwaar”—allowing the winds of change to air out our prejudices.

    Shot by Happy Rabbit Films, the film encourages us to inculcate a sense of belonging in the workplace and make our LGBTQIA+ colleagues feel accepted, making them proud of us. It makes us stop for a moment and take cognizance of our biases, so we can work towards eliminating them.

    This initiative has been lauded not just because it is innovative, but because it is also a progressive way for such employees to enter mainstream society, be embraced by all around them, and made to feel like a part of the larger corporate family.

    Commenting on the creative concept, Wunderman Thompson, Kolkata vice president & senior ECD Arjun Mukherjee said, “We need to be sensitive towards our LGBTQIA+ co-workers and make them feel welcome at the workplace. This film encourages us to make them feel at home as our colleagues. It teaches us to build relationships based on love and respect, regardless of gender, so that no one ever walks alone.”

    Wunderman Thompson, Kolkata senior vice president & managing partner Vijay Jacob Parakkal added, “Tata Steel is widely recognised for its trailblazing HR initiatives and Tata Pravesh for its thought-provoking films. This extremely relevant and topical film will encourage us to embrace LGBTQIA+ people, making them feel accepted and included in the workplaces of tomorrow.”