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Tag: Tata WPL 2025

  • JioStar breaks viewership records with Tata WPL’s historic opening

    JioStar breaks viewership records with Tata WPL’s historic opening

    MUMBAI: The Tata Women’s Premier League (WPL) 2025 has made a thunderous start, smashing viewership records on JioStar. With cricket fans tuning in across platforms, the opening match between Gujarat Giants and Royal Challengers Bangalore became the most-watched league stage match ever on television.

    As the second leg of #WPL2025 kicks off in Bengaluru, BCCI secretary Jay Shah took to social media to celebrate the tournament’s historic viewership figures. In a tweet, he revealed, “the Opening match was watched by over 3 crore viewers on TV, making it the most-watched league stage match ever. TV ratings on @StarSportsIndia surged 150 per cent, while digital viewership on @JioHotstar climbed 70 per cent compared to last season. Witnessing records being shattered is truly inspiring,” he remarked.

    The numbers speak for themselves—TV ratings for the opening game skyrocketed by 73 per cent compared to last year, proving that women’s cricket is no longer a side event but a main attraction. Meanwhile, connected TV (CTV) saw an astonishing 102 per cent surge in reach, with average concurrency doubling till match five. Digital streaming reach also grew by 10 per cent, cementing JioStar’s dominance as the go-to platform for live sports.

    With digital consumption at an all-time high, the Tata WPL’s explosive growth on JioStar signals a shift in how audiences engage with cricket. The numbers highlight a clear trend—sports streaming is the future, and JioStar is at the forefront of this revolution.

    As Tata WPL 2025 continues its action-packed season, fans and brands alike have a golden opportunity to be part of this cricketing evolution. The landscape of women’s cricket is changing, and JioStar is leading the charge.

  • JioStar bags 10 major sponsors for Tata Women’s Premier League 2025

    JioStar bags 10 major sponsors for Tata Women’s Premier League 2025

    MUMBAI: With the Tata Women’s Premier League (WPL) 2025 returning for its third edition, the tournament is set to deliver even more electrifying cricket action. As the official broadcaster and streaming partner, JioStar has locked in ten major sponsors spanning diverse industries, a testament to the increasing commercial power of women’s sports in India.

    JioStar’s impressive sponsor lineup for Tata WPL 2025 includes some of the biggest names across banking, finance, FMCG, and infrastructure. The brands stepping up to the crease are:

    ●    State Bank of India (SBI)

    ●    Tata Capital

    ●    Association of Mutual Funds in India (AMFI)

    ●    Kajaria Ceramics

    ●    Black & White Ginger Ale

    ●    Himalaya No.1 Facewash

    ●    Tata Motors Limited

    ●    APAR Industries Limited

    ●    Amul (Gujarat Cooperative Milk Marketing Federation Limited)

    ●    MSD Pharma

    These partnerships reflect the soaring popularity of the Tata WPL and demonstrate the confidence that brands have in its audience reach and engagement. With sponsors cutting across BFSI, infrastructure, beverages, automotive, and FMCG, the league continues to cement itself as a mainstream commercial powerhouse.

    JioStar EVP & business head, premium sports and agency relationships, Udit Sharma expressed his excitement over the sponsorship lineup, “We are thrilled to welcome a varied set of sponsors on JioStar’s coverage of the Tata WPL 2025 Season 3. Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With Tata WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike. Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of Tata WPL.”

    The Tata WPL 2025 kicked off on 14 February, leading up to a grand finale on 15 March 2025. All matches are being broadcast on Star Sports and Sports18, with live streaming available on JioHotstar.

    With an increasing number of brands betting big on women’s cricket, the Tata WPL is proving that the game is no longer just about men’s leagues.