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Tag: Tata Tele Business Services

  • Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day

    Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day

    MUMBAI: What drives India’s small businesses ambition or attitude? Tata Tele Business Services (TTBS) thinks it’s zidd that unrelenting, gritty will to win. And this MSME Day 2025, the brand is spelling it out loud and clear with its new campaign “Zidd Hai To Jeet Hai”, a punchy tribute to the backbone of India’s economy.

    Launched on 27 June , the campaign goes beyond boardroom clichés and brings real MSME hustle to the screen capturing the steely spirit that pushes modest enterprises to punch way above their weight. With a brand film and three hard-hitting stories across tech, banking, and manufacturing, TTBS showcases MSMEs not as underdogs, but as unstoppable forces rewriting India’s growth playbook.

    “In boardrooms and on shop floors, in small towns and big cities, there’s one common thread the zidd to succeed,” said Tata Teleservices senior vice-president of product and marketing Vishal Rally. “MSMEs are the key drivers of India’s economy, and at TTBS, we’re proud to fuel their growth with smart digital solutions.”

    The films, the fire, the fight:

    1.   Tech Pioneers: IT MSMEs coding India’s future, proving that breakthrough innovation doesn’t always need plush offices just persistence.

    2.   Fintech Fixers: Financial inclusion warriors taking banking to Bharat’s unbanked corners, one digital leap at a time.

    3.   Manufacturing Mavericks: Made-in-India heroes delivering world-class goods to global markets from humble beginnings.

    Through these stories, TTBS puts a spotlight on the very sectors it supports with its solutions whether it’s Smartflo Ucaas, secure cloud connectivity or scalable cybersecurity. The message? MSMEs don’t just survive, they scale, when given the right tools.

    The campaign also comes at a time when MSMEs are more crucial than ever. Contributing significantly to India’s GDP and employment, they’re not just business units, they’re engines of economic inclusion and innovation. TTBS, by providing purpose-built digital tools, aims to bridge the tech gap and enable these businesses to thrive in an increasingly connected economy.

    With “Zidd Hai To Jeet Hai”, TTBS isn’t just launching a campaign, it’s raising a toast to the tenacity of those who turn every ‘no’ into a new beginning. Because when India’s MSMEs bet on themselves, they’re not just dreaming big, they’re delivering bigger.

  • Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign

    Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign

    Mumbai: Capturing the significance of invaluable contribution of IT Professionals towards nurturing of businesses across industries, Tata Tele Business Services (TTBS), country’s leading enabler of connectivity and communication solutions for businesses has initiated IT Professionals Day – 10 January, with the campaign thought of ‘#DontForgetToThankIT.’ The focus of the initiative is to urge businesses to celebrate and express gratitude to IT professionals and IT departments, who work diligently for seamless operations of our digital infrastructure.

    The selection of the 10 January as the celebratory day is a symbolic reflection of the binary digits 10.01- as they are the fundamental building blocks of the digital ecosystem. The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts. TTBS also encouraged internal employees and business partners to partake in this virtuous initiative and show appreciation for the commitment and perseverance embodied by IT professionals. Leveraging digital & social media, furthering the goal of reaching a wider audience and maintaining sustained communication.

    https://bit.ly/ITProfessionalsDay

    Speaking on the launch of the campaign, Tata Teleservices Sr VP – product and marketing Vishal Rally said, “‘#DontForgetToThankIT’ is not just a celebration; it’s a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognize the invaluable contributions of IT professionals who are the true architects of success in today’s digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organizations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”

    In a world that often celebrates various professional roles, TTBS has taken the initiative to shine the spotlight on the unsung heroes – the IT professionals. Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity. The collective participation of all stakeholders will undoubtedly amplify the impact of this celebration, making it a resounding tribute to the vital contributions of IT professionals.

  • Tata Tele to expand its cloud communication suite Smartflo with WhatsApp Business Platform

    Tata Tele to expand its cloud communication suite Smartflo with WhatsApp Business Platform

    Mumbai: Connectivity and communication solutions for businesses Tata Tele Business Services (TTBS) has announced the strategic integration of WhatsApp Business Platform into its cloud communication suite, Smartflo. This is an advanced move in the digital era to offer an enhanced business communication experience, thus accelerating user engagement, boosting CX, and ensuring impactful customer interactions.

    WhatsApp Business Platform is a simple and trusted solution for businesses to better manage customer discussions and inquiries around the world. Its superior UX, further enhances business communications, enabling seamless, rich, and impactful interactions in the way customers want to engage in today’s business ecosystem.

    Tata Tele Business Services, in its endeavour to transform digital experiences with technology, brings to the table in-depth knowledge of enterprise customer needs and requirements, as well as trust and service assurance. This integration will assist businesses in mapping customer operational needs across multiple channels, while also improving customer experience through unified hyper-personalised interactions and multi-touch attributions.

    Sharing his views on the enhanced cloud communication suite, Tata Teleservices Ltd SVP & head of product, marketing, and commercial Vishal Rally said, “We are excited to offer WhatsApp Business Platform through our Smartflo business suite, thereby, allowing businesses to adapt to new challenges and provide exceptional assistance to their customers on the messaging platform. Customers today expect communication to be efficient, simple, and genuine, which is enabled by WhatsApp Business. It connects our customers to their target audiences in the way they like to be assisted. As a WhatsApp Business solution provider, we at TTBS guarantee a superior user experience based on trust to our valued customers.”

    “We are excited that WhatsApp Business Platform is being leveraged for customer engagement by Tata Tele Business Services for its (CPaaS) suite,” he added.

    Businesses across sectors use the WhatsApp Business Platform to build a variety of customised, scaled solutions. It helps advance customer convenience and enable richer customer engagement. We look forward to continuing to build partnerships with businesses to help them unlock avenues of access to new audience cohorts who use WhatsApp extensively every day,” added WhatsApp India director of business messaging Ravi Garg.

    Smartflo, in collaboration with WhatsApp Business Platform, offers an integrated omnichannel solution experience that incorporates various channels and methods of connecting with and integrating customers. It unifies the customer experience (CX) across different channels such as websites, mobile apps, social media, and phone calls, as a single-point system to optimise the collective interaction experience.

    Smartflo makes business communication easy and rich, with a host of features such as single customer view, workflow automation, AI-enabled chatbots, chat interfaces, advanced analytics, hyper-personalisation, one-click integration, and an easy-to-integrate API platform.

    Counted among the country’s leaders in smart digital solutions, Tata Tele Business Services, not only provides the digital highways on which companies, big and small, run their businesses but also acts as the technology catalyst for their growth by offering a comprehensive portfolio of digital solutions in the domain of security, collaboration, marketing, the cloud, and SaaS.

    Smartflo, SmartOffice, SD-WAN iFLX, Microsoft 365, Google Workplace, Zoom Communications, EZ Cloud Connect, Customer Experience Platform for Businesses, Ultra-Lola, and Smart Internet leased line are among the company’s enterprise-grade solutions.