ITV

Tag: Tata Tea

  • AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category.

    After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising four Silver and six Bronze trophies.

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners, who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

    The awards tally of Lowe Lintas + Partners includes:

    Commenting on the performance put up by the agency, Lowe Lintas + Partners CEO Joseph George said, “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

    Lowe Lintas + Partners national planning director S Subramanyeswar added, “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

    On the other hand, global communications consultancy firm Maxus won five awards at the Asian Marketing Effectiveness and Strategy Awards. The ceremony, which took place on 3 June, saw over 600 entries. India had a total of about 15 shortlists across different agencies out of which six were from Maxus India. Maxus India won two silvers and one bronze award for Tata Tea Power of 49 Campaign and two bronze awards in the data analytics and retail analytics categories too.

    Maxus south Asia managing director Kartik Sharma said, “Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.”

    This year, out of a total of 1100 entries and 289 shortlists, the juries awarded trophies to 144 winners from 10 countries – three Platinum, 26 Gold, 45 Silver, 75 Bronze trophies. Country-wise, it was India that took the lead with 31 wins followed by China at 26 and Australia with 24 wins. 

  • Now brands piggyback elections

    Now brands piggyback elections

    MUMBAI: Move over political parties, election fever has gripped brands as well! As if political outfits telling people how they’ve changed their lives for the better wasn’t enough, we now have brands doing the honors. And while they may be performing a good deed in urging viewers to step out and cast their vote, not all brands that are piggybacking the polls seem to have got it right. Here’s taking a look at the election-based ads doing the rounds of television currently…

     

    Fevicol uses crazy chairs as a symbol

     

    Known for its clever, tongue-in-cheek advertisements, Fevicol’s latest too does not disappoint. A chai-wallah enters the shop of a carpenter who is making the next prime minister’s chair. He points out to three variations – one with BJP’s lotus, another with Congress’s hand, and a group of chairs joined unevenly symbolic of the Third Front. The advert is a pun intended on the politicos vying for power.

     

    Click here to watch the TVC

     

    Hero Hf Deluxe appeals to vote the one with merit

     

    Many a times, people vote for candidates/political parties who belong to the same region/community/caste/religion. The latest Hero advert advocates voting for people based on talent/merit instead of these mores.

     

    Click here to watch the TVC

     

    Google’s #PledgeToVote with Mr. Shyam Negi

     

    Part of Google India’s ambitious new campaign that encourages Indians to vote, the inspiring TVC tells the story of Shyam Saran Negi (97) from Himachal Pradesh, who has never missed a chance to exercise his right to vote since 1951 when India’s first general elections were held.

     

    Click here to watch the TVC

     

    Tata Tea Jaago Re strikes a strong message for women voters

     

    The second part of Tata Tea’s ‘Power of 49’ campaign targets women voters. The advert titled ‘kaala teeka’ is aimed at women from the upper strata, who don’t think much about exercising their right to vote.

     

    Click here to watch the TVC

     

    Sunfeast shouts a subtle slogan

     

    In keeping with the nature of the brand, Sunfeast’s latest advert is a fun take on political parties and elections. It features children as leaders and voters who go on to form the ‘Yippee’ party.

     

    Click here to watch the TVC

     

    RR Kabel poses a straight question

     

    Coming from a hardware brand, the advert comes straight to the point and tells voters to “choose wisely”. However, it does hit the right chord with a strong line of communication.

     

    Click here to watch the TVC

     

    Idea warns politicians ‘no ullu banoing’

     

    A typically smart-alecky advert coming from Idea, which is in sync with the brand’s punch-line, ‘no ullu banaoing’ even as it sends out a message to politicos not to fool the junta.

     

    Click here to watch the TVC

     

    Havells fans off bribery

     

    A clever advert that plays on the brand’s ‘Hawaa Badlegi’ proposition to send out the message that the ‘cash for vote’ trick will not work with today’s upright electorate

     

    Click here to watch the TVC

     

    Subhash sarees salutes women voters

     

    How does a clothes brand connect with elections? Subhash Sarees does it by saying that the ‘kaala teeka’ is the best form of adornment for any woman apart from the kaajal, bindi and so on.

     

    Click here to watch the TVC

     

  • Maxus walks away with Tata Tea account

    MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea.

    The annual media spend by the brand is pegged at Rs 500 million.

    Maxus will be in charge of the media buying and planning duties. Madison Media was earlier servicing the account.

    The account was won following a multi-agency pitch. Eight agencies participated in the first round. The contest was then narrowed down to four agencies, including Lodestar, Starcom MediaVest Group and Madison Media, apart from Maxus.

    Maxus‘ Bengaluru office will be servicing the account.

    Maxus business head Sancheeta Ganguly said, “We at Maxus are excited to work with Tata Tea. Both the parties have a similar ideology of keeping the consumer at the heart of the communication and we at Maxus are really enthusiastic about relationship media approach.”

    The agency will start work on the account shortly.

  • Rana Barua joins Contract Advertising as COO

    MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position.

    Barua succeeds Umesh Shrikhande, who recently left to pursue other opportunities. He will partner the senior leadership team at Contract to ensure the best value proposition for clients.

    JWT South Asia CEO Colvyn Harris said, “Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India‘s leading independent integrated advertising agencies. I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency.”

    Barua said, “I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team.”

    In his 19 years of experience Barua has served varied roles like COO of RED FM and the head of marketing for Radio City where he successfully repositioned the radio station to make it amongst the top two stations in the country.

    He started his career in advertising having worked at HTA (JWT), Ogilvy, McCann and Y&R. His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, Zydus Cadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, and ITC.

  • 8 years on, Eggfirst hatches expansion plan

    MUMBAI: For Ravinder Banka, it has been a momentous eight-year journey since he started Eggfirst from a garage in Kalina, a western suburb in Mumbai, in October 2004.

    The creative, media planning and design agency has created campaigns for clients such as Tata Tea, Oberoi Mall, Blaupunkt and Vim in these eight years. And it has two offices in Mumbai from where it churns out its creative work to service an expanding list of clients.

    Armed with an engineering degree from VJTI and an MBA degree from Bajaj Institute, Banka started his professional career as a marketing analyst at Fergusson before it was taken over by Deloitte. This is where he was exposed to marketing insights in the Indian business space.

    During his stint at Fergusson, Banka nurtured skills that gave him the confidence to hatch Eggfirst. He worked on three concepts – strategy, creative independence and commitment.

    “As a marketing consultant, I knew the importance of research and insight. For me, advertising was the next thing I could offer the clients. You see, providing insights is just the beginning. To break it down and then act on those insights is what the client needs and that is advertising to me,” says Banka.

    Eggfirst firmly believes that the starting point of anything is strategy or a message that needs to be told through communication campaigns. “In today‘s environment, the ‘what‘ of the message is as important, if not more, as the ‘how‘ of the message and that is the reason why we at Eggfirst give strategy great importance,” reveals Banka.

    Creative independence is another driving force behind Eggfirst. The agency believes in leaving free the creative department and prefers not to interfere in its working most of the time.

    Banka is of the belief that creative competency is the core strength of his agency – and that is one trait he would never want to compromise on! The team, head by Maanish Choudhari has a pretty free hand and creative independence has been woven into the fabric of the agency since inception.

    The third part of Eggfirst‘s ideology is commitment. The agency believes in sticking to its promise at whatever cost. “At the end of the day, what matters is that the client should be satisfied. Our commitment is to our client‘s satisfaction. Even if things do go wrong, which they will from time to time, we make sure that in the end our clients get the value they came to us for,” explains Banka.

    Eggfirst has handled varied assignments relating to the industry from packaging for HUL to creating television commercials for Hari Darshan incense sticks and rebranding drive for Oberoi Malls.

    For Eggfirst, the main revenue come from retainer accounts. “Currently 60 per cent of our clients are on retainer basis. The balance 40 per cent are on project basis. We have done a lot of project-based work for Hindustan Unilever and feel happy about it,” says Banka.

    Banka is planning for Eggfirst‘s growth. “We are looking at expanding to regional and national clients.” But Banka is quick to explain that he is in no hurry to expand beyond Mumbai or offload stage to an investor. “I feel that we need to keep building on our premium. We still need to explore many aspects of the work and build on our creativity. As of now, we are happy doing more and better work in this space and let our work speak for us,” he avers.

    So what does Banka believe in? “Cut out the cliche,” he says. “If you can do that, you will grow.”

  • Tata Tea partners with Narain Karthikeyan & F1 team

    MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grands Prix scheduled from 21-23 September and 26-28 October, respectively.

    With the association, Tata Tea will be promoted extensively. Its logos will appear on the HRT Formula 1 team car and the helmet worn by Karthikeyan. TGB‘s association with Karthikeyan and consequently, Formula 1, will also give it a platform to connect with a large global viewership.

    TGB VP-marketing Vikram Grover said, “Narain reflects the Indian youth‘s latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign, for e.g. The Tata Tea Jaago Re Inter Milan Soccer Stars program which is in its fifth season currently. Also, Formula 1‘s inherent teamwork, technology, innovation and fitness-centric nature synergises well with TGB‘s focus of being a global, health-enhancing, ‘good for you‘ beverages Company.”

    HRT Formula 1 team principal Luis Pérez-Sala added, “For two seasons now Tata and Tata Motors have offered important and loyal support for HRT Formula 1 team and it is great news that TGB has joined not only Narain‘s image but also that of the team for two very important Grands Prix such as Singapore and India. This incorporation is further proof of the good relationship we have with the Tata Group, which not only establishes itself but continues to grow at the same time as the team in such a competitive world as is Formula 1.”

  • TBWA hires Aejaz Khan as EVP- Mumbai

    MUMBAI: TBWAIndia has appointed Aejaz Khan as executive vice president and head of its Mumbai operations.

    Khan was with Lowe Lintas- Bangalore where he was working as SVP and was responsible for Tata Group brands such as Fastrack, Titan Sonata, Tanishq and Tata Tea.

    TBWAIndia managing director Nirmalya Sen said, “Aejaz is a rich reservoir of experience and knowledge on Indian and global brands alike. This will be invaluable as he comes on board to lead an office that works with some large global brands on the one hand and several Indian majors on the other.”

    Khan said, “This is a fantastic new chapter in my life and career. TBWA is known for its great people who care about big ideas. The network has a deep creative culture with Disruption at the core of its DNA. I’ll chase fame, fun and fortune for the agency and our brands.”

    Khan comes in with over 19 years of experience in advertising. Prior to joining Lowe Lintas, he had also worked with agencies like Publicis Ambience, Impact BBDO, Ogilvy & Mather and McCann Erickson India. He has worked with brands like Vaseline, HSBC, Tata Sumo and Safari, Signal, BP, Rexona, Axe and Pepsi.

  • 22feet lands Tata Tea digital account

    MUMBAI: Tata Global Beverages‘ brand Tata Tea has awarded its digital duties to independent digital solutions provider 22feet Digital Solutions after calling for a multiagency pitch for the same. The agency‘s Bengaluru office will be handling the account.

    The agency will be responsible for the creative aspects of the digital campaigns. Madison Media was handling the account since 2005. Lowe Lintas currently handles the mainstream creative duties of the Tata Tea brand.

    Confirming the news to indiantelevision.com, 22feet managing partner Vineet Gupta said, “We will be handling the digital duties of the brand. Our focus will be to make the brand‘s presence felt equally across platforms from social media to mobile.”

    Apart from Tata Tea, 22feet is in charge of providing digital solutions to other brands like Wipro, Kolkata Knight Riders, Lee, Kingfisher, Peter England, Lenovo, Bisleri and Fastrack.

  • Mumbai to host rural marketing strategies conference

    Mumbai to host rural marketing strategies conference

    MUMBAI: Vritti i-Media, an arm of Vritti Solutions that markets and advertises company‘s products and services to rural markets using digital technology, is the Silver Partner of the 4th Annual Rural Marketing Strategies Conference by Marcus Evans, a global strategic business events firm.

    The event will be held in Mumbai from 21- 22 July. The theme is ‘Establishing a cost effective reach model and prying into rural consumer behaviour to fully optimise the rural potential‘.

    Vritti i-Media, an audio and audio video advertising solution spread across Maharashtra, is established over years.

    The fourth Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace.
     
    The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

    Vritti Solutions CEO Veerendra Jamdade will be the keynote speaker at the event and will share inputs on how corporates
    and brands can effectively reach out to rural consumers in India.

    The conference aims to highlight ongoing issues and the success stories of organisations which have tapped into the rural markets and are experiencing business sustainability and growth.

    The topics that will be discussed at the event will include deciphering the behaviour and psychological mindset of your the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers and also acknowledging the purchasing power of the rural consumer.