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MUMBAI: If Bengal’s Durga Puja is a painting in motion, then Tata Tea Gold has just framed it in gold. This festive season, the brand has...
Mumbai: Tata Tea Agni, a flagship brand from Tata Tea’s diverse portfolio, has launched a new campaign celebrating homemakers’ tireless spirit and unwavering energy, embodying the...
Mumbai: TATA Tea Premium-Desh Ki Chai, the flagship tea brand from Tata Consumer Products Ltd. is back this Independence Day with its #DeshkaGarv-Pradesh Ki Kala campaign....
Mumbai: Asia’s largest higher edtech company upGrad is back with yet another clutter-breaking digital campaign featuring a seemingly ironic interviewer-interviewee banter. The campaign film, through interesting...
Mumbai: Hiver has appointed Charu Gupta as director of brand and content marketing. She has more than 13 years of experience in brand, social and digital...
Mumbai: Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in...
Mumbai: It has been a year riddled with challenges and loss. The second wave of the pandemic devastated families and took a heavy toll on the...
NEW DELHI: Tata Consumer Products (TCP) has elevated Puneet Das as president – packaged beverages, India and south Asia. Das, who has been associated with Tata...
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
New Delhi: Zomato CMO Gaurav Verma has moved on from the organisation. He announced the development on his social media handle. Verma joined Zomato from Pepsico...
NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some...
MUMBAI: For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in...
Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more...
Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more...
MUMBAI: Motivator, a GroupM agency, has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bangalore office and...
MUMBAI: Motivator, a GroupM agency, has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bangalore office and...
MUMBAI: Dileep Ashoka has joined McCann to head South India operations. He is credited with establishing McCann’s significant presence in the south region during his earlier...
MUMBAI: Dileep Ashoka has joined McCann to head South India operations. He is credited with establishing McCann’s significant presence in the south region during his earlier...
MUMBAI: Lowe Lintas + Partners has won the Agency of the Year award for the second year at the ninth Asia-Pacific Tambuli Awards. The agency...
MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After...
MUMBAI: Move over political parties, election fever has gripped brands as well! As if political outfits telling people how they’ve changed their lives for the better...
MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea. The annual media spend by the brand is pegged at...
MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position. Barua succeeds Umesh Shrikhande,...
MUMBAI: For Ravinder Banka, it has been a momentous eight-year journey since he started Eggfirst from a garage in Kalina, a western suburb in Mumbai, in...
MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore...
MUMBAI: TBWAIndia has appointed Aejaz Khan as executive vice president and head of its Mumbai operations. Khan was with Lowe Lintas- Bangalore where he was working...
MUMBAI: Tata Global Beverages‘ brand Tata Tea has awarded its digital duties to independent digital solutions provider 22feet Digital Solutions after calling for a multiagency pitch...
MUMBAI: Vritti i-Media, an arm of Vritti Solutions that markets and advertises company‘s products and services to rural markets using digital technology, is the Silver Partner...
For almost 15 years, his name was synonymous with the celebrated utterly butterly Amul campaigns; his Bottoms Up series remains the most performed English play in...
