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Tag: Tata Tea Gold

  • What customers ordered on Zepto in 2024

    What customers ordered on Zepto in 2024

    MUMBAI: What did India order online in 2024? At what time did  they get shopping happy? Were there any quirky or weird things they ordered?  

    Quick commerce company Zepto gives us some insights into the shopping habits of India’s online consumers! Read on as some are sure to bring a smile to your face while others may get you to raise your eyebrows in alarm.

    * A Chennai user ensured preparedness, ordering 481 condoms in 2024.(Did he also order Viagra?)
    * A Hyderabad user’s 217 Eno packets were a spicy year’s MVP.
    * Chennai’s pet lover stocked up with 5,234 quantities of pet food.
    * In Kolkata, 96 packs of Tata Tea Gold kept someone caffeinated all year long.
    * Bengaluru’s curd enthusiast led with 5,544 pouches of curd ordered.
    * Gurugram’s spirituality shone, with 707 pooja essentials bought.
    * Pune’s health-conscious customer ordered 768 carrots.
    * Ghaziabad stayed cool, ordering 721 packets of ice.
    * And yes, 481 watermelons found a home in Chennai—summer forever?
    * 16,663 packs of Amul Masti kept spirits high.

    What Kept You Up at Night (and Beyond)
    * Over 20 million snacks were ordered between 12 AM and 4 am.
    * Bengaluru showed self-care with 28,000 massagers ordered. (Hmmm…too much sitting at the desk coding or is it something else?)
    * 85,000 stationery orders were placed late at night—midnight creativity, anyone?

     What were you searching for?
    o 6,000 searches for “friends” (we feel you).
    o 877 searches for “sukoon” (same).
    o 7 searches for “2 BHK” (you do you).
     

     Veggie vibes:
    o 900,000 karelas (bitter gourds), 130,000  lakh tindas, 7.7 million bhindis (okra), 2.3 million lauki, and 4 million baigans (egg plant) made their way to homes.

    Combos that Made Us Laugh:
    * Dumbbells + samosas: Strength and snacks in perfect balance.
    * Pooja essentials + tonic water: Holy spirit, indeed.
    * Food from Zepto Café + pressure cookers: Modern mealtime prep.
    * Knives + Dettol: Safety first.
    * Momos + chocolate syrup: A pairing no one saw coming.

    Fun Facts from the Cities We Love
    * Bengaluru: Ordered 825,000 roses and more than 400,000 condoms (What’s up with the city; are the techies’ hormones raging wild ?).
    * Delhi: Loved their snacks with 1.2 lakh millions Magic Masala and over 800,000  mixer bottles (No wonder the city has so many accidents).
    * Mumbai: Truly the city that never sleeps, ordering 3.15 million  snacks between 12–4 AM.
    * Our fastest delivery this year? 25 seconds.
    * Delivery partners travelled 340 million km in total—equal to 8,000  times around the  Earth.
    * Scott from Delhi was the highest tipper, with ?58,000 in tips!
    * And Ravi from Hyderabad? The king of indigestion relief, ordering 217 Eno bottles.

    It takes all types to make this world right? Even  when they order goodies! At least that’s what Zepto’s analysis of the shopping habits of Indians reveals. 

  • Tata Tea Gold’s new campaign highlights the Bengali love for perfection

    Tata Tea Gold’s new campaign highlights the Bengali love for perfection

    Mumbai: Tata Tea Gold, the leading packaged tea brand in West Bengal, launches a new campaign celebrating the nuances of Bengali culture. The campaign emphasises the Bengali “khutkhute-ness”—their meticulous attention to detail, especially regarding food and tea choices. Tata Tea Gold continues to honour this cultural trait, highlighting how Bengalis leave no room for compromise when it comes to flavour and perfection.

    The TVC, conceptualized by Mullen Lintas and directed by renowned Bengali filmmaker Shoojit Sircar, is set in a typical Bengali setting. It humorously portrays how Bengalis demand perfection, from choosing ingredients to preparing meals. The film opens in a train compartment, where a young man offers kachoris with cholar dal to his fellow passengers, only for them to reject it due to the absence of shredded coconut. This attention to detail is further reflected in scenes of selecting the perfect Gandhoraaj Lebu, preparing aloo tarkari with luchis, and waiting for mustard sauce before enjoying fish fry. The film closes with a woman seeking the ideal tea blend, and the shopkeeper hands her Tata Tea Gold, assuring her of a perfectly aromatic and flavorful tea. The characters then savour the perfect cup of Tata Tea Gold, underscoring the brand’s promise of quality that satisfies even the most discerning tastes.

    Tata Consumer Products’s president of packaged beverages (India and South Asia), Puneet Das said, “Tata Tea Gold is the leading branded tea in West Bengal and we wanted to continue celebrating the West Bengal way of life by refreshing this core idea of ‘a perfectionist mindset’ of Bengali’s especially when it comes to their everyday food & beverage choices. This is very well expressed through this colloquial term of Khutt-khuteness and we have tried to capture this through situations that will be relatable to most Bengalis.”

    Mullen Lintas’s president and chief strategy officer Kishore Subramanian added, “In this latest campaign, Tata Tea Gold celebrates the deep cultural insight and pays homage to this ‘perfectionist’ nature of every Bengali. Sharply crafted with quintessential Bengali wit and sarcasm, and beautifully brought alive by the inimitable Shoojit Sircar, this film is a true testament to the brand’s stance of always being culture-first.”

  • Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Mumbai: This Women’s Day, Tata Tea Gold has launched a new Dil ki Suno campaign that empowers women to listen to their hearts as they have the potential to achieve more. The latest film from Tata Tea Gold delicately captures the predicaments faced by women and encourages them to listen to their hearts and believe in their ability to do more.

    The film depicts the journey of four women in different stages of their lives, each facing a dilemma of choosing between their aspirations and present-day realities. The film portrays the story of a seasoned cricketer who has just tied the knot and struggles with the thought of balancing her professional and personal commitments. It also depicts the journey of a 50-year-old woman who is passionate about dancing but worries if pursuing dancing at her age would be perceived as appropriate. A successful corporate professional who wants to resume her musical journey, and a homemaker who is taking her first steps in stock trading and feels uncertain about the likelihood of success. The film beautifully unfolds the conflicts a woman faces as she tries to balance her passion with familial, career or societal obligations. Nevertheless, what binds them together is their willingness to listen to their hearts and recognize that they have it in them to attain more.

    Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Tata Consumer Products president – Packaged Beverages (India and South Asia) Puneet Das said, “Tata Tea Gold, a premium tea blend that gives you rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields – Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc.  Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavours to motivate today’s women to listen to their hearts and unlock their true potential.”

    Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their hearts and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women’s empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.

  • Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Mumbai: As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region, magnificently commemorates the spirit of the occasion with an innovative twist. In a first-of-its-kind collaboration, Laqshya Media brings to life an extraordinary dual-screen 3D Anamorphic Display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a captivating fusion of technology and tradition.

    The awe-inspiring installation, on display from 14 to 21 October 2023, eloquently depicts the splendour of Durga Pujo through an intricate tapestry of Bengal’s five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the enchanting rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a mesmerising tale of Bengali pride and festivity. Symbolising a tribute to the region’s rich cultural craftsmanship, this groundbreaking initiative by Tata Tea Gold and Laqshya Media Ltd promises to captivate the hearts of onlookers and tea enthusiasts alike.

    Commenting about the successful 3D anamorphic outdoor installation, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “Durga Pujo is a cultural extravaganza transcending the boundaries of celebrations by amalgamating culture, traditions, artistry, and devotion of people. Handlooms are an integral part of festive celebrations, and with our Banglar Noksha Pujo campaign, we aim to pay tribute to the resplendent cultural craftsmanship of the region. By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state.”

    Laqshya Media Group chief strategy officer Yuvrraj Agarwaal said, “Embracing Tata Consumer with gratitude, we embark on an extraordinary journey during the Durga Puja festivities, harmonising the elements of Tea, Tradition, and Technology to create an unparalleled experience. Durga Pujo, a grand cultural symphony, orchestrates a seamless fusion of culture, traditions, artistry, and devotion, with handlooms as a vital part. Through this campaign, we pay homage to the region’s rich cultural craftsmanship, weaving our story with consumers through the threads of never-seen-before technology.”

    He added, “Our hearts brim with excitement as we unveil our role in illuminating West Bengal’s cultural vibrancy with our cutting-edge Dual-Screen 3D Anamorphic Display. As the pioneering execution of its kind in India by any brand, it stands as a testament to our relentless pursuit of industry-first innovations, underscoring our unwavering commitment to pushing the boundaries of creativity and technology. We are unwavering in our quest to make out-of-home experiences more captivating and immersive, and this project embodies that very philosophy.”

    Laqshya Media Group company – Inventech CEO Sommnath Sengupta joyously reflects on the success of the Tata Banglar Noksha Pujo campaign, emphasising the triumph of the 3D Anamorphic Display from conceptualisation to installation. “With our successful 3D anamorphic outdoor installation and groundbreaking Dual-Screen 3D Anamorphic Display, we celebrate West Bengal’s cultural craftsmanship beyond the ordinary. Our commitment to pushing creative and technological boundaries is evident in every thread, creating immersive connections. We’ve woven an experience that transcends tradition, leaving an indelible mark on consumers’ hearts during the Durga Puja festivities,” he said.

  • Tata Tea Gold celebrates Durga Pujo with Banglar Noksha Pujo packaging

    Tata Tea Gold celebrates Durga Pujo with Banglar Noksha Pujo packaging

    Mumbai: As the vibrant tapestry of West Bengal adorns itself in hues of grandeur to warmly welcome the divine fervor of Durga Pujo, Tata Tea Gold, West Bengal’s favorite tea brand, joyously celebrates this festival with the launch of 10 festive packs inspired from the handloom styles of the state. Durga Pujo is a time when West Bengal is at its colorful best. This heralds a time for the women to adorn themselves with new sarees, selected from a wide array of exquisite traditional handloom and textile creations. This festive ode to the handloom heritage was the inspiration for Tata Tea Gold’s festive series Banglar Noksha Pujo packaging. The Tata Tea Gold festive packs are inspired from five handloom styles : Kantha, Jamdani, Baluchari, Batik and Garad.

    Tata Tea Gold has also unveiled a specially crafted film, developed by Media Monks, that beautifully captures how Pujo is celebrated across the five days from Shashthi to Dashami. Each celebration has been depicted in the style of West Bengal’s rich handloom culture. The story unfolds with a curious child observing the similarity between the design of a Tata Tea Gold Jamdani-inspired pack and her mother’s Jamdani saree. Soon, a captivating conversation takes place between the two, narrating about  Durga Pujo celebrations, basking in the iconic handloom artistry of the region. The film along with a captivating song, brings to life some of the celebratory rituals intricately illustrated on the festive packs.

    The film weaves a rich narrative of West Bengal’s pride and celebrations, from the traditional conch blowing depicted on the Jamdani-inspired packs to the resounding beats of the Dhaki from the Kantha-inspired packs, the devotee (Pujaran) adorned in a Baluchari saree, the Dhunuchi dancer draped in Batik prints, and the women playing Sindoor Khela dressed in Garad sarees.

    Reflecting on the essence of the new Durga Pujo campaign, Tata Consumer Products president – packaged beverages, India & South Asia Puneet Das shared, “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”

    Tree Design co-founder Arnab Chatterjee who had conceptualised the design said, “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”

    Commenting on the genesis of the campaign and the idea, Media Monks chief content officer Azazul Haque said “Durga Pujo for West Bengal is not just a festival, it is an emotion. When Tata Tea Gold designed the special festive packs showcasing the events during the different days of Pujo depicted in the handloom style of West Bengal, the brief for the campaign was simple- Celebrate Durga Pujo through the festive packs. And the film does exactly that. In the film, a mother proudly tells her daughter about the different Handlooms of West Bengal and how they are depicting the celebrations around Durga Pujo. The feeling of Durga Pujo is magical and we have tried to convey the same through this musical, celebratory film.”

  • Wavemaker brings alive inspiring celebrity stories for Tata Tea Gold’s‘Dil Ki Suno’ campaign in partnership with IIFA

    Wavemaker brings alive inspiring celebrity stories for Tata Tea Gold’s‘Dil Ki Suno’ campaign in partnership with IIFA

    MUMBAI: Tata Tea Gold has partnered with IIFA 2019, the biggest Bollywood platform to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ Campaign. Crafted and executed by Wavemaker, the media, content and technology agency of GroupM, the campaign will showcase inspiriting stories by many leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

    Tata Tea Gold #DilKiSuno campaign, in its first phase, invited consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA 2019 awards event in person. Some lucky consumers have won the opportunity to witness the glitz and glamour and watch their favourite stars up, close and personal.

    #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path.

    Puneet Das – Vice President Marketing – (India), Tata Global Beverages Ltd. said, “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

    Speaking on this successful collaboration, Kishan Kumar M S, Vice President, Wavemaker India said, “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart. 

    To bring this alive, Wavemaker partnered with IIFA to bring out inspirational stories from self-made stars who listened to their hearts. Using the trinity of media, content & technology, we will leverage these Bollywood stories to trigger, create, curate and amplify real-life #DilKiSuno examples which will then create a domino effect.”

    These celebrity stories will be showcased during IIFA telecast scheduled on 20th October, 2019 on the Viacom Network.

  • Tata Tea Gold’s launches new campaign ‘Dil Ko Na Kahoge To Pachhtaoge’

    Tata Tea Gold’s launches new campaign ‘Dil Ko Na Kahoge To Pachhtaoge’

    MUMBAI: Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of ‘dil ko na kahoge to pachtaoge’.

    The TVC, conceptualised by MullenLowe Lintas Group, narrates the story of a young girl, who is offered a job in a different city. Her heart is set on it as it would mean a better career, but her father insists that she tries for the same company in their own city. While the daughter is in a predicament, the mother understands her dilemma and tries to cheer her up with a cup of Tata Tea Gold. The daughter refuses the tea initially but after getting a whiff of the ‘irresistible aroma’ of Tata Tea Gold being made, longs for the tea, her heart so wanted. What if it’s the same story with this job offer, her mother asks? What follows is the decision the daughter makes to take up the job offer, as she listens to her heart – with an irresistible cup of tea, regaling her senses and inspiring her to leave all regrets behind.

    Shedding some light on the concept MullenLowe Lintas group chairman and chief creative officer Amer Jaleel said, “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”

    Tata Global Beverages marketing head Puneet Das said, “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline, the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

  • Maxus wins ‘Media Agency of the Year’ at Emvies 2014

    Maxus wins ‘Media Agency of the Year’ at Emvies 2014

    MUMBAI: The winning spree continues for Maxus, which has won 23 new clients, worth upwards of Rs 300 crore in the first half of 2014. The media agency, not only bagged the ‘Grand Emvie’, but also took home the ‘Media Agency of the Year’ award.

     

    Maxus won the ‘Grand Emvie’ for the campaign ‘Power of 49 Elections’- the media movement that changed the role of women in Indian elections for its client Tata Tea Gold.

     

    The media agency, with a total tally of 230 points was also declared the ‘Media Agency of the Year’. It beat Lodestar UM, which bagged the second position with 175 points and Mindshare which managed 95 points and stood third in the winner tally.

     

    What is notable is that Maxus has upped its ranking from the previous year and has replaced Mindshare, which had won the ‘Media Agency of the Year’ award at Emvies 2013. Loadstar UM maintained its position at number two, even this year.

     

    “I would attribute the success to the PACE philosophy of Maxus. The undying spirit of wanting to deliver the best for our client always and their encouragement at all times,” said Maxus South Asia managing director Kartik Sharma on the win.