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Tag: Tata Studi

  • Tata Studi signs Tute Consult as strategic communication partner

    Tata Studi signs Tute Consult as strategic communication partner

    Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.

    Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.

    As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.

    Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”

    Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

  • TATA Studi renews digital marketing mandate for Gozoop

    TATA Studi renews digital marketing mandate for Gozoop

    The e-learning application Tata Studi has retained Gozoop Group as its digital agency. The independent marketing group has been working with the brand since 2020. Gozoop Group will continue to be responsible for the brand’s digital presence as part of the mandate.

    Leveraging its expertise in creative campaigns and storytelling, the agency will be actively managing social media engagement for Tata Studi, Tata StudiLive and Tata StudiLeap.

    Gozoop Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.

    Studi was founded on the science of learning – a highly effective learning method recommended by learning scientists. Tata Studi’s mission is to inculcate effective study habits in every child and inspire them to be independent learners.  

    Speaking of this association, Tata ClassEdge chief executive officer Milind M Shahane said, “The EdTech industry is growing rapidly. Tata Studi app and Tata StudiLive online classes offer the latest technology facilitating learning and live tuition for students to improve learning outcomes and performance. We have been working with Gozoop Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch the #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”

    Talking about their partnership with Tata Studi, Gozoop India CEO Samrat Bedi said, “Tata Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with Tata Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal – meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for Tata Studi as their trusted advisors.”

  • Tata Studi shows the correct way to study in latest film

    Tata Studi shows the correct way to study in latest film

    Mumbai: Parents undergo immense stress while preparing their kids for school and often end up putting their children under undue pressure. It is this thought, that drives Tata Studi’s new campaign, which conveys the message, that true success depends on effective planning and not undue pressure.

    The campaign ‘Padhne Ka Sahi Tareeka’ conceptualised and executed by Mullen India, focuses on the correct way to learn by planning one’s studies efficiently. It is based on insights drawn from how invested parents are in the studies of their children. Through a series of films, the campaign conveys the point that planning their studies will help students to be better prepared, avoid anxiety and perform well in their exams.

    “The category is flooded with multiple brands, so the idea was to create clutter-breaking work that’s also insightful and relevant to parents and students. The insight into how parents put pressure on children unknowingly, especially during exams gave us an opportunity to tell stories that parents can connect to. The idea – ‘Pressure Nahi, Plan’ – also puts the key differentiator benefit of Tata Studi, which is to plan one’s studies to reduce last-minute exam stress, right at the centre of the campaign,” said Mullen Lintas chief creative officers Azazul Haque & Garima Khandelwal.

    First introduced in early 2021, Tata Studi is an after-school learning app designed around the principles of Science of Learning – a multidisciplinary approach that combines research from neuroscience, psychology, and cognitive science.

    Tata ClassEdge chief B2C Sachin Torne said, “We want children to plan their studies and learn for understanding so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Through Tata Studi, we want to inculcate good learning habits in students. Once the child learns how to learn, it’s a skill that will stay with them for life.”

  • Tata Studi shows the right way to learn in its new ad campaign

    New Delhi: E-learning application, Tata Studi has launched a new ad campaign, positioning the platform as a ‘perfect’ after-school coach for students.

    Conceptualised by Gozoop, the campaign – Padhne ka Sahi Tareeka (the right way to learn’ highlights the functionality of the application and showcases the science of learning that helps a child become an independent learner. The app also lets parents know how their child is performing, through a feature called ‘Progress Tracker’.

    Tata ClassEdge, chief- B2C, Sachin Torne said, “We want to enable students to plan and schedule their studies across different subjects, learn systematically instead of cramming and rote-learning and use effective study strategies to confidently face exams. There’s a science behind effective learning and Studi packs in some of the best principles from this science.”

    The ad series is aligned to emphasise on dedicated facets provided by Studi, which is part of the Tata group and caters to CBSE students of Class 1 to 8. The campaign was released on both electronic and online platforms.

    “Parents want their children to be more independent in their studies. They want them to experience more, get inspired more, shine more – Studi is a means to that end – a coach in the life of the child where he / she can learn concepts that last for long,” said Gozoop, group director, brand communications, Megha Ahuja. “This campaign will capture many such stories and trace the trajectories of children and parents like you and me, who can benefit from edutech learning, but in the right way. Our aim has been to capture the same story throughout.”