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Tag: Tata Sons

  • Dream 11 bags IPL title sponsorship rights

    Dream 11 bags IPL title sponsorship rights

    NEW DELHI: Fantasy sports platform Dream11 has bagged the title sponsorship rights of IPL 2020 for Rs 222 crore, as per PTI reports. The fantasy league platform has replaced the Chinese mobile phone brand Vivo for a four-and-a-half-month deal.

    Dream11 has been one of the IPL sponsors for a couple of years now. "Dream11 has won the rights with a bid of Rs 222 crore," IPL Chairman Brijesh Patel told news agencies.

    However, there has been no confirmation from Dream 11, at the time of filing this story.

    Companies like Tata Sons, Unacademy, and Bjyus participated in the bidding process. According to multiple media reports, Unacademy had bid Rs 210 crore, Tata Sons had bid Rs 180 crore and Byju's had bid Rs 125 crore.

    Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off. Under the deal with Vivo, BCCI was receiving Rs 440 crore per year. The IPL will be held from September 19 to November 10 in the UAE this year.

    On August 10, the Board of Control for Cricket in India (BCCI) had sent out invitations to third parties to express their interest (EOI) in acquiring the title sponsorship rights for IPL 2020.

  • Bluebox and Vistara Celebrate one year of “Vistara World”

    Bluebox and Vistara Celebrate one year of “Vistara World”

    Dunfermline, UK: Bluebox Aviation Systems and Vistara, the Indian joint-venture between Tata Sons and Singapore Airlines, are marking the 1st anniversary of the launch of Vistara World by going app-free. Vistara World is the airline’s free wireless streaming in-flight entertainment (IFE) service which streams content from the Bluebox Wow portable wireless IFE platform to passenger devices.

    Since launching last year, Vistara World has been progressively rolled out to Vistara’s entire fleet of 31 aircraft, including Airbus A320 and the recently inducted Boeing 737-800NG aircraft.

    As well as enabling passengers to stream IFE via the Vistara World app, Bluebox and Vistara will now provide passengers with an app-free solution.  From 1 September 2019, passengers are able to watch Vistara’s DRM-protected content from their personal device browser*, without downloading the app. Previously only DRM-less content could be viewed without the app.

    Vistara’s evolving content library includes a flight moving map, movies, TV shows and music in varying genres. In addition, one of the most popular elements of Vistara World is the membership enrolment page for “Club Vistara”, the airline’s loyalty programme – not surprising for an airline enjoying enormous popularity among its passengers.

    “At Vistara we continue to invest in enhancing our service offerings to stay ahead of the curve. In the last year we have flown over 5 million customers who have consumed a variety of engaging content on ‘Vistara World’ and enjoyed the Vistara experience even more.  The Bluebox platform’s convenience, robust capabilities and flexibility will now take this experience a notch higher,” said Mr. Sanjiv Kapoor, Chief Commercial Officer, Vistara.

    “As well as providing secure, revenue-generating, feature-rich, and cost-effective wireless IFE platforms, we aim to make these as friction-less as possible for both our airline customers and their passengers,” said David Brown, Business Development Director, Bluebox. “With device software now available to enable us to provide app-free DRM content, we are able to make it easier for passengers to access the platform. That, in turn, means more of the benefits to Vistara of deploying the system can be realised – both in terms of positive passenger experience and the ancillary revenue generated by the system.”

    Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.

    * Technical requirements app-free DRM content viewing:

    • Smartphones: iOS 11.2+ with Safari and Android v5+ with Chrome v75+
    • Laptops: Chrome V69+ and Safari V11
  • Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    MUMBAI: The countdown to the 2019 edition of the IAAF Gold Label Tata Mumbai Marathon has begun with the organisers launching it on 9 January. With a unique theme of ‘#BeBetter’ the marathon will take place on 20 January in Mumbai. The organisers announced that over 46,000 runners will be taking the roads of Mumbai for the marathon. The marathon is going to be a zero-waste event.

    The marathon has also found three new sponsors for this year’s event including GoDaddy as domains and online presence partner and Nature Valley as recharge partner along with Oakley as performance eyewear partner.

    From Nature Valley, General Mills managing director India and South East Asia Salil Murthy shared his thoughts on the partnership saying, “It makes a lot of sense for us to partner with Tata Mumbai Marathon because what the marathon stands for and what our brand Nature Valley stands for is basically the same. We want people to be more active. We (Nature Valley) are doing it in the US, where we are promoting hiking amongst the people, in the UK there is tennis, and in India, we are hoping to make people run more.”

    He went on to add, “Nature Valley has products like granola bars that are ‘delicious real recharge’. When you run a marathon you need that pick me up after a certain point of time as the distance is much longer. We hope to provide that recharge to the runners so they can reach the finish line.”

    Oakley head-sports marketing (India) Ashwin Krishnan, who is also prepping for some big launches in India in the coming months, reflected the same sentiments, “We need to go back to what Oakley stand for. We started with making grips for bicycles handles that specialised in tightening the grip as the hands sweated then we made sunglasses based on the inputs we took from several international athletes that are capable of colour differentiation and improving depth perception, etc. So basically, we aim to improve the performance of the athletes on the ground, be it while playing cricket or golf, or while running the marathon. Partnering with Tata Mumbai Marathon is in tandem with that goal of ours.”

    Speaking about the marathon Tata Sons group chief communications officer Pradipta Bagchi said, “The Tata Mumbai Marathon is the city’s way of celebrating achievement, perseverance, and commitment. The increasing participation from not just Mumbaikars in the Tata Mumbai Marathon, but from runners across the country and globe is a testament to the success of this IAAF Gold event in bringing together over 46,000 runners on one common platform every year in this city.”

    He further added, “Tata Mumbai Marathon inspires everybody to #BeBetter and is a great opportunity to engage with the community, connect with youngsters and create awareness about the importance of good health.”

    Tata Consultancy Services (TCS) vice president and country head – India business Ujjwal Mathur said, “This year has been momentous for Tata Sons, who celebrated at 150 years. And we at TCS celebrate 50 years of excellence. Like in the previous years, this year too we will have a large contingent of TCSers from across various geographies taking part in the Tata Mumbai Marathon. We will continue to raise funds for charity and create social awareness for health and fitness in the city. In the true sense, we will root for the spirit of Mumbai!”

  • Religious most benefitted genre in Chrome DM week 28

    Religious most benefitted genre in Chrome DM week 28

    MUMBAI: With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

    In the religious genre, Sanskar gained the highest OTS with 98.6 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi GEC genre with the growth of 1.21 per cent in HSM excluding the less than 1L-market. DD National was the most benefitted channel in this category with 99.5 per cent.

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    The third position in the gainers was garnered by the youth genre in HSM excluding the less than 1L-market with 0.96 per cent OTS. MTV gained the highest OTS with 92.2 per cent.

    The infotainment genre was at the fourth position in the list with 0.80 per cent growth and NGC catered to 91.8 per cent OTS in All India 1 Lakh+ market.

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    The fifth spot was garnered by the music genre with 0.33 per cent growth and Sony Mix was the most benefitted channel with 92.0 per cent OTS in HSM excluding the less than 1L-market.

    Also Read :

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

  • Tata Sons appoints Pradipta Bagchi as the new group CCO

    Tata Sons appoints Pradipta Bagchi as the new group CCO

    MUMBAI: Tata Sons has announced the appointment of Pradipta Bagchi as the group chief communications officer with the effect from 12, September 2017.

    Bagchi will report to Tata Sons executive chairman N. Chandrasekaran.

    A professional with over 25 years of experience in business, media and communications, Bagchi has been the head of corporate communications for TCS since 2005.

    Chandrasekaran said, “As the group chief communications officer, he will play a key role in driving seamless communication experience across the Tata group as well as create engagement with stakeholders.”

    Bagchi was an editor and reporter with Indian media houses like The Times of India, The Economic Times and Business Standard prior to joining TCS. He is a graduate of the University of Sussex.

    Tata Trusts head corporate communications and public relations Debasis Ray, will continue to support the Tata Group communications team on an ongoing basis.

  • Alibaba in talks with Snapdeal to enter India

    Alibaba in talks with Snapdeal to enter India

    MUMBAI: As it is ready to embark upon a new journey by launching what may be the biggest IPO ever, Chinese e-retailer Alibaba may also be making a move to tap into the growing Indian retail market through an investment in local e-retailer Snapdeal.

     

    According to an Economic Times report, Alibaba, is in talks with online retailer Snapdeal to enter India. The e-commerce giant is in discussion for a possible investment in the Indian company, but no decision has been taken yet.

     

    The report also quoted a source saying that the deal will be announced in a month.

     

    The Chinese company is expected to be valued at over $165 billion at the conclusion of its initial public offer. So far, Alibaba has only been linking Indian merchants with overseas buyers and sellers.

     

    With its entry in the Indian online retail space by aligning with Snapdeal, the Chinese e-tailer will be competing directly against market leaders like Flipkart and Amazon. Even though the Chinese company would be a late entrant, it has the advantage of size — as per sales Alibaba is bigger than Amazon and eBay combined.

     

    While on the other hand, the Delhi-based company has already raised a total of $233 million in two rounds of investments this year. The last round in May valued the firm at $1 billion. It is expected to be worth Rs 50,000 crore by 2016, according to a market rating agency Crisil.

     

    The company, in which Ratan Tata holds a stake, is also attracting attention from Japan’s largest e-commerce company Rakuten Inc and telecommunications firm SoftBank Corp, the report added.

     

    On contacting Snapdeal, the spokesperson said, “As a policy, we do not comment on such speculations.”

     

    Alibaba’s shares are set to debut on the US market on 19 September, in what could be the world’s largest ever initial public offering. It increased the price range on its offering from $66 to $68 on 15 September, reflecting strong demand from investors for the year’s most anticipated debut.

  • After Tata Housing, Snapdeal now ties up with Croma

    After Tata Housing, Snapdeal now ties up with Croma

    MUMBAI: Tata Group promoted electronics retail chain Croma and Snapdeal.com have entered into a strategic partnership to sell products online.

     

    According to the press release, Snapdeal.com would create Croma’s Flagship Store on its portal to sell electronic items including mobiles, tablets and laptops. The two will jointly work towards market development initiatives, establish joint collaboration on customer and vendor outreach programmes and category development.

     

    Talking about the collaboration, Snapdeal CEO Kunal Bahl said, “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country.”

     

    Both brands would also be looking at exclusive launches of products and brands belonging to the select categories.

     

    Infiniti Retail MD & CEO Ajit Joshi said, “Today’s dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts.”

     

    “Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike,” he added.

     

    This is second tie-up of Tata with the New Delhi-based e-commerce major after its chairman Ratan Tata picked up a stake in the portal. Last month, Tata Value Homes, a 100 per cent subsidiary of Tata Housing, entered into a first-of-its-kind, strategic and exclusive partnership with Snapdeal.com to sell residential properties.

     

    Infiniti Retail Ltd, a 100 per cent subsidiary of Tata Sons runs Croma stores. Launched in October 2006, Croma has 96 outlets across 16 major cities of India and sells over 6000 products.

     

    Started in February 2010, Snapdeal.com is country’s online marketplace.