ITV

Tag: Tata Sky

  • Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    MUMBAI: Fakt Marathi, a 24×7 Marathi Movies television channel has unveiled its new brand identity with a new logo and packaging. The channel was launched in 2011 by Mumbai based firm Enterr10 Television Pvt. Ltd.

    The logo has been designed by Cayenne Communications Pvt Ltd while the mandate to monetise the revenues of the channel is with Divya Radhakrishnan’s Helios Media.

    Living up to its name which means ‘Only Marathi’, the new revamped look is focussed towards expanding the Marathi viewership in the movie genre. The refreshed look stresses on the first alphabet which gives an intense look to the logo and symbolises a window of Marathi cinema opportunity. The free-to-air channel portrays a new colour combination of red, orange and saffron. “Fakt Marathi is a powerful name. These colours signify the ethos of Marathi maanus aka common man in Maharashtra and its traditional culture. It gives the logo a bold and solid feel”, says Cayenne Communications Pvt Ltd managing director Kiran Vernekar.

    The channel’s new tagline is ‘Cinemanche Cinema’ which exemplifies itself as a one-stop destination for non-stop unadulterated fun and entertainment.

    Vernekar also points out that it took the agency a month’s time to come up with this revived look for the channel. “We had designed two different logos and this one was instantly picked up by the client. The logo will be evident by next week”, he added further.

    The logo will be extensively promoted through out-of-home advertising and on social media platforms. It will also be seen on various television commercials.

    “We are very positive and happy with the new logo. They have subtly used vibrant colours and have integrated them flawlessly. The new tagline strongly resonates what the channel stands for and portrays a larger life of cinema”, opines Enter10 Television Private Limited MD Manish Singhal.

    The company also plans to roll-out the channel’s HD feed by the end of this financial year. “We are in talks about launching the HD feed for Fakt Marathi by the end of this year”, voices Singhal.

    The channel is available on various cable platforms like Hathway and in Cable and DTH platforms like Tata Sky, Videocon, Dish TV, etc. It is also available in parts of Den platform.

  • Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    MUMBAI: Fakt Marathi, a 24×7 Marathi Movies television channel has unveiled its new brand identity with a new logo and packaging. The channel was launched in 2011 by Mumbai based firm Enterr10 Television Pvt. Ltd.

    The logo has been designed by Cayenne Communications Pvt Ltd while the mandate to monetise the revenues of the channel is with Divya Radhakrishnan’s Helios Media.

    Living up to its name which means ‘Only Marathi’, the new revamped look is focussed towards expanding the Marathi viewership in the movie genre. The refreshed look stresses on the first alphabet which gives an intense look to the logo and symbolises a window of Marathi cinema opportunity. The free-to-air channel portrays a new colour combination of red, orange and saffron. “Fakt Marathi is a powerful name. These colours signify the ethos of Marathi maanus aka common man in Maharashtra and its traditional culture. It gives the logo a bold and solid feel”, says Cayenne Communications Pvt Ltd managing director Kiran Vernekar.

    The channel’s new tagline is ‘Cinemanche Cinema’ which exemplifies itself as a one-stop destination for non-stop unadulterated fun and entertainment.

    Vernekar also points out that it took the agency a month’s time to come up with this revived look for the channel. “We had designed two different logos and this one was instantly picked up by the client. The logo will be evident by next week”, he added further.

    The logo will be extensively promoted through out-of-home advertising and on social media platforms. It will also be seen on various television commercials.

    “We are very positive and happy with the new logo. They have subtly used vibrant colours and have integrated them flawlessly. The new tagline strongly resonates what the channel stands for and portrays a larger life of cinema”, opines Enter10 Television Private Limited MD Manish Singhal.

    The company also plans to roll-out the channel’s HD feed by the end of this financial year. “We are in talks about launching the HD feed for Fakt Marathi by the end of this year”, voices Singhal.

    The channel is available on various cable platforms like Hathway and in Cable and DTH platforms like Tata Sky, Videocon, Dish TV, etc. It is also available in parts of Den platform.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • Kids HD channel Da Vinci Learning now available on Tata Sky

    Kids HD channel Da Vinci Learning now available on Tata Sky

    MUMBAI: The kids HD channel TV channel, Da Vinci Learning  is now available on Tata Sky on channel no. 632 starting from 5 April, 2016. Da Vinci Learning is already available on Hathway since November 2015, post its launch.   

    This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

    Commenting on the development, Da Vinci Learning, India managing director Mohit Anand said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

     

  • Kids HD channel Da Vinci Learning now available on Tata Sky

    Kids HD channel Da Vinci Learning now available on Tata Sky

    MUMBAI: The kids HD channel TV channel, Da Vinci Learning  is now available on Tata Sky on channel no. 632 starting from 5 April, 2016. Da Vinci Learning is already available on Hathway since November 2015, post its launch.   

    This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

    Commenting on the development, Da Vinci Learning, India managing director Mohit Anand said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

     

  • TDSAT rejects Neo Sports petition seeking interconnect agreement with Tata Sky on its own terms

    TDSAT rejects Neo Sports petition seeking interconnect agreement with Tata Sky on its own terms

    New Delhi: The Telecom Disputes Settlement and Appellate Tribunal has dismissed a petition by Neo Sports Broadcast Private Ltd seeking an interconnect agreement on its own reference interconnect offer terms with DTH platform Tata Sky.

    Chairman Justice Aftab Alam and members Kuldip Singh and B B Srivastava said the submissions by the broadcaster were ‘quite misconceived’.

    Referring to the two provisions relied upon by counsel for the broadcaster, the Tribunal said these were part of the broadcaster’s obligations to publish Reference Interconnect Offers for direct-to-home service and the provisions relied upon secure the interests of the direct-to-home distributor rather than the broadcaster.

    The Tribunal levied costs of Rs 25,000 which would be deposited with the TDSAT Employees Welfare Society within four weeks.

    The Tribunal termed the petition as an “unusual case in that the broadcaster had come to it seeking an interconnect agreement on its own Reference interconnect Offer (RIO) terms.

    According to Neo Sports, it had been in inter-connect relationship with Tata Sky and the latter hadbeen carrying on its platform Neo sports’ two channels: Neo Sports and Neo Prime (formerly NeoCricket) since 2006-07. The last agreement between the parties was executed on 17 September 20 10 for a period of three years commencing from 1October 20 1 0 and coming to end on 30September 2013.

    Under clause V of the agreement Tata Sky was obliged to pay to Neo Sports “the rather steep” subscription fee of Rs 124 crore (R s. 1 09 crore for channels  being distributed in the Standard Definition mode and Rs 15 crore for channels being distributed in the High Definition mode).

    It is to be noted that at the time the interconnect agreement was executed Neo Sports  enjoyed exclusive BCCI rights for live broadcast of international cricket matches which gave it the power tocommand very high subscription fees in the Indian broadcasting market.  It lost the right to the cricket broadcasts in December 2011 and “it is a measure of popularity of the game in the country that there after it was unable to hold onto the amount of subscription fees stipulated in the agreement which was still subsisting”. The two sides executed an Addendum on 16 May 2012  to the Distribution Agreement of 17 September  2010 reducing the subscription fee substantially and it was fixed at the rate of Rs one crore per month plus applicable service tax for the period from April 2012 to 30September 2013.

    The Tribunal noted that negotiations continued thereafter but Neo Sports did not have the marketing power it had at the time of execution of the earlier agreement and Tata Sky was no longer willing to meet its demands.

  • TDSAT rejects Neo Sports petition seeking interconnect agreement with Tata Sky on its own terms

    TDSAT rejects Neo Sports petition seeking interconnect agreement with Tata Sky on its own terms

    New Delhi: The Telecom Disputes Settlement and Appellate Tribunal has dismissed a petition by Neo Sports Broadcast Private Ltd seeking an interconnect agreement on its own reference interconnect offer terms with DTH platform Tata Sky.

    Chairman Justice Aftab Alam and members Kuldip Singh and B B Srivastava said the submissions by the broadcaster were ‘quite misconceived’.

    Referring to the two provisions relied upon by counsel for the broadcaster, the Tribunal said these were part of the broadcaster’s obligations to publish Reference Interconnect Offers for direct-to-home service and the provisions relied upon secure the interests of the direct-to-home distributor rather than the broadcaster.

    The Tribunal levied costs of Rs 25,000 which would be deposited with the TDSAT Employees Welfare Society within four weeks.

    The Tribunal termed the petition as an “unusual case in that the broadcaster had come to it seeking an interconnect agreement on its own Reference interconnect Offer (RIO) terms.

    According to Neo Sports, it had been in inter-connect relationship with Tata Sky and the latter hadbeen carrying on its platform Neo sports’ two channels: Neo Sports and Neo Prime (formerly NeoCricket) since 2006-07. The last agreement between the parties was executed on 17 September 20 10 for a period of three years commencing from 1October 20 1 0 and coming to end on 30September 2013.

    Under clause V of the agreement Tata Sky was obliged to pay to Neo Sports “the rather steep” subscription fee of Rs 124 crore (R s. 1 09 crore for channels  being distributed in the Standard Definition mode and Rs 15 crore for channels being distributed in the High Definition mode).

    It is to be noted that at the time the interconnect agreement was executed Neo Sports  enjoyed exclusive BCCI rights for live broadcast of international cricket matches which gave it the power tocommand very high subscription fees in the Indian broadcasting market.  It lost the right to the cricket broadcasts in December 2011 and “it is a measure of popularity of the game in the country that there after it was unable to hold onto the amount of subscription fees stipulated in the agreement which was still subsisting”. The two sides executed an Addendum on 16 May 2012  to the Distribution Agreement of 17 September  2010 reducing the subscription fee substantially and it was fixed at the rate of Rs one crore per month plus applicable service tax for the period from April 2012 to 30September 2013.

    The Tribunal noted that negotiations continued thereafter but Neo Sports did not have the marketing power it had at the time of execution of the earlier agreement and Tata Sky was no longer willing to meet its demands.

  • Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

    Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

    MUMBAI: In 2012 Tata Group chairman Cyrus Pallonji Mistry is believed to be offering Rs 2,000 crore for the Tata Sky’s amount of issue, according to a report.

    Mistry had had initiated the process to sell part of Tata Sky in his first initial public offering (IPO) move after becoming the group chairman and a recent report by Times of India says Tata Sky will also be the 30th publicly listed company from the Tata Group which currently has a combined market cap of nearly Rs 7.2 lakh crore.

    Early next week, the company’s investors, management, underwriters and counsel will hold the kickoff meeting to thrash out the red herring prospectus, Times of India reported.

    To take matters forward, Morgan Stanley, Citi and Kotak Mahindra Capital will manage the DTH provider’s offering in which Tata Sons owns 51per cent, media mogul Rupert Murdoch’s 21st Century Fox has 30 per cent, Singapore state investor Temasek 10 per cent, and Tata Opportunities Fund holds 9 per cent.

    Mistry has revived the plan to list Tata Sky on the domestic stock market, which will help the 47-year-old to part-monetize the asset by bringing in fresh funds to fuel the conglomerate’s growth plans and trim its debt. In fiscal 2015, its loss stood at Rs 267 crore.

    The report also stated that there are prospects of sale of new shares as well as of existing shares held by promoters including Tata Sons and Temasek, which has remained invested in Tata Sky since 2007. According to the report, Temasek wants to encash some of its holdings in the 12-year-old Tata Sky, which will have a gross profit of Rs 1,000 crore in fiscal 2016. Murdoch’s 21st Century Fox intends to retain its ownership, while Tata Opportunities Fund is undecided whether it wants to sell a stake in the IPO, the person added.

    Tata Sky intends to use the proceeds from the share sale to beef up its balance sheet. The company, which has emerged as the leader in the DTH field, will break even this financial year.

  • Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

    Tata Group’s Cyrus Mistry plans Rs 2,000 crore IPO for Tata Sky

    MUMBAI: In 2012 Tata Group chairman Cyrus Pallonji Mistry is believed to be offering Rs 2,000 crore for the Tata Sky’s amount of issue, according to a report.

    Mistry had had initiated the process to sell part of Tata Sky in his first initial public offering (IPO) move after becoming the group chairman and a recent report by Times of India says Tata Sky will also be the 30th publicly listed company from the Tata Group which currently has a combined market cap of nearly Rs 7.2 lakh crore.

    Early next week, the company’s investors, management, underwriters and counsel will hold the kickoff meeting to thrash out the red herring prospectus, Times of India reported.

    To take matters forward, Morgan Stanley, Citi and Kotak Mahindra Capital will manage the DTH provider’s offering in which Tata Sons owns 51per cent, media mogul Rupert Murdoch’s 21st Century Fox has 30 per cent, Singapore state investor Temasek 10 per cent, and Tata Opportunities Fund holds 9 per cent.

    Mistry has revived the plan to list Tata Sky on the domestic stock market, which will help the 47-year-old to part-monetize the asset by bringing in fresh funds to fuel the conglomerate’s growth plans and trim its debt. In fiscal 2015, its loss stood at Rs 267 crore.

    The report also stated that there are prospects of sale of new shares as well as of existing shares held by promoters including Tata Sons and Temasek, which has remained invested in Tata Sky since 2007. According to the report, Temasek wants to encash some of its holdings in the 12-year-old Tata Sky, which will have a gross profit of Rs 1,000 crore in fiscal 2016. Murdoch’s 21st Century Fox intends to retain its ownership, while Tata Opportunities Fund is undecided whether it wants to sell a stake in the IPO, the person added.

    Tata Sky intends to use the proceeds from the share sale to beef up its balance sheet. The company, which has emerged as the leader in the DTH field, will break even this financial year.