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Tag: Tata Sky

  • Tata Sky celebrates its 15 years jingalala journey in latest campaign

    Tata Sky celebrates its 15 years jingalala journey in latest campaign

    Mumbai: Content distribution and pay-TV platform Tata Sky is celebrating its 15 years’ journey with a new campaign that highlights its deep-rooted relationship with its subscribers.

    The campaign #15YearsConstant highlights has been conceptualised in collaboration with Chimp&z Inc. It poignantly captures the continual bond Tata Sky shares with its subscribers. The video encapsulates the ever-changing life of a family, with a window-seat ticket to observe how they grew and outgrew the initial roots and took shape of an all-new abode, centring on the emotion, that despite the transitions, the one thing that has stood the test of time and has lived the journey of change with Indian families is Tata Sky.

    Tata Sky, chief communications officer, Anurag Kumar said, “Through this campaign we wanted to portray that the world has evolved and so has Tata Sky, but the bond that we share with our subscribers has remained strong and steadfast. Our sincere appreciation and profound thanks to all that made this journey memorable and gratifying.”

    Chimp&z, CEO and c0-founder, Angad Singh Manchanda said, “The narrative takes us on a poetic journey of growing up, with Tata Sky depicted as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical artistry, which will make our audience reminisce their days of yore. Kudos to the entire team at Griffin Pictures and Chimp&z Inc, for bringing this concept alive.”

  • Tata Sky Binge adds Amazon Prime Video to its streaming bouquet

    Tata Sky Binge adds Amazon Prime Video to its streaming bouquet

    New Delhi: In a bid to bolster its OTT game, Tata Sky on Monday announced that it has extended its integrated content offering on the Tata Sky Binge Mobile app by bringing onboard the streaming giant, Amazon Prime Video.

    The partnership will enable Tata Sky Binge subscribers to subscribe to Prime Video via Binge and explore its vast content library including the Amazon Originals as well as its vast portfolio of international and regional movies and web series. Subscribers will be able to opt for a Prime Video subscription directly through their Tata Sky account at the cost of Rs 129 per month. Access to the Prime Video app can commence either by clicking on the Prime Video banner on the home page or by clicking any Prime Video asset on the content rail, it said on Monday.

    Further, Tata Sky has also integrated the Amazon Prime Video metadata within its Android enabled smart set-top box, Tata Sky Binge+.

    Tata Sky’s OTT aggregator service, Tata Sky Binge currently offers interface to 11 of the OTT apps including Disney+ Hotstar Premium, ZEE5, SonyLIV, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, CuriosityStream and now Amazon Prime Video. Viewers can access Tata Sky Binge service on their screens of choice via two plans to choose from – Rs 149 & Rs 299, said the company on Monday.

    Tata Sky, chief commercial and content officer, Pallavi Puri said, “We are glad to further fortify our collaboration with Amazon Prime Video to bring to our subscribers its premium content both on our hybrid set-top box Binge+ as well as the Binge mobile app. We believe our continuous effort to scale up our offerings on Tata Sky Binge will make Binge an even more desirable proposition for our subscribers.”

    Tata Sky Binge users can now enjoy exclusive Amazon Originals as well as popular movies and TV shows. Some of the new movies include Sherni, Cold Case, The Tomorrow War, Asuran, Wonder Woman 1984, and The Great Indian Kitchen. Among Amazon Original TV shows, subscribers can watch new seasons of The Family Man, Mirzapur, Comicstaan and new Originals including DOM among others.

  • Tata Sky partners with Vedantu to empower JEE & NEET aspirants

    Tata Sky partners with Vedantu to empower JEE & NEET aspirants

    Mumbai: Content distribution and Pay TV platform Tata Sky has partnered with Vedantu to make quality education accessible and affordable to students across India.

    For ease of access to the content, the service is also made available on the Tata Sky mobile app. Aspirants can learn and repeat batches, get access to catch-up and On-Demand content including syllabus revision, tests, class notes, among others. Students can also pose a question and have doubts addressed by expert Master Teachers from Vedantu. The service will also provide exam preparation material that can be accessed via the app. Furthermore, subscribers to Tata Sky will receive a special discount on Vedantu’s Live learning programs and be able to access Live classes, curriculums, course revision material etc.

    Commenting on the launch of the service, Tata Sky’s chief commercial and content officer, Pallavi Puri, said, “TV has the ability to reach mass audiences across the country. Delivering quality education through TV will not only benefit the maximum number of aspirants but will also take care of the lack of broadband availability which is faced by students from smaller towns and rural areas.”

    “Competitive exams require a designated method of preparation. Together with Vedantu, we are providing access to course materials, resources, quality instructors to diverse populations from a variety of backgrounds, abilities, and learning preferences, thereby bringing superior education several steps closer to the aspirants,” she further added.

    As per the partnership, two dedicated linear platform services– Tata Sky JEE Prep and Tata Sky NEET Prep– will cater to students from classes 9th to 10th for foundation preparation (IIT, NEET, NTSE, Olympiads) and core syllabus for 11th to 12th IIT JEE Main, JEE Advanced (engineering), and NEET (medical). The learning will be delivered by Vedantu’s Master Teachers including academics from IIT and AIIMS with proven track records in teaching. The medium of teaching will be a mix of English and Hindi.

    Vedantu’s COO, Arvind Singhal, said, “30 million-plus students across K-12 and test preparation segments every month benefit from Vedantu’s LIVE learning. This partnership is another step in the direction of our vision of taking quality education to every household at affordable prices.”

    In addition to providing students with a fun and engaging learning experience, the classes will also include interactive quizzes that students respond to using the TV remote.

  • Tata Sky launches 4K HDR internet streaming service

    Tata Sky launches 4K HDR internet streaming service

    Mumbai: Tata Sky, one of the leading content distribution and Pay TV platforms, has announced the launch of its 4K HDR streaming service. All TVs enabled with 4K HDR can enjoy this service through Tata Sky Binge+ Box at no additional cost for the first year.

    Tata Sky Binge+ subscribers will also get free one-year access to Travelxp channel and six international streaming services like Luxe & Life, Pet & Pal, Wow, Be crazy, Health & Wellness, Sportyfy, and Outdoor Channel available in 4K HDR. This new service will further elevate the content viewing experience of the consumers, the platform said in a statement.

    Commenting on the announcement, Tata Sky’s chief content & commercial officer, Pallavi Puri, said, “Evolving technology has redefined the way users consume content these days. We at Tata Sky have always been committed to providing best-in-class entertainment powered by advanced technology. With the launch of Travelxp 4K HDR streaming service we hope to continue to delight our subscribers with the exceptional viewing experience.”

    Travelxp CEO Prashant Chothani added, “Consumers have been investing in buying high-quality TV sets with ability to play 4K HDR content and with the launch of Travelxp 4K HDR on Tata Sky Binge+, they will now be able to visualise the difference 4K HDR gives to their viewing experience in linear television. Being the world’s first 4K HDR Channel and launched across the globe, the launch in India, our home country is extremely special.”

    The services available under the 4K HDR service will be listed under the Guide section under ‘Internet TV’ pre-filters. Additionally, 4K services will be indicated using the 4K HDR icon in the program information screen and information bar making discoverability of the service easy for the subscribers

  • Tata Sky collaborates with PTC Network to strengthen its regional connect

    Mumbai: Tata Sky has joined hands with the PTC Network to bring back its regional service – ‘Punjab De Rang’, starting today. 

    The revamped service will further strengthen Tata Sky’s regional entertainment portfolio by offering a popular and diverse mix of high-quality Punjabi content, at a nominal cost of Rs 1.5 per day, the company said. This includes exclusive premieres of new Punjabi movies every month, dubbed Hollywood movies, short films, cooking shows, upbeat Punjabi music, and devotional content.

    Tata Sky’s chief commercial & content officer Pallavi Puri said, “Given Tata Sky’s focus on curating quality regional content, we are delighted to bring Tata Sky Punjab De Rang’s fresh avatar, which will further strengthen our offering in the Punjabi speaking markets. The robust content library of PTC Network will elevate the entertainment experience of our subscribers.”

    PTC Network MD & president Rabindra Narayan said, “We are proud to curate the best of Punjabi entertainment sources from USA, UK, Canada and other places besides India for the new-look Punjabi platform service of Tata Sky. The best of Punjabi movies, music, and entertainment is now going to be at the click of a button.”

    The service is also available on the Tata Sky Mobile App.

  • Binge app sees traction from non-metros- DAS 2, DAS 3 cities: Tata Sky’s Pallavi Puri

    KOLKATA: Pay TV meanders along in India, even as the near future will expectedly watch digital adoption accelerating at a rapid pace of disruption. The legacy direct-to-platform (DTH) players are taking note of the shift in consumer habits to keep up with the trend. Tata Sky has been one such player to embrace streaming services to retain consumers.

    The leading DTH player has recently extended its OTT content aggregator service to a mobile app, Tata Sky Binge Mobile App that offers a single subscription and a one-time payment proposition alongside numerous titles across entertainment apps on one single platform.

    “Over the last year, our subscribers said that they wanted the on-the-move experience of Binge. We know that a lot of the OTT content consumption is happening on mobile. Hence, the subsequent step was to broaden the offering through a mobile app, and make it available to a wider audience segment, enabling them to watch their choice of content individually on their mobile phones,” Tata Sky chief commercial & content officer Pallavi Puri explained the rationale of the move.

    The company has launched the app with a product film on Tata Sky’s channel 100, along with a social media campaign #KhojoNahiDekho, Puri stated. The campaign spotlights how people spend a lot of time toggling on the apps and searching for content to watch, and yet often end up watching nothing. 

    Hence, the focus of the communication is to encourage people to stop searching and start binge-watching content from across multiple entertainment apps with a one-stop solution – Tata Sky Binge mobile app, she explained further. “We have a robust and phase-wise marketing strategy in place to scale up the product as we go along,” Puri said.

    In the beginning, the company wants to popularise the app, establish its benefits, rather than focusing on target numbers. Through this app, Tata Sky is targeting every Tata Sky subscriber who has a smartphone. Audience segments that prefer a more personalized content viewing experience, that can be accessed on-the-go, will like and gain from this app, Puri noted. Moreover, the company has introduced the Rs 149 mobile-only plan to appeal to a larger audience.

    Puri is of the view that the launch of this app has strengthened Tata Sky’s OTT aggregation portfolio. Subscribers can now avail the Binge offering through Amazon FireTV Stick – Tata Sky edition, Android-enabled smart set-top box, Tata Sky Binge+, and the very latest Binge Mobile app basis their choice of device and convenience.

    Notably, Tata Sky’s arch-rival Dish TV also has its OTT app Watcho that has already crossed 15 million subscribers. The app provides original content, even woos users with user-generated content. However, Tata Sky wants to focus on OTT content for its app at this point. Based on insights from its subscribers, it may further enhance the overall Binge proposition.

    “The initial traction has been very encouraging. We are seeing great traction from non-metros – DAS 2, DAS 3 cities. With its first-rate end-user interface, unified search, and a seamless hyper-personalised content recommendation and viewing experience, we are hoping Binge will become our subscribers’ favourite very soon,” Puri commented.

  • Tata Sky unveils its newly revamped music service, Tata Sky Music

    New Delhi: Aligned with its new brand purpose to make tomorrow better than today for its subscribers, content distribution, and Pay TV platform Tata Sky on Thursday unveiled its revamped music service offering, Tata Sky Music.

    The platform has integrated the strengths of the two earlier portfolios, Tata Sky Music and Tata Sky Music+ at an affordable price.  With 20 Audio Stations and five Video Stations, Tata Sky Music plans to bring together a robust offering of mass, niche, Indian, International, Regional, Devotional, Ghazal, Hindustani, Carnatic music among many other genres. The service will be available on TV as well as with Mobile App at Rs 2.5 per day, it said in a release.

    Commenting on the offering, Tata Sky chief commercial and content officer, Pallavi Puri, said, “We wanted to offer a one-stop music service with added benefits. With a robust, and curated library for all genres of music, a refreshed Tata Sky Music will give subscribers an elevated music experience. With the help of our partner, Hungama Music, this is a step towards expanding the audience base, and exploring many new cohorts of customers.”

    Offering audio and video on one unified platform, Tata Sky Music offers a 360-degree affordable family plan for all music lovers that can be enjoyed anytime anywhere with access on both television and the Tata Sky Mobile App. Active subscribers of the service will continue to enjoy the free Hungama Music Pro subscription plan worth Rs 99 per month, through the Tata Sky Mobile app at no additional cost.

    Active subscribers of the Tata Sky Music & Music+ service will be upgraded to this pack automatically. New subscribers can give a missed call on 080 6858 0815 to enjoy the service on 815.

  • Tata Sky Binge app now available on smartphones

    Tata Sky Binge app now available on smartphones

    New Delhi: Leading Pay TV platform Tata Sky has extended the benefit of its pioneering OTT content aggregator service, ‘Tata Sky Binge,’ to mobile with the introduction of Tata Sky Binge Mobile app.

    The OTT aggregation app curates’ content from multiple streaming services into categories such as new releases, popular movies, Trending Now to make content discoverability easy. Content surfing using language, genre, app rails etc., makes search and recommendations faster and convenient. The tab bar at the bottom of the screen gives easy access to Home screen, Search and Watchlist. Single subscription, single payment and single sign-on to view content on one unified platform makes viewing immersive and enjoyable, said the company on Wednesday.

    The company has introduced the Tata Sky Binge Mobile app with two attractive plans. Subscribers opting for a Tata Sky Binge 299 plan will be able to access content from 10 OTT apps on one TV screen (through Amazon Fire TV Stick – Tata Sky Edition or Binge+ STB) and three mobile screens. The 149 mobile-only plan gives access to Binge services on three mobile screens with content from seven premium OTT apps. All new Binge users downloading the Mobile app enjoy a seven-day free trial, it said.

    Commenting on the launch, Tata Sky, chief content & commercial officer, Pallavi Puri said, “The launch of Tata Sky Binge Mobile app is in sync with our endeavour towards making our products available to a larger audience base. Our subscribers can now access their choice of OTT content, on large and small screens, at home or on-the-go, all with a unified interface, single subscription and sign-on.”

    She further added, “Tata Sky Binge on Amazon Fire TV Stick – Tata Sky Edition was our first step into OTT. With the next step we wanted to combine the best of both worlds on one interface, i.e. linear TV + OTT through the introduction of Android enabled smart Set top box, Tata Sky Binge+.”

    Tata Sky Binge aggregates content from as many as premium OTT apps. Single subscription and a unified user interface gives access to partner apps such as Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream. Amazon Prime Video can be accessed on the large screen with an additional Prime subscription.

    Tata Sky Binge service was first launched through- Amazon Fire TV Stick – Tata Sky Edition. The next extension was the launch of Tata Sky Binge+ Android enabled smart set-top box and now the same promise is available on Mobile (Android and iOS). Tata Sky Subscribers with a Tata Sky Binge subscription on Fire TV Stick – Tata Sky Edition or Binge+ Set Top Box can login and access content on the Binge mobile app by using their Subscriber ID or Registered Mobile Number. Customers also have the option to choose a mobile-only plan.

  • DTH segment expands its subscriber base by 1.01 mn in 2020

    DTH segment expands its subscriber base by 1.01 mn in 2020

    KOLKATA: The direct-to-home (DTH) subscriber base in India has reached a base of around 70.99 million in 2020, according to the Indian Telecom Services Performance Indicator Report October-December 2020 published by the Telecom Regulatory Authority of India (TRAI). This points to an addition of around one million subscribers in the year.

    While the total active DTH subscriber base stands at 70.99 million as of 31 December 2020, the segment had reported a base of 69.98 million for the last quarter of 2019.

    Tata Sky is leading the DTH segment with 33.03 per cent market share. It has marginally increased its market share of 32.58 per cent from July-September (2020) quarter. Airtel’s DTH arm has almost closed its gap with Dish TV with the former holding 25.17 per cent market share, and the latter gaining 25.45 per cent market share. Sun TV’s DTH arm has also improved its position with 16.35 per cent market share compared to 15.83 per cent in the previous quarter.

    As on 31 December 2020, there are 1,704 MSOs registered with the ministry of information and broadcasting (MIB), as against 1,613 multi-system operators (MSO) at the end of 2019. There were 1,697 MSOs including two provisional MSOs at the end of the previous quarter. Further, TRAI data indicates that there are 12 MSOs and one HITS operator who have subscriber bases greater than one million. Siti Networks, GTPL Hathway and Hathway are the top three players in this category.

    A total of 907 private satellite TV channels have been permitted by MIB for uplinking, downlinking, as on 31 December 2020. There are 326 pay TV channels including 233 SD channels and 93 HD channels and 581 free-to-air channels.

  • Negligible content investment for the urban viewer segment: Tata Sky’s Harit Nagpal

    Negligible content investment for the urban viewer segment: Tata Sky’s Harit Nagpal

    KOLKATA: The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one. According to Tata Sky CEO Harit Nagpal, it has not only impacted the growth of the industry, but put a halt on broadcasters’ plans to bring any change in pricing since January 2020, despite rising industry costs.

    Speaking at the recently concluded APOS 2021, the Tata Sky CEO said broadcasters will not be able to make up for this period, even if they are allowed to alter prices tomorrow. “A hole has already been created in the ability to generate revenue for the industry. There is a logjam between broadcasters and regulators via legal cases, which we are hoping settles down soon, so that broadcasters can raise prices,” he explained.

    According to Nagpal, the price hike will enable broadcasters to invest in creating more differentiated content and help them cater to increasing needs of viewers from various segments. “There has been a negligible investment for the urban viewer segment, even though it is one of the growing segments,” he pointed out, during a virtual session with Media Partners Asia executive director and co-founder Vivek Couto.

    But the Tata Sky CEO highlighted that he still remained optimistic about the growth of linear TV in India. “Both will survive; both will grow but not at the cost of each other. The people who can afford a broadband connection at home, and can subscribe to SVoD, can also afford TV because TV is much cheaper than that,” he added. “And viewers who cannot OTT subscriptions will watch content that comes only through cable and satellite. TV viewing remains a habit for Indians.”

    Recalling the days he spent days walking in and out of 1,200 customer homes in the rural area, Nagpal said there was rarely a home without a television set in India. “It’s like background noise. A family collectively consumes six to 10 hours of TV content per day. It is one segment that leaves a high opportunity for the growth of traditional TV,” he shared.

    Despite that, there are still around 100 million homes that don’t have a TV in India. The data shows that TV sales have picked up in the last few years. But there is still a gap in TV penetration this year due to the ongoing crisis, which will be filled in the next few years, he noted.

    “We have not seen signs of on-demand content or even broadband penetrating the kind of numbers that we have been hearing for the last few years. Despite the best efforts of most of the broadband operators, we have not seen numbers reaching the level that we are talking about,” said Nagpal.

    Tata Sky has embraced the change in the industry with the launch of Binge products – its smart boxes which offer both TV and OT content. The DTH operator has also marketed the product aggressively last year. 

    “We never expected these services to reach the level of DTH. We said both will grow. Maybe Binge will grow faster in terms of percentage because we have got a small base. But there is enough headroom for the satellite TV market to grow. We are pretty happy with the numbers of both sides,” Nagpal stated.