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Tag: Tata Sky

  • Tata Sky offers top channels & services

    Tata Sky offers top channels & services

    MUMBAI: Tata Sky, one of India’s leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

    Tata Sky today is a market leader in HD channels along with maximum number of Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer.

    As of December 2016, Tata Sky is offering an unprecedented 76 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, 9 exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.

    “Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering Sabse Zyada Manoranjan catering to every member of the family is key to the Tata Sky offering,” said Tata Sky chief communications officer Malay Dikshit.

    Throughout 2016, Tata Sky has pioneered in the Pay TV sector with offerings ranging from enabling internet browser application on the Set Top Box, introducing Kids Showcase, Bengali and Punjabi movies MAMI films, m-Visa payment option to first of its kind interactive services such as Comedy, Devotion, Music + and Gurus. The year also saw popular campaigns from Tata Sky; such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).

    Some of the other first-ever in the sector that Tata Sky has under its hat are the launch of 4k Set Top Box in India, Karaoke service on STB, unique interactive services Classroom and Smart manager and the World’s first Daily Recharge option.

  • Tata Sky offers top channels & services

    Tata Sky offers top channels & services

    MUMBAI: Tata Sky, one of India’s leading content distribution platform providing Pay TV and OTT services, has announced its offerings #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector.

    Tata Sky today is a market leader in HD channels along with maximum number of Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer.

    As of December 2016, Tata Sky is offering an unprecedented 76 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, 9 exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.

    “Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering Sabse Zyada Manoranjan catering to every member of the family is key to the Tata Sky offering,” said Tata Sky chief communications officer Malay Dikshit.

    Throughout 2016, Tata Sky has pioneered in the Pay TV sector with offerings ranging from enabling internet browser application on the Set Top Box, introducing Kids Showcase, Bengali and Punjabi movies MAMI films, m-Visa payment option to first of its kind interactive services such as Comedy, Devotion, Music + and Gurus. The year also saw popular campaigns from Tata Sky; such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).

    Some of the other first-ever in the sector that Tata Sky has under its hat are the launch of 4k Set Top Box in India, Karaoke service on STB, unique interactive services Classroom and Smart manager and the World’s first Daily Recharge option.

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

    Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

    MUMBAI: Zindagi, a leading premium entertainment channel, has always offered viewers unique experiences and presented the best stories from across the world.

    Taking this value proposition a step ahead, the channel has associated with one of India’s leading content distribution platform providing Pay TV and OTT services, Tata Sky. The ‘Zindagi New Year in Turkey Contest’ will start on 21 November and end on 5 December 2016.

    Zindagi will offer Tata Sky subscribers a chance to win an all-expense paid holiday for two to Turkey in January 2017. Five lucky winners along with a companion each will get a chance to visit Turkey by answering few simple questions on the blockbuster primetime series, ‘Fatmagul’ that airs on Zindagi Monday to Saturday at 9:00 PM.

    Zee Entertainment Enterprises Ltd. (ZEEL) chief business officer Sunil Buch said, “Our Turkish shows have acquainted viewers with a country that is known for its beautiful locations, good stories, great talent and people whose sensibilities and values are similar Indians. Our partnership with Tata Sky allows us us an opportunity to delight viewers with a memorable holiday to Turkey for the appreciation they have given to Turkish shows on Zindagi.”

    Tata Sky chief communications officer Malay Dikshit said, “The co-marketing initiative with Zindagi is a win-win for all. Imagine that one can be rewarded for watching good quality TV – something that they enjoy!.”

    Tata Sky subscribers can answer questions based on Fatmagul by pressing the Red Button on their Tata Sky remote while watching the show on Zindagi. This will lead them to a landing page where they need to answer few simple questions. The contest will be LIVE on Zindagi only during the original episode airing i.e. from 9: 00 PM to 10: 00 PM, Monday to Saturday. The contest will be promoted heavily through promos on the Default Landing Channel, Search & Scan Banner & Guide Banner across all TATA Sky households.

    Zindagi presents finite world stories with bold narratives that unveil universal emotions. Tata Sky, a JV between the Tata Group and 21st Century Fox, was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

  • Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

    Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

    MUMBAI: Zindagi, a leading premium entertainment channel, has always offered viewers unique experiences and presented the best stories from across the world.

    Taking this value proposition a step ahead, the channel has associated with one of India’s leading content distribution platform providing Pay TV and OTT services, Tata Sky. The ‘Zindagi New Year in Turkey Contest’ will start on 21 November and end on 5 December 2016.

    Zindagi will offer Tata Sky subscribers a chance to win an all-expense paid holiday for two to Turkey in January 2017. Five lucky winners along with a companion each will get a chance to visit Turkey by answering few simple questions on the blockbuster primetime series, ‘Fatmagul’ that airs on Zindagi Monday to Saturday at 9:00 PM.

    Zee Entertainment Enterprises Ltd. (ZEEL) chief business officer Sunil Buch said, “Our Turkish shows have acquainted viewers with a country that is known for its beautiful locations, good stories, great talent and people whose sensibilities and values are similar Indians. Our partnership with Tata Sky allows us us an opportunity to delight viewers with a memorable holiday to Turkey for the appreciation they have given to Turkish shows on Zindagi.”

    Tata Sky chief communications officer Malay Dikshit said, “The co-marketing initiative with Zindagi is a win-win for all. Imagine that one can be rewarded for watching good quality TV – something that they enjoy!.”

    Tata Sky subscribers can answer questions based on Fatmagul by pressing the Red Button on their Tata Sky remote while watching the show on Zindagi. This will lead them to a landing page where they need to answer few simple questions. The contest will be LIVE on Zindagi only during the original episode airing i.e. from 9: 00 PM to 10: 00 PM, Monday to Saturday. The contest will be promoted heavily through promos on the Default Landing Channel, Search & Scan Banner & Guide Banner across all TATA Sky households.

    Zindagi presents finite world stories with bold narratives that unveil universal emotions. Tata Sky, a JV between the Tata Group and 21st Century Fox, was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.