Tag: Tata Sky

Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who spend an average of eight hours a day online compared to 2016.

To take advantage of the growing trend of consumption of video on-the-go, Tata Sky aims to offer its customers a high-quality viewing experience with superior navigation within a reliable and scalable service. Irdeto has been selected by Tata Sky, a leading content distribution platform providing pay-TV and over-the-top (OTT) services, to enhance its end-to-end solution for OTT services. The first phase of the project has been launched with Android devices, and the follow-on phases will extend Tata Sky’s OTT service to PC and iOS devices.

Irdeto’s OTT solutions will simplify the operations and workflow of supporting multiple digital rights management (DRM) systems, configuring consistent business policies across different devices and managing a massive library of media assets. This will enable Tata Sky to not only rapidly re-launch their service, but also have the flexibility to easily adapt their service and business model to meet changing demands.

Irdeto will enable Tata Sky to not only rapidly re-launch their service, but also have the flexibility to easily adapt their service and business model to meet changing demands.

“In India, it is important for us to offer our customers the best user experience on their devices. This means a high-quality, multi-lingual viewing experience of live channels and on-demand content with superior navigation within a reliable and scalable service,” said Tata Sky chief commercial officer Pallavi Puri.

“There is a tremendous growth opportunity for OTT services in India, which brings about fierce competition in the industry. As such, it is crucial for operators like Tata Sky to have the freedom to innovate,” said Irdeto senior vice-president of sales and services Bengt Jonsson. “We can offload the complexity of managing security, fragmented technologies and backend workflow for them, and enable them to focus on delivering value to their customers,” he added.

September 18, 2017
Prasar Bharati, Dish TV, Star, Zee and BES bat for KU-band open-sky policy

NEW DELHI: A number of stakeholders in the Indian broadcast and satellite industry, including the country’s first DTH service provider Dish TV, Star India, Zee, the pubcaster Prasar Bharati, and industry organisations such as Broadband India Forum and CASBAA are batting for an open-sky policy relating to KU-band transponders.

The reason for this support for an open-sky satellite policy is rooted in the need for increasing KU-band transponder capacity. The allotment of KU-band transponder on foreign satellites is regulated by the country’s space agency Indian Space and Research Organisation (ISRO) when it is unable to provide space on Indian satellites to domestic customers.

While Dish TV does not see “any justification” in the closed-door or regulated policy regime followed for KU-band transponder capacity, Star India is of the opinion that absence of such a policy is limiting DTH platforms’ capacity to provide additional services. Though Prasar Bharati, managers of Doordarshan and All-India Radio, gets preference on Indian satellites, it has also supported an open policy.

“At present, KU-band is permitted for HITS, DTH, uplinks and DSNGs/VSATs. These applications should be enabled for open-sky policy, which will allow the broadcasters/DTH operators to negotiate long-term contracts. As satellite life is 15-17 years, operators give benefit in long-term contracts to the extent of 50 per cent,” Dish TV has said, adding that, at present, ISRO executes only three-year contracts.

According to Star India (its parent 21 Century Fox has a minority in DTH operator Tata Sky), “With the introduction of new satellite TV channels, DTH operators require more KU-band capacity with footprint over India to enable to uplink all such channels on such DTH platforms… (but), owing to the lack of open-sky policy in KU-band, DTH platforms are restricted to provide limited value-added services. The open-sky policy for DTH will unlock such value-added services and enable viewers to consume such immersive and interactive content.”

Why is this clamour for an open-sky policy regarding KU-band transponder?

At present, any request for additional KU-band capacity on foreign satellites to expand business by Indian customers is hampered as they are unable to negotiate directly, and have to go through ISRO’s commercial arm Antrix that acts as a gate-keeper and, after a deal is concluded with a foreign satellite for KU-band transponders, also charges a commission.

This happens when ISRO is unable to provide space on Indian satellites, which are increasing in number but have failed to keep pace with the demands of the domestic companies. Incidentally, there is no restriction on leasing C-band transponder capacity on a foreign satellite.

“For DTH services, acquisition of KU-band transponder capacity is highly regulated and is done through an intermediary (Antrix that is a government organisation). As a result, there has been considerable delay in acquiring KU-band transponders…and also due to non-availability of adequate transponders, DTH service-providers are unable to chalk out their business plans. This is necessitated as the current procedures are fraught with restrictive practices,” said Broadband Forum India, an industry organisation comprising member-companies providing services via satellites.

Hong Kong-based Asian industry body CASBAA, pointing that it has been seeking a “less restrictive policy” for KU-band for over a decade, has said a PwC-researched paper for it mid-2016 concluded that the policy for KU-band was “in effect a very restrictive satellite policy as presently operated in India,” which “artificially suppress(es) demand, which in turn leads directly to a reduction in growth, profits, and therefore lower tax revenues.”

Though the bogey of national security is often raised when liberalisation of satellite policies are talked about, CASBAA, while discounting such fears, suggested following medium-term policy tweaks to ease KU-band capacity crunch, which were also listed out by some other stakeholders too:

i) ISRO/Antrix can regularly publish a list of pre-cleared satellites and operators who are permitted to supply transponders to the Indian market. Indian DTH operators should be free to negotiate and contract capacities directly from them.

ii) An efficient procedure can be established for DTH operators to obtain security clearance from ISRO before contracting the transponder capacity directly from foreign satellites.

iii) Contracting for incremental capacity or extending the contracts of existing suppliers can and should be completely left for DTH operators without any need to seek additional, duplicative approvals from ISRO/Antrix. DTH operators would need to keep the ISRO updated with the contracted capacities and contract durations.

The issue of freeing up KU-band transponder lease regime has been discussed for years, but its gaining momentum as the present PM Modi-led government in New Delhi has been talking about furthering economic liberalization and easing norms for doing business in India.

Broadcast Engineering Society (BES), a government organisation, too is in favour of an open-sky policy. “Keeping in view the growing number of TV channels and their carriage on various platforms, it has become inevitable for the government to go for an open-sky policy for KU-band,” BES stated, adding technological advancement and growth of HD channels, apart from experimental 4K services, has necessitated this.

The stakeholders were expressing their views on KU-band satellite capacity vis-à-vis an open-sky policy as part of a consultation process initiated by sector regulator TRAI on ease of doing broadcast business in India. Incidentally the regulator has been recommending in vain an open-sky policy for several years now.

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September 14, 2017
Tata Sky deploys DataMiner to improve customer experience

MUMBAI: Tata Sky has an impeccable reputation as being best in class in the area of customer services, tech and offerings. It has constantly been investing in tech and customer service to stay ahead of the curve as compared to rivals – Freedish, DishTV-Videocond2h, SunDirect, Airtel Digital and Reliance Big TV.

Now the company, led by Harit Nagpal, has taken another step in that direction by deploying the DataMiner NMS/OSS (network management system & operations support system) to manage its direct-to-home (DTH) operations for both its pay TV and OTT services.

DataMiner is a global leader in end-to-end multi-vendor network management and OSS software solutions for the broadcast, satellite, cable, telco and mobile industry. Its NMS/OSS is deployed with a majority of DTH, satellite and service providers worldwide. Its customers include: Gazprom, MTS, France Television, Megacable, Mulitchoice, KPN, Immarsat, Singtel, ABC and many more. The company is a part of the Skyline Communications group.

The core of the DataMiner system is a cutting-edge multivendor protocol engine, enabling integration of any device or system from any vendor, regardless of its interface or protocol. In fact, it is already integrated with over 5000 devices and systems from more than 600 key industry suppliers, which represents by far the largest third-party integration deployment available in the industry.

The objective of Tata Sky, one of the first companies in India to launch multiple products and services, is to connect to the best content in the world on any budget, any screen, anytime and anywhere. And the Dataminer solution offered that.

Says Tata Sky chief technology officer Yigit Riza: “Tata Sky has invested in the best-of-breed technology infrastructure to ensure maximum uptime, reliability and scalability. Software applications such as CRM, billing and ERP are deployed in a clustered environment, which not only ensures high availability, but also enriches the experience of our subscribers.”

“The DataMiner Platform at Tata Sky offers one-screen access of the entire operation, including content acquisition and compression platforms across different vendors and technologies. The unified view enables users to easily access and configure services. DataMiner is also scalable, so we can add other equipment and systems in the near future, related to the RF platform and OTT platform,” adds Skyline Communications regional account manager- south Asia & middle east Pramod Gupta.

Gupta points out that DataMiner will help the DTH operator’s engineering room restore services as quickly as possible, either through automatic service redundancy switching or through operator-initiated switchover.

“Moreover, any embedded switchover functions in the network infrastructure can be integrated in DataMiner. DataMiner automation is versatile and adapts optimally to the operational environment. The tailored failover automation engines decrease the mean-time-to-repair to the absolute minimum for every failure scenario,” Gupta says.

For a customer like Tata Sky, this means it only need to invest in one NMS platform, instead of multiple proprietary and closed systems. End-to-end service orchestration and monitoring is at the heart of the platform.

With the number of channels as well as its in house VAS services increasing regularly, the company believes DataMiner will help it maintain or improve the QoS service it is reputed to deliver.

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September 6, 2017
DTH subscriber growth on upswing in first quarter?

BENGALURU: Is the DTH subscriber growth in the first quarter of fiscal 2017 (Q1-18, quarter ended 30 June 2017, current quarter) on an upswing? Of the six private players in the Indian DTH ecosystem, three are publically listed and their numbers are available in the public domain. Two players, Airtel DTH and Dish TV, have indicated a quarter-on-quarter growth in number of subscriber additions. Telecom Regulatory Authority of India (TRAI) has yet to release subscription numbers for Q1-18.

Airtel has indicated subscriber additions of 0.499 million for Q1-18 as compared to 0.228 million for the previous quarter (quarter ended 31 March 2017, Q4-17, previous quarter). Dish TV reported adding 0.186 million subscribers as compared to an estimated 0.165 million additions for the previous quarter.

The third player – Videocon d2h reported adding 0.13 million subscribers in Q1-18 as compared to the slightly higher 0.14 million for Q4-17. It may be noted that subscriber numbers are generally rounded off by the players in their reports, in some case to an extent of 10,000. Also, the sum of the net subscriber additions per quarter may not be equal to the overall subscribers reported as added in a fiscal by the companies because of subscriber churn and rounding off.

Please refer to the figure below:

As reported by us earlier, despite the sunset date for DAS IV having passed, the DTH industry had not been able to leverage the opportunity that it presented. Financial results of Airtel Digital TV (Airtel DTH), Dish TV, and Videocon DTH show poor subscriber adds in the quarter ended 31 March 2017 (fourth quarter, Q4-17). As a matter of fact, subscriber additions in Q4-17 was the lowest that the three Indian major operators reported in a quarter for the financial year ended 31 March 2017 (FY-17). The combined subscribers for all the three players grew 8.33 percent to 41.23 million in FY-17 from 38.06 million in FY-16. In FY-16, the three players had added about 65 percent more subscribers in absolute numbers at 4.93 million as compared to the 3.81 million added in FY-17.

The DTH industry witnessed a slowdown in subscriber growth even in fiscal 2016. Combined subscriber additions of the three pay-direct to home operators in India for the annual period ended 31 March 2016 (FY-16) vis-à-vis the previous year (FY-15) grew by 14.8 percent. This subscriber growth rate was however was much lower than the growth that these entities had in FY-15 at 24.7 percent as compared to FY-14.

The current DTH scenario in India

Dish TV is at present the largest private DTH player in the country in terms of number of subscribers. The three players – Airtel DTH, Dish TV and Videocon d2h represent about 60 to 65 percent marketshare of the pay-TV DTH industry subscribers. The other three players are Tata Sky, Sun Direct and Big TV. Please refer to the figure below for the estimated subscriber marketshare of the private pay-TV players.

The government’s FreeDish DTH service is the largest DTH player by far in terms of subscribers with an estimated 22million or 2.2 crore subscribers in 2016 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2017 (KPMG-FICCI M&E Report 2017) titled Media for the Masse: The Future Unfolds. It must however be noted that an exact number for registered or active subscribers is not available since this is a free DTH service. Also, the proposed merger of Videocon d2h with Dish TV will create the largest private television carriage player in India and quite likely the second largest in the world, be it cable, internet television or DTH or any other.

August 30, 2017
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the leading 10 companies.

A noticeable fact is that a film company is missing from the list of Top 10 or 20 firms.

Among the media firms, the pattern in India is similar to the global one where some of the biggest media houses are the ones with a grasp on distribution. For example, Comcast, the largest global media firm (Rs 5.15 trillion revenue), is a distribution giant.

Only Times, Jagran and HT Media are the only print media firms in the top 10. The Times group, BS states, receives an estimated 60 per cent of its revenues from its print business.

The rest is a mix between Internet, radio and TV. Although Zee, as Times, is also diversified with print, cable, DTH, radio and TV broadcasting, but its major revenues come from TV broadcasting and distribution.

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August 22, 2017
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It’s hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC Dishum just as India entered its seventy-first year of becoming independent.

Branded Bhojpuri Dhamaka- Dishum, it is expected to have the majority of its audience in Uttar Pradesh and Bihar and Jharkand, apart from the millions of Biharis/Jharkandis spread all over India and the world.

The company’s management is working on making Dishum available on major Indian DTH and cable TV platforms such as Tata Sky, Airtel, Den UP, Siti Maurya, Dash Digital and other local MSOs. The goal: to reach a cumulative 65 million C&S homes. The international rollout will follow later.

The channel has a slate of programmes covering both, fiction and non-fiction at different time slots covering devotional, bhakti, mythological, drama, movies and music.

Dishum has launched in a cluttered Bhojpuri TV space crowded with the likes of BIG Magic (now owned by Zee), Dabangg, Dhamaal, and movie channels like Oscar Movies Bhojpuri, Bhojpuri Cinema TV, apart from other DD channels and news services.

However, the company’s director Vishal Gurnani is undaunted by the competition and is quite focused on pole-vaulting the new launch into the second position amongst Bhojpuri channels in the next six months.

Says he: “We are here to bridge the void left behind by Mahuaa, and are looking forward to bringing world class content, packaging and production values to the large Bhojpuri audience spread across UP, Bihar, Jharkhand, West Bengal and the migrant Bhojpuri audience across India and the world. We are working with the best production houses and the research agencies to understand the audience better.”

Observers are of the view that Dishum will have its task cut out. Recently, the Bhojpuri cinema ecosystem saw investments being upped in production of movies.

“However, the challenge has been in collection at the box office; the theatres simply refuse to pay up for a successful movie,” says a media observer. “While this does not directly affect Dishum, it shows the lack of transparency in that ecosystem. Dishum, being free to air, will have to depend on advertising. And, advertising spends from local brands; not just the national FMCG brands from the likes of Levers, P&G, Patanjali, Dabur etc. The latter will give it loose change in terms of ad spends. However, if it does manage to nurture and collect from local advertisers, it could have a good future.”

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August 16, 2017
Tata Sky introduces Blogbuster

MUMBAI: On its eleventh anniversary, Tata Sky, a growing brand in the DTH industry, introduced Tata Sky Blogbuster – Tata Sky’s first ever official blog — http://blogbuster.tatasky.com/

The blog will bring to you interesting and engaging content and story-telling in the field of entertainment.

Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment. The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.

Key Highlights:

· Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment.
· The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.
· Over the last 11 years, Tata Sky has revolutionised Indian home entertainment by ensuring to bring pioneering experiences to customers that not only delight but also ease their ways of life.
· Features such as PVR (Personal Video Recorder) set-top box, to first ever Daily Recharge vouchers or DIY (Do-It-Yourself) videos and an array of successful interactive services have established Tata Sky as a brand to eagerly look forward to. Therefore, living up to its promise of offering Indian subscribers a world-class television viewing experience, through its satellite television service.

August 8, 2017
TRAI tariff: AIDCF impleads in Tata Sky, Airtel Digital pleas

NEW DELHI: The Delhi High Court today allowed the All India Dgital Cable Federation to get impleaded in the direct-to-home platforms TataSky and Airtel Digital challenge to the Tariff and the Reference Interconnect Orderregulations.by the Telecom Regulatory Authority of India.

A bench headed by Chief Justice Gita Mittal listed the matter for 16 August 2017 as the Regulations come into force from 2 September 2017. The bench permitted AIDCF to make legal submissions.

Although the cases were listed separately, the bench had on 12 May 2017 decided to hear the matters together since similar grounds had been raised and had issued notice to TRAI.

The Court had also issued notice on an application by the two platforms seeking a stay of the tariff order.

The petitions are seeking an order not only for setting aside these regulations, but also some sub-sections of Section 11 of the TRAI Act 1997 as being violative of the Constitution.

The respondents are both TRAI and Union of India.

Indiantelevision.com had earlier reported that the primary problem arises from the fact that all stakeholders will have to abide by the rates fixed by the broadcaster according to the new tariff order.

The DTH players are agitated not only with the fact that they pay over 85 per cent of the service tax and entertainment tax in the digitised universe, but the fact that their liberty to make their own bouquets may be taken away with the broadcasters having the say in fixing rates for individual channels.

Apart from the Tariff order which had originally been issued on 10 October last year, the regulator also issued the DAS Interconnect Regulations which had been issued on 14 October last year, and the Standards of Quality of Service and Consumer Protection (Digital Addressable Systems) Regulations which had been issued on 10 October last year.

TRAI had first come out with a draft tariff order in October 2016 but later issued the orders on 3 March after getting the green signal from the apex court even as a Star India and Vijay TV case was pending in the Madras High Court. The broadcasters have challenged the regulations under the Copyright Act on the ground that content does not come in the ambit of TRAI.

The Supreme Court on 8 May stayed the operation of the regulations but asked the High Court to dispose of the casewithin four weeks. The High Court has since heard arguments by all parties and has sought written submissions on 27 July 2017.

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July 25, 2017
Tata Sky & QYOU partner to bring online video content

MUMBAI: QYOU Media, a leading curator of premium ‘best-of-web’ video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky’s mobile app, this broader deal will make QYOU’s 24/7 service of online video content available to 17 million Tata Sky connections across television and mobile.

The rapid growth in internet access has seen the number of users in India surge to almost 400 million. Online short-form video available through sites such as YouTube, Daily Motion and Facebook is hugely popular, with the average length of a viewed video in India being less than twenty minutes. To cater to the tastes of digital native millennial and generation Z audiences who are engaging with short-form video on a daily basis, Tata Sky will feature The QYOU’s 24/7 service which curates unique digital-first content. This content will be featured through the screens and services its younger customers in India love to use, especially mobile and TV.

As part of the agreement, QYOU and Tata Sky will also start to feature content from local creators in India and some of the most popular online videos from the region in order to create highly localized shows that appeal to Indian audiences. The service will be available on Ch 200 (HD) & Ch 201 (SD) on Tata Sky and keeping in mind the ‘on the go’ nature of the content, it will also be available on the Tata Sky app on Live TV and VOD.

Tata Sky chief content officer Arun Unni commented: “Catering to audiences’ changing preferences and tastes has always been the core focus for Tata Sky. This will be the first time that subscribers can view short format content 24×7 on their TV sets on the Tata Sky Mobile App. With the burgeoning popularity of online video in India and the incredible depth of unique content in QYOU’s archives, it makes complete sense for us to provide this service to our subscriber base.”

QYOU Media CEO Curt Marvis adds: “India is renowned for being a region filled with tech-savvy young people, who navigate the worlds of internet video and traditional television with complete ease. Having a curated mix of the best digital-first video content at their fingertips – whether they’re watching on a mobile device or via the TV screen – means that they can enjoy the best of both worlds and never miss a thing. We are proud that our partnership with Tata Sky is evolving and enabling us to make the largest deployment of our channel in a single market to date.”

June 27, 2017
DTH subscriber growth slows down even further

BENGALURU: Despite the information and broadcasting (I&B) ministry extending the deadline for phase IV of cable television digitisation by three months to 31 March 2017, owing to the “unsatisfactory progress of installation of set top boxes (STBs) in phase IV areas”, reports submitted by the carriage industry indicate that subscriber additions in the extended period have been low.

Financial results of companies or entities from the carriage industry whose financial and limited operational data is available in the public domain – Airtel Digital TV (Airtel DTH), Dish TV, and Videocon DTH show poor subscriber adds in the quarter ended 31 March 2017 (fourth quarter, Q4-17). As a matter of fact, subscriber adds in Q4-17 was the lowest that the three Indian major operators reported in a quarter for the financial year ended 31 March 2017 (FY-17). The combined subscribers for all the three players grew 8.33 percent to 41.23 million in FY-17 from 38.06 million in FY-16. It maybe noted that subscriber numbers are generally rounded off by the players in their reports, in some case to an extent of 10,000. In FY-16, the three players had added about 65 percent more subscribers in absolute numbers at 4.93 million as compared to the 3.81 million added in FY-17.

Please refer to the figure below:

The DTH industry witnessed a slowdown in subscriber growth even in the previous year.Combined subscriber additions for the annual period ended 31 March 2016 (FY-16) vis-à-vis the previous year (FY-15) grew by 14.8percent of the three pay-direct to home operators in India. This subscriber growth rate was however a little less than half that these entities had in FY-15 at 24.7 percent as compared to FY-14.

Let us see where the three pay DTH players considered in this paper stand in the Indian DTH eco-system

Airtel DTH, Dish TV and Videocon d2h have about two thirds (65 percent) of market share of the DTH universe by private players in India. Of the other three players, according to a TRAI report Tata Sky has a market share of 23 percent, while Sun Direct and Reliance have a market share or 10 percent and 2 percent respectively. It may be noted that at present probably the largest DTH player in India could be the government’s FreeDish, but since it is a free service, no subscriber data is available even with Prasar Bharati. Please refer to the chart below:

June 5, 2017