ITV

Tag: Tata Sky

  • IPL 2019: Tata Sky, Airtel Digital TV, Dish TV woo consumers with sports packs

    IPL 2019: Tata Sky, Airtel Digital TV, Dish TV woo consumers with sports packs

    MUMBAI: Just as the 12th edition of the Indian Premier League (IPL) has launched, DTH operators have come up with special packs that includes Star Sports channels along with a range of channels from other genres.

    Tata Sky, Airtel Digital TV and Dish TV have launched a variety of sports packs.

    As per reports, Tata Sky has launched a Family Sports HD pack consisting of of 96 channels that costs Rs 646 per month which includes all sports channels from Star and Sony. The company is also providing SD pack for Rs 456 per month. Customers also have the choice to select other packs like Family Kids Sports and premium English Sports packs.

    Not only this, some of the regional plans, such as Marathi and Hindi basic packs, are also being offered by the DTH operator which includes Star Sports channels for Rs 338 per month.

    Likewise, Airtel Digital TV is also offering a plan, My Sports HD pack which apart from sports channels, provides SD channels across a variety of genres like news, movies, kids, and infotainment for Rs 493 per month.

    Moreover, Dish TV is offering a Maxi Sports Pack which offers sports, kids and Hindi entertainment channels at Rs 326 per month.

    Hotstar's VIP plan allows one to watch live cricket, premier league and formula 1 races. The online streaming platform is offering access to most of its premium content for the entire year for Rs 365.

     

  • Tata Sky launches new set of regional packs

    Tata Sky launches new set of regional packs

    MUMBAI: DTH provider, Tata Sky, has now launched another set of regional channel packs – Tata Sky Smart Packs after unveiling a unique Flexi Annual Plan. The new list of smart plans includes 10 Indian languages that starts at Rs 206 per month.

    The packs consist of Hindi, Punjabi and Gujarati Smart plan of Rs 249. Bengali smart plan costs Rs 220, Odia comes under the bracket of Rs 211 and Marathi plan costs Rs 206. In case of Tamil, Telugu, Kannada and Malayalam, the company has priced these language packs for Rs 249 each respectively. The prices listed are inclusive of DRP, NCF and taxes, according to the report.

    The channel has also planned to launch two new broadcaster packs that will allow the subscribers to make flexible choices regarding their channel selections. From the list of this new packs, the first pack is the Sony Happy India South B pack for Rs 29.5 and the other one is Turner Family HD pack for Rs 14.75.

  • No compromise on Tata Sky when it comes to your choice of entertainment

    No compromise on Tata Sky when it comes to your choice of entertainment

    MUMBAI: With an objective to liberate customers from their current confusions, Tata Sky, India’s leading content distribution platform launched its latest campaign, ‘No Compromise’ toexplain why it is necessary to choose Tata Sky to fit anindividual’s budget and content needs. Featuring Gajraj Rao, the campaign highlights the core message of ‘No Compromise’on entertainment needs viatailor-made Packs and Instant Pack Modificationsavailable on Tata Sky.

    Gajraj Rao clearly the show-stealer of 2018 will star in 3Tata Skyad films helping the customersunderstand why there is no reason or ‘Rishtedaari’ (relation) that should make one compromise between theircontent of choice and budget. The campaign urges customers to make that all important and long impending move to Tata Sky. At a time when change is inevitable and mostly seems painful, Tata Sky assures that its high-end technology will provide answers to all the consumers needs. 

    Through this campaign, Tata Sky addresses the changebrought about by the current pricing regime and offers assurances of never letting any customer compromise between either content or budget. 

    The ad campaign delights with Gajraj Rao playing the adamant husband & son-in-law unwilling to change with time., leading to unhappy family members. A smile is rest assured, as you relate to these day-to-day scenarios from our lives. 

    Film 1:The first adfilm opens inside a local shop, where the conversation between the father-in-law and son-in-law (played by Gajraj Rao) is around why the same set of channels are now costing more. Since the son-in-law doesn’t budge on his argument, the father-in-law ends up finding Tata Sky as the solution to his problems. But since the ‘rishtedaari’ must be maintained he reluctantly has to step back and compromise on his choice of packs fitting his budget.  

    Film 2:In the second film, the wifetells her husband, (played by Gajraj Rao)she is unable to watch her favourite shows, as the desired channels are unavailable in their selected pack. When her husband dismisses her plea, she tries calling Tata Sky for a switch.  But is unable to complete her selection as she feels conflicted about straining her‘Rishtedaari’with her husband thereby compromising on her choice of channels.

    Film 3: The brother-in-law – Saleji, asks his Jijo (Gajraj Rao), ifhecan add his favorite sports channel for just a few days. But his Jiju refuses saying it’s not possible to add or drop channels whenever he asks. Saleji decides to book a Tata Sky connection online. Precisely then he remembers his ‘Rishtedaari’ with his sister and Jijo and compromises on his choice to add or drop his desired channels as he wishes. 

    Anurag Kumar, Chief Communications Officer, Tata Sky said, “Tata Sky remains committed to providing subscribers with quality entertainment using easy and simple steps. The ‘No Compromise’ campaign captures the pain that TV viewers across the country are facing today for something as critical as their daily dose of content viewing. Tata Sky is here to resolve the same. With Gajraj Rao’s immense popularity and Ogilvy &Mather’s creativity put to test we are glad we could deliver a campaign that addresses this pain in a humorous yet relatable manner.”

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy Mathersaid, “A compromise in relationships is inevitable. This campaign humorously depicts the compromise one must make in relationships. Luckily for majority of customers out there, who are un related parties, they can just switch to Tata Sky and watch their entertainment with #NoSamjhauta."

    With an aim to connect with the viewers and address all relevant concerns, the campaign is a 360-degree campaign which includes outdoor, digital and TVCs. To further build awareness and connect with people across the country, Tata Sky has created the advertisement in 8 different languages which includes Hindi, Marathi, Bengali, Odia, Kannada, Telegu, Malyalam and Tamil.

  • Sun Direct introduces long duration regional packs

    Sun Direct introduces long duration regional packs

    MUMBAI: The popular DTH operator in South India, Sun Direct, has introduced long duration regional packs. According to reports, the newly introduced DPO packs come with a validity of up to six months covering languages Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali and Odia.

    A three month long duration pack is also available with the six month variant. Subscribers can also avail a discount of about 7 to 10 per cent if they want to opt for these packs. Earlier, another leading DTH player Tata Sky launched Annual Flexi Pack with a recharge credit of one month.

    Before the new TRAI tariff regime came into effect, every DTH operator had long duration packs which had good demand among consumers. With the changes in pricing, the DTH players are now rolling out new packs to prevent churn rate.

  • Delhi High Court orders release of all seized Tata Sky STBs

    Delhi High Court orders release of all seized Tata Sky STBs

    MUMBAI: The Delhi High Court directed the centre on Monday to release all the Tata Sky set-top boxes, barring five pieces, which were seized by the government for not displaying the maximum retail price.

    A bench of Chief Justice Rajendra Menon and Justice AJ Bhambani, in an interim order, directed the Ministry of Consumer Affairs to release the over six lakh STBs it had seized in January but allowed it to keep five of those for continuing with its probe.

    Issuing the direction, the bench said the government's decision was "prima facie arbitrary" and resulted not only in a financial loss to the direct broadcast satellite television provider, but also affected consumers who could not shift to the new STBs.

    "Here, the arbitrariness is writ large on the face of it," the bench added.

    It said the proceedings initiated by the government might go on in accordance with law and the company would participate in it.

    With the directions, the bench listed the matter for further hearing on 27 July.

    According to PTI reports the interim order came on Tata Sky's plea challenging the seizure of its STBs for not displaying the MRP.

    The company, in its petition, has also challenged the constitutional validity of a rule, which makes it mandatory to display the MRP on STBs.

    Besides seeking setting aside of the 17 January seizure report, Tata Sky has also requested that Rule 4 of the Legal Metrology Rules, which makes declaring the MRP on STBs mandatory, be quashed.

    It has also sought quashing of a 9 August 2018 circular by which the rule was made applicable to STBs.

    The company has contended that it is not required to declare the MRP on STBs as those fall under the definition of "industrial-consumer" according to the Legal Metrology (Packaged Commodities) Rules 2011.

    It has also said that since the STBs are not for sale, there is no need to indicate the MRP on those.

  • Tata Sky appoints Anurag Kumar as chief communications officer

    Tata Sky appoints Anurag Kumar as chief communications officer

    MUMBAI: Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief CommunicationsOfficer. In his new role Anurag will lead Marketing and Communications initiatives for Tata Sky for its products and services across all its platforms. 

    As a part of this portfolio, Anurag will be responsible for developing and monitoring traditional & new age marketing and communication strategies across Tata Sky platforms. 

    Anurag Kumar, Chief Communications Officer, Tata Sky,said:

    “India’s media & entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

    Prior to Tata Sky, Anurag was Global Brand Vice Presidentwith Unilever in London. At Unilever he ledbrand strategy, innovation and communications globally for Unilever's Laundry businessfor brands such as Surf, Radiant & Skip. Anurag has 20+ years’ experience in both India and overseas.

  • Tata Sky favours multiple agencies for TV audience measurement

    Tata Sky favours multiple agencies for TV audience measurement

    MUMBAI: Tata Sky, one of the leading DTH operators in India has suggested Telecom Regulatory Authority of India (TRAI) that there should be multiple rating agencies. The competition will bring in new technologies and new methods in analysis.

    “Yes, multiple rating agencies need to be promoted. Competition will  bring in new technologies, new research methodologies, new methods in analysis, new and better ways to ensure better data quality,” Tata Sky has said in its submission to a consultation paper on TV audience measurement floated by TRAI.

    On the contrary, GTPL Hathway believes that there is no need for competition in the television rating services to ensure transparency and accuracy.

    “If more television ratings agencies are allowed to compete then the sample size will reduce and might even get scattered demographically. Therefore to ensure transparency and accuracy, there is no need for competition in the television rating services,” GTPL Hathway stated.

    The DTH player also commented that BARC India is not transparent regarding sharing the methodology and the representation of the panel home amongst the various platform types.

    Both Tata Sky and GTPL Hathway suggested that the BARC shareholding body should also include members representing the DPO/DTH/OTT platform body.

    To address the issue of panel tampering/infiltration, GTPL Hathway suggested to increase the sample size of the panel household significantly, which will reduce the impact of tampering on overall TV ratings, which in turn will reduce the temptation to tamper with the panel homes.

    Tata Sky argues that there is an under representation of DTH customers amongst the existing panel homes and BARC has taken no steps to publish a list for transparency. The representation of HD homes also needs correction.

    On the question whether BARC India should be permitted to provide raw level data to broadcasters, the MSO said, “We agree with TRAI’s view that release of raw data to broadcasters may potentially compromise on secrecy of households and sanctity of the data. The proposition that availability of raw data would help in giving the broadcaster sharper insights into viewership behavior is not sufficient to take such a huge security risk. There are other ways of sharper insights into viewership behavior such as AI."

    "Provisioning of raw level data to broadcasters will definitely contravene the policy guidelines for television rating agencies prescribed by MIB. The accreditation system mentioned by MIB requires secrecy of panel households, while release of raw data to broadcasters may potentially compromise secrecy of households", GTPL Hathway stated.

  • TRAI vs Tata Sky: Delhi High Court adjourns case to 11 March

    TRAI vs Tata Sky: Delhi High Court adjourns case to 11 March

    MUMBAI: The Delhi High Court on Thursday adjourned Tata Sky’s ongoing legal battle, in which Discovery,  Bharti Telemedia-owned Airtel Digital TV and Sun Direct are a part, with the Telecom Regulatory Authority of India(TRAI) and its new tariff regime to 11 March.

    Recently, the regulator extended the deadline for consumers to select television channels under its new tariff regime till 31 March. The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern, language and channel popularity, the sector regulator said in its statement.

    TRAI chairman RS Sharma addressed a press conference couple of weeks back in Delhi, rubbishing a Crisil report that claimed that cable and DTH bills were bound to increase after the implementation of the tariff order.

    Earlier, Indian Society of Advertisers' (ISA) executive council also advised its members to not use the BARC data for media buying, planning and evaluation perspective during the transition period, which it feels will stretch up to six weeks.

    On 4 February, after senior lawyer Kapil Sibal, representing Tata Sky, concluded his arguments including legal submissions, Discovery India Communication’s counsel Gopal Jain laid the foundation for his arguments.

    The regulator informed the court that the new tariff order has already been implemented from 1 February.

    Earlier TRAI had offered an extension till 31 January to distribution platform operators (DPOs) for implementation.

    On 24 January, the Harit Nagpal-led company finally unveiled the new pricing of channels and packs after it was served a show-cause notice by the TRAI.

    TRAI's show-cause notice said, "Tata Sky has failed to provide options to its 17.7 million subscribers in compliance with the new framework to exercise their choices for TV channels. Tata Sky has put its subscribers in a situation of great difficulty despite no fault of theirs by not complying with the provisions of the new regulations and the tariff order.”

    Despite the delay in announcing channel prices, Tata Sky MD and CEO Nagpal is confident that his team can complete the tricky task of implementing the new norms within a relatively short span of time.

    “Tata Sky has always been compliant to regulatory requirements. We have gone live with our modes of communication across the Tata Sky website, Tata Sky mobile app and also equipped the dealers that subscribers can reach out to. We were confident that we would be able to complete the task in 1 week’s time. Hence we used this time to a seamless and smooth transition for all our subscribers. We have ensured that choosing channels and packs is as easy as 1, 2, 3 for any subscriber,” the veteran executive said.

    On 29 January, the Calcutta High Court stayed the cable switchover till 18 February. The court’s directive was a result of 80 cable operators from the city filing a petition against the TRAI mandate. However, the high court later vacated the stay.

    The petitioners’ lawyer Debabrata Saha Roy argued that the revenue-sharing model under the new regime will significantly reduce the cable operators’ share to just nine per cent. With 80 per cent going into the broadcasters’ kitty, MSOs stand to get just 11 per cent, thus making it an unsustainable business proposition for operators.

    In 2017, Bharti Telemedia, Tata Sky and Discovery Communication India had filed petitions against TRAI, challenging its tariff order and the interconnect regulations.

    Unlike the position adopted by Star India wherein it questioned the regulatory powers of TRAI, the matter in the Delhi HC questions the regulator’s power to wipe out deals that operators enter into to fix commissions and rates for customers.

  • DTH players eliminate network capacity fees on FTA channels

    DTH players eliminate network capacity fees on FTA channels

    MUMBAI: Major DTH players like Tata Sky, Dish TV and Sun Direct have removed the Network Capacity Fee (NCF) on free-to-air (FTA) channels above the required 100 channels, according to a report by Telecom Talk.

    Under TRAI’s new broadcast regulatory regime, the cable TV bill of users now has two components, the network capacity fee (NCF), which is Rs 130 for hundred channels and the cost of any paid channels or paid bouquets.

    Dish TV subscribers will be able to pick as many as 189 FTA channels, without paying any additional NCF — over and above the base pack charges of Rs 130 per month (excluding taxes). However, it hasn’t changed anything for the paid SD and HD channels.

    The operator now allows its subscribers to pick a range of FTA channels, without paying any additional NCF and has categorised all the available FTA channels into different packs, namely BST North with 189 channels, BST Hindi with 99 channels, BST Marathi and Gujarati with 84 channels, BST Bangla Odia with 83 channels, and BST DD Pack with 25 channels.

    Sun Direct’s website says it is offering a total of 140 channels in the back pack of Rs 130 + 18 per cent GST. The base pack also includes the 25 Doordarshan channels, which are mandatory for all cable/DTH operators to provide.

    Tata Sky is providing a limited number of channels for free beyond the designated 100.

    As per the latest framework by the Telecom and Regulatory Authority of India (TRAI), customers need to pay Rs 130 to get the first 100 FTA channels. An additional network fee of Rs 20 per month is also being charged for every block of 25 paid channels.

  • TRAI vs Tata Sky: Delhi High Court adjourns case to 21 February

    TRAI vs Tata Sky: Delhi High Court adjourns case to 21 February

    MUMBAI: The Delhi High Court on Wednesday adjourned Tata Sky’s ongoing legal battle, in which Discovery,  Bharti Telemedia-owned Airtel Digital TV and Sun Direct are a part, with the Telecom Regulatory Authority of India(TRAI) and its new tariff regime to 21 February.

    The regulator on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern, language and channel popularity, the sector regulator said in its statement.

    TRAI chairman RS Sharma last week addressed a press conference in the national capital, rubbishing a Crisil report that claimed cable and DTH bills were bound to increase after the implementation of the tariff order.

    Earlier, Indian Society of Advertisers' (ISA) executive council also advised its members to not use the BARC data for media buying, planning and evaluation perspective during the transition period, which it feels will stretch up to six weeks.

    On 4 February, after senior lawyer Kapil Sibal, representing Tata Sky, concluded his arguments including legal submissions, Discovery India Communication’s counsel Gopal Jain laid the foundation for his arguments.

    The regulator informed the court that the new tariff order has already been implemented from 1 February.

    Earlier the TRAI had offered an extension till 31 January to the distribution platform operators (DPOs) for implementation.

    On 24 January, the Harit Nagpal-led company finally unveiled the new pricing of channels and packs after it was served a show-cause notice by the TRAI.

    TRAI's show-cause notice said, "Tata Sky has failed to provide options to its 17.7 million subscribers in compliance with the new framework to exercise their choices for TV channels. Tata Sky has put its subscribers in a situation of great difficulty despite no fault of theirs by not complying with the provisions of the new regulations and the tariff order.”

    Despite the delay in announcing channel prices, Tata Sky MD and CEO Nagpal is confident that his team can complete the tricky task of implementing the new norms within a relatively short span of time.

    “Tata Sky has always been compliant to regulatory requirements. We have gone live with our modes of communication across the Tata Sky website, Tata Sky mobile app and also equipped the dealers that subscribers can reach out to. We were confident that we would be able to complete the task in 1 week’s time. Hence we used this time to a seamless and smooth transition for all our subscribers. We have ensured that choosing channels and packs is as easy as 1, 2, 3 for any subscriber,” the veteran executive said.

    On 29 January, Calcutta High Court stayed the cable switchover till 18 February. The court’s directive was a result of 80 cable operators from the city filing a petition against the TRAI mandate. However, the high court later vacated the stay.

    The petitioners’ lawyer Debabrata Saha Roy argued that the revenue-sharing model under the new regime will significantly reduce the cable operators’ share to just nine per cent. With 80% will go into the broadcasters’ kitty, MSOs stand to get just 11 per cent, thus making it an unsustainable business proposition for operators.

    In 2017, Bharti Telemedia, Tata Sky and Discovery Communication India had filed petitions against TRAI, challenging its tariff order and the interconnect regulations.

    Unlike the position adopted by Star India wherein it questioned the regulatory powers of TRAI, the matter in the Delhi HC questions the regulator’s power to wipe out deals that operators enter into to fix commissions and rates for customers.