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Tag: Tata Sky Binge

  • Chimp&z Inc Bags the digital mandate for Tata Sky Binge

    Chimp&z Inc Bags the digital mandate for Tata Sky Binge

    KOLKATA: Tata Sky Binge, an aggregator app platform from the house of India’s leading DTH network, Tata Sky, assigned its creative and digital mandate to one of India’s leading digital agency, Chimp&z Inc. The account was awarded following a multiple agency pitch.

    Weaving in all the distinctive features of Tata Sky Binge, Chimp&z Inc proposed to create a separate entity for Tata Sky Binge on the digital platforms. Keeping it independent from its parent brand Tata Sky, the agency curated a launch plan to take Tata Sky Binge live on Facebook, Instagram and Twitter by creating a social media-specific brand persona and line of communication.

    The agency has been further mandated to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to ascertain its digital and social media presence.

    Commenting about the development, Tata Sky chief communication officer Anurag Kumar said, “Chimp&z Inc has been handling the social media portfolio of Tata Sky for 4 years now and their ideas and overall clarity about brand positioning has been impressive. Their lateral approach towards brand building for Tata Sky Binge and the concept presented thus convinced us of the partnership. With this shared vision and enthusiasm, we aim to up the game and heighten engagement for Tata Sky Binge.”

    Commenting about the digital launch of Tata Sky Binge, Chimp&z Inc founders Lavinn Rajpal and Angad Singh Manchanda said, “The universe of entertainment is ever-evolving. A new category of service making its way is the aggregators of multiple OTT players with the aim of being the sole intermediary platform. Tata Sky is a household name in India. We are lucky to have Tata Sky on board and now we can expand to create a 360-degree communication for the digital ecosystem of the brand with Tata Sky Binge. Establishing it as a separate entity from its parent brand on social media platforms was a well-researched strategic move. The content created for Binge will be more young, cool, smart, and witty.”

  • Tata Sky Binge+ customers to get access to premium ZEE5 content

    Tata Sky Binge+ customers to get access to premium ZEE5 content

    KOLKATA: The bouquet of content offerings on Tata Sky Binge+ got a major thrust as Tata Sky extended its partnership withZEE5, for its Android enabled smart Set-top box that provides content from linear Live Television and a host of OTT apps onto a TV. Designed to provide smart and endless choice of entertainment for the entire family, Tata Sky Binge+ is now ready to enthral its subscribers with ZEE5’s expansive Bollywood and multilanguage films and original content spanning over 125,000+ hours across 12 languages – English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi. This is an addition to what is already available on the platform – an enviable selection of multi-lingual films, original dramas, international blockbuster movies and reality shows from India’s premium OTT platforms including Amazon Prime Video, Disney+ Hotstar Premuim, SunNxt, Hungama Play, Eros Now and ShemarooMe.

    Commenting on the partnership, a Tata Sky spokesperson said, “OTT apps are gaining ground as a popular medium of content consumption.  Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard ZEE5’s unmatched content library that will further elevate the content viewing experience for our subscribers. We are confident that the Tata Sky Binge+ Smart set top box will offer a seamless experience of live TV channels and apps such as ZEE5, making it a winning proposition for our customers.”

    Talking about the collaboration a ZEE5 Spokesperson stated, “ZEE5 is continuously working towards offering bespoke content for diverse consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content by truly providing a Super-app experience for consumers anytime, anywhere. We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set top box. We are certain that with Tata Sky’s reach and ZEE5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience.”

    Tata Sky Binge+ hosts many advanced features. It enables viewers to play any show, movie, music, game on their laptop, tablet or mobile phone and watch-it-directly on their TV with its in-built Chromecast. It also includes Google Assistant that makes discovering content easy with voice search. Customers can access 5000+ on the Google Play store. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.

    Tata Sky Binge+  provides the benefit of six months subscription to Tata Sky Binge where a user can watch content from premium partner apps on their STBs including 7 days of missed shows (based on linear entitlement) and access to 3 months Amazon Prime subscription all included at an offer of Rs.3999/-.

  • Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

    Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

    MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience.

    Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) from popular apps on their TV screen using a single remote.

    Tata Sky chief commercial & content officer Pallavi Puri said:  “Entertainment consumption is evolving rapidly. As content becomes multi-platform, we are constantly pushing the envelope to expand our expertise so that we can take content to our viewers through whichever touchpoint they are most attuned to. Bringing the strengths of traditional DTH with next-generation features and the world of OTT content together, the fully integrated Tata Sky Binge+ device delivers an enriched viewing experience, with the highest image quality and a consistent end-user experience on their TV screens.”

    Additionally, Tata Sky Binge+ enables viewers to play any show, movie, music, game on their laptop, tablet or mobile phone and watch it directly on their TV with its in-built Chromecast feature. Empowered by first in-class technology, Tata Sky Binge+ also includes Google Assistant that makes discovering content easy, using the voice search feature thereby allowing access to plethora of games and apps available on Google Play store. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.

    Priced at Rs 3999/-, Tata Sky Binge+  provides the benefit of six months OTT content that the user can watch on their STBs including 7 days missed shows and access to 3 months Amazon Prime subscription at no additional cost. 

  • Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

    Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

    MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, announced its partnership with leading content powerhouses Shemaroo Entertainment Ltd. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge, Tata Sky’s unique OTT platform that aggregates premium content from a variety of leading OTT apps on a single-user interface inducing ease in content discoverability and a superior viewing experience.

    The collaboration will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content including Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content spanning over 3700+ titles.

    Tata Sky chief commercial and content officer Pallavi Puri said, “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”

    Shemaroo Entertainment COO Kranti Gada said, “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like-minded brands that resonate our ideologies and help us enhance end to end viewing experience for the consumers.”

    Subscribers will now be able to access content from ShemarooMe along with already-existing OTT apps on the Tata Sky Binge platform, including  Disney+Hotstar, Zee5, SunNXT, Eros Now and Hungama Play, through a single subscription fee of Rs 249 every month, which also includes a free  three-month trial of Amazon Prime membership and an Amazon Firestick-Tata Sky Edition to enjoy the large screen content experience.

    ShemarooMe content can also be accessed on the Tata Sky Binge App via the Tata Sky Binge+ hybrid Android Set top box.

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  • Tata Sky introduces HD set top box and Binge bundle offer at Rs 4,999

    Tata Sky introduces HD set top box and Binge bundle offer at Rs 4,999

    MUMBAI: After the formal announcement of Reliance Jio Fiber plans, other DTH operators are also taking measures to face the upcoming challenge. DTH operator Tata Sky has introduced an attractive offer for consumers.

    Under the new offer, Tata Sky HD set-top-box and Tata Sky Binge bundle is available for new subscribers for just Rs 4,999 along with other benefits. Consumers will get the HD set-top-box worth Rs 1,499 under the same price and Rs 2,499 will also be credited in their account. Users can select different packs and the amount will be deducted from the cashback amount of Rs 2,499.

    Moreover, they will get six months worth of Binge subscription for free which otherwise costs Rs 1,494 along with three months of free Amazon Prime subscription. The Binge service which was introduced earlier in May, the service offers digital content from, Hotstar, Sun NXT, Eros Now, Hungama Play.