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Tag: Tata Sky Binge

  • Regional OTT players veer towards aggregation model

    Regional OTT players veer towards aggregation model

    Mumbai: With 53 over-the-top platforms (OTT) offering video, music, gaming and news content in India, regional and niche OTT platforms are veering towards an aggregation driven model to grow revenues. A report by E&Y stated that 400 million consumers will consume content via telco and aggregator bundles by 2025 as data prices increase.  

    Video aggregators such as Amazon Prime Video Channels, JioTV+, Tata Sky Binge and telcos have become important drivers for regional and nice OTT platforms to reach a wider audience. As per E&Y report, 85 per cent of viewership volumes of certain OTT platforms were generated by telcos.

    “We believe that top three-four aggregators would dominate the market,” observed Hoichoi chief operating officer Soumya Mukherjee. “While it is difficult to predict the future, it does seem that regional OTT is heading towards an aggregation model. That’s because it takes a lot of investment and time for any player to enter the regional space.”

    Bengali OTT player hoichoi is a successful example of a regional OTT player that has grown its subscription base, majorly driven by content. In its three years in the market, the platform has released over 100 original web series and many films.

    “There were two inflection points in the history of OTT. First when the Jio revolution took place in 2016 and data became really cheap. The second was in 2020 when Covid-19 happened and the OTT industry got a boost,” said ViewLift director sales – APAC and EMEA Manish Manwani.

    When major OTT platforms such as Amazon Prime Video, Netflix and Zee5 began investing in regional content pieces, it expanded the market for regional content.

    “When these big players entered the OTT market with their regional content, we realised there is a market out there,” said Oho Gujarati and CineMan Productions founder Abhishek Jain. “When bigger platforms are marketing their regional content, it is indirectly having a positive impact on us because our library of content is much bigger.”

    Last year was a fantastic period for the growth of regional original content. According to E&Y, 47 per cent of OTT originals and 69 per cent of films released on streaming platforms were in regional languages (non-Hindi).

    The challenge for regional OTT platforms is that most of their budgets are spent on creating content with little left over for marketing. According to Hoichoi’s Mukherjee, 60 per cent of the company’s P&L goes into producing content with little to no advertising. While hoichoi has become an established brand in the Bengali market, it is tougher for other regional OTT players.

    “In some regional markets like Bengali, there’s already an established ecosystem and all one had to do was adapt the content for OTT,” said Oho Gujarati’s Jain. “Specifically, talking about Gujarati content, there is no legacy industry. There’s only one general entertainment channel and I don’t know how much it is working. The audiences predominantly watch movies in the theatre and local language films have only just started.”

    He added, “The challenge for a regional OTT player like us is that we have to create an ecosystem for Gujarati content and then adapt that and bring that to OTT. In the ten months of existence of Oho Gujarati, we’ve featured nine debutant directors, six debutant writers and 34 debutant actors.”

    Most of the regional OTT players are coming from a production background, however, technology is the backbone of such platforms. While it is important to create good content, experience in terms of payment options, auto renewals, marketing automation and data tracking are also critical aspects of the user experience. Relying on aggregators or partners allows these platforms to focus on what they do best – churn out amazing content, without having to reinvent the wheel from scratch.

    “We expect to see more bundled products like Amazon Channels, where platforms with large reach provide that to smaller/ boutique/niche OTT players on a revenue share basis,” said the E&Y report.

  • Tata Sky Binge onboards two new OTT Apps this festive season

    Tata Sky Binge onboards two new OTT Apps this festive season

    Mumbai: In order to make the most of the festive season, Tata Sky has added two new apps to bolster its streaming platform Tata Sky Binge, taking the total number of partner apps on the platform to thirteen.

    The two OTT apps- EPIC ON & DocuBay helmed by IN10 Media Network will add thousands of movies, shows, reality TV content, and award-winning documentaries from around the globe to the existing bouquet of content on Tata Sky Binge, the company announced on Monday. Subscribers will be able to access the new content library on existing subscriptions across large screen connected devices (Tata Sky Binge+ Box and Tata Sky edition of the Amazon FireTV Stick) and the Tata Sky Binge Mobile App, it added.

    The streaming platform currently aggregates content from 11 premium OTT apps including Disney+ Hotstar Premium, ZEE5, Sony Liv, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, and CuriosityStream. “EPIC ON and DocuBay will add more diversity to our content catalogue driving further engagement. We believe such platform additions will only make Tata Sky Binge the absolute go-to destination for the viewers,” said Tata Sky spokesperson.

    EPIC ON will bring to the table a vast array of content including a mix of movies, TV shows, short films, reality TV content, food & travel shows. This includes Gandhi, Dharmakshetra, Siyasat, Raja Rasoi Aur Anya Kahaniyaan, and Stories by Rabindranath Tagore. It also features several Korean Drama titles dubbed in Hindi and short films.

    While, DocuBay specialises in streaming documentaries from around the globe and will add informative content including award-winning documentary films on nature, science, history, wildlife, travel, crime, world events, and much more. This includes Victims of ISIS, Financing Terror, and Bitcoin: The end of money as we know it.

    IN10 Media Network’s Spokesperson further added, “With the digital ecosystem seeing immense growth and viewers looking for diverse content, our digital offerings – EPIC ON and DocuBay – provide a rich library of world-acclaimed content. We are happy to partner with Tata Sky as its reach and our varied content of shows, movies and documentaries will provide the customers an enriching and enthralling content-viewing experience every week.” 

  • Binge app sees traction from non-metros- DAS 2, DAS 3 cities: Tata Sky’s Pallavi Puri

    KOLKATA: Pay TV meanders along in India, even as the near future will expectedly watch digital adoption accelerating at a rapid pace of disruption. The legacy direct-to-platform (DTH) players are taking note of the shift in consumer habits to keep up with the trend. Tata Sky has been one such player to embrace streaming services to retain consumers.

    The leading DTH player has recently extended its OTT content aggregator service to a mobile app, Tata Sky Binge Mobile App that offers a single subscription and a one-time payment proposition alongside numerous titles across entertainment apps on one single platform.

    “Over the last year, our subscribers said that they wanted the on-the-move experience of Binge. We know that a lot of the OTT content consumption is happening on mobile. Hence, the subsequent step was to broaden the offering through a mobile app, and make it available to a wider audience segment, enabling them to watch their choice of content individually on their mobile phones,” Tata Sky chief commercial & content officer Pallavi Puri explained the rationale of the move.

    The company has launched the app with a product film on Tata Sky’s channel 100, along with a social media campaign #KhojoNahiDekho, Puri stated. The campaign spotlights how people spend a lot of time toggling on the apps and searching for content to watch, and yet often end up watching nothing. 

    Hence, the focus of the communication is to encourage people to stop searching and start binge-watching content from across multiple entertainment apps with a one-stop solution – Tata Sky Binge mobile app, she explained further. “We have a robust and phase-wise marketing strategy in place to scale up the product as we go along,” Puri said.

    In the beginning, the company wants to popularise the app, establish its benefits, rather than focusing on target numbers. Through this app, Tata Sky is targeting every Tata Sky subscriber who has a smartphone. Audience segments that prefer a more personalized content viewing experience, that can be accessed on-the-go, will like and gain from this app, Puri noted. Moreover, the company has introduced the Rs 149 mobile-only plan to appeal to a larger audience.

    Puri is of the view that the launch of this app has strengthened Tata Sky’s OTT aggregation portfolio. Subscribers can now avail the Binge offering through Amazon FireTV Stick – Tata Sky edition, Android-enabled smart set-top box, Tata Sky Binge+, and the very latest Binge Mobile app basis their choice of device and convenience.

    Notably, Tata Sky’s arch-rival Dish TV also has its OTT app Watcho that has already crossed 15 million subscribers. The app provides original content, even woos users with user-generated content. However, Tata Sky wants to focus on OTT content for its app at this point. Based on insights from its subscribers, it may further enhance the overall Binge proposition.

    “The initial traction has been very encouraging. We are seeing great traction from non-metros – DAS 2, DAS 3 cities. With its first-rate end-user interface, unified search, and a seamless hyper-personalised content recommendation and viewing experience, we are hoping Binge will become our subscribers’ favourite very soon,” Puri commented.

  • Negligible content investment for the urban viewer segment: Tata Sky’s Harit Nagpal

    Negligible content investment for the urban viewer segment: Tata Sky’s Harit Nagpal

    KOLKATA: The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one. According to Tata Sky CEO Harit Nagpal, it has not only impacted the growth of the industry, but put a halt on broadcasters’ plans to bring any change in pricing since January 2020, despite rising industry costs.

    Speaking at the recently concluded APOS 2021, the Tata Sky CEO said broadcasters will not be able to make up for this period, even if they are allowed to alter prices tomorrow. “A hole has already been created in the ability to generate revenue for the industry. There is a logjam between broadcasters and regulators via legal cases, which we are hoping settles down soon, so that broadcasters can raise prices,” he explained.

    According to Nagpal, the price hike will enable broadcasters to invest in creating more differentiated content and help them cater to increasing needs of viewers from various segments. “There has been a negligible investment for the urban viewer segment, even though it is one of the growing segments,” he pointed out, during a virtual session with Media Partners Asia executive director and co-founder Vivek Couto.

    But the Tata Sky CEO highlighted that he still remained optimistic about the growth of linear TV in India. “Both will survive; both will grow but not at the cost of each other. The people who can afford a broadband connection at home, and can subscribe to SVoD, can also afford TV because TV is much cheaper than that,” he added. “And viewers who cannot OTT subscriptions will watch content that comes only through cable and satellite. TV viewing remains a habit for Indians.”

    Recalling the days he spent days walking in and out of 1,200 customer homes in the rural area, Nagpal said there was rarely a home without a television set in India. “It’s like background noise. A family collectively consumes six to 10 hours of TV content per day. It is one segment that leaves a high opportunity for the growth of traditional TV,” he shared.

    Despite that, there are still around 100 million homes that don’t have a TV in India. The data shows that TV sales have picked up in the last few years. But there is still a gap in TV penetration this year due to the ongoing crisis, which will be filled in the next few years, he noted.

    “We have not seen signs of on-demand content or even broadband penetrating the kind of numbers that we have been hearing for the last few years. Despite the best efforts of most of the broadband operators, we have not seen numbers reaching the level that we are talking about,” said Nagpal.

    Tata Sky has embraced the change in the industry with the launch of Binge products – its smart boxes which offer both TV and OT content. The DTH operator has also marketed the product aggressively last year. 

    “We never expected these services to reach the level of DTH. We said both will grow. Maybe Binge will grow faster in terms of percentage because we have got a small base. But there is enough headroom for the satellite TV market to grow. We are pretty happy with the numbers of both sides,” Nagpal stated. 

  • Tata Sky Binge expands its content library, partners with SonyLIV

    Tata Sky Binge expands its content library, partners with SonyLIV

    KOLKATA: Tata Sky’s OTT aggregator service, Tata Sky Binge, is partnering with SonyLIV to delight customers this festive season. The partnership will add 1000+ hours of exciting content to Tata Sky Binge including TV shows, movies and SonyLIV Originals like Scam 1992 – The Harshad Mehta story, JL50, Avrodh – The Siege Within, Your Honor, Undekhi and movies like Kadakh, Ram Singh Charlie among others. It will also offer a wide selection of movies and TV shows from its bouquet of Sony Pictures Networks channels and live sports.

    Tata Sky chief commercial and content officer Pallavi Puri said, “We have always believed in giving a wealth of choice to our subscribers in terms of new content offerings. Banking on shared synergies, we are confident that SonyLIV’s library of outstanding content will ensure that our subscribers continue to discover the most entertaining and engaging content on the Tata Sky Binge platform.”

    Sony Entertainment Television, digital business and StudioNEXT business head Danish Khan said, “From the time of relaunch, we have been witnessing huge surge in content consumption on the large screens and connected devices and our partnership with Tata Sky Binge will further bolster our leadership in the large screen households. We have a robust content library that has a lot to offer for Binge users to choose from. This collaboration will allow us to boost our engagement at a time when users are glued to their screens for captivating stories.”

    Tata Sky Binge is a streaming platform that aggregates the best of premium OTT and catch-up TV content under a single interface and single subscription. Accessed via the Amazon Fire TV Stick- Tata Sky Edition or the Tata Sky Binge+ Android powered Smart Set-top box, it offers a host of entertainment options from India’s nine premium OTT apps including Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids and now SonyLIV. It also offers three months of Amazon Prime Video at no extra cost.

    Tata Sky subscribers can access the library of premium OTT apps on Tata Sky Binge via the Amazon Fire TV Stick – Tata Sky Edition for just Rs 299 per month. New Tata Sky customers can avail a Tata Sky Binge+ connection at Rs 2,999 and existing users can upgrade or get a secondary connection at an offer price of Rs 2,499. This includes six months subscription to the Tata Sky Binge platform. Tata Sky Binge customers on the FireTV stick or the Binge+ Box also get access to the last seven days of missed shows (based on linear entitlement).

  • Tata Sky Binge+ partners with India Film Project

    Tata Sky Binge+ partners with India Film Project

    KOLKATA: Tata Sky’s OTT + TV aggregator service Binge+ and India Film Project, Asia’s largest content fest, have entered into a strategic partnership with an objective to engage meaningfully and curate a series of content-driven virtual sessions celebrating the contribution of content creators in the digital space. 

    India Film Project, since its inception in 2011, has put in efforts to build a community of content creators across the varying forms of art. Tata Sky, India’s leading content distribution and pay TV platform entered actively into the OTT platform aggregation space through its pioneering service, Tata Sky Binge last year and with Tata Sky Binge+ this year, it has brought both OTT and live TV together under one service. 

    This partnership is a continuation of the effort towards making content platform agnostic and democratising its reach. Through this collaboration, Tata Sky Binge+ and India Film Project aims to spark meaningful conversations around the digital ecosystem and felicitate the journey of creators who have helped in the growth of Indian content.    

    Commenting on the association, Tata Sky chief communications officer Anurag Kumar said, “Tata Sky as a brand has always believed that content is king regardless of the platform it is been showcased on and understands the increasing demand of digital content. Tata Sky Binge+ service is our step towards making the best of content across mediums available for our customers on a single platform. We are glad to be associated with India Film Project who have been at the forefront of discovering new content creators, valuing and showcasing their creation for the world to see. Through this partnership, we are furthering our individual brand promise to drive synergies towards appreciating the contribution of content creators in digital space.”     

    Commenting on the association, India Film Project festival director Ritam Bhatnagar said, “At IFP, we witness the celebration of some of the best content created across the world. Within IFP’s creator community, we noticed a need for creators to watch content that transcends not just geographical boundaries but also the limitations of switching between app subscriptions. The partnership will enable our community to explore a world not limited by subscriptions but sheer love for content.”

  • Tata Sky Binge+ becomes available at lower price

    Tata Sky Binge+ becomes available at lower price

    KOLKATA: Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available at a competitive price of Rs 2,999 for new subscribers and Rs 2,499 for existing subscribers opting for an upgrade or a secondary Multi TV connection.

    Tata Sky Binge+ set top box comes with six-months access at no extra cost to premium content from eight OTT apps as part of the Tata Sky Binge subscription including Disney+ Hotstar Premium, ZEE5, VOOT Select, VOOT Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Additionally, three-months of Amazon Prime subscription is also provided at no extra cost.

    Speaking on this offer, Tata Sky chief commercial and content officer Pallavi Puri said, “Content consumption is witnessing trends where people want to consume linear TV as well as OTT content on one integrated platform. Tata Sky Binge+ is powered by Android TV, supports Google Assistant-based voice search, offers Google Play Store access, and offers six months subscription to some of the most-viewed premium OTT apps at no extra cost, making it an ideal destination for content viewing. We’ve seen a positive uptake in subscriptions in the past few months. With the festive season around the corner, we have decided to further delight the customer by offering the Tata Sky Binge+ Smart set top box connection and apps bundle at a really exciting price point.” 

    New pricing has gone live from 18 September across all channels of purchase for new and existing subscribers.

  • Tata Sky partners with Accedo to develop the user interface of Tata Sky Binge+

    Tata Sky partners with Accedo to develop the user interface of Tata Sky Binge+

    KOLKATA: Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.  

    Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for the growing base of Tata Sky subscribers who like to enjoy the best of both worlds conjoined together, toggling through just one remote. To further enhance the user experience, Accedo customized its standard Android TV Launcher application to include 3rd party integrations, bespoke UX/UI features, and DVB satellite channels. 

    Accedo product director & regional head South Asia Abhishek Sood commented, “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.” 

    Tata Sky chief commercial officer and content officer Pallavi Puri added, “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand, and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV-powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.” 

    Delivering over 600+ live TV channels and services, an on-demand library, and 3rd party OTT applications via a single sign-on, Binge+, provides users with a premium viewing experience.

    Tata Sky Binge+ hosts many advanced features. It enables viewers to play any show, movie, music, game on their laptop, tablet, or mobile phone and watch-it-directly on their TV with its in-built Chromecast. It also includes Google Assistant that makes discovering content easy with voice search. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.

  • Customers are in an omnichannel world now, reaching them is a lot more complex: Tata Sky’s Anurag Kumar

    Customers are in an omnichannel world now, reaching them is a lot more complex: Tata Sky’s Anurag Kumar

    KOLKATA: India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in its approach of keeping consumers at the heart of the video. Rather than boasting of success with putting a few numbers together, the company has conveyed its journey through its loyal subscribers. While it has invoked a sense of authenticity, Tata Sky chief communication officer Anurag Kumar reiterated more empathy, more authenticity, talking about community, the family in communication are making it easier to connect with consumers in the post-Covid2019 period.

    To get a sense of the campaign, Tata Sky’s challenges and opportunities going forward, we caught up with Kumar. He shared that when they were ideating about what would be the best way to reach consumers, they thought of going back to subscribers who have been a part of the brand’s journey for a long time. The subscribers spoke their mind, did not read a script given by the company, and the videos were shot on the phone. 

    According to Kumar, such pieces of content created around consumers have greater engagement on social media platforms while TVC would have been one-way. Hence, the company opted for a digital campaign. Even so, the campaign was put up on Tata Sky’s landing page for a short period of time. The video on the digital medium has garnered 23 million impressions and 5.9 million views within seven days.

    “I think what we have seen in lockdown is the desire to care about the community and the family has increased. People are more aware of who is around them, they are helping each other a lot. Hence, what we have found is that communication which will be conveyed with sympathy for consumers, authenticity in terms representing real life, what the customer is going through, how they are at home, that is connecting much better in the post-Covid2019 period than before. communication filled with more empathy, more authenticity, talking about community, the family is connecting more,” Kumar opined.

    While pandemic is accelerating an overall change, the media and entertainment industry has already started facing an overhaul of the ecosystem. Standing at the critical juncture, Tata Sky is treating OTT as a friend rather than foe. While it has forayed into the video-on-demand market through Tata Sky Binge, Kumar said the overall challenge is now how do they make the brand as phenomenal for OTT as it has been for live TV. 

    He shared their approach to counter that challenge. Tata Sky is an expert at aggregating content and brings it to consumers. Now, it is looking at bringing the same kind of convenience and aggregation to OTT. “We have to continuously innovate, try to be relevant in future, from a TV point of view and OTT point of view,” Kumar contended. He said along with opportunities in OTT, pay-TV still has opportunities with 100 million TV unpenetrated households. 

    There are challenges in the industry along with opportunities. Kumar said the regulatory uncertainty, that industry faces, is a big challenge  As a result of frequent regulatory changes, the entire relationship between the various players in the value chain has to be evolved constantly resulting in a change in the business model, customer selling strategy, customer management approach. 

    “The other challenge is a significant cost and investment which we have to spend to reach consumers via media as it is expensive in India. Earlier, it was TV and print while now there are so many platforms. The customer is actually in an omnichannel world now. If we want to reach a consumer that is a lot more complex now. It is true even for sales as they can go to e-commerce, a physical dealer can contact the call centre. Hence, reaching the consumer in an efficient way via media and physical channels is a challenge. It’s not insurmountable, but it is something which we have to keep in mind,” Kumar commented. 

  • Tata Sky Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids

    Tata Sky Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids

    KOLKATA: Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service VOOT Select, and kids-focused VOOT Kids for its growing subscriber base.

    This partnership will add India’s top TV shows from Viacom18 and Voot Originals, along with the most-loved cartoon characters from Indian and International shows, to Tata Sky Binge. Bringing the benefits of catch-up and premium OTT content on television, Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe.

    The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid  holistic development of their mental, emotional and social faculties.. The partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences, giving a fillip to consumer satisfaction quotient.

    Commenting on the partnership, Tata Sky chief commercial officer and content officer  Pallavi Puri said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

    Commenting on the partnership, Viacom18 Digital Ventures COO Gourav Rakshit said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

    With VOOT Select, Tata Sky Binge users can access host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati will also be featured on the platform. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair and The Twilight Zone among others.

    At a time when kids are compelled to stay indoors and there has been an increased demand for content to keep them safely engaged at home, the partnership with VOOT Kids – India’s only app for kids that provides an amalgamation of learning and entertainment content – will provide the perfect destination for kids on Tata Sky Binge. It offers thousands of hours of popular Indian and international shows, with 200+ cartoons – including favourites like Pokemon, Peppa Pig, Paw Patrol, Motu Patlu, Dora the Explorer, Ben 10 and Avatar – 150+ audio stories, 500+ eBooks and 5000+ educational quizzes.

    Tata Sky subscribers can access the library of premium OTT apps on Tata Sky Binge via the Amazon Fire TV Stick – Tata Sky Edition for just Rs. 299/-per month. New and existing Tata Sky customers can avail a Tata Sky Binge+ connection at an offer price of Rs. 3999/- which includes 6 months subscription to the Tata Sky Binge platform. Tata Sky Binge customers on the FireTV stick or the Android Box also get access to last seven days of missed shows (based on linear entitlement) and three months of Amazon Prime subscription at no extra cost.