NEW DELHI: Liqvd Asia has successfully added yet another feather to its hat by winning the mandate for TATA Shop Share Smile program. Won after a multiagency pitch, the mandate will be handled out of Liqvd Asia’s Mumbai office.
Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family & friends they refer and the channel partners, who get invited by a Tata company, can avail offers from various participating Tata Group companies.
Liqvd Asia will be responsible for a comprehensive creative & social media strategy that would focus on the building awareness and more engagement on the initiative brought by TATA Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.
Liqvd Asia COO Tanushree Radhakrishnan said, “TATA is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”
Liqvd Asia national brand strategy head Purnima Kathuria Bhambri said, “It's a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to TATA Shop Share Smile."