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Tag: Tata Sampann

  • Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Mumbai: Tata Sampann, the brand dedicated to delivering high-quality and tasty products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants – ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’  The latter two options are made with 100 per cent semolina (suji), which ensures a balance of protein and dietary fibre.

    Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the roasted vermicelli offers a texture that is non-sticky and non-lumpy, the seviyan variant is with a source of dietary fibre, while the sorghum millet vermicelli is a wholesome blend of suji and jowar. These quick-cooking varieties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrition. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerstone for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savour authentic flavours without compromising on their wellbeing.

    Commenting on the launch, Tata Consumer Products president, packaged foods (India) Deepika Bhan said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential. Vermicelli’s versatility makes it a food option beyond breakfast making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice.”

    The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust.  The 200 g roasted vermicelli pack can be bought for Rs. 30/- (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs. 22/- (MRP incl. of all taxes)    while the Millet vermicelli is priced at Rs. 30/- (MRP incl. of all taxes) for 180g. The products will be available in select premium outlets and leading e-commerce channels.

  • Tata Sampann rolls out new campaign #JaiseNatureNeBanaya with Manoj Bajpayee

    Tata Sampann rolls out new campaign #JaiseNatureNeBanaya with Manoj Bajpayee

    Mumbai: Tata Sampann has launched a new campaign called # JaiseNatureNeBanaya, which features Bollywood actor Manoj Bajpayee in a TV commercial. Crafted by Ogilvy, the campaign is in line with the company’s focus on ensuring “For Better” products for its consumers seeking quality nutrition as part of their everyday Indian diet. At the core, is the brand’s inspiration to address consumers’ needs by providing quality food choices and retaining the power of the food ingredients by avoiding any additional processing.

    Tata Sampann, as a brand, believes that there is an authentic essence in the food that we eat and that, when processed in a mindful way, helps to harness the elemental power of nature. Through a series of ad films featuring actor Manoj Bajpayee, this belief has been brought to life. The films encourage consumers to rethink their choices when purchasing food items, further raising questions in their minds if they focus too much on how the spices and staples look over their flavour and benefits, thereby reaffirming the brand’s promise that Tata Sampann delivers staples and spices “just as nature intended them to be.”

    Commenting on the campaign, Tata Consumer Products president of packaged food India Deepika Bhan said, “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession with retaining natural goodness is why our products are high quality and have high sensorial value—so they taste great. Tata Sampann is Sarvagun Sampann.”

    Speaking on his association with Tata Sampann, Manoj Bajpayee said, “My favourite kind of food is always the everyday Indian food that I eat at home. I am very particular about quality, be it my roles or my food ingredients. Tata Sampann’s proposition of providing sarvagun nutrition to its consumers was one of the key driving factors for my association. I personally believe that if your ghar ka khana is made with high quality ingredients that are not tampered or polished in any way, their nutrition will be as close to nature as possible and will assure sampann poshan at all times.”

    Commenting on the thought behind the advertisement, Ogilvy chief creative officer Sukesh Nayak said, “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign, he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

    The campaign is live across the electronic channels and social media platforms of Tata Sampann.

  • Tata Sampann’s new campaign, ‘#LautAayiDiwali’ is a nostalgic ode to Diwali memories

    Tata Sampann’s new campaign, ‘#LautAayiDiwali’ is a nostalgic ode to Diwali memories

    MUMBAI: Tata Sampann, which has a strong presence in everyday nourishing Indian food, today launched its new campaign #LautAayiDiwali, marking one of the most anticipated festivals of the year. The campaign kicked off with an emotional digital film that brings out nostalgic memories of Diwali,celebrating the true taste and essence of the festival.

    The digital-forward campaign aligns with Tata Sampann’s brand promise of ‘Sarvagunn Sampann– Wholesome Taste and Nutrition’.All of us have fondmemories of what Diwali used to be in our childhood, and how the festive savories cooked by our mothers, aunts and grandmothers brought the home together, making the festival flavorsome. This year, Tata Sampann aims to celebrate these memories and the spirit of Diwali through #LautAayiDiwali as an ode to the very nostalgia of a perfect Diwali. The brand has also co-created exclusive downloadable Diwali Recipes with Master Chef Sanjeev Kapoor with a chance of a meet and greet for winners. 

    Commenting on this new campaign, Sagar Boke, ‎Head, Marketing, Consumer Products Business, Tata Chemicals Ltd., said, “Diwali is not only a festival of lights that illuminates love in our hearts, it is also a festival that has several beloved memories attached with it that touch the soul.Food is often an integral part of those memories. There was joy not only in relishing the food but also in the whole family being involved in the preparation process.  We have used this insight to activate our campaign ‘#LautAayiDiwali’. Idea is to create a narrative on reliving the old memories and experience the joy of cooking together. We hope that this campaign will create a positive nudge and build affinity for  brand Tata Sampann.”

    Indian celebrity chef, Sanjeev Kapoor, further added, “Mithai and desserts are the heart and soul of any Indian festival. During Diwali, everyone indulges in sweets and snacks and often cherishes the memories of their mothers’ or grandmothers’recipes. When you cook at home with pure and authentic products, they not only taste good but are also hygienic and nutritious. I am happy to partner with Tata Sampann’s #LautAayiDiwali campaign as it brings back all the nostalgia of our dear ones and relates beautifully to what Diwali and Diwali food stands for.” 

    Speaking about the campaign SachinKamble, National Creative Director, Leo Burnett India said,“The world today has moved forward at a breakneck speed. And in this haphazard rush to be futuristic, we felt people may have forgotten to pause, take a step back and reflect. That’s exactly what we did with Tata Sampann. There is nothing like nostalgia to bring back all those precious Diwali moments with Tata Sampann. Our campaign aims to make us a mainstay in every Indian kitchen, this Diwali.”

    The concept of the digital film revolves around the togetherness and joyousness that a family shares during Diwali. Diwali is a festival of happiness and home-cooked savories are an integral part of it which brings back all the nostalgic memories of our dear ones, with whom we have shared some of our best Diwali memories.
     

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.