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Tag: Tata Play

  • Star Sports, Tata Play, & Airtel Digital TV collab to elevate Tata IPL 2024 viewing experience

    Star Sports, Tata Play, & Airtel Digital TV collab to elevate Tata IPL 2024 viewing experience

    Mumbai: Star Sports Network, the official broadcaster of Tata IPL 2024, is poised to revolutionise content viewing with a range of innovative features designed to enrich the fan experience. This Tata IPL, Star Sports has played a pivotal role, leveraging cutting-edge technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers. Additionally, with a focus on interactivity, Star Sports has associated with Tata Play to elevate viewer engagement during this year’s Tata IPL season, introducing special features, Star Sports R.E.D. (Relive, Engage, Decode), accessible at the click of a button.

    “This Tata IPL 2024, the enthusiasm amongst fans is at an all-time high. Our association with Tata Play and Airtel Digital TV marks a significant stride towards enhancing the viewing experience for Tata IPL enthusiasts. The introduction of TATA IPL in 4K in the form of VAS stands as a monumental innovation, particularly revolutionizing sports viewing across the nation. We remain committed to serving fans with a holistic and comprehensive viewing experience, harnessing cutting-edge technology, thus enabling them with a best-in-class visual delight,” said Disney Star head – distribution and international Gurjeev Singh Kapoor.

    Commenting on the collaboration, Airtel Digital TV CEO Siddharth Sharma said, “4K service on TV is the next leap in television entertainment, promising viewers an unparalleled visual experience. Today, we are thrilled to be launching India’s first 4K service on Airtel Digital TV, just in time to bring even more immersive and breath-taking experience for cricket fans this IPL season.”

    “We are excited to partner with Disney Star to launch our new value-added service, Tata Play 4K. This new addition will help our viewers experience sports and entertainment content in a new immersive manner. In just INR 99/month, our subscribers will get to experience the pinnacle of visual excellence with unrivalled quality in stunning 4K resolution at the comfort of their homes. With this development we are not only elevating TV viewing as an interactive experience but also opening doors to exploring new blends of technology and quality for linear television,” said Tata Play chief commercial and content officer Pallavi Puri.

    With the launch of 4K as a value-added service (VAS), viewers of Tata Play and Airtel Digital TV will get an opportunity for an enhanced viewing experience, offering unparalleled clarity and detail, bringing every moment to life like never before. This is the first time Tata IPL can be viewed in 4K as a VAS platform service on TV and will be available for subscription to Tata Play and Airtel Digital TV viewers.

    Through Star Sports R.E.D. (Relive, Engage, Decode) features, Tata Play viewers can access a range of immersive features designed to enrich their engagement with the matches at the click of a button. This year, the special features will be available throughout the day and not just during the match. Content for three streams will be provided to viewers to Relive, Engage and Decode the sport like never before. Viewers will be able to ‘Relive’ the action through Key Moments and Highlights while the match is going on and get to view concise highlights later. A Star Cam will follow the captain or the star player live on the field, allowing fans to ‘Engage’ with the sport and also get to hear the player’s views after the match. Fans will be able to ‘Decode’ the sport through a live dynamic data feed and review the match with deep data insights later.

  • Tata Play in association with Disney Star launches Tata Play 4K platform service

    Tata Play in association with Disney Star launches Tata Play 4K platform service

    Mumbai: As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play, the No.1 Direct-to-home platform in India, in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL Season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television. Tata Play Binge+ Android Set-top box viewers will have the opportunity to elevate their experience of watching Disney Star’s marquee sporting events like Tata IPL, ICC T20 World Cup, and a string of popular movies like D-Day, Arjun Reddy, Goodluck Jerry, A Thursday, Talvaar and many more on the Tata Play 4K service.

    With an introductory price of INR 99/month, Tata Play 4K Service promises to make each exhilarating sporting moment an exceptional viewing experience, offering unparalleled clarity, detail, and immersion. With four times the resolution of standard HD, Tata IPL on Tata Play 4K service will deliver stunning visuals that will bring every scene to life, making it feel like you’re right there in the action.

    Speaking about the launch of Tata Play 4K Service, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri said, “We are thrilled to announce the launch of Tata Play 4K in association with our content partner, Disney Star. As we introduce our first-ever 4K service for Tata IPL, we’re poised to revolutionize the sports viewing experience for our subscribers. And it will not just rest with Tata IPL. We are gearing up to introduce a robust content pipeline with key sporting events and blockbuster movies, international content on the Tata Play 4K service, ensuring a consistently dynamic and enriching visual immersion on TV.”

    “We are excited to usher in a new era of television viewing with the Tata Play 4K service. This collaboration with Tata Play represents our shared commitment to innovation, excellence, and providing audiences with unparalleled viewing experiences. The introduction of the 4K service, starting with the Tata IPL this year, signifies our commitment to always better viewer experience, bringing sports and entertainment to life like never before. We are thrilled to witness how this service will metamorphose living rooms across India into immersive theatres of Ultra HD excitement and drama, igniting a revolution in TV viewing,” said Disney Star head of distribution and international Gurjeev Singh Kapoor.

    Tata Play 4K joins Tata Play’s range of 40 entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like Entertainment, Kids, Learn, Regional, Devotion etc, that ensures every viewer is entertained throughout without any dearth of choices. 

  • Star Sports and Tata Play roll out addressable ads to target affluent audiences this IPL season

    Star Sports and Tata Play roll out addressable ads to target affluent audiences this IPL season

    Mumbai: Star Sports, the official broadcaster of Tata Indian Premier League (IPL), has announced an association with Tata Play, India’s leading DTH operator. Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry. This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities, an important milestone in the realm of television advertising.

    For the first time ever, advertisers will have the opportunity to precisely target their ads to the most premium cohorts during live IPL matches on key Star Sports channels. Leveraging the targeting capabilities facilitated by Tata Play, brands can now connect with affluent viewers in metro markets like never before.

    “We are thrilled to join forces with Tata Play in revolutionizing the way advertisers engage with audiences during live sports broadcast, raising the bar for industry standards. The convergence of the largest DTH provider and the biggest TV network presents a significant advantage for advertisers. Tata Play’s affluent viewer-base in metropolitan areas, coupled with the precision in reaching these audiences, unlocks exciting advertising opportunity on the grand stage of IPL on Star Sports,” said Disney Star head – Network Advertising Sales Ajit Varghese.

    “Addressable Ads capability for unconnected boxes is a groundbreaking global first in Pay TV that will be introduced for the first time on live sports during Tata IPL. Our association with Disney Star has brought this to life and provided advertisers with opportunities never before. With this initiative, brands can now achieve even sharper targeting on live TV, setting a new standard for advertising effectiveness on linear TV,” said Tata Play CEO & managing director Harit Nagpal.

    The addressable advertising capability allows advertisers to reach their targeted audience at scale, making advertising more engaging, effective and cost-efficient. Tata Play has partnered with INVIDI and TAM for this initiative. While INVIDI will manage the tech aspect of addressable ads, TAM will facilitate audience measurement and monitoring.

  • Animax now available on Tata Play Binge

    Animax now available on Tata Play Binge

    Mumbai: Anime fans now have a new destination to access popular Japanese anime content with Tata Play Binge’s latest partnership with Asia’s leading Japanese anime network, Animax. This comes at an opportune time when India’s palette has been growing for anime content, where viewers are not only emerging as a vibrant fan community but are also showcasing increased interest in Japanese culture and cuisine. Tata Play Binge subscribers will now be enjoying anime content at the touch of a button, through this partnership.

    Animax is currently one of the best destination for the best anime content from Japan and features world-class animated content including web series, movies, and much more for viewers to discover and explore. Animax will take viewers on an unparalleled journey into the world of anime with new and popular titles. Additionally, they will get to enjoy fan favorite anime blockbusters like Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!! and others. Titles loved by Tweens like Y School Heroes will also be available to reach across different age groups.

    Subscribers also get to explore exclusive titles like Fruits Basket, Rent-a-Girlfriend, Orient, Black Clover, Naruto and numerous others. The platform will bring multiple hours of fresh programming to global anime enthusiasts’ providing access to the most exciting content.  

    Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri, said, “The growing affinity of Indian viewers towards newer content genres, like K-dramas, sports, gaming and others is reassuring, as it opens up many opportunities for content curators like us. With Animax’s support, we are adding another genre to our growing bouquet of content spread – anime. Tata Play Binge viewers will now have a huge selection of popular anime content available to them at one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription.”

    Talking about this partnership, KC Global Media co-founder, CEO and president George Chien, which owns the Animax network said, “We are thrilled to announce another strategic launch in India, working with Tata Play to launch Animax for the legion of passion anime fans. With its broad scope and all-embracing approach to content delivery, Tata Play is an ideal partner for us to expand and connect our worldwide archive of Japanese anime tiles to more anime fans across their platform, while sharing this beloved genre to new viewers as well.”

    Animax will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, PTC Play, Lionsgate Play, Aha, VROTT, STAGE, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface.

    Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscriber whereas Amazon Prime Video content can be accessed as an add-on by all Tata Play Binge subscribers, who also have the DTH connection. Viewers can enjoy all 30 apps on smartphones, large-screen connected devices through LG, Samsung and Android smart TV’s, desktop, laptop, Tablets, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
     

  • “India is the second largest TV market globally with 210Mn Tv HHs”: GroupM’s Atique Kazi

    “India is the second largest TV market globally with 210Mn Tv HHs”: GroupM’s Atique Kazi

    Mumbai: The emergence of addressable TV has been nothing short of ground-breaking. Offering targeted advertising opportunities and personalized content delivery, addressable TV has swiftly carved out a significant niche in the industry. India, with its burgeoning digital market and rapidly expanding connectivity, has been at the forefront of this transformative shift.

    The latest insights from GroupM’s TYNY 2024 report shed light on the remarkable momentum witnessed in the realm of TV in India. Unlike the global market, TV marked a seven per cent growth with the market share of 29 per cent. With each passing year, the adoption of connected TV and the prevalence of addressable TV homes have surged, reshaping the way audiences engage with television content and advertising.

    The report cites phenomenal momentum in the space of addressable TV over the last few years. By the end of 2023, there were 34 million addressable TV homes streaming on connected TV in India. As per the report, in 2024, this growth is expected to be reaching 45 million homes with a YoY growth of 21 per cent.

    By delving into the key findings of the report, it becomes evident that addressable TV is not just a passing trend but a fundamental evolution in the media landscape, poised to reach unprecedented heights in the year 2024. With projections indicating substantial growth in the number of addressable TV homes, India stands on the brink of a new era in television broadcasting and advertising.

    Let’s explore the implications of this growth and future of media consumption in India as Indiantelevision on the sidelines of the GroupM event, caught up with GroupM India president (Data Performance and Digital Products) Atique Kazi, where he shared a lot of insights on the current addressable & linear TV space….

    Edited excerpts

    On the growth of addressable and linear TV in India

    In recent years, the growth of addressable TV homes has been significant. With 7-8 million Addressable TVs in 2021, it quickly rose to 17-18 million and now crossed 34 million. Current projections suggest it could breach 45 million, translating to approximately 21% of TV households in India, given there are around 210-213 million Television households. This growth is fuelled partly by the widespread availability of unlimited broadband, allowing people to stream content without constraints. Interestingly, many of the 45 million users are not completely abandoning traditional TV but are instead switching between linear and on-demand content. Primarily, these users are younger than 40, as older individuals may struggle with new user interfaces & habits. People are making smarter choices based on their viewing habits, opting for platforms that offer their preferred content without additional costs. This trend indicates a shift towards more flexible viewing options.

    On difference between USA and India’s television business and India reaching on par with the developed nations

    India is the second largest TV market globally with 210Mn Tv HHs. Recent increases in prices and the abundance of content accessible through streaming platforms are prompting consumers to transition from Pay TV to Free TV, often supplemented by low-cost or ad-supported streaming services made possible by improved internet connectivity. In the United States, over 85% of households are users of Connected TV (CTV), whereas in India, CTV penetration stands at only approximately 16% (FYR only 34mn/210mn), indicating significant growth potential in India. CTV advertising constitutes 7% of the total media expenditure in the US, while India has just embarked on this journey in the last three years, with digital extensions already accounting for 4% %( FYR only 5750cr/155386 cr ) of the overall advertising expenditure and expected to surpass the US average.

    On consumers preferring TV over mobile phones for media consumption

    The preference for viewing always rests with the consumer based on their convenience. For example, while I am outside home and want to catch on to my favourite content, mobile is definitely an option. But at the comforts of home when you have access to a large screen, preferences change. What has happened now is the ease of access to content is the same on TV & mobile, what changes is the environment with whom/where you watch them. With features such in IPL like multi camera viewing angles and enhanced post-match production, viewers are provided with an improved viewing experience, influencing their choice on a big screen vs small screen.

    On the fall of DTH industry according to TRAI’s latest reports on losing 1.32 paid subscribers in July-September 2023

    The DTH industry is shifting towards free-to-air (FTA) content over pay TV, building the need for smarter, internet-enabled set-top boxes. The advancement I foresee is for the insertion of addressable ads on linear television, revolutionizing the advertising ecosystem. However, the industry faces challenges due to broadcasters’ split strategy for television and their digital platforms, as well as the disconnect between broadcasters and distributors. Without collaboration to effectively sell addressable ads, the potential benefits of this technology, as seen in markets like Korea, may not be easy in India. Airtel and Tata Play have introduced smart set-top boxes capable of addressable ads, but without broadcaster collaboration, unlocking their full potential may prove difficult.

  • DTH industry sees sharp decline: 1.32 million pay subscribers lost in July-September 2023

    DTH industry sees sharp decline: 1.32 million pay subscribers lost in July-September 2023

    Mumbai: The Direct-to-Home (DTH) television industry has long been a cornerstone of the entertainment landscape, offering viewers access to a wide array of channels and programming from the comfort of their homes. However, recent data released by the Telecom Regulatory Authority of India (TRAI) reveals a significant decline in DTH subscribers during the period of July to September 2023. According to the report, DTH services lost approximately 1.32 million pay subscribers during this timeframe, raising questions about the evolving dynamics of the pay-TV market.

    The decline in DTH subscribers is a reflection of several factors reshaping the television industry. One of the primary drivers behind this trend is the increasing popularity of alternative viewing platforms, such as Over-the-Top (OTT) streaming services and video-on-demand (VOD) platforms. With the proliferation of high-speed internet connectivity and the availability of affordable smartphones and smart TVs, consumers now have more choices than ever before when it comes to accessing content.

    The pay DTH subscriber base decreased by 2.02 per cent from 65.50 million in the quarter ended June 2023 to 64.18 million in QE September 2023. According to TRAI’s Indian Telecom Services Performance Indicator Report, pay DTH attained a total active subscriber base of around 64.18 million for the quarter ended September 30, 2023. This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan).

    Since the introduction of the DTH Sector in the year 2003, Indian DTH (direct-to-home) services have displayed phenomenal growth, according to TRAI. During the QE 30th September 2023, there were four pay DTH service providers in the country including Tata Play with 32.43 per cent share followed by Bharti Telemedia with 27.01 per cent and  Dish TV India with 21.54 per cent share. Sun Direct TV had a 19.02 per cent share in QE in September 2023.

    As per TRAI report and as of September 30 2023, there are 995 MSOs registered with MIB. As per the data reported by MSOs and HITS operators, as of September 2023, there are 11 MSOs & 1 HITS operator who have a subscriber base greater than one million. With GTPL Hathway leading the charts with over nine million subscribers.

    As per broadcasters’ reporting in pursuance of the Tariff Order dated 3rd March 2017 as amended, out of 904 permitted satellite TV channels which are available for downlinking in India, there are 361 satellite pay TV channels as of 30th September 2023.

    TRAI said, out of 361 pay channels, 257 are SD satellite pay TV channels and 104 are HD satellite pay TV channels.

  • Tata Play revives Kollywood’s cinematic heritage with launch of Tata Play Tamil Classics

    Tata Play revives Kollywood’s cinematic heritage with launch of Tata Play Tamil Classics

    Mumbai: Further enriching the rich tapestry of vernacular content offering, Tata Play has announced yet another value-added destination for Tamil Cinema lovers. Curating cinema from the golden era of Kollywood, from the 1950s to the 1990s, Tamil Classics is a one stop destination for all Tamil movies. With this expansion, Tata Play aims to strengthen its Classic portfolio offering which already features Classic TV and Classic Cinema for Hindi entertainment viewers, Telugu Classics for Telugu movie lovers along with Tata Play Hits that showcases evergreen English shows from the 80’s and 90’s.

    Tamil Classics will feature Original Thalaivas, legends, and icons, who are worshiped will now come to your homes with movies like Mangamma Sabatham (1985), Manvasanai (1983), Micheal Madhana Kamarasan (1990), Billa (1980), Kalyana Parisu (1979), Pattikattu Ponnaiya (1973), Iruthuruvam (1971), Yaar Nee (1966), Galatta Kalyanam (1968), Thaai Sollai Thattathey (1961), Naan (1967), Vazhavaitha Deivam (1959), Manohara (1954), Thanikku Pin Thaaram (1956) and others. Witness Revathi’s first film, Jayalalitha and MGR’s last film, Sivaji’s journey to stardom, superstar Rajnikanth’s swag and many more stories and reel dramas unfold. Enjoy the music maestro – Ilaiyaraaja’s music and laugh with the original laughter king – Nagesh.

    From the 50s & 60s, the programming will feature titles starring yesteryear heartthrobs, Ravichandran, Sivakuar, Jaishankar, Shivaji Ganesan, Gemini and MGR. From the enigmatic 70s, viewers will once again witness the magic of Muthuraman, Srividya Saroja Devi, Padmini, Jayalalitha, Vyjayanthimala and morewhile from the 80s mega stars like Rajinikanth, Sridevi, Kamal Hassan, Revathi will be seen in some of their biggest hits. With an ad-free lineup of myriad collection of movies presented 24×7, including one blockbuster each month and engrossing music segments every day, this new service is laced with nostalgia. Furthermore, to enhance the joy of viewing, Tata Play Tamil Classics will present restored (selected) editions of the timeless movies and ensure better transmission quality that will transport the audiences to the bygone era.

    Commenting on the same, Tata Play’s chief commercial and content officer, Pallavi Puri said, “Tata Play Value Added Services have been a growing asset for us, where we offer tailormade content services for our viewers with specific preferences.  With this recent addition of Tamil Classics we have enriched our Tamil content portfolio further and will be catering to viewers who have been in search of timeless Tamil classics from the 50’s to the 90’s era.”

  • Tata Play Binge adds hyperlocal content app STAGE

    Tata Play Binge adds hyperlocal content app STAGE

    Mumbai: Making diverse content easily accessible, Tata Play Binge has added India’s first dialect-based OTT app, STAGE to its vast array of offerings. STAGE, is a Haryanvi and Rajasthani content-focused OTT app that will expose Tata Play Binge viewers to a plethora of entertainment formats like web series, movies, short films, standup comedy, poetry, folk art and much more.

    Dedicated to safeguarding and amplifying India’s diverse and rich cultural heritage inherent in regional dialects, the hyperlocal entertainment platform STAGE, celebrates artists and embraces diverse regional dialects. It is home to top web series and movies from Haryana and Rajasthan like Dada Lakhmi, Mewat, Akhada, College Kaand, Group D, Safe House, Chaudhar, Opri Paraai, 12vi Aala Pyaar, Doojvar, Bhaichara, Prem Nagar, Mayajaal, Punarjanam, Dahleez, Mere Yaar ki Shaadi, Sarpanch, Muklawo, Aata Saata, Mautana, Bindori, Pariksha, Karj Ro Ghunghat, Maayro, Ghunghat, Vakeel Sahiba, Beend Banugo Ghodi Chadhungo, and many more.

    Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Tata Play Binge allows access to content in 13+ languages across 25+ apps. With STAGE, we are adding more entertainment choices for our audiences in Haryana and Rajasthan. With each new partner addition, our goal is to make Tata Play Binge a go-to choice for genre based content discovery instead of browsing by various apps, thereby making the viewing experience worthwhile for our subscribers.”

    Talking about this partnership, STAGE co-founder and CEO Vinay Singhal said “Dialects in India are as diverse as they are vibrant, changing every 8 kilometers. Until now, individuals have primarily had access to Hindi content, missing out on the essence of cultural values embedded within regional languages. At STAGE, our mission is to create content that resonates with the aspirations of Bharat, allowing individuals to embrace and celebrate their unique culture and dialect.
    Our partnership with TATA PLAY BINGE marks an exciting opportunity to extend this mission to a wider audience. The tagline ‘Kyonki Boli Mein Apnapan Hai’ encapsulates our belief that there’s a sense of familiarity and belonging in one’s own dialect. This collaboration empowers us to introduce our library of over 300+ original films and series, spanning various genres, to a broader set of viewers, enabling them to connect deeply with the richness of Haryanvi and Rajasthani dialects.”

    STAGE will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscribers whereas Amazon Prime Video content can be accessed as an ad-on by all Tata Play Binge subscribers, who also have the DTH connection. Viewers can enjoy all 25 plus apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.

  • Salman Khan’s birthday bonanza: Catch his iconic movies on Tata Play Binge

    Salman Khan’s birthday bonanza: Catch his iconic movies on Tata Play Binge

    Mumbai: It’s Bollywood’s Bhai birthday and we couldn’t keep calm. Tata Play Binge has created a selection of his blockbuster movies offering a glimpse into the diverse talents and iconic performances that have defined ‘Bhai Jaan’s’ illustrious career in the film industry. From adrenaline-pumping action blockbusters to heartfelt tales, each film chosen showcases Salman Khan’s versatile talent and undeniable charm on screen. Experience the magic of his iconic performances exclusively on Tata Play Binge, as we honour the enduring legacy of this Bollywood icon on his special day.    

    Bajrangi Bhaijaan on Disney+ Hotstar

    Bajrangi-Bhaijaan

    In the heartfelt narrative of Bajrangi Bhaijaan, Salman Khan embodies Pavan, a man driven by sincerity and compassion, determined to reunite a speech-impaired Pakistani girl named Munni with her family across the border. Through trials and societal hurdles, Pavan embarks on an emotionally stirring odyssey, illustrating the profound impact of love, humaneness, and unyielding resolve. This cinematic gem intricately weaves a tale of their deep bond, transcending societal confines and prejudices, delivering a moving storyline that resonates deeply, celebrating the profound beauty of human connections.

    Sultan on Apple TV+

    sultan

    Sultan showcases Salman Khan as Sultan Ali Khan, a wrestler who leaves the sport after his son’s death. However, he soon realizes he needs money and respect, prompting his return to wrestling. As he steps back into the ring, Sultan faces immense challenges—both in the arena and within himself. His journey becomes a quest for redemption, where he fights not just opponents but also his inner struggles to regain his former honour and pride. The movie Sultan won the coveted Stardust Award for Viewers’ Choice Best Film of the Year, adding to its accolades under Salman Khan’s banner. The movie stars Anushka Sharma opposite Salman as his love interest who is the sole reason for Sultan’s dedication, triumphs and comebacks.

    Hum Aapke Hain Koun..! on Netflix

    Hum Aapke Hain Koun

    In the classic film Hum Aapke Hain Koun..!, the story revolves around Prem and Nisha, who develop a deep bond and fall in love. Their blossoming romance encounters an unforeseen twist when tragedy strikes Nisha’s family. Following the sudden demise of her sister, circumstances demand that Nisha marries Rajesh, Prem’s elder brother. Amidst the complexities of family expectations and societal norms, the film beautifully portrays the sacrifices, emotional turmoil, and moral dilemmas faced by the protagonists. As the narrative unfolds, the story navigates themes of love, duty, and the poignant choices that redefine relationships and destinies. Hum Aapke Hain Koun..!’ became the highest-grossing Indian film upon its release, raking in between ₹2 billion ($63.8 million) and ₹2.5 billion ($82 million) worldwide.

    Partner on ZEE5

    Partner

    The romantic comedy Partner, Prem, a love advisor, assists Bhaskar in wooing his employer. However, things take an unexpected turn when Prem, who specializes in dating guidance, finds himself smitten by a single mother. As he falls for her, he endeavours to conceal his profession, leading to a series of amusing and heartfelt moments. The film navigates through hilarious mishaps and endearing encounters as Prem grapples with his romantic entanglements while continuing to dispense relationship advice to others.

    Mujhse Shaadi Karogi on Lionsgate Play

    Mujhse Shaadi Karogi
    Directed by David Dhawan, the vibrant backdrop of Goa, Mujhse Shaadi Karogi follows Sameer, a fiery-tempered man, who finds himself head over heels for Rani. The twist? His roommate Sunny also harbours feelings for her and goes to great lengths to sabotage Sameer’s chances with Rani. In a delightful mix of comedy and chaos, their rivalry unfolds into a hilarious tale of love, misunderstandings, and uproarious attempts to win Rani’s heart.

    Wondering how to get a subscription to these OTT apps? We have Tata Play Binge for you. Viewers can avail of the entire package of 25+ apps Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK, FanCode along with Gaming under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

  • Tata Play becomes the first DTH player to carry 100+ HD and all DD channels

    Tata Play becomes the first DTH player to carry 100+ HD and all DD channels

    Mumbai: Tata Play, India’s largest content distribution platform, touches another milestone by becoming the first DTH player to carry 100+ HD Channels. This closely follows the brand’s recent success in launching the country’s first demand-driven satellite GSAT-24 which gave Tata Play the largest satellite bandwidth in the country.

    Living up to its promise of catering to all subscribers, genres and languages, the 100+ HD channels available on Tata Play span across 17 genres and includes HSM as well as key regional markets like Tamil Nadu, West Bengal, Andhra Pradesh, Karnataka, Kerala, Maharashtra, and Odia.

    Tata Play also onboarded all 44 Doordarshan channels to its ever-expanding portfolio. The sharp increase in the number of channels being offered occurred after its satellite bandwidth increased by 50 percent. Tata Play today operates on 36 transponders – which is by far the highest in the country.

    Tata Play MD & CEO Harit Nagpal, sharing about the landmark development, said, “We’ve always been committed to delivering the ever-increasing infotainment needs of our subscribers with the best quality of picture and sound. We’d now urge the broadcasters to create more channels in HD for us to take to our viewers.”