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Tag: Tata Play

  • Tata Play strikes the right chord with Apple Music offer for users

    Tata Play strikes the right chord with Apple Music offer for users

    MUMBAI: Tata Play is turning up the volume on value. The content distribution giant has teamed up with Apple Music to make subscribers’ playlists longer, livelier and best of all free for the first few months. The special promotional offer extends across Tata Play Binge, Tata Play Mobile app, and Tata Play Fiber, ensuring that no matter how subscribers tune in, they can do it to the sound of Apple’s iconic beats.

    The deal gives new Apple Music users a complimentary four-month subscription, while qualifying returning users can enjoy three months free before the regular plan of Rs 119 per month kicks in. The offer, available to all Tata Play customers across DTH, OTT, and broadband services, adds another note to the company’s mission of delivering “value beyond entertainment.”

    “At Tata Play, we’re constantly innovating to enrich our subscribers’ entertainment experience,” said Tata Play chief commercial and content officer Pallavi Puri. “This promotional offer gives our customers easy access to over 100 million songs, curated playlists, and live radio through Apple Music all integrated seamlessly with Tata Play platforms.”

    For Apple India, this partnership hits all the right notes. “Expanding our collaboration with Tata Play marks an important step forward in our growing partnership,” said Apple India director of content and services Shalini Poddar. “With the integration of Apple Music, we’re delivering a more immersive and personalised audio experience to Tata Play’s audience, bringing Apple Music to even more customers.”

    Subscribers can redeem the offer through a promo code, after which it transitions into a regular Apple Music plan. For Tata Play, the move amplifies its growing effort to blend entertainment ecosystems combining video, broadband, and now, music into a unified experience for Indian households.

    By adding Apple Music’s signature soundscape to its content mix, Tata Play isn’t just streaming shows anymore, it’s orchestrating an experience where every user can, quite literally, play it their way.

     

  • Wise Move by Tata Play as AI Owl and Donkey Bring Smart Savings Home

    Wise Move by Tata Play as AI Owl and Donkey Bring Smart Savings Home

    MUMBAI: Looks like wisdom has feathers and sometimes, long ears. Tata Play’s latest campaign, Samajhdar Bano, Tata Play Lagao, brings a wise owl and a witty donkey to the screen, using humour and AI-powered storytelling to help viewers make smarter entertainment choices this festive season.

    India’s leading content distribution platform has once again flipped the script on conventional advertising, embracing generative AI to create two unforgettable characters who do what humans often fail to simplify DTH pricing with clarity and wit.

    The campaign focuses on Tata Play’s Dhamaka Offer, which ensures that every rupee of the subscriber’s Rs 3,600 upfront deposit goes entirely towards content consumption. In return, subscribers also receive an HD set-top box, dish antenna, remote, and free installation essentially transforming the deposit into full-value entertainment. The films also spotlight the ease of curating one’s own channel bouquet through the Tata Play Mobile App, giving users complete control over what they watch and pay for.

    Conceptualised and executed by Ogilvy, the brand films use the banter between the owl and the donkey to cut through the clutter of jargon and confusion that often surrounds DTH offers. In their quirky yet relatable exchange, they bust myths around hidden costs, driving home Tata Play’s promise of transparency and unbeatable value.

    Tata Play head of marketing communications Krishnendu Dasgupta said, “This campaign is anchored in a simple yet powerful insight when it comes to entertainment, people crave clarity over clutter. While choices are many, the confusion is even more. Through our witty owl and donkey duo, we’re making decision-making feel effortless and fun. The use of generative AI adds an innovative layer, enhancing the storytelling Tata Play is known for.”

    The nationwide ATL rollout spans key television genres and channels, with special focus on Hindi-speaking markets, Maharashtra, West Bengal, and all four southern states. The campaign also extends across digital and social platforms, ensuring it meets viewers wherever they watch, scroll, or stream.

    Ogilvy India chief creative officer Sukesh Nayak added, “It’s smart to choose Tata Play because it truly delivers the best value for money. Our wise owl and witty donkey serve as unlikely gurus of entertainment, showing that whether you’re brainy or braying, the smart choice is Tata Play.”

    With its smart storytelling, Gen-AI magic, and genuine value proposition, Samajhdar Bano, Tata Play Lagao isn’t just another festive campaign, it’s a reminder that in the age of endless options, clarity and a little humour go a long way.

    Viewers can avail of the offer via tataplay.com, the manage section of the Tata Play Mobile App, or their nearest dealer.

  • Rudy fires poll shot on Live Times’ Point Blank

    Rudy fires poll shot on Live Times’ Point Blank

    MUMBAI: It was no political tea break on Point Blank, it was all straight talk. Senior BJP leader and former union minister Rajiv Pratap Rudy declared that the people of Bihar have already made up their minds in favour of the NDA, as he joined journalist Deepak Chaurasia for an exclusive interview on Live Times’ flagship prime-time show Point Blank.

    Confident and composed, Rudy claimed the alliance was poised for a comfortable victory in the upcoming state polls, adding that “the mood on the ground is clear and consistent.”

    Live Times founder Dilip Singh, said the episode aims to bring a “fresh and factual perspective” to the political narrative ahead of the Bihar elections. “Point Blank isn’t about sensationalism; it’s about hearing the truth directly from the source,” he noted.

    Viewers can catch the full interview on 5 October at 8 PM exclusively on Live Times, India’s first global multicast news hub, available on DD Free Dish (100), Tata Play (539), Airtel Digital TV (385), Dish TV (665), Sikka Cable (519), and Jio TV (359).

    The show can also be streamed live on the Live Times website and social platforms including Youtube, Facebook, Instagram, and X.

    Because when it comes to Bihar’s ballot buzz, Live Times promises exactly what it stands for: complete truth, whatever it takes.

  • Point Blank gears up for hard-hitting episode with R.K. Singh interview

    Point Blank gears up for hard-hitting episode with R.K. Singh interview

    MUMBAI: When politics turns into prime-time theatre, few shows pack the punch of Point Blank. Live Times’ flagship programme, helmed by veteran anchor Deepak Chaurasia, is set to air another explosive episode on Sunday, 28 September at 8 pm, with senior BJP leader and former union minister R.K. Singh in the hot seat.

    In a no-holds-barred exchange, Singh tears into the BJP-led Bihar government, alleging corruption has seeped into even the prime minister’s flagship PM Awas Yojana. According to him, commissions are the price of approvals, and the Nitish Kumar administration has “no control” over the rot. Singh directly challenges party leaders Dilip Jaiswal and Ashok Choudhary to answer his allegations.

    But he doesn’t stop there. The former minister drops another political bombshell: Prashant Kishor invited him to join his party. While Singh insists he has no immediate plans to quit the BJP, he boldly declares he would form his own political party if expelled. “Ideas are good, but they must translate into action,” he says, hinting that Kishor’s promises may need proof in practice.

    The episode also revisits Singh’s much-debated association with the phrase “saffron terror”. He clarifies that the term was coined by others including former home minister and Congress veteran Digvijay Singh while his own comments were restricted to presenting facts. Singh underlines that the NDA’s path to electoral victory lies in restoring honesty and integrity, not in rhetoric.

    The interview captures the political crossroads facing Singh, who blends candour with calculation. It’s a conversation that could shake up the NDA narrative in Bihar, where anti-corruption credibility has often made or broken governments.

    Reflecting on the larger mission of Point Blank, Live Times founder Dilip Kumar Singh says: “At Live Times, truth is not negotiable. Point Blank embodies our mission to confront power with courage and clarity. This interview with R.K. Singh proves why journalism must go beyond headlines, it delivers the unfiltered reality citizens deserve.”

    With fearless questioning, fact-driven debate, and a refusal to let power escape scrutiny, Point Blank has cemented itself as the channel’s beating heart. Tomorrow’s episode is expected to be one of its most hard-hitting yet, a must-watch for anyone tracking the future of Bihar politics and the NDA’s credibility crisis.

    Audiences can tune in on DD Free Dish – Channel 100, Tata Play – 539, Airtel Digital TV – 385, Dish TV – 665, Sikka Cable – 519, and Jio TV – 3069, as well as streaming platforms including Tata Play Mobile, Airtel Xstream, Dish TV Watcho, and DD Waves. The full broadcast will also be available at www.livetimes.news.

    Live Times Complete Truth, Whatever It Takes.

  • Stripes on Screen as BBC Player Roars with Tiger Day Special

    Stripes on Screen as BBC Player Roars with Tiger Day Special

    MUMBAI: From Ranthambore with roar. This World Tiger Day, BBC Player is sinking its claws into the untamed heart of India with Legendary Tigers of India, a gripping documentary that prowls onto screens this Independence Day, 15 August . Narrated by the late, legendary conservationist Valmik Thapar, the film is more than just stripes and stares. It’s a moving chronicle of survival, strength, and the shifting story of India’s national animal. Thapar, one of the world’s foremost tiger experts, spent a full monsoon-to-monsoon year tracking a new generation of Bengal tigers deep within Ranthambore, one of India’s most iconic tiger reserves.

    With intimate access and five decades of experience behind the lens and in the wild, Thapar offers rare glimpses of tigers not just as apex predators, but as emotionally complex, intuitive creatures navigating shrinking habitats and growing human presence.

    The film roars to life from Thapar’s own jungle home at the forest’s edge, blending dramatic visuals with a deeply personal narrative. From mother cub dynamics to solitary alpha males, the documentary captures the instinctual ballet of survival, mating, territoriality and raw jungle drama woven through the lens of ecological urgency and reverence.

    Premiering exclusively on BBC Player in India via Tata Play Binge and Prime Video (add-on subscription required), this special release is BBC’s tribute to India’s tiger legacy. With India currently home to more than 70 per cent of the world’s wild tigers 3,682, as per the 2023 census the documentary feels both timely and timeless.

    In an age of noisy content, Legendary Tigers of India invites audiences to pause, listen, and marvel. Not just at the majesty of the tiger, but at a conservation journey that began with 1,411 tigers in 2006 and roared back in triumph. This isn’t just a documentary. It’s a call to protect what still prowls.

  • Fillipino network Cignal goes Super with OTT service, courtesy Tata Play Binge

    Fillipino network Cignal goes Super with OTT service, courtesy Tata Play Binge

    MUMBAI: Cignal has just hit the play button on a game-changer. The Filipino broadcast giant has officially launched Cignal Super, a slick, all-in-one OTT streaming app powered by Tata Play Binge’s white-label tech—and it’s already turning heads.

    After a successful pilot, Cignal Super is now live and ready to supercharge screen time across the Philippines. The app bundles at least eight popular streaming services—including MAX, Viu, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play—into one seamless platform, under a single subscription, one login, and unified search.

    Users of Cignal Super can dive into over 100 live TV channels via Cignal Play, catch the action with Pilipinas Live sports, explore the world with Curiosity Stream docs, binge on pop culture gems from Fuse+, or unwind with feel-good favourites on Hallmark+.

    Cignal Super offers two wallet-friendly plans:

    – Premium Plus at Php799/month unlocks the full OTT buffet across all partner platforms.
    – Premium at Php499/month serves up a curated mix—ideal for variety seekers on a budget.

    And here’s the kicker: new users can grab an intro offer valid till 31 May, with Premium Plus slashed to Php399/month and Premium down to just Php249/month. Stream more, spend less. 

    Cignal superThis marks the country’s first OTT aggregator of its kind, and it’s all running on Tata Play Binge’s robust cloud infrastructure—a global-grade PaaS (platform-as-a-service) built to scale fast across digital economies. Already making waves in Bangladesh, this Philippine launch cements Tata Play Binge’s place in the OTT aggregation big league.

    Tata Play MD & CEO Harit Nagpal was pleased as punched. “ “The launch of Cignal Super is a proud moment for Tata Play Binge white label solution,” said he. “Our PaaS model is helping leading broadcasters and telecom providers to go digital with speed, efficiency and scale. After a successful partnership in Bangladesh and now with Cignal in the Philippines, it’s exciting to see Indian technology enabling local champions to elevate entertainment experiences in their markets.”

    Cignal president & CEO Jane Jimenez-Basas was equally upbeat: “”Cignal is happy to partner with Tata Play for the launch of Cignal Super, the Philippines’ pioneering streaming aggregator. This collaboration allows Cignal to deliver a world-class entertainment experience to Filipino viewers, at home and on the go. With over 70 million smartphone users in the Philippines, Cignal Super is set to revolutionize how Filipinos enjoy their favorite content,” she said. 

    She added, “This partnership with Tata Play represents a significant step in Cignal’s continuing evolution and reaffirms our commitment to bringing joy, providing the best value, and creating shared experiences for Filipinos everywhere by delivering the content that they love.”

    For Tata Play Binge, this is more than just another rollout. It’s a bold play in its local going global” vision—arming regional partners with future-ready tech to leapfrog into the OTT stratosphere.

  • Spotify plays a new tune with product marketing promotion

    Spotify plays a new tune with product marketing promotion

    MUMBAI: After orchestrating marketing symphonies at Spotify India for nearly four years, Pulkit Mathur has scored a promotion to head of product and growth marketing at the streaming behemoth. The appointment, which took effect in February 2025, elevates Mathur from his previous role as marketing manager, where he had been spinning strategies since August 2021.

    Before joining the Swedish streaming service, Mathur spent over five years at Tata Sky Ltd, where he climbed the ranks from area sales manager to senior brand manager. His tenure at the satellite television provider saw him conducting successful campaigns that struck a chord with regional audiences.

    The marketing virtuoso also collaborated with Ogilvy to redefine Tata Sky’s brand purpose and worked with research teams to establish creative testing methods, including the use of neuroscience.

    Mathur’s earlier career movements included stints at Hero MotoCorp Ltd, where he served as assistant manager and graduate engineering trainee, as well as brief interludes at Unilever as a management intern and at the ColorssFoundation for community development work

  • Live Times expands reach, now available on DD Free Dish

    Live Times expands reach, now available on DD Free Dish

    MUMBAI: India’s first global multicast news hub, Live Times, has bolstered its distribution network by securing a coveted position on DD Free Dish Channel No. 100, alongside adding Waves OTT to its digital portfolio.
    The strategic expansion follows Live Times’ already robust presence across major DTH platforms—Tata Play, Dish TV, and Airtel DTH—as well as on Jio TV, India’s largest digital platform.

    With this latest move, Live Times has dramatically expanded its footprint to reach approximately 150 million households or 450 million individuals across socioeconomic categories A, B and C. This comprehensive coverage spanning the entire social spectrum underscores the network’s commitment to delivering “authentic and accurate” news to citizens across all demographic and economic backgrounds.

    “Information is power, only when it is factually correct,” remarked Live Times founder  Dilip Kumar Singh.”To ensure that our viewers and users are empowered with truth alone… Live Times on DD Free Dish is one of the key platforms to take the truth even to the nook and corners of the country.”

    The addition of DD Free Dish—often referred to as India’s common man’s entertainment lifeline—serves to bridge the persistent information gap between metropolitan centres and rural communities. Singh added that the expansion represents “one step closer to democratising access to news and information.”

    For advertisers seeking to connect with a diverse, pan-Indian audience, Live Times now offers unprecedented reach from urban hubs to remote villages through a platform that prides itself on authentic journalism with impact.

    Viewers can access Live Times on DD Free Dish (Channel 100), Tata Play (Channel 539), DishTV (Channel 665), Airtel Digital TV (Channel 385), Jio TV (Channel 3069), and Sikka Cable TV (Channel 319).

    The network, which operates from what it describes as “a state-of-the-art multicast hub”—purportedly the first of its kind in India—follows the ethos of “Satyam Shivam Sundaram” while leveraging partnerships with global technology companies and content providers to deliver its news service.

  • Live Times hits 500 million views news hub surges

    Live Times hits 500 million views news hub surges

    MUMBAI: Live Times, has achieved 500 million views in just 200 days, demonstrating significant audience trust and demand for fact-based journalism. This milestone underscores the channel’s growing influence and its commitment to delivering accurate and authentic news.

    In the Delhi market, Live Times has secured a Gross Rating Point (GRP) of 2.3 and an Average Time Spent (ATS) of 16 minutes in Week six, highlighting its increasing audience engagement. The channel maintains an average time spent of over 12 minutes across viewer segments, exceeding 16 minutes in some, indicating deep and meaningful audience interaction.

    This achievement reflects Live Times’ emergence as a credible source of news and information in India. The channel remains dedicated to delivering truthful content and supporting core democratic values.

    Live Times founder Dilip Kumar Singh expressed, “Feeling more humbled, with such a large number of viewers placing their trust with Live Times. These numbers are huge encouragement to Our mission of delivering truth. This achievement belongs to our viewers alone. At Live Times, we stand committed to provide authentic and impactful news and information that continues to empowers citizens.”

    Live Times is accessible across multiple platforms, including Tata Play (Channel 539), DishTV (Channel 665), Airtel Digital TV (Channel 385), Jio TV (Channel 3069), and Sikka Cable TV (Channel 319).

  • Tata Sons get CCI nod for additional slice of Tata Play

    Tata Sons get CCI nod for additional slice of Tata Play

    MUMBAI: Tata Sons has secured regulatory approval to tighten its grip on the arguably the country’s best distribution platform operator. The Competition Commission of India (CCI) has given the green light for the conglomerate to acquire a 10 per cent stake in Tata Play from Temasek-owned Baytree Investments. 

    The transaction, valued at an unconfirmed $100 million, boosts Tata Sons’ ownership to 70 per cent, with Walt Disney holding the remaining 30 per cent. Industry insiders note the deal values Tata Play at a modest $1 billion—a significant haircut from its earlier publicly known  $3 billion valuation.

    “Commission approves the acquisition of certain additional shareholding in Tata Play Limited by Tata Sons Pvt Ltd  from Baytree Investments (Mauritius) Pte Ltd,” the CCI declared in Monday’s press release.

    The move comes as speculation swirls around a potential merger between Tata Play and Bharti Airtel’s rival DTH business. Both companies are reportedly engaged in bilateral talks, with sources suggesting a share-swap arrangement that would make Airtel the majority stakeholder with 52-55 per cent of the combined entity. Tata Play’s stakeholders, including Disney, would retain 45-48 per cent, according to unconfirmed media reports.

    Airtel’s senior management is expected to lead the merged business, with Tata angling for two board seats. 

     For Tata Sons, already registered as a “Systemically Important Non-Deposit Taking Core Investment Company” with the Reserve Bank of India, this represents another strategic tile in its sprawling business mosaic.

    The regulatory approval mirrors last year’s CCI nod for Bharti Airtel’s acquisition of a 20 per cent stake in its DTH arm, Bharti Telemedia, from Warburg Pincus affiliate Lion Meadow Investment Ltd  for Rs 3,126 crore.