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Tag: Tata Mumbai Marathon

  • Tata Mumbai Marathon welcomes HelpAge India as Institution Partner

    Tata Mumbai Marathon welcomes HelpAge India as Institution Partner

    Mumbai: Procam International, promoters of Asia’s prestigious Tata Mumbai Marathon, today announced its partnership with HelpAge India, an NGO that extensively works for the cause and care of Silvers, as the event’s Institution Partner. As part of this association, HelpAge India will directly work towards re-energizing the Senior Citizens’ Run category (4.2kms).

    The Senior Citizens’ Run as a category has been an integral part of the Tata Mumbai Marathon since its inception. Year on year, the category has gained more popularity, promoting active ageing. The 2020 edition of TMM will have a renewed fervor, with active outreach initiatives and incentives for participants, thus giving them an enhanced experience.

    The journey of the Tata Mumbai Marathon for the past 16 years has been transformational. From starting a health & fitness revolution in the country to bringing the community together without discrimination on one common platform, to creating an equal chance for amateurs and elite runners alike to vie for glory, to becoming the single-largest fund-raising platform of Indian sport. Inclusivity in running has been a constant and this category has successfully brought silvers to the centre-stage, and given them a platform to express themselves, showcase their enthusiasm and set an example for others to stay motivated.

    Founded in 1978, HelpAge India, aims to serve elder needs in a holistic manner, enabling them to live active, dignified and healthier lives. It advocates their needs such as for universal pension, quality healthcare, action against Elder Abuse at a national, state and societal level with Central and State governments. Along with promoting elder-friendly policies and monitoring the implementation thereof, it also works hand-in-hand with Senior Citizens Associations understanding elder needs by working with and for them. For HelpAge India details, please contact on 022-26370754/40 or mumbai@helpageindia.org.

    Mathew Cherian, CEO, HelpAge India, “One can achieve anything at any age, if they put their mind to it. HelpAge India believes for that to happen, one needs to stay healthy and active. If you take care of your mind and body, only then can you challenge yourself to Be Better than who you are and lead a healthy and qualitative life. The Senior Citizens Run promotes that very message, urging seniors to come out and enjoy themselves, challenge themselves. If you are active, you are healthy. With increasing age, our elders face a number of physical challenges, which also go on to affect them psychologically. It is therefore imperative that they remain active in their later years. Our motto for elders has always been ‘Get Active! Stay Active!’.HelpAge is very excited to come on board as Institution partner for TMM, this is a first for us in Mumbai. I encourage all senior citizens to put on their jogging shoes and join in the event, its ok to walk even if one can’t run. At the end of the day, age is just a number.”

    On the association, Vivek Singh, Joint MD, Procam International, said, “The vibrancy and enthusiasm our seniors portray is an inspiration to us all, and motivates us to be a better version of ourselves. It is our privilege to have HelpAge as our Institution partner. Their association will boost the category, and serve as a beacon to get more silvers to participate. We look forward to seeing more silvers on the starting line in 2020!”

    TMM 2020 is expected to witness 50,000 runners participating on the streets of Maximum City on Sunday, 19th January 2020.

    TATA IN SPORTS

    Tata Group, a global enterprise with combined revenues of US $110.7 billion (2017-18), along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

    Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

    TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over. 

  • IT’S TIME FOR TATA MUMBAI MARATHON 2020

    IT’S TIME FOR TATA MUMBAI MARATHON 2020

    Mumbai: Procam International, pioneers of distance running events in India, today announced the launch of registrations for the 17th edition of Tata Mumbai Marathon (TMM), beginning Friday, 26th July 2019. Asia’s most prestigious marathon will witness 50,000 runners take a step forward in an event that inspires everyone it touches, to #BeBetter. As per tradition, the running extravaganza has set its date for the Maximum City, on the third Sunday of the new year, 19th January 2020.

    Unlike any other event in the country, Tata Mumbai Marathon has the privilege of being hosted and launched from the glorious precincts of Raj Bhavan. The Raj Bhavan welcomed to its majestic environs, dignitaries and sponsors of the event including Suprakash Mukhopadhyay  Company Secretary, Tata Sons, Ujjwal Mathur-Vice President and Country Head, Tata Consultancy Services, the title sponsors of the event and Anil & Vivek Singh, Promoters Procam International.  The first citizen of the state, the Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao signed on, as the first participant of TMM 2020.

    Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao said,”The Tata Mumbai Marathon have grown tremendously over the years and it’s a delight to be the first one to register for this prestigious marathon. The journey of the Mumbai Marathon is truly spectacular which has touched lives of millions of people while synonymously creating fitness conscious society. It has become a single largest fundraising platform which is benefitting thousands of people.  The marathon represents the secular and democratic feature of our country.”

    He added that, “I have attended all the marathons and the charity events which entitles me to be called as Marathon Man. “

    Harish Bhat, Brand Custodian Tata Sons said, “ We are delighted to continue our partnership with India’s premier marathon the Tata Mumbai Marathon. We hope the event is even more enabling, engaging and inclusive. As the largest marathon in Asia, the Tata Mumbai Marathon is where runners, athletes, activists and citizens come converge as the face of new India to the world.”

    Ashish Shelar, Sports and Education Minister Maharashtra said, “It is my first event where I am participating as a sports minister of the state and I wish the prestigious Tata Mumbai Marathon a great success. The contribution of the organizers is commendable. It’s a celebration which brings people from different walks of life and the kind of enthusiasm shown by everyone portrays the togetherness and enables the runners to feel and connect with the city of Mumbai.”

    Vivek Singh, Joint MD, Procam International said, “The registrations for TMM begin six months in advance to ensure an equal opportunity for all to be a part of this mega event. Each year we strive towards engaging with and inducting new participants into the running fraternity and this year, we look forward to welcoming 50,000 runners at TMM 2020. For 2020, we have the Open 10K exclusively for women and those running for a cause.

    Decades ago, when the inaugural edition was announced in 2004, we could hardly imagine a running movement that would sweep across the country. This event has inspired citizens to come together on a common platform, beyond boundaries of sport, religion, race and colour. We are humbled and grateful to our sponsors, partners, city authorities and importantly participants from across India and the world; they have all played a crucial part, in making this event the sporting Festival of Mumbai!”

  • Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    MUMBAI: Tata Mumbai Marathon recently launched its “Inspire to be Better” integrated campaign ahead of its 2019 event. The campaign is designed to value the inspiring stories of people from all walks of life and to recognise those who inspired them to be better.

    The campaign that will be featuring real people with their inspiring stories has been kickstarted by event ambassador for Tata Mumbai Marathon 2019, MC Mary Kom, who wrote a letter to her husband, Onler Karong, thanking him for the inspiration he has been to her. The other two stories are of Meera Mehta, one of the young fund-raisers and one of the first ones to raise funds at TMM; and Krishna Prakash IPS, super cop, an avid runner, and the first Indian civil servant to complete the gruelling Ultraman World Championships.

    As a closure to the print campaign, the event is also running a contest and requesting individuals to share their inspirational stories and one meaningful story will be featured in The Times of India Front Page Ad.

    Procam International joint managing director Vivek B Singh said, “We are proud to launch the innovative 'Inspire to be Better' campaign leading up to the 16th edition of the prestigious Tata Mumbai Marathon. While a record number of runners participate on race day to gain glory, there are millions more who are part of the event in various avatars. This campaign will evoke a sense of pride amongst all those who have in their own unique way inspired to be better.”

    In addition to the campaign, the #BeBetter gratitude ground activation will also be conducted simultaneously in various offices, city spots, running community and the event expo.