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Tag: Tata Motors

  • Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    Colors’ ‘Khatron Ke Khiladi 7’ to air from 30 Jan; show-based mobile game launched

    MUMBAI: Even as the buzz over the finale of Bigg Boss season 9 is yet to die down, Colors is all set to unleash onto viewers its other popular reality show format – Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda from 30 January.

     

    The seventh season of the show, which will be hosted by actor Arjun Kapoor, will be aired at 9 pm on Saturdays and Sundays and will feature 14 celebrity contestants.

     

    Additionally, in an attempt to make the show’s experience more personal for viewers, Colors will also unveil a game – Khatron Ke Khiladi – The Game, which will urge players to overcome their fears and dodge high-speed obstacles keeping them engaged through levels of adventure-filled game play.

     

    With a user-friendly interface having Tilt-Based Control Scheme, the game will be available on Android and iOS platforms. Players will also be able to share their performance through social media features like Facebook sharing and Leaderboards. The game has been developed by Hungama Gameshastra.

     

    A change in the show’s format will see the contestants being split into two teams, turning the competition into an open battlefield.

     

    The channel has roped in Tata Motors’ ZICA as the show’s presenting sponsor and Red Chief Shoes as the powered by sponsor.

     

    Colors CEO Raj Nayak said, “We have kicked-off the year on a high with the closure of another successful season of Bigg Boss where the choicest celebrities were camping in a house away from prying eyes. And now, with Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda, it’s time for viewers to bear witness to their favourite celebrities facing their fears and performing stunts in the same time slot on weekends.”

     

    Colors programming head Manisha Sharma added, “This year we have incorporated a new twist in the show’s format by dividing the contestants into two teams. Their perseverance was put to test as they had to not only compete against each other but also play for each other whether or not they liked it. As a host, Arjun Kapoor surpassed all our expectations not only as an entertainer but also as a motivator at every level of difficulty. It was exciting to see the contestants fight all their fears to come out as strong performers.”

     

    Speaking about what’s in-store this season, Endemol Shine India managing director Deepak Dhar said, “With more than 100 people working tirelessly to bring alive the ‘Kabhi Peeda Kabhi Keeda’ theme of Khatron Ke Khiladi this season, it’s one of our most promising seasons thus far. An all-new location like Argentina and an exciting gen-next host Arjun Kapoor, have served as the perfect setting for our teams to up the entertainment quotient. Keeping in tune with the theme and the 14 eager participants, we have introduced a volley of surprises to create edge-of-seat moments for viewers and the unsuspecting Khiladis alike.”

     

    Tata Motors marketing communications & service, passenger vehicles business unit Delna Alvari said, “We continue to work with our partners to create interesting properties for our customer as a part of our Madeforgreat campaign. This is a step towards yet another offering and is delighted to work with Colors. The concept of Khatron Ke Khiladi is to push oneself to overcome new challenges, which resonates with our values as well. With the start of an exciting year for Tata Motors with new products and multiple customer engagement initiatives, planned under our #madeforgreat campaign, we have started the brand transformation journey.”

     

    The 14 contestants this season include Bollywood actors Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.

     

    On the marketing front, the channel has planned an integrated marketing campaign across mediums including print, cable and DTH, radio, electronic media, OOH and cinema. Also in the media mix are on-ground activations in sync with the Colors Golden Petal Club in nine cities across Uttar Pradesh.

     

    In Mumbai, special Khatron Ke Khiladi announcements are being made on Western Railways and Metros. A robust digital outreach will keep the buzz surrounding the property alive on social media platforms including Facebook, Twitter, Instagram and YouTube among other platforms.

  • Tata Motors bets big on experiential marketing; rolls out ZICA ‘7 Senses’

    Tata Motors bets big on experiential marketing; rolls out ZICA ‘7 Senses’

    MUMBAI: Tata Motors has unveiled a unique immersive marketing campaign titled ‘7 Senses’ for it’d recently launched ZICA. 7 Senses is designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all seven senses namely sight, smell, sound, taste, touch, intuition and equilibrium.

     

    According to Tata Motors passenger vehicles business unit president Mayank Pareek, with #madeofgreat campaign the company has charted a new course in its brand building and transformation journey. “We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch, it is imperative we provide our customers with an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but also cherish the experience.”

     

    ZICA 7 Senses: The campaign has been derived out of the insight to make one feel livelier and young at heart rather than mundane like daily chores of automated choices.

     

    Sight: ZICA truly embodies the company’s Impact Design language, a philosophy which forms the over-arching design brand and stands for ‘Immediate Impact at first sight. Lasting Impact over time. To truly experience the youthful, energetic and bold character of the car even before it is launched, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simplicity of 2D Video into an immersive 3D experience.

     

    Smell: ZICA is a fresh product that will connect with the youth as well as anyone who is young at heart. It will make a person feel great while also making him/her look aspirational to their peer group. Distilling these attributes into a bottle, Tata Motors will be introducing the ZICA signature fragrance that captures the spirit of youth.

     

    Sound: Recognising the dynamic consumer world where connectivity is an increasing need for all, ZICA comes equipped with an audio acoustics system designed exclusively by HARMAN. With an eight speaker audio system and speed dependent volume control, ZICA will deliver a new level of driving and ownership experience.To further enrich this surround sound – like experience, Tata Motors will introduce the ZICA anthem, a soundtrack of a new generation, that can be played on the HARMAN infotainment system. The superior quality of the infotainment system and the peppy beats of the anthem is sure to pump you up.

     

    Taste: Tata Motors truly understands that life isn’t just about the big achievements, but about the little victories in life. To celebrate these little joys of life, the company will introduce ‘The Zica Chocolate,’ which will allow an individual to reward themselves for the goals achieved in life.

     

    Touch: The ConnectNext Infotainment System delivers the entire world at your fingertips. ZICA introduces new segment-first applications like the Smart NAVI and the Juke-Car app. The first-of-its-kind NAVI app displays TBT (Turn By Turn) Navigation when connected to a smartphone via Bluetooth. The NAVI app also provides guidance on Estimated Time of Arrival (ETA) and Next Maneuver, which helps in simplifying navigation while driving. Along with Bluetooth pairing, it also supports speed volume control, steering wheel mounted information controls and phonebook on-the-fly.

     

    The Juke-Car application, a first-in-segment feature, utilises mobile hotspot to create a virtual network and host a service for sharing list of available songs in the device. All connected devices can view the song list on the hotspot device. Users can place their requested song queuing. The Juke-Car app then plays the songs one after the other. All this and more is just a touch away in the ZICA.

     

    Intuition: With the intelligently designed 22 utility spaces, ZICA comes with more storage spaces than its competitors, which gives a new dimension in intelligent design, making traveling in a ZICA more intuitive than ever before.

     

    The car comes loaded with multiple storage spaces such as a smart driver side pocket, cup-holders on front console, tab holder in glove box, smart recessed storage on dashboard, which make the drive experience very comfortable.

     

    Equilibrium: The ZICA has been designed and programmed to deliver best-in-class fuel economy and a peppy driving experience with segment-first features. Turning the key puts all the senses into overdrive and when the car is in motion, it helps one leave all worries miles behind without her/him even knowing it, that is when one attains complete balance in life and this is true Equilibrium.

  • Tata Motors looks to score on football’s popularity with Messi

    Tata Motors looks to score on football’s popularity with Messi

    MUMBAI: Football fanatics in the country were overjoyed to hear the words “Namaste India” from their idol and one of the biggest names from the world of soccer Lionel Messi, as he made his maiden campaign address to the nation. After ruling over the hearts of millions of soccer fans across the globe, the champion has now set his eyes on India as the brand ambassador for Tata Motors for the brand’s #madeofgreat campaign.

     

    This is also the football star’s first ever association with an Indian brand.

     

    “I am very excited about my first association with an Indian brand and am extremely thrilled to be part of the Tata Motors family,” said Messi on his association with the brand.

     

    Titled #MadeOfGreat, the campaign that took off few weeks ago created quite a buzz in the industry through powerful TVCs , digital advertising, and experiential marketing initiatives. The campaign’s ground activation organised by Wizcraft across multiple cities at malls and other popular public places were well appreciated.

     

    Keeping all the fanfare aside, one can’t help but ask how relevant is Messi to Tata’s consumer base in India? Can a marketing campaign ride solely on the star player’s popularity without any relativity factor for the consumers? If sports were to be a moving factor, wouldn’t cricket and an Indian player fit the bill better for the brand’s India campaign?

     

    While some may argue that the brand’s’ idea to get Messi onboard was to create a huge stir with their first ever celebrity association, Tata Motors, passenger vehicle business unit, marketing and communications – head, Delna Avari begs to differ.

     

    According to her, the decision wasn’t single-mindedly led by Messi’s far reaching influence on the youth, but a well thought of strategy keeping India’s growing exposure to the game.

     

    “Football is not only a global phenomenon but it is one of the fastest emerging sports in the country in terms of popularity. Currently, India has an approximate viewership of 80 million for football. With various researches conducted across fields to measure the impact of celebrity association on a brand, we realised that Indian celebrities are over exposed and were associated with multiple brands,” shares Avari, hereby nullifying any prospect of brand association with an Indian sporting celebrity.

     

    She further adds, “We as a company wanted to connect with the younger audience (less than 35 years) especially in our domestic market and ‘cool’ is something that this age group loves to associate with. Messi is found cool across all age groups, his iconic stature and values inherent to him were just the perfect kind of amalgamation for us as a brand. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is what is at the core of Tata Motors as well and hence he is the perfect match for us.” 

     

    Not to mention, with Indian Super League (ISL) second season going on, the campaign couldn’t have had a better head start.

     

    Avari points out that the campaign has garnered a positive response from both consumers and stakeholders. “Besides trending on Twitter on the day of the campaign launch, we have received approximately 178 million impressions. As part of the campaign, fans were sent around the city through a series of clues, until they arrived at the final destination where the hidden letter stood,” she informs.

     

    Backing the brand’s reason for changing their marketing strategy, Avari adds, “With an overall aggressive marketing strategy, we have always customised our marketing plans as per our products. Sub brands like Nano, Bolt, Zest, Safari and Indigo have their own strong individual identities. However the need to have a common link to bind these sub brands and to create a well-defined brand architecture for the company brought this campaign to life.”

     

    When it comes the mediums used to propagate the brand message, Tata Motors hasn’t left any stone unturned for maximum impact and reach. “All the mediums that we have worked with have a different strategy, be it print, digital or mobile. Experiential marketing is another important leg of our campaign as we believe that on-ground activations create great impressions on people’s mind,” she voices.

     

    Expanding further on their experiential marketing initiative, Avari says, “With Wizcraft on board to execute our BTL plans and DigitasLBi as our digital partners, we are working on a great mix and it will be showcased through this 360 degree campaign. which will comprise a series of innovative and compelling campaigns across mediums. For instance, a part of our BTL activation involves the implementation of augmented reality. With this, we gave our customers an exclusive chance to experience how getting a picture clicked with Lionel Messi would feel.”

     

    Not only that. On 3 November, over 10 million customers of the brand were pleasantly surprised by getting a call from Messi himself, albeit a recorded message. The initiative was an integrated campaign with Truecaller. “We were thrilled to know that out of the 10 million calls made, approximately 9.8 million people received them. While #madeofgreat trended on Twitter on the day of the campaign launch, we also crossed over 300 million impressions across mediums in just two weeks,” shares Avari.

     

    Given the football player’s high brand value, there’s natural curiosity on his signing amount for the campaign. “It is a two year contract. The cost is in line with what international celebrities are paid globally,” answers Avari when asked about the particulars of the contract.

     

    As per Forbes’ list of highest-paid athletes in the world for 2015 Messi ranks 4th with a net earning of $22 million from his endorsements. In the light of this knowledge, it is safe to assume that a large pie of the brand’s marketing spends has gone into getting Messi on board.

  • Lionel Messi joins Wizcraft’s campaign for Tata Motors

    Lionel Messi joins Wizcraft’s campaign for Tata Motors

    MUMBAI: Wizcraft International Entertainment has joined hands with Tata Motors to create an inspirational experiential marketing campaign called #madeofgreat. The campaign debuted on TV screens on 3 November and was followed by digital and outdoor campaigns, featuring Tata Motors’ first global brand ambassador Lionel Messi in a multi city activation.

     

    Wizcraft International Entertainment VP Sandeep Mehta said, “Tata Motors is the largest Indian automobile manufacturer and Lionel Messi is arguably the best footballer in the world, and their partnership promises to forge a connection between the company and a new generation of consumers. Since this is a grand moment for all of us involved, it was imperative to build a strong campaign to propel this association to newer heights. As part of the #madeofgreat campaign, we have planned an entire array of events and activations that are going to go a long way in building awareness about this campaign. The aim is to reach out to the millions of Tata loyalists and other consumers and spread the key messaging of this association.”

     

    Backed by radio, including RJs on-ground, the objective is to reach out to the millions of Messi fans across India and give them a never before opportunity to connect with the maverick footballer. An augmented reality app has been specially created to allow young and old alike to get a snap clicked with Lionel Messi, along with an opportunity to record a video message on the spot welcoming him to the country. All of this would be a part of the larger digital engagement showcasing the scale and width of the #madeofgreat campaign.

     

    Tata Motors marketing communications and services – head, passenger vehicle business unit Delna Avari added, “We are very excited to have Lionel Messi on board. He is a winner who is trustworthy, reliable, pioneering, simple and is driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.’ Wizcraft as always is committed to push the envelope and we are sure they will perfectly execute this powerful campaign, which will successfully expand our footprint and reach-out to our customers innovatively. Having worked with them in the past, I am sure they will yet again hit new records and support us in our endeavour to excite our customers.”

  • Colors promises mischief & danger in ‘Khatron Ke Khiladi;’ Arjun Kapoor to host

    Colors promises mischief & danger in ‘Khatron Ke Khiladi;’ Arjun Kapoor to host

    MUMBAI: Colors is bringing season 7 of the popular reality show Khatron Ke Khiladi in a new makeover — from the location to the show’s flavour to the host. Actor Arjun Kapoor will be making his television debut as the show’s new host. So far, the show has seen three different hosts namely Akshay Kumar (Season 1, 2, 4), Priyanka Chopra (Season 3) and Rohit Shetty (Season 5, 6).

    The 20 episode season of Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda, produced by Endemol Shine India, is expected to air in the first quarter of 2016 with the action packed and stunt heavy scenes being shot extensively in Buenos Aires, Argentina over the next couple of months.

    Speaking about his television debut, Kapoor said, “I love action in all its forms. Be it daredevil stunts or intense action sequences in my films. The thrill and adrenalin rush, which accompanies a well-planned stunt is an experience that cannot be put into words. With  Khatron Ke Khiladi, I’m not only going to be performing stunts, but will also be involved in designing them and watching them come alive. And with the ‘peeda’ and ‘keeda’ concept, I’m definitely looking forward to having some mad fun with the contestants in Argentina.”

    Colors CEO Raj Nayak added, “With the second season of 24 also lined up around the same time, scheduling Khatron Ke Khiladi is a big challenge for us right now. The dynamics are such that we can’t keep waiting to start shooting for KKK. It’s a new location and we want to wrap up the 50 odd days shoot by the end of this year, ideally before the holiday season sets in.” Without locking in on exact specifics, Nayak confirms that the show will air in the 8 – 9 pm time slot.

    Endemol Shine India MD Deepak Dhar said,“This season Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda will be a gruelling challenge for the contestants. We are all set to design 60 different stunts for them in Argentina. With Arjun Kapoor hurling the challenges to the band of daredevils, this year, the fun, action and entertainment quotient will explode.”

    This year’s 14 contestants who will face their fears headlong are Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena, Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan and Raghav Juyal.

    Going by the show’s history, every time a new host has been introduced, be it Chopra for season 3, or Shetty in the last couple of seasons, they have added their own element to it. Shetty’s stunt heavy last two seasons are still fresh in our memories. So what has Arjun Kapoor to offer?

    “Keeping the action part intact, we are going for more fun and mischief this season, and we think Arjun as a host completely fits the bill,” gushes Nayak. “He will bring in his quintessential sense of humour and happy-go-lucky attitude to this edition of Fear Factor India. He has already added a bit of his flavour by suggesting the term ‘Keeda,’ which we have now added to our tagline for this season.”

    Nayak also adds that the actor’s endearing quality is expected to appeal to not just the Gen Z but the mothers in the family as well, thereby opening up the show to a broader demography.

    Speaking of demographics, Nayak appeared unfazed by the change in ratings after the rural data has been published by BARC India, which has seen free to air (FTA) channels like Zee Anmol and Star Utsav giving stiff competition to networks’ flagship Hindi GECs.

    “As far as Colors is concerned, our focus is LC1 and urban population. We are not focusing on rural India. We want to remain India’s premium Hindi entertainment channel, so the rural data hasn’t bothered us. There will be no change in our content strategy. If rural happens by default, it’s a different thing but we can’t be tweaking content for two Indias. It can only be either or and we have made our choice,” says Nayak.

    From a business perspective as well Nayak informs that Colors stays unaffected by the new ratings. “Advertisers spend maximum money in LC1 and urban India, and truth be told, we are here to do a profitable business, and sticking to our current content strategy seems to be doing just that,” he stated.

    Having said that he doesn’t dismiss the prospect of advertising spends going up in the rural areas either. “We will obviously have a strategy to tap in that by focusing in rural with our second channel Rishtey. We will tweak its content to meet rural requirements and strengthen it further,” he informed.

    The channel will unleash a 360 degree marketing campaign with some focus on on-ground activation. “Right now, one can’t do without using all the mediums at their disposal. But the focus areas changes with the content of the show. With KKK there is a lot of scope for on-ground activations and engaging marketing. Digitally you can do a whole lot of things. Having Arjun Kapoor also gives us that advantage as he is tech savvy and social media friendly. He understands the language,” Nayak shared.

    The show has also kept up with this tradition of getting big names as sponsors with the title sponsor being Tata Motors this season. The channels is also in talks with other brands for ‘powered by’ sponsor and association sponsors, which will soon be revealed.

  • ‘On Air With AIB’ will set a new template in India: Ajit Mohan

    ‘On Air With AIB’ will set a new template in India: Ajit Mohan

    MUMBAI: While satire has been a large part of the Irish and British culture, closer home, the nation woke up to it with websites likes Faking News and The UnReal Times. On the video content front, mainstream mockery and ridicule touched newer heights when hearty laughs were laughed as the comedy group All India Bakchod (AIB) roasted actors Arjun Kapoor and Ranveer Singh… well… at least until they were forcibly stifled when some inconsequential people took offence and created a hullabaloo.

    Notwithstanding that, taking a cue from AIB’s popularity and its posse’s talent in satirical entertainment, Star India was quick to recognise the potential and tap into the new space by roping them in for a new satirical news show called On Air with AIB. The first episode (Hindi and English version) was unveiled on Hotstar today (29 October).

    Star India digital head Ajit Mohan is of the opinion that On Air with AIB will set a new template in India.

    Speaking to Indiantelevision.com, Mohan said, “AIB over the years has established themselves as one of the best in what they do and it’s great to have them on board. We wanted to offer our huge youth following a series of satire news. At the same time, we also felt there can be no better option than AIB and that’s how On Air with AIB came in picture.”

    On Air with AIB will have both Hindi and English versions. While the English version will be aired on Star World, Star Plus will share the Hindi feed. “We will premiere both English and Hindi firstly on Hotstar every Thursday. Then two days later on Sunday, the shows will be aired on the two respective channels,” informed Mohan.

    The English version is curated by Ashish Shakya and Rohan Joshi, while Tanmay Bhat and Gursimran Khamba will be orchestrating the Hindi narrative.

    In the first Hindi episode of On Air With AIB, which is titled Zaban Sambhal Ke, Khamba and Bhat wonder about why we should be good. We all hate corruption, yet whistleblowers get the raw end of the stick for calling evil out – every single time. The episode will also see Abhish Mathew talking to the Limca Book world record holder Dr K Padmarajan for losing the most elections! On the other hand, the first English episode of 25 minutes duration is titled Why Be Good? and will see Joshi and Shakya ponder over the same issue.

    Speaking to Indiantelevision.com, Shakya said, “The two series will have two different blends, in how they are written and presented. Despite the topic being the same, there are enough differences in the presentation for viewers to find both versions equally interesting. Hence a person who has seen the Hindi feed can also tune in to watch the English one and vice-versa.”

    Since television is a community viewing medium in India, it comes with numerous guidelines and restrictions that content creators need to follow – something, which the internet based maestros AIB are hardly accustomed to. They are renowned for a blend of comedy, which complies to no rules or regulations. 

    When quizzed on how they are planning to adapt with the restricted medium, Shakya replied, “The general perception is that we know only one form of comedy, which is not true. Whenever we interacted with Star, we interacted with Ajit or Uday Shankar and we always found them very likeminded, which made it very comfortable for us. On Air With AIB we will talk about important issues with a blend of satire and use our creativity to explore new dimensions. The constraints of television media will not impact the presentation at all.”

    Speaking about the target audience for the show, Mohan said, “Every technology takes time to evolve and video streaming requires a certain level of bandwidth, which at this stage is mostly available in urban regions. So currently, we are targeting urban India.”

    From OOH to TVC to digital, Star India is backing the initiative with a 360 degree marketing and is leaving no stones unturned to generate awareness about their new offering. The collaboration had a role to play in the marketing too as all the television commercials were executed by AIB’s new ad wing Vigyapanti. Other marketing initiatives were taken care of by Star India and its partners.

    Hotstar follows a advertising led revenue model where all its content is available for free. Despite the venture’s aggressive foray into original content, it is not looking to impose a subscription based model anytime soon. “We are very happy with the position that we are in at this moment. Advertisers have been reacting well to our innovations and we are not looking to change our revenue model. We have a strong portfolio with content spread across different genres and languages,” informed Mohan.

    AskMe Bazaar has been roped in as the presenting sponsor of the show, which is co-powered by Tata Motors and Idea.

  • Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

    MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015. 

    Tata Bolt will occupy the leading arm position on RCB’s playing jersey. This association will extend the brand’s existing relationship, which was established during IPL 2014.

     

    Tata Motors and RCB will shortly launch campaigns to promote this association and roll-out joint initiatives across mediums to engage their customers and RCB fans across India.

     

    Tata Motors president passenger vehicles Mayank Pareek said, “We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”

     

    RCB VP commercial operations Russell Adams said, “Royal Challengers Bangalore is delighted to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength.”

     

    Bolt will be used to transport team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.

     

  • Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and regional television channels in the month of January 2015, as per media monitoring agency Esha Media Research.

     

    The study conducted by Esha Media further finds that SUVs and sedans occupied 16 per cent and 15 per cent respectively out of the total coverage for the month. 

     

    Among the auto companies, Maruti accounted for 10 per cent of the coverage followed by Mercedes and Tata Motors at seven per cent and 6.5 per cent respectively.

     

    Segment-wise, Maruti led the coverage in hatchback model followed by Nissan, while in the SUV segment, Volvo was ahead of Mahindra. In the sedan segment, Mercedes led the coverage with 4.78 per cent followed by Audi at 2.9 per cent.

     

    Talking on the news trend, Esha Media Research managing director RS Iyer said the data indicates that business news channels accounted for 88 per cent of the total news coverage of 99 hours across all channels while the general and regional news channels accounted for the rest. “We intend to capture key data across several industry verticals and provide them with an invaluable analytical tool for their in-house and outsource PR professionals,” he said.

     

    Though Ford Motors did not figure in any of the segment from news coverage, the company’s executive director Don Butler appeared the most with 1.20 hours of coverage followed by Rajiv Bajaj of Bajaj Auto and Mayank Parekh of Tata Motors with 1.16 hours and 1.13 hours respectively, the report further illustrates.

     

    Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

  • Season 2 of CEO on the Drive on Bloomberg TV India

    Season 2 of CEO on the Drive on Bloomberg TV India

    MUMBAI: After profiling iconic leaders from the automobile industry in season one, Bloomberg TV India is back with the second season of “CEO on the Drive”

     

    India has one of the best production facilities for global auto giants. With its projected contribution to the GDP slated to reach 10 – 11% by 2016, the Indian automobile industry is on the fast lane to growth. Bloomberg TV India along with Autocar India editor Hormazd Sorabjee will take its viewers on an ultimate drive with the heads of some of India’s top passenger vehicle companies. The journey will enable the viewers to understand the challenges faced by the Indian automobile industry and their future strategies.

     

    Bloomberg TV COO Lavneesh Gupta said “At Bloomberg TV India, we understand the pulse of our viewers and our efforts have been focused to provide them with niche business content across industry verticals. With “CEO ON THE DRIVE” we want to look at the larger issues around the auto sector and the company’s plans for new products & strategies for future growth. The show promises to be the final word on the auto industry’s exponential growth and traces this transformation through the eyes of some of the leading CEO’s in the automobile industry.”

     

    The first edition was highly successful with industry stalwart like Tata Motors former MD Karl Slym, BMW Group India President  Philipp Von Sahr, Ford India MD and President  Joginder Singh ,Maruti Suzuki India MD and CEO Kenichi Ayukawa, Toyota Kirloskar Motor Toyota MD and  CEO  Hiroshi Nakagawa, and Mercedes Benz India MD and CEO Eberhard Kern, amongst others. They shared their views on the challenges faced by the industry, opportunities and their individual strategies to beat the downswing of the auto industry.

     

    The all new season is going to be turbo – charged with the CEO’s of India’s biggest auto companies sharing their game-plan to overcome the current scenario and what to expect from automobile industry over the coming months.

     

    Starting last week of July, ‘CEO on the Drive’ will telecast exclusively on BloombergTV india.