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Tag: Tata Motors

  • Tata Motors announces ‘India Ki Doosri Diwali’ campaign

    Tata Motors announces ‘India Ki Doosri Diwali’ campaign

    MUMBAI: Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a scratch card system. These gifts range from bumper prizes like gold vouchers of varying denominations worth 5 lakhs, 3 Lakhs & 1 Lakh INR and many more exciting gifts like LED TV, Washing Machine, Mobile Phone, Juicer Mixer & Fuel coupons. The Assured Gift is in addition to the attractive consumer offers on the entire SCV Cargo & Pickup range. The campaign is valid until November 30, 2019.

    The campaign has been launched to commemorate the success of Tata Ace, which has sold over 22 lakh units and is the number 1 CV brand in India. Celebrating this achievement, the company has announced a variety of lucrative offers for its SCV, cargo and Pickup customers.

    Speaking on the campaign,  Tata Motors  Head – Sales & Marketing Rajesh Kaul said, “At Tata Motors, we always believe in making customer-centric offerings and maximizing revenues of our customers. Our SCV range offer superior safety, versatile performance in varied conditions, comfort and cost-effectiveness to its customers. We are glad to offer products that have positively changed lives by helping people start and grow their businesses. The buzz around this campaign has led to an increase in footfall across showrooms. We look forward to a boost in sales of all Tata SCVs owing to the ongoing festive spirits as well as the attractive incentives offered on every SCV purchased in this month.”

    Tata Motors has planned a marketing campaign across print, radio and digital to communicate the campaign to its customers. The Company continues to keep its promise of delivering best-in-class product and service experiences.

    The special offers are applicable to the Tata Motors SCV cargo & pickup range of products comprising of brands such as Ace Gold, Ace HT, Zip, Mega, Super Ace Mint, XL Range, Yodha and the newly launched Tata Intra. The range consists of multiple fuel variants (Diesel & CNG) and applications (ARAI certified Container body, High Deck Load Body, various municipal applications, etc.

  • Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV

    Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV

    Mumbai, October 4, 2019: Gearing up for the launch of the new Nexon EV, Tata Motors has signed-up power couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities. To experience the all-new Ziptron technology, the celebrity couple will drive across tough terrains in the Nexon EV and share their thrilling experience with fans.

    Starting today, the campaign will reveal seven interesting videos capturing the couple’s scenic journey from Manali to Leh and the surrounding regions, in the exciting Nexon EV, depicting the vehicle’s capability to function effortlessly in some of the toughest terrains in India, covering six high altitude Himalayan passes, with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. Set to a soulful tune, the videos capture the essence of exploration and embracing the new Ziptron technology and through these experiences overcoming one’s mental barriers to EV adoption such as range anxiety, lack of charging infrastructure and performance capabilities. Each of the seven videos will have a main version that will be promoted, while a longer “director’s cut” version will reside on our social media handles.

    According to Mr. Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”

    Powered by the state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with warranty of 8 years, and adherence to IP67 (dust and water proof) standard. Targeting a range of about 300 km, Nexon EV will prove to be an aspirational SUV for customers looking for a thrilling and connected drive experience. Expected to be priced between INR 15 to 17 Lakhs, Nexon EV will make EVs more accessible to Indian customers.

    TATA Motors has recently unveiled a new EV specific website and Electric Mobility social media handles. They are:

    Website – https://ev.tatamotors.com/

    Facebook – https://www.facebook.com/TatamotorsElectricMobility/

    YouTube – https://www.youtube.com/channel/UCDxNSMn2l95fyHzPATAYOcg/

    Instagram – https://www.instagram.com/tatamotorselectricmobility/

    Twitter – https://twitter.com/TatamotorsEV

  • TATA Motors’ Harrier launches inspiring initiative on ‘International Day of Sign Languages’

    TATA Motors’ Harrier launches inspiring initiative on ‘International Day of Sign Languages’

    MUMBAI: In a nation that is united by various facets such as National Anthem, sports, and even Bollywood; it is significantly divided by various languages. India has more than a hundred different languages but, unfortunately, sign-language is not one of them. It is the least adopted language by the government and its citizens.

    With the objective of spreading awareness about the adoption of sign language as a means of communication and to encourage equality, India’s largest automobile manufacturer TATA Motors – PVBU (Passenger Vehicle Business Unit), for its brand Harrier (positioned as #AboveAll), partnered with WATConsult, the digital and social media agency from Dentsu Aegis Network launched a video marking the International Day of Sign Languages.

    The video titled #LanguageOfHumanity, showcases the story of a family that hires a deaf-mute housekeeper and how the couple positively encourages her and support her, by stepping up to learn the ‘sign-language’ along with her to communicate. 

    TATA Motors’ Vivek Srivatsa, Head of Marketing, PVBU commented, “Harrier is positioned as an SUV that’s #AboveAll and in line with this, we encourage to normalize the usage of sign language and elevate its importance as a means of communication, in order to induce inclusivity in the society for the deaf and mute community. Using the hashtag of #AboveAll, the brand’s gripping storyline certainly makes a mark and pushes the message that the power in the language of humanity is truly #AboveAll.”

    Commenting on this, Rajiv Dingra, Founder and CEO, WATConsult said, “As the automobile giant has always had a progressive approach towards the growth of the society at large, this International Day of Sign Language, the brand wanted to inculcate the #LanguageOfHumanity among all. The video subtly aims to spread a word about the importance of accepting ‘sign-language’ just like the other spoken languages in the country. This video takes ahead the brand’s philosophy of positioning its flagship product, Harrier, #AboveAll in its true sense.”

    International day of signs language day is globally commemorated on 23rd September 2019. The Convention on the Rights of Persons with disabilities recognizes and promotes the use of sign languages. It makes clear that sign languages are alike to other spoken languages.

  • Steering innovation through collaboration: Tata Motors launches TACNet 2.0

    Steering innovation through collaboration: Tata Motors launches TACNet 2.0

    MUMBAI: With the aim to steer innovation through collaboration, Tata Motors today formally announced the launch of Tata Motors AutoMobility Collaboration Network 2.0 (TACNet 2.0), a platform that will help develop a centre of AutoMobility innovation through partnerships for new technologies and/or business models. It will also allow Tata Motors to engage with start-ups and technology companies to easily connect with them, spark innovative solutions in the automotive technologies and mobility ecosystem and explore synergies.

    According to Mr. Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd., “The automotive industry is undergoing a rigorous transformation phase with new and advanced technologies in manufacturing, digitization solutions to optimize the operations and supply-chain, innovative and advanced product technologies and disruptive business/service models for engaging the customer and other related stakeholders. Today, almost every segment of the automotive value-chain is required to drive its own innovation story. As a leading Indian automotive brand, we need to constantly keep innovating for better serving the market, our customers and the categories we cater to. In the current age of uncertainty and speed of change, the above effort of sourcing solutions will need to be driven both through in-house initiatives as well as collaborating with external partners. TACNet will enable the outside world in connecting with us for such innovation and collaboration opportunities. We are looking forward to unlocking the potential of India’s finest startups and technology and solution based companies.”

    TACNet, is a platform for connecting aspiring mature start-ups with Tata Motors to solve existing and anticipated challenges in the cargo and people mobility. The themes for TACNet 2.0 are centered on areas that are of immediate interest to Tata Motors. The company is looking for directly applicable solutions for block chain in automotive, parking marketplace, NLP native chatbot, demand prediction algorithm, real time monitoring of fuel quality (BSVI) and authenticating genuine spare parts. Interested applicants can apply by filling out the application form on the company’s web page – tacnet.tatamotors.com. Last date for entries will be September 29, 2019. This program will commence from inviting participations from aspiring start-ups, to pitching of their business and then culminating into a potential for a strategic partnership with an opportunity to even pilot a project.

  • Tata Motors partners with what3words – Redefines navigation with just 3 words

    Tata Motors partners with what3words – Redefines navigation with just 3 words

    MUMBAI: Tata Motors, India’s largest automobile manufacturer today announced its partnership with the innovative location technology provider, what3words. Tata Motors will be the first manufacturer in India to bring what3words addressing system in its cars.

    In a first for the Indian automotive industry, the partnership with Tata Motors and what3words will enable car-drivers to enter a 3 word address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location. This is especially relevant in the Indian context, where addresses are non-standard and complex network of roads make it difficult for last-mile navigation. This accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words system is available in 36 languages, including 5 Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi.  The addition of these new native languages means that what3words will be making this technology more accessible for the Indian consumers.

    Commenting on this partnership, Mr. Mayank Pareek, President – Passenger Vehicle Business Unit (PVBU), Tata Motors said, “Tata Motors is proud to be the first automaker in India to collaborate with what3words. With this collaboration, our customers will now be able to navigate to accurate 3-word addresses represented by what3words; offering a clear solution to a very visible problem related to the non-standard traditional address system. The three-word addressing will not only provide a more seamless navigation experience, but will also increase efficiency with drivers not spending a lot of time locating their destinations and reaching the precise location (within 3m of space) with minimum hassle and effort. Globally, the what3words technology comes as a unique offering only in the premium car models, but customers can expect this groundbreaking technology to feature in our mainstream line-up of products very soon.”

    “India has a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructural challenges – the unbanked, the unconnected and the unaddressed,” said Chris Sheldrick, what3words CEO and Co-Founder. “Our partnership with Tata Motors will begin to change this, as together, our impact will expand across humanitarian, travel, e-commerce – and of course automobile industries. This will also be a breakthrough for the tourism industry as it will make travelling very convenient for incoming tourists.’’

    With the increase in the usage and ownership of smartphone devices across the country and India’s rapid growing economy, the need for a sophisticated location technology has never been more pronounced. The varying regional address formats across the country, its oft unnamed streets and localities coupled with more often than not buildings with no numbers, further compound this problem. To solve this real-world issue, what3words has taken the entire world, divided it into 3mx3m squares, and assigned each square a unique identifier – made of three random words.  For example, Gateway of India can be found at ///holiday.surpises.design.

    With the what3words technology, a 3 word address can simply be entered into the car navigation system, manually or via speech recognition. To prevent errors, every 3 word address is unique, and similar addresses are located far apart to avoid confusion. Additionally, the intelligent AutoSuggest feature helps drivers to spot and correct their mistakes immediately and effortlessly redirects them to the accurate address.

    The latest version of what3words will be available in the upcoming products by Tata Motors in future. Customers will be able to download the what3words application for free via iOS and Android platforms. The easy adoption is what has made what3words a popular tool for businesses around the world and has helped them improve their customer experience and enhance efficiency, while reducing expenses and environmental impact. 

  • Tata Motors sponsors GenZ’s interest in developing Electric Vehicles

    Tata Motors sponsors GenZ’s interest in developing Electric Vehicles

    Mumbai: Tata Motors has collaborated with IIT Bombay Racing Team, sponsoring a team of 70 budding engineers to fulfill their aspirations of developing an electric race car "EVoK". IIT Bombay Racing is India's premier Formula Student Electric team with a vision to "Revolutionize Electric Mobility in India focusing on sustainable technologies and innovations". This electrified team competed at the prestigious international competition, Formula Student UK 2019, held annually after the British Grand Prix at the Silverstone Circuit in the UK in July. The team achieved an all-time best overall rank of 30 out of the 118 participating teams and secured the third position amongst the teams competing in the electric car space.

    The Tata Motors’ Electric Vehicle Business Unit (EVBU) has been supporting the IIT Bombay Racing Team for the past four years as a key sponsor, but this year they took this collaboration to the next level by mentoring and providing expert insights and granting unprecedented access to industry-grade testing facilities including the high-speed ERC test track in Pune. The IIT Bombay students were also awarded with two-month internship opportunities at Tata Motors as a part of their association to further hone their skills.

    According to Mr. Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd., said, “Staying true to the company’s testament of making an impact in advancing the skills of the country’s youth, this partnership presented us with an opportunity to not only mentor promising young engineers but also enable them to represent the country and compete at an international platform. We are proud of the efforts made by the students of the IIT Bombay Racing team by developing their most advanced Electric racing vehicle yet and accomplishing one of their best ranks in the competition till date.”

    Tata Motors has rolled out a 4-part campaign that focuses on the team’s journey from the inception to the development of 'EVoK', the electric race car, and the team’s success at the Formula Student UK 2019. The campaign attempts to generate awareness about e-mobility, make electric vehicles mainstream and dispel myths associated with EV technology. The campaign has become a huge success online and has garnered over 2 Lakh views on our Social Media Platform. Watch the journey of IIT Bombay students as they turn their dreams into reality,

  • Tata Motors announces ‘Festival of Cars’ campaign for its customers

    Tata Motors announces ‘Festival of Cars’ campaign for its customers

    MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor and the recently launched Harrier.

    The offers are tailor made to suit customers of all segments and profiles. Apart from exciting cash benefits, there are offers for customers who exchange their old cars for a new Tata car. Besides, there are specific schemes for government employees and corporates. Tata Motors has also tied up with multiple banks and financial institutions to offer upto 100% On Road Finance and Low EMI finance packages for their products in this festive season.

    Commenting on the announcement of yet another exciting festive offer, Mr. S.N Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The start of the festive season is an exciting time for us, as we get to be a part of our customers’ celebrations by providing them with various offers & benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry. We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the 'Festival of Cars' campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year's festive offers will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.”

    Model wise offer details:

    Product

    Benefits up to (Rs.) (will differ from region to region)

    Hexa

    1,50,000

    Nexon

    85,000

    Tiago

    70,000

    Tiago NRG

    70,000

    Tigor

    1,15,000

    Harrier

    50,000
  • Brands ace creative-asana on Yoga Day 2019

    Brands ace creative-asana on Yoga Day 2019

    MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!

    Bajaj Allianz

    Bauli India

    Castrol India

    Eicher Trucks and Buses

    Faasos

    Kotak Mutual Fund

    Motorola India

    Red FM

    Sony LIV

    Tata Motors

    Yamaha Motor India

    YES Bank

  • Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

    Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

    MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

    Samsung, the South Korean multinational major leads the TRA’s most consumer-focused brands 2019 report this year. It is followed by Tata Motors at scond place and Apple has secured third position with the latter having climbed two ranks over last year. Hero Motocorp has secured fourth slot while Nike is at fifth rank for consumer-focus.

    CFB 2019 reports the list of brands that increased their buying propensity over last year. This year’s report lists 500 brands based on the buying propensity comparison of two successive years’ data.

    Commenting on the launch of CFB Report 2019, TRA Research CEO N Chandramouli said, “TRA‘s Most Consumer-focused brands 2019 report in its second edition exhibits substantial shift. The biggest find is that of the seven new brands that made it to the list as compared to last year all have made it into the Top 20 Most Consumer-Focused Brands list. Three Tata Brands – Tata Motors (ranked 2nd), Tata Salt (ranked 15th) and Tata Tea (ranked 20th), which were not a part of the list last year, also made it to the Top 20.  Some other new entrants to the Top 20 list include Bajaj Pulsar (ranked 9th), Reliance Jio (ranked 18th) and Sony (ranked 19th). A few brands made significant strides over last year to make it to the Top 20 Most Consumer-Focused Brands. These include LIC (ranked 6th, with a jump of 82 ranks), State Bank of India (ranked 12th with a climb of 74 ranks) and Lakme (ranked 17th with a jump of 92 ranks). Of the 11,000 brands studied, only 541 brands showed an increase in buying propensity over last year, with 95 per cent brands registering a fall in buying propensity in the same period.”

    “TRA’s Buying Propensity Matrix is a scientific brand measurement model that gets to the root of consumer buying behaviour to understand and measure the customer’s buying keenness. It attempts to understand this through the overt, covert and contextual buying drivers of consumer influences. By increasing buying propensity a brand creates a natural pull for the consumer towards the brand measured as a consumer’s trust (the transactional drives to buy) and attractiveness (the psycho-socio-cultural desire drives to buy). These two combine to make the fundamental substrate on which all buying decisions are made,” Chandramouli added.

    Among India’s 500 Most Consumer-Focused Brands, 37 super-categories and 236 categories were listed. The categories with the maximum brands were F&B, FMCG and automobile contributing to 28 per cent of the total brands in the listings.

    Some of the important category leaders in Consumer-Focused Brands are Panasonic (rank 57) in Consumer Electronics; Liberty (rank 64) in Footwear; Kenstar (rank 163) in Durables, L’Oreal (rank 66) in FMCG; Sun Pharma (rank 76) in Pharmaceuticals;  Tata Sky (rank 72) in DTH;  DMart (rank 111) in Retail, Fastrack (rank 31) in Branded Fashion, JW Mariott (rank 155) in Premium Hotels, Google (rank 16) in Internet Search, and Kit Kat (rank 135) in Food & Beverage.

  • Tata Motors announces upcoming Harrier VIVO IPL TV campaign

    Tata Motors announces upcoming Harrier VIVO IPL TV campaign

    MUMBAI: In a build up to the commencement of the much-awaited VIVO IPL 2019, Tata Motors today announced a TV campaign comprising a ‘Mini-Series’ of TV ads, that hinges on the story of 'Love At First Drive'. After an extremely successful partnership last season, Tata Motors will showcase its newly-launched, flagship SUV –Harrier, at the vaunted tournament this year.

    Depicting the superlative quality of the Harrier, the Mini-Series will feature the highly acclaimed and celebrated Bollywood talents, Siddhant Chaturvedi from Gully Boy and Fatima Sana Shaikh of Dangal fame. Highlighting the company’s association with the league for the second consecutive year, these TVCs will be played throughout the 50 days of the IPL season, well supported on ground and digital platforms.

    Tapping on the pan India following of the game, this campaign will be advertised across the Star Sports network of 21 channels (national & regional) to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

    Commenting on the campaign, Tata Motors head – marketing, passenger vehicles business unit Vivek Srivatsa said, “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

    Speaking on this campaign, Ogilvy Group 82.5 Communications ECD Anuraag Khandelwal said, “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

    As an official partner, the all-new Harrier will be showcased in across stadiums. As part of this association, Tata Motors will continue to strengthen its existing IPL properties the ‘Harrier Super Striker’ and ‘Harrier Fan Catch’. Harrier Super Striker Award is for the player with highest batting strike rate in every match. In addition, the Harrier Super Striker of the season will drive home the all-new Harrier at the end of the season. The Harrier Fan Catch award of Rs 1 lakh is for the fan who takes a single-handed catch of a six during the match. Also, one lucky fan who wins the most popular Harrier Fan Catch of the season will drive home a Tata Motors car.