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Tag: Tata Motors

  • Value 360 gears up for IPO with pre-listing boost

    Value 360 gears up for IPO with pre-listing boost

    MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.

    With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.

    The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.

    With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.  

    “As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”

    Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.

  • Sabu Jose appointed creative director at Identical Brains

    Sabu Jose appointed creative director at Identical Brains

    Mumbai: Post facility Identical Brains has announced the appointment of Sabu Jose as creative director, a strategic move aimed at strengthening the company’s post-production services for feature films, OTT, and advertising content. He will also play a key role in advancing its renowned visual effects division.

    With over two decades of experience in the film and advertising sectors, Jose has an extensive portfolio featuring collaborations with leading brands such as Pepsi, Coca-Cola, Samsung, Tata Motors, Airtel, Lakmé, and Garnier. His career includes leadership roles at prestigious studios, including Famous Studios, Prime Focus Ltd, Studio Mirage, and VC Studiioz.

    In his new role, Jose will oversee creative direction, digital content creation, and post-production consulting. Identical Brains is set to expand its DI colour grading services using advanced technologies like Baselight and Resolve, alongside bolstering audio post-production capabilities with Dolby Atmos and 5.1 mixing for immersive sound experiences.

    Previously, Jose served as COO and creative head at VC Studiioz, where he led post-production and brand services. He also founded ClearFX in 2024, offering visual design and filmmaking consultancy. His journey began as a 3D animator at Crest Communication, later progressing to roles as a senior editor and VFX artist at Famous Studios and Prime Focus.

  • Shantanu Naidu to steer Tata Motors strategy in new leadership role

    Shantanu Naidu to steer Tata Motors strategy in new leadership role

    In a move that has the industry buzzing, Shantanu Naidu, the dynamic entrepreneur and close associate of Ratan Tata, has been appointed as the general manager, head of Strategic Initiatives at Tata Motors as of January 2025.

    In his new role at Tata Motors, Naidu is expected to spearhead strategic initiatives, leveraging his diverse experience in business strategy, engineering, and leadership. His appointment is anticipated to infuse fresh perspectives into Tata Motors’ strategic direction, aligning with the company’s vision for innovation and growth.

    Naidu, 31, is no stranger to innovation. He founded Motopaws in 2015, an NGO dedicated to animal welfare, and later established Goodfellows India in 2021, focusing on providing companionship to senior citizens. His entrepreneurial spirit is further showcased through his authorship with HarperCollins Publishers India and his role as the founder of On Your Sparks, a platform aimed at guiding young entrepreneurs.

    His journey with the Tata Group began in 2014 as a design engineer at Tata Elxsi. Over the years, he ascended to significant positions, including deputy general manager and later general manager in the office of Ratan Tata. His close association with the Tata patriarch led him to pen the memoir “I Came Upon a Lighthouse,” offering insights into their unique mentor-mentee relationship.

  • Apurva Jani gets expanded marketing role at Intel India

    Apurva Jani gets expanded marketing role at Intel India

    MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel’s sales, communications, and marketing group in India. 

    Now the chip maker has expanded his remit to include the amplification of the company’s brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

    A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

    According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!

  • Amazon veteran Minari Shah moves on

    Amazon veteran Minari Shah moves on

    MUMBAI: Amazon director – international (EU, Apac and Latam), owned content and channels Minari Shah has decided to move on from the multinational firm. She announced her departure today on Linkedin.

    Her post read as follows: “After eight years at Amazon, my longest stint anywhere in my work life, I called it a day here today. It’s been one hell of a ride – lots of learning, lots of adventure, working with some very smart people – both in my team(s) and other partner teams and business colleagues. It’s been a journey full of innovating and doing new things, with always the multiplier of complexity and scale and in the process, I carry so many memories of some most amazing campaigns. I leave Amazon as a sharper, better professional, more measurement and data-driven, with a deeper conviction for how communications can have a business impact and a stronger curiosity for new learning. I also leave with memories of fun and camaraderie, with loads of laughter along the way. I will miss Amazon and hopefully will stay in touch with all the people that I would like to stay in touch with. This has been an important chapter of my life but I am now ready to move on to new things. As many people know, there are key family issues that need my time and there are old dreams to follow regarding writing but I will continue to remain within the communications ambit one way or other!”

    Shah has had a long career in industry having worked with Hindu Business Line and Business India in the nineties. She then decided to shift to communications and had a stint with Sampark Public Relations as vice-president. Following that she worked with Mahindra & Mahindra, L&T Infotech, Dell, HSB,Tata Motors, and then finally Amazon.

  • Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Tata Motors launches new campaign promising superior fuel efficiency for its trucks

    Mumbai: Tata Motors has unveiled an exciting new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’. Featuring four engaging films, the campaign highlights the superior fuel efficiency of Tata Motors’ intermediate, light and medium commercial vehicles (ILMCV) range. An extension to the successful ‘Desh ke Trucks’ campaign, the films showcase how enhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs 5.75 lakh over five years.

    Commenting on the campaign, Tata Motors commercial vehicles CMO Shubhranshu Singh said, “We are thrilled to launch our latest campaign, embodying Tata Motors’ commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks.”

    Created for television and digital platforms, the four films, each with its unique storytelling style, reiterate the trust customers place in Tata Trucks. Highlighting superior fuel efficiency and its direct benefits – increased profitability and savings as the key premise, the films tactfully drive home the message of Tata Trucks empowering customers to go the extra mile. The master film sheds light on the overarching benefits of the entire range, while the subsequent films explore the key attributes of specific models, including the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.

    https://www.youtube.com/playlist?list=PLDlPSWyHxA54v-ZIemfU2ZfZRSF4hGYxF

  • Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Tata Motors unveils ‘Karo Business Tension Free’ campaign

    Mumbai: Tata Motors has rolled out a new digital campaign; ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an annual maintenance contract (AMC) service, whilst spotlighting Tata Motors’ AMC service as an ideal solution that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Tata Motors Commercial Vehicles CMO Shubhranshu Singh said, “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”

    Driven by comprehensive customer research, the campaign addresses the growing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. With reliability, responsiveness, and quality assurance highlighted as the key pillars of Tata Motors’ AMC service, the campaign is brought alive through a series of six short digital films. Each film stars a campaign protagonist, educating viewers on the advantages of opting for an AMC service, all delivered in a distinctive style. Through the films, viewers are not only educated on the importance of systematic vehicle maintenance but are also introduced to the key unique selling propositions (USPs) of Tata Motors’ AMC service.

  • HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch

    HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch

    Mumbai: HARMAN today announced that Tata Motors, an automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region. For the past decade, HARMAN and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with HARMAN’s R&D and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motors’ expanding market presence.

    HARMAN Ignite Store is a safe and secure automotive platform, fully compliant with Android Automotive Operating System (AAOS) standards that connects OEMs with developers to provide consumers unique in-vehicle digital experiences. Consumers can connect with their favorite digital services in the car, through an intuitive, safe, and secure interface. With HARMAN Ignite Store, OEMs and developers can realise lucrative digital revenue streams via new business models creating a stand-out and personalized driver experience for their customers. OEMs remain in control of the app catalogue, the app store’s look and feel, and the commercial relationship with the end-user.

    Through the new partnership with Tata Motors, the HARMAN Ignite Store is powering Arcade.ev, the automaker’s recently launched built-in app suite available in the market-leading Nexon.ev, India’s best-selling SUV, as well as in the Punch.ev. The list of apps will be continuously extended. The initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn RadioPocketcasts, DASH Radio, Radioline, Trebble FM, Gaming and Video Apps.

    “We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said HARMAN International senior director of HARMAN Ignite Store Jens Beckmann. “HARMAN Ignite Store continues to bring unique in-vehicle app experiences from our developer partners — delivering on what consumers expect, today.”

    “Our relationship with HARMAN allows us to keep consumers connected to the content that is most important to them, while also delivering experiences that enhance their drive,” said Tata Motors chief product officer for EV Anand Kulkani. “Our customers want to bring their digital lives along with them on the road, with HARMAN Ignite Store our new Nexon.ev and Punch.ev vehicles deliver that for them, seamlessly.”

    HARMAN Ignite Store is designed to meet the rigorous demands and standards of the automotive environment — a value proposition that HARMAN calls ‘Consumer Experiences. Automotive Grade.’ It brings OEMs and Android developers together to make in-vehicle experiences easily accessible, reliable, and safe while providing OEMs and developers the opportunity to monetize these high-quality experiences throughout the lifetime of the vehicle.

  • Big FM presents the second edition of the BIG IMPACT AWARDS

    Big FM presents the second edition of the BIG IMPACT AWARDS

    Mumbai: BIG FM hosted the second edition of the BIG IMPACT AWARDS in Mumbai, celebrating the entrepreneurial excellence and the noteworthy contribution of impact makers in the city. The awards, sponsored by Meyer Vitabiotics as the title partner, Tata Motors as the drive-in partner and co-powered by India Daily Live news channel, were held on 28 February 2024, at JW Marriott Sahar, Mumbai. The event drew a distinguished gathering of luminaries from various sectors who felicitated the deserving winners with the prestigious BIG Impact trophy.

    Mumbai is often referred to as the financial capital of the nation and also the city of dreams where numerous entrepreneurs strive to carve a niche for themselves. To celebrate their indomitable spirit, BIG FM curated the BIG IMPACT AWARDS, honouring their relentless efforts and contributions. Spanning across various categories such as auto, real estate & allied, hospitality, health & wellness, education, fashion, lifestyle and beyond, these awards underscored the transformative power of innovation and perseverance. The glitz and glamour of the evening was further elevated by the presence of renowned personalities from the Indian entertainment industry, such as Neha Dhupia, Saiyami Kher, Ankita Lokhande, Mannara Chopra and Krishna Shroff along with singer Palak Muchhal and music composer Mithoon.

    BIG FM COO Sunil Kumaran expressed, “At BIG FM, we are thrilled with the amazing response we have received for the BIG IMPACT AWARDS. Our endeavour has always been to recognize the incredible effort and contribution of the various businesses and change makers that have left a lasting impact on the society with their innovations and brought about a positive shift. By highlighting their achievements, we hope to inspire and encourage them to continue the good work in their respective fields. I would once again like to congratulate all the winners for their exceptional efforts.”

    The BIG IMPACT AWARDS 2024 were led by renowned BIG FM RJs- RJ Abhilash, RJ Dilip and RJ Rani. These awards are set to expand to Hyderabad, Delhi and Kolkata in the coming months.

    Check the complete list of winners below: 

                                       Category                             Winner
    BIG Impact Creator as Rising Star in the Entertainment Industry Siddhant Chaturvedi and Mannara Chopra
    BIG Impact Creator as Music Composer for the blockbuster Gadar and Bawaal Mithoon
    BIG Impact Creators as the most popular couple in the Entertainment Ankita Lokhande and Vicky Jain
    BIG Impact Creator as playback singer & humanitarian efforts for kids Palak Muchhal
    BIG Impact Creator for Outstanding Performance in movie ‘Ghoomer’ Saiyami Kher
    BIG Impact Creator as Fitness Entrepreneur Krishna Shroff
    BIG Impact Creator in Baking and Confectionary Yummylicious by Monica
    BIG Impact Creator in Motivating Author: The Entrepreneur’s Compass Agnelorajesh Athaide
    BIG Impact Creator in Wealth Management in Mumbai Siddhantha Wealth Managers
    BIG Impact Creator in the category of Excellence in caring for critical Disease by Modern Homeopathy medicine Aarogya Super Speciality Homeopathy
    BIG Impact Creator in Media and Entertainment A S Entertainment
    BIG Impact Creator in Business and Leisure Travel Solutions VIVA Business & Leisure Travel Solutions
    BIG Impact Creator in Gynaecology and infertility Treatment The Everywoman Clinic
    Lifetime achievement award in Women’s health Meyer Vitabiotics
    BIG Impact Award for contribution in Women Health Meyer Vitabiotics
    BIG Impact creator in Global Education Ryan International School
    BIG Impact Creator in International Customized Tour Operator Travel Bazar Global
    BIG Impact Creator in leading Tyres Sales and Services Junction of Tyres Pvt ltd
    BIG Impact Creator in Education Thakur Educational Trust
    BIG Impact Creator in Creative solutions and advertising Why Not! Advertising
    BIG Impact Creator in COPD awareness and treatment Lupin Limited
    BIG Impact creator in Outsourcing & Customer Experience – EOS Globe EOS Globe
    BIG Impact Creator in Luxurious Realty development in Navi Mumbai Paradise Group
    BIG Impact Creator in Ultra-Luxury Project, Thane Raymond Realty
    BIG Impact Creator in Premium Car warranty Edel Assurance LLP
    BIG Impact Creator in Women and Children Care Surya Hospitals
    BIG Impact Creator in Iconic Pharmaceutical and Nutraceutical Physician Intellimed Health care Solutions
    BIG Impact Creator in the category of Community Service Rotary Club of Mumbai
    BIG Impact Creator in Range of Peanut Butter Pintola Butter
    BIG Impact Creator for co-working Spaces Executive Spaces Pvt Ltd
    Best Wealth Creator of the Year Zee Business
  • Tata.EV drives the meaning of true love

    Tata.EV drives the meaning of true love

    Mumbai: FCB Kinnect has conceptualised a Valentine’s Day campaign for Tata.ev, the electric vehicle (EV) unit from the house of Tata Motors. Titled ‘When in love’, the film aims to showcase how genuine love transcends imperfections.

    The film highlights how people in love embrace each other despite their flaws, through a tender tale of acceptance. The protagonist in the film drives around in her partner’s car, snacks inside, gets comfortable with being her messy self and then finally says goodbye by unknowingly slamming the door of the car hard. When the owner of the car, (her partner) reacts to that, he finds the scrunchie she left in his car and hangs on to it.

    The idea behind the film is that although the concept of lovingly caring for one’s car is widely embraced, some opt for a more carefree lifestyle. Nevertheless, we wanted to show how both can harmoniously coexist within the realm of love.