ITV

Tag: Tata Motors

  • Tata Motors to kickstart Safari Storme national campaign within a fortnight

    BENGALURU: Tata Motors has launched the new generation Tata Safari Storme in Karnataka and Andhra Pradesh, following which it will reach out to Tamil Nadu and Kerala over the next ten days to complete the national rollout of the vehicle. A multi-media national campaign will kick off within a fortnight to promote the launch.

    “This campaign will have a media mix of television, print, outdoor and online and will be far bigger than the Sumo Gold and the Arya campaign. On ground activation will include mall display, contests, adventure sports events and experiential marketing, ” said Tata Motors Head Utility Product Group – Passenger Car Business, Ashesh Dhar.

    “Our ad budgets are higher this year and the campaign will be television heavy,” he added.

    O&M handles the creative work while Lodestar the media buying for Safari Storme.

    The Safari Storme was launched in the NCR region on 17 October last year and Tata Motors has been staggering its availability across the nation as it ramps up production. It has sold around 3000 units over two months and has bookings of 2000 units in the geographies where the vehicle has been launched.

  • Ajay Verma joins Draftfcb Ulka as chief growth officer

    MUMBAI: Ajay Verma has returned to Draftfcb Ulka as the chief growth officer. He will head the business development efforts of Draftfcb Ulka and will work closely with the business heads of the various divisions.

    Verma, who has 16 years of experience, started his career in the erstwhile Ulka Advertising way back in 1993 as a young management trainee. He was part of the agency‘s 23 year long running internship training program, Star One.

    Apart from Ulka Advertising (Draft FCB Ulka), Verma has also worked with Rediffusion and Percept H on brands including Colgate, HSBC, Cadbury, Tata Motors, Rediff.com, Franklin Templeton, Tata Sky, Amul, Godrej and HPCL.

    He has also led the new business efforts at two of his previous positions. Verma also has an entrepreneurial streak in him, having worked as the founding CEO of eBus, India‘s first digital television advertising delivery system.

    Draftfcb Ulka executive director and CEO MG Parameswaran said, “We are delighted to have Ajay Verma back. He was one of our brightest Star One recruits. He brings with him a great amount of energy and excitement that is vitally needed to drive the growth ambitions of the Group. Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression.”

    Verma said, “I loved the thrill of working in a fast evolving Internet Technology industry, but I was missing the fun and excitement of working in a large agency network. It‘s a special feeling to be entrusted this critical role at Draftfcb Ulka – a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.”

    Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India‘s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, and activation/brand experience.

  • Disha wins Puthiya Thalaimurai’s creative mandate

    MUMBAI: Disha Communications has bagged the creative mandate for Tamil news channel Puthiya Thalaimurai.

    Grey is the incumbent agency on the account while OMD continues to handle Puthiya Thalaimurai‘s media duties.

    Disha‘s Chennai office will be in charge of the account.

    This is Disha‘s first television brand account. The communication for the news channel will be spread over various media vehicles.

    Puthiya Thalaimurai was launched in August 2011 last year by New Generation Media Corporation, the publishers of the Puthiya Thalaimurai group of magazines. The channel currently communicates its belief in traditional ethics with the tagline ‘Unmai Udannukudan‘ (quick news without an iota of falsehood). The group plans to grow its base further with a new channel launch in the near future.

    Some of the brands handled by Disha Communications include State Bank of Hyderabad, Panasonic Home Appliances, Tata Motors, Tata Gold Plus and British Council.

  • Tata Motors to initiate mass media campaign for Sumo Gold

    Tata Motors to initiate mass media campaign for Sumo Gold

    BANGALORE: Tata Motors Ltd. (TML) will be initiating a mass media communications campaign for the new variant of its Sumo- Gold over the next few days. The campaign will include television, newsprint, outdoor and online media.

    “Our media buying company Lodestar has prepared a comprehensive media plan for the new Sumo Gold,” said TML head of Utility Products Vehicle Group Ashes Dhar.

    About four months ago, during the first phase, TML had launched the Sumo Gold in a few markets like Maharashtra, West Bengal, NCR region, UP, etc. TML says that the response has been good and it has seen the sales volumes tripling with the new Sumo Gold.

    The second phase of the launch is now on and among some the regions that the Sumo Gold is being launched include the northern belt of the country, Madhya Pradesh, Andhra Pradesh and Karnataka.

    The Sumo Gold was launched in Bangalore today. The company plans to push the sales of the vehicle through a national level mass media campaign, informed TML officials.

    For television, TML has planned to air TVCs on GECs, news channels, Doordarshan, and regional channels such as those belonging to the Sun Network, Asianet in Kerala, TV9 and Mahuaa, Maa TV among others. On the Internet, a TVC will be placed on YouTube today, besides which TML plans to use Google ad words among other initiatives.

    O&M handles the creative duties for Tata Sumo Gold.

  • Havas Media prepares for aggressive growth in 2012

    Havas Media prepares for aggressive growth in 2012

    MUMBAI: In a tough economic slowdown year, Havas Media had to ride through a quieter phase of growth as it parted with the Maxx Mobiles account, one of its top five clients, but retained the MTS business. And its prize catch was winning the entire media business of Parle Products, the account size of which is pegged at Rs 700 million.


     
    “2011 has been a tough but an on-track year. Maxx Mobiles is the only business we gave up due to the poor health of the handset category and, hence, payment issues. But we managed to retain the MTS business despite fierce competition. And we closed the year by gaining the complete Parle AOR,”said Havas Media India & South Asia CEO Anita Nayyar.


    Growth in 2011 was muted by the fact that there were lesser number of pitches called for. Havas participated in around ten bids and won about six.


    “The industry did not see too many pitches for new accounts in 2011. Hence conversions have been a bit slow but our new business targets are on track. We expect the scenario to change in 2012 and will aggressively go for new business,”said Nayyar.


    Havas formed alliances to ensure growth is smoother. Its media agency MPG partnered with Rediffusion‘s media brand TME to offer planning and buying services to clients of Rediffusion Y & R and its subsidiary Everest Brand Solutions.


    “We are already on the path of initiatives, one of the most recent being an alliance with TME, the media arm of Rediffusion , wherein media for Rediff and Everest clients is being handled by MPG. This has allowed us to have prestigious clients like Parle, Heinz, Tata Motors, Paras, TVS Tyres etc under the MPG-TME brand. We are looking forward to more such initiatives across our offerings,”said Nayyar.


    The agency also revamped its Mumbai office while Kolkata presence was established. Averred Nayyar, “We have revamped and strengthened our Mumbai office, which is gaining new clients and is ready to fight the market. The new clients that have come in after the revamp include History, Guffic, CNBC Awaz, Parle, Heinz, Taj, Tata Motors etc. We also have presence in the Kolkata market.”


    Havas Media has grown more than five times in the last five years. “Our growth is largely a function of two key factors – new business wins (like Hyundai, MTS, Kohler, Carlsberg, Bank of Baroda) and launch of diversified divisions like Havas Digital (Media Contacts, Mobext,Escelis), Outdoor- MPG Active, Havas Sports and Entertainment and BTL- MPG Solutions,”she stated, while refusing to disclose the financials.


    Charting out the road for 2012, Nayyar said, “Growth will be through the organic route and getting new clients is the oxygen for this. The focus is entirely on providing the best services to our existing clients and pitching for new business. Our integrated offering provides clients to choose all or choose from complete communication services.”


    “Digital is certainly the focus area with more and more clients realising and appreciating the role of the medium in their business.Endeavour is towards strengthening this offer in media, search, social media and performance marketing through specialised services including conversion rate optimisation, attribution modelling and quality score management to provide a complete digital offering to clients,”said Nayyar.


    Havas Media recently acquired a majority stake in Snapworx Mobile Inc, the mobile marketing arm of Philippines-based Snapworx Inc. Will it follow a similar route to grow its digital business in India?


    Nayyar said the digital wing of the media agency is the one to look out for in the coming year, without clearly stating whether it would adopt the inorganic route. “Digital is certainly the focus area with more and more clients realising and appreciating the role of the medium in their business. Endeavour is towards strengthening this offer in media, search, social media and performance marketing through specialised services including Conversion Rate Optimisation, Attribution Modelling and Quality Score Management,”she concluded.

  • Ten Sports targets Rs 40 mn from US Open

    Ten Sports targets Rs 40 mn from US Open

    MUMBAI: Ten Sports is targeting advertising revenue of Rs 40 million from telecast of the US Open tennis Grand Slam.

    The channel has roped in Reliance and Cadbury as co-presenting sponsors. The associate sponsors are Samsonite, Panasonic and Tata Motors.

    “We are targeting Rs 35-40 million from advertising. 70 per cent of revenue comes from sponsors while spot buys take the rest. Rates start at around Rs 10,000 and go up to Rs 100,000 as the event progresses,” Zeel executive director revenue and niche channels Joy Chakraborthy told Indiantelevision.com.

    The sport attracts a loyal fan base mainly among males in the 15-44 age group, SEC A,B Metros. “It is similar to the NBA. It may not be mass like cricket but people who watch it are passionate. Of course, a lot also depends on who is playing. If an Indian features in a doubles final, we know that it will rate well and find favour among advertisers,” said Chakraborthy.

    After cricket, sports like soccer and tennis are getting developed. “We hold around 30 per cent of our inventory back. This is important as tennis Grand Slam takes a few days to build,” averred Chakraborthy.

  • WB ad revenue up 56 per cent in first quarter

    WB ad revenue up 56 per cent in first quarter

    MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period, according to a senior Turner International India executive.

    The channel has doubled its client roster, providing scope for revenue growth. Currently, WB clients span across sectors including Lifestyle and Beauty, Automobiles, Financial, and Telecom. The roster includes L’Oreal, Yamaha, Volkswagen, Tata Motors, TVS, Coca Cola, Pepsi, Edelweiss, Bajaj Allianz, Samsung and Phillips.
     
    Says Turner International India GM entertainment networks, South Asia Monica Tata, “The increase in clients has resulted in a healthy first-quarter with WB locking in 56 per cent revenue growth over the same period last year. Additionally, we have also seen a robust 77 per cent growth in inventory over Q1 last year.”

    As had been reported earlier by Indiantelevision.com, WB’s Mega Action movie block will spice up June with classic, adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’ every weekend.
     
    “The English movie genre sells on perception and, thus, great stress is laid on the look and feel and the packaging of the channel. WB from launch to date has always received excellent feedback on its packaging from the industry. In sync, the WB June Mega Action stunt has been slickly packaged peppered with loads of action moments that will surely set viewers pulse racing. Showcasing Hollywood‘s biggest blockbusters and adrenaline pumping movies such as ‘Blade’, ‘The Matrix’ and ‘Superman’, the June Mega Action will spice up weekends for all action lovers,” says Tata.

    The channel will premiere the movie ‘Splice’ on 29 June.

    The WB June Mega Action is being promoted on-air, off-air and digital platforms. The marketing campaign includes print partnerships with key English dailies such as Mail Today, Mid Day & Time-Out to create buzz about the action line-up. On ground, PVR theatres across Delhi and Mumbai will promote WB June content. Online movie buffs can log-on to the dedicated website www.itsonwb.com to get the full Mega June schedule as well as participate in the WB Mega Action contest. For clues, viewers can visit the WB Facebook page www.facebook.com/itsonwb .
     
    “Direct consumer interaction/engagement is a key focus of WB’s marketing strategy. And thus, the WB Facebook page is an exciting one with daily and constantly updated, encouraging conversations about movies, exchanging trivia and is peppered with fun and exciting contests. Further, even the off-air focus is on effective placements which are frequented by movie lovers such as cinema halls, coffee shops and book stores,” says Tata.

    Asked about the trends being noticed in the English movie genre, Tata says that a key trend is the extension of the prime band from 9 pm to 11 pm. “This year being cricket heavy, most channels focused on building the 11 pm slot. Additionally, with India still largely being a single TV household, typically the male TG gets sole access to the remote, post 10:30 pm. Thus, WB is fully geared to bring the best at the 11 pm slot.”