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Tag: Tata Motors Prima

  • IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    MUMBAI: Ready and upbeat to enter the Indian Premier League (IPL) season 8, Kings XI Punjab has roped in 20 sponsors and partners.

     

    Tata Motors Prima is the official title sponsor for IPL season 8. HTC, Manforce, ACC, Royal Stag, Pan Parag – Mouth Freshener and DCB Bank are all official principal sponsors, while Kingfisher, Britannia and Woo are the official good times partner, official goodness partner and official matchmaking app respectively.

     

    Kings XI Punjab’s association with Pepsi as the official beverage partner continues. TYKA is the official kitting partner, whereas Homeland Heights is the official luxury homes partner. The team has roped in CashUrDrive, Bookmyshow and Kyazoonga as official outdoor partner and official ticketing partners respectively.

     

    Sport & Beyond and T10 Sports are the official merchandise partners. BlippAR is the official augmented reality partner and Best Deal TV has come on board as the official TV shopping partner.

     

    Kings XI Punjab COO Fraser Castellino said, “We are really happy to welcome all of our sponsors who have renewed their association with us since last season and extend a special welcome to the new partners joining us this year. We stand committed to delivering a solid on-ground performance and hope this will help all of our partners benefit from their association with Kings XI Punjab.”

     

    Kings XI Punjab will play its first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium, Pune.

  • Kings XI Punjab ropes in Tata Motors Prima as title sponsors for IPL 8

    Kings XI Punjab ropes in Tata Motors Prima as title sponsors for IPL 8

    MUMBAI: The cricketing season is on and in the midst of the ICC Cricket World Cup 2015 fever, Tata Motors Prima has announced that it will be the title sponsor for Kings XI Punjab in the soon to begin Indian Premier League (IPL) season eight.

    The announcement is an extension of the brands partnership with the team from the last season, where it was the associate sponsor. HTC is the associate sponsor for the franchise, for this season.

    Speaking to indiantelevision.com on the reason for the extension, Tata Motors executive director commercial vehicles Ravi Pisharody said, “Firstly there is a natural connect with cricket as our target audience is male. Secondly, the transport community in Punjab is a big chunk of our customers.”

    Reasoning further he said, “If you see, the colour of the truck and the teams jersey is the same i.e bright red.”

    Kings XI Punjab co-promoter and director Mohit Burman said that the coming together of the two testified the brands faith in the franchise. Burman stated that the team’s performance both on and off the field would prove to be beneficial for the brand. Kings XI Punjab had made it to the finals in the last season of IPL, where it lost to Kolkata Knight Riders.

    Meanwhile, Kings XI Punjab co-owner Preity Zinta feels that the brand acted as a lucky charm for the team which saw them moving towards the finals in the last season.

    At an event held in Mumbai, the Kings XI Punjab jersey was also unveiled.

    The team will play its first match on 8 April 2015 against Rajasthan Royals at MCA International stadium, Pune.