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MUMBAI: Advertising during the Tata IPL 2025 delivered hard sales, not just eyeballs, according to a new JioStar-backed study that puts numbers to cricket’s commercial muscle. The...
MUMBAI: In a landmark moment for the advertising industry, JioStar, in partnership with Nielsen, has unveiled a first-of-its-kind cross-screen measurement studyanalysing how audiences engaged with Tata...
MUMBAI: The 18th season of the Tata IPL was pure box-office cricket, and JioStar—the broadcast juggernaut of Star Sports and JioHotstar—made sure the world was watching....
MUMBAI: Cricket may be about bat, ball, and brilliance but this IPL season, there’s another element lighting up screens: bling. As the Tata IPL 2025 sets...
MUMBAI: PVR Inox Ltd, India’s largest cinema exhibitor, is set to send cricket fans into a frenzy by screening Tata Indian Premier League (IPL) matches live...
MUMBAI : The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and...
