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Tag: TATA IPL 2025

  • JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    JioStar hits it out of the park as Tata IPL 2025 smashes a billion-viewer milestone

    MUMBAI: The 18th season of the Tata IPL was pure box-office cricket, and JioStar—the broadcast juggernaut of Star Sports and JioHotstar—made sure the world was watching. The tournament clocked a jaw-dropping 840 billion minutes of total watch-time and reached an eye-popping one billion viewers, making it the most-watched season in T20 history.

    Digital viewing surged 29 per cent year-on-year, with JioHotstar racking up 23.1 billion views and 384.6 billion minutes of watch-time, riding on a massive 49 per cent jump in Connected TV consumption. Meanwhile, Star Sports delivered 456 billion minutes of live broadcast content, pulling in the highest-ever average TV ratings across demos.

    The Tata IPL 2025 Final was nothing short of a cricketing supernova:

     . 31.7 billion minutes of combined watch-time

     . 169 million TV viewers

     .  892 million video views on digital

     .  55 million peak concurrency on JioHotstar

     .  A record-smashing 16.74 billion minutes on digital alone

    It was also the stuff of legends on the pitch. Royal Challengers Bengaluru finally lifted the trophy, Virat Kohli tasted long-overdue IPL glory, and 14-year-old Vaibhav Suryavanshi stunned the world as the youngest centurion in IPL history.

    JioStar CEO – Sports and Live Experiences, Sanjog Gupta said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the Tata IPL.”

    “We had a two-pronged approach this season.We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whosepassion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.

    Tech-wise, JioStar upped the ante with MaxView 2.0, voice search, 12-language content, Dolby Atmos, VR 360 Live, and Sign Language feeds—making cricket not just watchable, but immersive. The tournament’s “Yahaan Sab Possible Hai” theme rang true despite a mid-season suspension, with fans tuning in in record numbers from the get-go—49.56 billion minutes in just the opening weekend.

    With Shubman Gill and ‘Generation Bold’ now gearing up to face Ben Stokes and Bazball in England starting 20 June, JioStar’s cricketing blitz shows no signs of slowing down.

  • Women cricket anchors dazzle this IPL season with diamond flair

    Women cricket anchors dazzle this IPL season with diamond flair

    MUMBAI: Cricket may be about bat, ball, and brilliance but this IPL season, there’s another element lighting up screens: bling. As the Tata IPL 2025 sets stadiums ablaze, India’s top women cricket anchors are stepping into the spotlight with more than just stats and sharp commentary they’re shimmering in natural diamonds.

    In a first-of-its-kind partnership, De Beers Group has joined forces with Star Sports and JioHotstar to add sparkle to the studio. Eleven celebrated presenters from across feeds are donning exquisite diamond jewellery during match broadcasts proving that cricket and couture can go hand-in-hand.

    From layered bangles to cocktail rings and statement neckpieces, the diamonds are not just accessories, they’re part of the performance. Whether delivering power plays or pre-match predictions, the anchors are bringing glam to the game, fusing cricket’s high energy with the poise of polished elegance.

    But the shine doesn’t stop there. The partnership has also rolled out a new segment, Real Diamonds of the Week, spotlighting cricketers whose on-field feats echo the qualities of a diamond resilience, brilliance, and timeless appeal. It’s a sparkling tribute that swaps the traditional ‘player of the match’ with something a little more radiant.

    De Beers Group SVP Shweta Harit said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”

    JioStar chief business officer for sports revenue and SMB & creator Ishan Chatterjee,  said, “With record-breaking viewership marking the opening weekend of Tata IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”

    It’s a rare match where sport and sparkle share the screen but one that’s clearly hitting it out of the park. In a league obsessed with sixes, this glittering collaboration is a stylish seventh.

  • PVR Inox brings IPL cricket to the big screen across 30+ cities

    PVR Inox brings IPL cricket to the big screen across 30+ cities

    MUMBAI: PVR Inox Ltd, India’s largest cinema exhibitor, is set to send cricket fans into a frenzy by screening Tata Indian Premier League (IPL) matches live in theatres across the country. In a  partnership with the Board of Control for Cricket in India (BCCI), the cinema chain will transform its plush screens into virtual stadiums for the 2025 season.

    Starting today with the opening ceremony, cricket-mad fans can catch weekend matches and playoffs on the big screen, complete with stadium-worthy sound systems and comfy seats—a far cry from the plastic chairs and overpriced lager at actual grounds.

    The opening weekend promises a cracking lineup:
    * 22 March:  Kolkata Knight Riders vs Royal Challengers Bangalore
    * 23 March: Sunrisers Hyderabad vs Rajasthan Royals, followed by the mouth-watering Chennai Super Kings vs Mumbai Indians rivalry

    “We are excited to bring together India’s two greatest passions—cinema and cricket—through IPL screenings, offering an unparalleled viewing experience in a larger-than-life environment,” said PVR Inox chief executive for revenue and operations Gautam Dutta..“During the last cricket match screenings, we witnessed an overwhelming response from our audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. We are committed to providing a premium experience that takes sports entertainment to the next level this year as well

    The cinema chain appears keen to cash in on India’s cricket fever, offering premium experiences that might make watching at home seem positively dull by comparison. Gourmet food combos and surround sound for every six and wicket? Howzat for a Saturday night out.

    The screenings will blanket the country, hitting not just the usual suspects like Mumbai and Delhi, but also stretching to smaller cities where big-screen entertainment options are typically thinner on the ground than hair on a spinner’s head.

    Fans in Maharashtra can catch matches in Mumbai, Pune and even Latur, while those in Gujarat have options in Ahmedabad, Vadodara and Anand, among others. The eastern cricket faithful aren’t left on a sticky wicket either, with screenings in Kolkata, Guwahati, Odisha and Jharkhand.

    The initiative extends to Rajasthan, Haryana, Punjab and across southern India, including Hyderabad, Bangalore and Kochi.

    This crafty move by PVR Inox not only fills cinema seats during what might otherwise be quiet weekend afternoons but also provides cricket enthusiasts with a novel way to soak up the IPL atmosphere without battling stadium crowds or straining their eyes on tiny mobile screens.

    For those who prefer their cricket with air conditioning and the option of a decent meal, the boundary lines have just been redrawn.

  • BCCI Seeks media buying partner for Tata IPL 2025

    BCCI Seeks media buying partner for Tata IPL 2025

    MUMBAI : The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and strategy for the Tata IPL 2025—a golden opportunity to shape the marketing of one of the world’s biggest sporting spectacles.

    The selected agency will be responsible for the pan-India media strategy, ensuring effective allocation of budgets across multiple platforms, including television, radio, digital, print, out of home an out of home innovations.

    Interested parties must confirm their participation via email at rfq@bcci.tv and demonstrate their capability to handle media buying across all listed platforms at a similar scale.

    Eligible agencies will be asked to submit a detailed proposal, including:
    * A comprehensive media plan and strategy for IPL 2025 within a budget of Rs 30 crores (excluding taxes), with cost breakdowns for each medium.
    * Proof of work and in-house expertise in media buying across all platforms.
    * Agency fee, commission, or cost per medium.
    * Discount structures for bulk buying.
    * Innovative outdoor marketing ideas.

    The deadline for participation it the EOI is 10 March 2025, while the proposal submission document too has an end date of 13 March 2025.

    With the IPL being a marketing juggernaut, this opportunity promises not just visibility but a chance to shape how millions engage with the tournament. Let the bidding begin!