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Tag: TATA IPL 2024

  • TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    Mumbai: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore viewers logged in on day one, a 51 per cent increase compared to day one of TATA IPL 2023. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

    The opening match on JioCinema was a spectacle to behold as fans were treated with unheard TATA IPL stories from their favourite heroes Sachin Tendulkar, Virender Sehwag. JioCinema turned it up in the commentary box as well, as cricket fans heard Sehwag commentate in Haryanvi for the first time. Style icon and singer Badshah dialled up the pop-figure quotient in JioCinema’s Punjabi and Haryanvi commentary box, calling the game with his swagger.

    Another driver of the record-breaking figures during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. The opening night contest saw a viewer winning gold worth Rs 50 lakhs, while the first runner-up won gold worth Rs 10 lakhs. More than 50 participants won gold worth Rs 1 lakh each. Viewers will also be able to win a motorcycle, a smart TV, and plenty of vouchers for each game from second match onwards. 

    “We resumed where we left last year, and the numbers testify there is no better way to experience the TATA IPL than digital,” said a Viacom18 spokesperson. “India has completed its transition to being a digital-first sports consuming nation and the opening game record numbers validate this. We are going to see benchmarks reset and records re-written throughout the course of this season.”

    JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. This season kicked off Friday night with a record 18 sponsors and over 250 advertisers.

    The new season of TATA IPL has given viewers lot to cheer about as fans can continue streaming the world’s biggest cricket league for free on JioCinema. In addition, fans will be able to catch the latest season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-hyped Hero Cam.

  • Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, gears up to redefine how fans experience the marquee tournament with a host of state-of-the-art technological innovations. Leading the charge is the introduction of AI-driven enhancements, including an innovative translation feature that allows international commentators to speak Hindi, in their original voice, connecting with a wider audience during the thrilling season of TATA IPL 2024.

    While the Hindi-speaking audiences would have ardently watched Steve Smith talking in English, they can now watch the four-time ICC title winner share insights and opinions in Hindi. From the very onset of the IPL 2024 season, Hindi-speaking fans can witness all their favourite international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Steve Smith (@steve_smith49)

     

    Speaking on the tech initiative, Steve Smith, Star Sports commentator for IPL 2024, said, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”

    Recent recipient of achieving the eight position in the prestigious STA Sports Technology Power List 2023, ahead of Formula 1, Apple, Google, the broadcaster is geared up to enhance the viewing experience of audiences by launching and adopting newer and enhanced technologies. Star Sports is rolling out Dolby Vision, a world first in cricket production, for fans across India to experience every moment with incredible detail. Additionally, one will get to experience the use of Shor Meter, which help in measuring audience’s excitement through their decibel level.

    Come IPL 2024, the broadcaster is set to radically shake up the live sports broadcast experience for fans across India.

  • JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    Mumbai: JioCinema, India’s leading streaming platform, today announced an exciting partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season.

    This collaboration brings together two of India’s most trusted brands, promising an exceptional cricket viewing experience for millions of fans nationwide. With
    Dalmia Cement joining the TATA IPL 2024 journey, JioCinema is geared up to offer an unparalleled level of engagement and entertainment throughout the tournament.

    Commenting on the association, spokesperson for JioCinema, said: “We are delighted to welcome Dalmia Cement on board as an associate sponsor for the TATA IPL 2024. Dalmia Cement’s reputation for innovation and excellence aligns perfectly with the dynamic spirit of the IPL. This partnership promises to be a win-win, not only for both brands but also for our viewers who can expect an even more exciting and enriching cricket experience on JioCinema.”

    Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd., added: “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (ie roof, column & foundation) in ensuring that their dream house lasts for generations to come”.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features, including ‘Jeeto Dhan Dhana Dhan’.

  • Star Sports redefines IPL viewing with Indian Sign Language

    Star Sports redefines IPL viewing with Indian Sign Language

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, in association with India Signing Hands (ISH News), and support from the BCCI, is set to revolutionise the cricket viewing experience for the marquee tournament with the introduction of a new Indian sign language feed with descriptive commentary. For the first time, the TATA IPL will be customised for deaf, hard-of-hearing and visually impaired fans. The feed enables fans to fully immerse themselves in the excitement of the game along with their friends and family.

    The feed will provide ball-by-ball updates using Indian sign language in consultation with specialists who are being brought on board by India Signing Hands. What makes it even more special is its ability to engage with visually impaired fans with commentators describing every moment of the game along with regular verbal score updates. This feed is truly inclusive which allows the joy of community viewing by breaking barriers that simplify the broadcast without compromising on viewing experience for all.

    Video message by Virendra Singh, Captain of the Deaf Cricket Team:

     

     

    Disney Star head – sports Sanjog Gupta said “Star Sports has always believed in widening access for Cricket and taking it to newer cohorts of fans. Our pioneering foray into regional coverage has reached an unparalleled scale and has defined the modern Cricket broadcast. With this initiative, we seek to address fans who’ve been deprived of the complete Cricket experience. The ‘language’ of commentary takes a new leap in inclusivity with the introduction of Indian Sign Language on Tata IPL 2024 for fans with impaired hearing and descriptive commentary for fans with sight impairment.”

    India Signing Hands founder and CEO Alok Kejriwal which has been awarded the National Award 2023 for empowerment of people with disabilities, said, “This feed will allow millions of differently-abled people like me to experience the thrill and excitement of IPL for the very first time in a language that we understand. I was born Deaf, and I always enjoyed watching cricket with my family while growing up. But the experience just wasn’t the same for me as it was for them, since I could not hear the commentary and so, I would miss a lot of nuances. I thank Star Sports for pioneering this initiative at this scale, and I am certain that this collaboration will inspire millions of differently abled people to take interest in sports, while paving the way for a more inclusive and accessible ecosystem.”

    The initiative underscores Star Sports’ commitment to make the sport more inclusive and foster a sense of belonging among all cricket enthusiasts.

    Watch the new Indian Sign Language feed for Tata IPL 2024 on Star Sports 3 starting 22 March 2024.

  • Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Mumbai: Star Sports, the official broadcaster of Tata IPL 2024, has already set new viewership benchmarks for the upcoming season. Since the commencement of its IPL build-up programming, Star Sports has witnessed a remarkable 24 per cent increase in viewership compared to last year, reaching an astounding 245 million viewers as of 15 March 2024. The total consumption for build-up programming has soared to 21.3 billion minutes, an impressive 26 per cent higher compared to last year. This unprecedented engagement, even before a ball is bowled, highlights the overwhelming popularity, enhanced storytelling in multiple languages, and the network’s connection with fans across different cohorts.

    Star Sports has left no stone unturned in delivering an exciting opening. Viewers on TV will get to see exclusive interviews with 8 of the 10 IPL captains on their vision for the upcoming tournament. Outside of the opening ceremony, Star Sports will be airing exclusive content with some of the biggest celebrities including Akshay Kumar, Tiger Shroff, Kareena Kapoor, Sara Ali Khan, A R Rahman, Vijay Devarakonda, Prabhudeva and many more.

    With a Starcast of more 150 commentators and presenters, including former players with more than 40 IPL titles among them, 12 IPL team coaches, 18 World Cup Winners, 12 international captains and more, viewers can expect an engaging broadcast. There is already a lot of excitement for the comeback of Navjot Singh Sidhu in the Star Sports commentary box after almost a decade.

    This weekend, Star Sports will also be premiering some of their innovations. The biggest one being the AI technology that enables international commentators to speak Hindi in their original voice, connecting with a wider audience during the thrilling TATA IPL 2024 matches throughout the season. Additionally, the ‘Shor Meter,’ will capture real-time crowd noise decibel levels, quantifying the nation’s passion for their biggest heroes and best cricketing moments.

    The official IPL broadcaster has always believed in customising feeds. Along with the focus on languages, Star Sports is going to be launching a special feed for hearing-impaired and visually-impaired fans- Indian Sign Language feed. In addition, kids can enjoy a special Sunday feed to get closer to the game. Also, for the first time, the broadcaster is producing IPL in the unmatched combination of Dolby Atmos and Dolby Vision.

    Star Sports is geared up for an electrifying season that promises fans unprecedented access, cutting-edge technology, and a star-studded lineup of cricketing legends and esteemed commentators.

    Watch the thrilling action of the TATA IPL 2024 on television live from 22 March only on the Star Sports Network.

  • Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Mumbai: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focuses specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024.

    The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

    The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

    “While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

  • JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    Mumbai: As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of advertisers under one roof. The multi-event series, which will cover nine Indian cities by the end of February, has been showcasing the vast expanse of offerings from JioCinema for TATA IPL 2024 and rekindling conversations on the power and potential of digital on the back of impressive results that advertisers witnessed last year.

    The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of prominent advertisers who spoke about their experience with TATA IPL on JioCinema last year. Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

    Here’s what a few advertisers had to say across the events so far-

    “Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solution even with a smaller investment/budget is a great thing that we are looking forward to this year,” Raksha Pipes lead – brand management, Ravi Kumar

    “Regional feeds during IPL is a powerful tool to reach audiences is specific geographies rather than having a spill over (on other platform) this will help us plan region specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL,” said Bounce Electric AVP Rajeev Gupta

    “For a brand like ours where we are very specific when it comes to who we want to reach out to & JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximize the campaign,” told DaMensch brand head Saumya Gupta

    “Paragon is mass brand, for us the common man and the mass audience matters a lot, we are looking forward to reaching this audience via regional language feeds and unlock an incremental audience via Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL,” said Paragon Footwear CMO Shawn Chandy

    “With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” said The Media Ant CBO Abhishek Mukherjee.

    JioCinema offered the last season of IPL in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. This year, the IPL is- all set to attract over 650 million eyeballs on digital, which will make it another record of its own.