ITV

Tag: TATA Intra

  • 7 Everyday Items That Travel Hundreds of Miles Before Reaching You

    7 Everyday Items That Travel Hundreds of Miles Before Reaching You

    From breakfast biscuits to smartphones, the everyday products we use often travel hundreds of kilometres before they reach us. Behind this smooth delivery system is an intricate logistics network powered by countless small commercial vehicles (SCVs) crisscrossing the country every day.

    Designed for India’s diverse roads and tight delivery timelines, these SCVs — especially those from trusted brands like Tata Motors — ensure that products get from factories and farms to your doorstep with speed and reliability. 

    Milk: Village Dairies to City Homes

    Collected from rural dairies, transported to processing plants, and then dispatched to urban stores, milk often covers 200–400 km daily.

    Reefer-equipped small trucks keep the milk fresh during long summer hauls and early morning deliveries.

    Biscuits: Baked in Bulk, Delivered in Batches

    Made in production hubs like Baddi or Neemrana, biscuits travel over 1,000 km before they reach a local shop.   
    Here, Tata Motors’ SCVs, like the Tata Ace and Intra, play a vital role in navigating narrow lanes and busy markets — delivering batches quickly, safely, and efficiently across the country.

    Fruits & Vegetables: From Fields to Forks

    Fresh produce from regions like Himachal or Nagaland can travel 300–800 km, often passing through mandis, storage centres, and city markets.

    Speed and ventilation are crucial — and modular SCVs reduce spoilage while enabling doorstep delivery in hours.

    Smartphones: State to State to Your Hands

    Assembled in Noida, Chennai, or Pune, smartphones can travel over 1,200 km before reaching stores or your home.

    Compact commercial vehicles ensure damage-free, secure last-mile delivery for high-value electronics.

    Cooking Gas Cylinders: From Refinery to Your Kitchen

    Your LPG cylinder’s journey – from refinery to bottling to your home – typically spans 300–500 km.   
    Stable, fuel-efficient trucks are essential here, especially on mixed rural and urban routes.

    School Supplies: Across States, Into Pencil Cases

    Notebooks from UP, geometry kits from Gujarat, lunchboxes from Tamil Nadu – they can clock 500–700 km before reaching classrooms.

    Distributors rely on nimble SCVs to fulfil bulk orders to schools, fairs, and bookstores.

    Clothes: A Truly Pan-India Product

    Cotton from Gujarat, dyed in Rajasthan, stitched in Bengaluru – your T-shirt likely travelled 800–1,500 km.

    Flexible, cost-efficient vehicles ensure smooth movement between production stages and retail shelves.   
    Whether it’s Tata Ace Gold, Intra V50 or Yodha Pickup, Tata Motors’ small commercial vehicles keep this ecosystem running — ensuring India’s everyday economy moves seamlessly, every mile of the way.

  • Sony BBC Earth premieres ‘Seven Worlds, One Planet’ on 20 Jan

    Sony BBC Earth premieres ‘Seven Worlds, One Planet’ on 20 Jan

    MUMBAI: India’s premium infotainment channel Sony BBC Earth is all set to premiere the much-anticipated series on biodiversity across the seven distinct continents – Seven Worlds, One Planet – on 20 January at 9PM. Narrated by the Godfather of Natural History – Sir David Attenborough – and set to a beautiful musical score by Hans Zimmer, the series will take viewers on an incredible 7-part journey revealing how each distinct continent has shaped the extraordinary animal behavior and biodiversity found there.

    ‘Seven Worlds, One Planet’ will premiere in English, Hindi, Tamil and Telugu and has attracted marquee advertisers including TATA Intra as the Co-presenting sponsor and Suhana and BYJU’S as the co-presenting sponsors. By telling unknown, unseen and unexpected wildlife stories, the series is set to uncover the fundamental truth about what makes each one of our seven worlds unique.  

    Rated 9.5 on IMDB and from the makers of Planet Earth II, ‘Seven Worlds, One Planet’ is shot over 4 years in 38 countries by a crew of over 1500 people worldwide and is the first time BBC Studio has explored all the planet’s continents in a single series. It not only celebrates the diversity of life on each of these continents, but also features the many challenges faced by animals in a modern world dominated by humanity.

    Given the spectacular prowess of the content, the premiere was supported by an engaging and extensive on-ground and social media plan. Starting with the global premiere at the Royal Opera House, Mumbai, this was the first time that Sony BBC Earth was a part of a one-of-a-kind global launch. Over 400 students from select schools got a chance to be the first few in the world to not only witness the first episode of this much awaited series, but also interact with the talented crew including Sir David Attenborough.

    While Royal Opera House screening was on invitation basis, Sony BBC Earth also hosted ‘open to all’ screenings of select episodes at various consumer touchpoints, to create excitement and chatter, leading to the big television premiere. In a category first move, the channel partnered with The Lil Flea, Mumbai – the city’s biggest flea market – and screened two episodes at the festival, creating a cozy, family-viewing experience. Additionally, The Lil Flea housed a thought-provoking art gallery with breath-taking visuals from each continent supported by the unheard stories that explain the diversity behind each continent.

    The channel also joined hands with India Habitat Centre in Delhi and SOCIAL in Mumbai, Delhi, Bangalore and Pune to screen South America and Asia episodes for the patrons, before the Indian Television Premiere. SOCIAL event curated a special menu inspired from the seven continents which will be available across 23 outlets in 5 cities. The idea behind the menu is to celebrate the diversity of our world in one meal.

    On social media, a robust 4-week promotion plan kickstarts with a LIVE interaction with Fredi Devas – Producer of the first episode: Antarctica, on the day of the episode premiere. Also, there’s something exciting planned for the premiere of each episode on 7 continents. Additionally, SPNI’s digital arm, Sony LIV will support the premiere by promoting it and premiering it on the app, same time as Sony BBC Earth premiere.