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Tag: Tata Indicom

  • Evergent expands internationally and opens sales offices in india and south america

    Evergent expands internationally and opens sales offices in india and south america

    MUMBAI: Evergent Technologies, Inc. (http://www.evergent.com), a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced the opening of two new sales offices in Mumbai, India and Sao Paulo, Brazil that will service the India, South Asian and South American markets supporting customers and partners – both regions a key area of customer growth for Evergent.

    In India, Manoj Padmanabhan joins Evergent as the Regional Director, Sales, for India, SAARC and Middle East. Manoj has more than 20 years of experience and has worked with large consumer brands including Videocon, Sansui, Toshiba, Tata Indicom, Zee, DittoTV, and Eureka Mobile.  Manoj holds an MBA and a BE in Industrial Electronics.

    In South America, Renato Cotrim joins Evergent as the Regional Director, Sales for South and Central America.  Renato has more than 20 years of experience working at Microsoft, Ericsson, AT&T and IBM supporting telecom and video service providers in the South American region. Renato holds an MBA and BS in Electrical Engineering. Both executives join a team at Evergent that has doubled in the last 18 months as the company has pushed hard to meet the demands of its exponential growth in OTT and cloud video user management services around the globe.

    According to CEO, Evergent Founder of Vijay Sajja, “Adding these two veterans to our team is a big win for Evergent – they’re both highly regarded in the industry. It also gives us the talent and leadership to focus 100 percent on the exponential growth taking place in these two key locations. We understand the issues that video service providers face in global markets, and work hard to provide solutions that benefit our customer’s global reach – taking into account local diversification, cultural differences, and much more.”

    The two new regional directors will serve customers and partner sales in their respective regions and provide direct support when and where it’s needed.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • NewsX marketing head Gareth Eswin quits

    NewsX marketing head Gareth Eswin quits

    MUMBAI: INX News associate vice president Gareth Eswin Thomas has quit the organisation.

    Confirming the news to Indiantelevision.com, Thomas said, “Yes I have decided to move on from NewsX.”

    He, however, declined to comment on his next assignment.   
         
    INX News operates English news channel NewsX. Thomas had joined the company in December 2009, after leaving Zee Turner.

    Before that he was serving at Zee Entertainment Enterprises Ltd for five years. He has also worked with Channel [V], Red FM and Tata Indicom.

  • Tata Indicom launch low cost Motofone F3c having Qualcomm single chip

    Tata Indicom launch low cost Motofone F3c having Qualcomm single chip

    BANGALORE: Tata Indicom today announced the national launch of the ultra slim Motofone F3c on the CDMA platform in Bangalore today based on Qualcomm’s QSC 6010 chipset. On the anvil are launches of other chipsets – 6020 and 6030 with other handset manufacturers according to Tata Teleservices (TTL) CEO Darryl Green. The Motofone F3 will be exclusive for TTL for the next six months. Bollywood actor Neha Dupia did the honours for TTL.

    TTL plans to target the ordinary man who probably gets a cell phone for the first time with the low cost stylish handset as bait. The Motofone F3c is priced at Rs.1,699/- inclusive of all taxes and charges. TTL plan to combine Motofone F3c with the benefits of their GO XTRA PACK, will enable customers to avail double talk time for the first six months with bonus talk time valid for 1 year from the date of activation. The scheme also offers free incoming calls for the first six months without recharge. Darryl is confident of selling 2 to 3 million of these handsets over the next 12 months.

     
    This was also the first global launch of the single chip by any company globally according to Qualcomm senior vp Kanwalinder Singh who avers that “QUALCOMM is committed to bringing wireless connectivity to emerging markets, and our QSC family of solutions enables compelling, affordable devices for cost-sensitive countries such as India. We are pleased to be working with Motorola and Tata in bringing the Motofone F3c, and look forward to further collaboration with the industry toward the common goal of making connectivity accessible to more people worldwide.”

    “Though many companies have announced single chip solutions, they are so far only there on paper,” added Singh.

     
    The Motofone F3c has features such as voice prompts in six local languages—English, Hindi, Tamil, Telugu, Kannada and Malayalam, the QUALCOMM Single Chip (QSC) enabled device from Motorola, MOTOFONE F3c has been specially designed to suit the needs of Indian consumers. It offers a rich vacuum metallized finish making it extremely sturdy, with polyphonic ringtones including three Indian tones, high audio, office quality speakerphone and ringtone downloads.

    TTL, which recently crossed one million subscribers in Karnataka and two million subscriptions in New Delhi, is looking to close the financial year with 18 million subscribers. They currently have 15 million subscribers.

  • Tata Indicom launches an online store for mobile connections; builds on Vas offerings

    Tata Indicom launches an online store for mobile connections; builds on Vas offerings

    MUMBAI: Telecom service provider Tata Indicom has launched an online store I-choose for mobile connections. Customers can buy postpaid connections at the click of a mouse with a commitment of activation and delivery of the handset within three days. The store is located at www.ichoose.com and can be accessed from over 400 cities across the country.

    The store allows consumers to choose froma range of Tata Indicom handsets, tariff plans and value added services (Vas). Customers can compare and select the appropriate tariff plan. Tata Indicom CEO Darryl Green says that the aim is to break away from the clutter of mobile offers by empowering customers to make an informed decision.

    “We are committed to introducing services which are in line with the changing lifestyles and needs of our discerning customers. I-choose will ehlp us extend our reach across different segments. It will also allow us to create awareness about our Vas which we have expanded during the course of last year.”

    Tata Indicom offers a library of 50 video games for download. One of its latest offerings was a Krrishh themed game. It also offers 3D sports games like motor racing. The games cost between Rs. 20- Rs. 100 a month. One can also access email and the Internet using a phone.

    That is because the firm provides high wireless speeds for the net. Tata Indicom also has a voice station where the user can listen to film songs, devotional hymns etc. Right now around five per cent of its revenues come from Vas but this is expected top grow.

    In terms of promotional activities for the i-choose store the company will use a lot of Internet banner advertising as well as outdoor hoardings. It also sponsors high profile events like the recent broadband convergence conference in Delhi.

  • VSNL to set up cyber cafes at railway stations

    VSNL to set up cyber cafes at railway stations

    MUMBAI: Videsh Sanchar Nigam Ltd (VSNL) is setting up cyber cafes at major railway stations across the country to create user-friendly public internet access points.

    The company, which has been awarded franchisee rights for running of cyber cafes at 68 locations, plans to make all of them operational in the next few weeks. The first of this was inaugurated at the Bangalore railway station by VSNL president of broadband and retail business Shashi Kalathil.

    Speaking on the occasion, Kalathil said, “This effort will enable VSNL implement the promise made in the Union Railway budget of setting up such cyber cafes across the leading railway stations in the country. We are keen on making internet easily available so that passengers can stay connected even while on the move.”

    All Tata Indicom dial-up internet and broadband subscribers can use this facility by using their existing accounts. “Each of these cybercafes will be equipped with 10-20 high end multimedia PCs with flat panel monitors and will be open 24 X 7. Travellers can now avail Internet browsing and gaming facilities at very affordable rates. We also plan to offer other value added services like printing, scanning, mobile charging and CD writing through these cafes. Passengers can also use the cyber cafes for making onward bookings, checking their bank statements, tracking their investment portfolio and making ISD calls at affordable prices,” VSNL said.

    Tata Indicom will also create select areas in the railway station that are Wi Fi enabled, allowing passengers to experience the internet on their laptop or Wi-Fi enabled PDAs.

  • Man’s World magazine launches on Tata Indicom cell network

    Man’s World magazine launches on Tata Indicom cell network

    MUMBAI: Coruscant Tec, a mobile content developer and aggregator has launched the popular Man’s World magazine for mobiles on the Tata Indicom network. The mobile magazine is available at a monthly subscription of Rs 30.

    The launch of the pocket size magazine marks the debut of a print magazine onto the mobile interface.

    With consumers increasingly demanding more from their mobile networks, the launch of the pocket size magazine is the first of its kind in the value added services market in India.

    The mini magazine has been developed on Qualcomm’s Brew platform and will be updated twice a month.

    “The consumer is increasingly demanding more out of his mobile phone. With that in mind, the need to develop innovative Value Added Services is imperative. We have worked closely with Man’s World and Tata Teleservices to tailor content specifically for the mobile interface. With the mini magazine we want readers to have access to the magazine at all times. Content will be available dynamically and will be updated on a fortnightly basis” says Coruscant Tec founder and MD Ajay Adiseshann.

    Man’s World is a monthly magazine targeted at contemporary Indian men. It is an Indian magazine suffused with international sensibility but backed by local content. The magazine covers various themes ranging from women and dating to electronic gadgets and cars. The mobile magazine will feature select content from the print version such as women, wheels, gadgets, style guru, grooming, Dr. Know and cricket providing the reader with entertainment on the go.

    “The interesting thing about this version is that we have worked with Coruscant Tec to provide content from our large databank of material. Users will be able to get articles from past issues of the print magazine. We have pooled in all our materials to offer the consumer the very best they could ask for”, said Man’s World India editor N. Radhakrishnan.