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Tag: Tata Indian Premier League

  • Knight Riders Zidd Ki Nahi Hadd sets season’s tone

    Knight Riders Zidd Ki Nahi Hadd sets season’s tone

    MUMBAI: The Kolkata Knight Riders (KKR), holders of three Tata Indian Premier League (IPL) titles, have revealed their seasonal campaign, Zidd Ki Nahi Hadd.

    The campaign showcases the entire KKR team, including captain Ajinkya Rahane, vice-captain Venkatesh Iyer, Andre Russell, and Sunil Narine. Head coach Chandrakant Pandit and team mentor DJ Bravo also feature, emphasising the Knight Riders’ determined and audacious approach on the cricket field.

    Zidd Ki Nahi Hadd is designed to galvanise both supporters and players, setting the stage for a highly charged season for the defending champions.

    The Kolkata Knight Riders are set to resume their campaign against the Rajasthan Royals at the Barsapara stadium in Guwahati on Wednesday, 26 March.

    The campaign can be viewed via the following link:

     

     

  • Star Sports and Tata Play roll out addressable ads to target affluent audiences this IPL season

    Star Sports and Tata Play roll out addressable ads to target affluent audiences this IPL season

    Mumbai: Star Sports, the official broadcaster of Tata Indian Premier League (IPL), has announced an association with Tata Play, India’s leading DTH operator. Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry. This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities, an important milestone in the realm of television advertising.

    For the first time ever, advertisers will have the opportunity to precisely target their ads to the most premium cohorts during live IPL matches on key Star Sports channels. Leveraging the targeting capabilities facilitated by Tata Play, brands can now connect with affluent viewers in metro markets like never before.

    “We are thrilled to join forces with Tata Play in revolutionizing the way advertisers engage with audiences during live sports broadcast, raising the bar for industry standards. The convergence of the largest DTH provider and the biggest TV network presents a significant advantage for advertisers. Tata Play’s affluent viewer-base in metropolitan areas, coupled with the precision in reaching these audiences, unlocks exciting advertising opportunity on the grand stage of IPL on Star Sports,” said Disney Star head – Network Advertising Sales Ajit Varghese.

    “Addressable Ads capability for unconnected boxes is a groundbreaking global first in Pay TV that will be introduced for the first time on live sports during Tata IPL. Our association with Disney Star has brought this to life and provided advertisers with opportunities never before. With this initiative, brands can now achieve even sharper targeting on live TV, setting a new standard for advertising effectiveness on linear TV,” said Tata Play CEO & managing director Harit Nagpal.

    The addressable advertising capability allows advertisers to reach their targeted audience at scale, making advertising more engaging, effective and cost-efficient. Tata Play has partnered with INVIDI and TAM for this initiative. While INVIDI will manage the tech aspect of addressable ads, TAM will facilitate audience measurement and monitoring.

  • My11Circle, Angel One, RuPay & CEAT join forces as official partners for TATA IPL

    My11Circle, Angel One, RuPay & CEAT join forces as official partners for TATA IPL

    Mumbai: In a development that adds significant value to the TATA Indian Premier League (IPL), BCCI announces the association of My11Circle, Angel One, RuPay & CEAT as official partners for the league.

    The collaboration with these esteemed brands marks a strategic move to enhance the overall experience for IPL fans and further elevate the premier cricketing extravaganza to new heights. Each partner brings a unique set of offerings and synergies that promise to contribute to the success and excitement of the tournament.

    My11Circle, a leading fantasy sports platform, is set to bring the thrill of fantasy cricket to fans. The brand will be associated with the league for the next five years. With innovative gameplay and exciting contests, My11Circle aims to engage cricket fans and offer them a unique and immersive fantasy gaming experience.

    Angel One, a prominent name in the financial services sector, joins hands with the TATA IPL to bring the worlds of sports and finance closer. A partnership that is set to last for the next five years, Angel One will provide valuable insights and engage cricket fans with interactive initiatives that combine the excitement of trading with the passion for cricket.

    RuPay, the indigenous card network of India, which has been an integral part of the TATA IPL in the previous seasons renews its partnership for the next three years. As an associate partner, RuPay will enhance the payment and transaction experience for fans attending the matches, offering exclusive benefits and promotions for RuPay cardholders.

    CEAT, that has been a pivotal partner over the years as the league’s Strategic Time-out partner has renewed its contract for five years. The collaboration between CEAT and TATA IPL is a testament to the shared values of performance, reliability, and resilience that both entities uphold.

    The partnerships promises a season filled with innovation, engagement, and unforgettable moments for cricket enthusiasts who are set to experience an IPL season like never before.

  • Gujarat Titans signs 15 sponsors ahead of debut IPL season

    Gujarat Titans signs 15 sponsors ahead of debut IPL season

    Mumbai: Gujarat Titans, the Ahmedabad franchisee of the Indian Premier League (IPL), has signed 15 partners ahead of its debut in Tata IPL 2022.

    Ather Energy has signed up as the principal partner of the Gujarat Titans in a multi-year deal. The team has also signed nine associate partners. Capri Global and BKT Tires, have joined hands with the Gujarat Titans. Their logos will feature on the jersey of the Gujarat Titans. Telco Jio and pipe-manufacturer Astral, have joined the bandwagon along with Simpolo Ceramics. The headgear will sport logos of two associate partners – Acko and toothsi. Meesho has signed on to feature on the trousers of the Gujarat Titans team kit alongside FanCode.

    In addition, the Gujarat Titans have also signed four official partners. Dream11, audio wearable manufacturer boAt and Kotak Cards have come on board. Amul is the official beverage partner. Radio Mirchi is Gujarat Titans’ official radio partner.

    “Ahead of our debut in the IPL, we have joined hands with as many as 15 well-known brands,” said Gujarat Titans chief operating officer Arvinder Singh. “We at Gujarat Titans believe in innovation and excellence and our partners reflect those core values as well. The aim of these partnerships is to add value to each other’s campaigns and to mark a successful debut for the Gujarat Titans in all spheres. As we embark on an exciting journey ahead, we welcome each and every one of our partners and are grateful for the faith they have shown in us. The Gujarat Titans also acknowledge Rise Worldwide for their support and guidance in facilitating these partnerships.”