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Tag: Tata Group

  • IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    Mumbai: Ahead of IPL 2022, Octa – a global brand of people-oriented investment services has announced its association with Delhi Capitals as principal sponsor. Octa will also support the entire league, alongside Tata Group, Cred, Upstox Paytm, and others.

    DC (formerly Delhi Daredevils) historically appeared in 2008 with the first IPL. After renaming to Delhi Capitals in 2018, the new management directed the team to strengthen its presence. Through determination and motivated action, the players gradually improved their performance, which allowed them to make it to the finals in 2020 and become third in 2021 in UAE.

    “With such spirit-driven and noble aspirations, for Octa, the DC represents a like-minded community to align with for the people. In these challenging times, we also wanted to deliver fun and enjoyment to our traders and cricket lovers. That’s why an idea of the principal sponsorship came out naturally,” stated Octa’s official representative Anna Raes.

    “We are delighted to extend our partnership with OctaFX,” said DC Interim CEO Vinod Bisht, on its association with Octa. “The previous season’s association was an extremely successful one, as Octa became an integral part of our digital content, which is so crucial in reaching out to our fanbase. We couldn’t be more excited about having Octa back on board for what we are sure is going to be a very fruitful partnership.”

  • HUL most prolific advertiser in week 5: Barc data

    HUL most prolific advertiser in week 5: Barc data

    Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58.

    Procter & Gamble replaced Tata Group at the third slot with ad volumes of 888.46. Tata Group fell to the sixth position with 600.08 (‘000s).

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    Cadburys India and Godrej Group were at fourth and fifth positions. LIC India, Marico, TVS (G), and Coca-Cola India were placed in the last four spots.

    The brands list was more balanced this week with the slots being equally distributed between FMCG and other categories.

    At number one was a digital brand, Rummycircle.com with ad volumes of 388.0. Harpic Power Plus 10X Max Clean was second (376.23), while Clinic Plus Shampoo finished third at 246.61.

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    Horlicks, LIC Corporate and Thums Up were at the next three positions. Tata Play, which was last week’s most advertised brand, was at the seventh spot. TVS Jupiter 125, Meesho App and Dettol Antiseptic Liquid grabbed the last three spots.

  • HUL top advertiser, Tata Play most advertised brand in week 4: Barc

    HUL top advertiser, Tata Play most advertised brand in week 4: Barc

    Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January), according to Barc’s weekly data. Reckitt Benckiser was second at 3449.43.

    While Cadbury’s India, ITC, Godrej Group, Procter & Gamble, LIC India, GSK, and Colgate Palmolive were at number four to ten, the highlight of fourth week was Tata Group making a direct entry at number three with ad volumes of 1188.69.

    The company has launched an advertising blitz to promote the new identity and rebranding of its content distribution business Tata Sky (a joint venture between Tata Sons and TFCF Corp) as Tata Play.

    The high-decibel, celeb-heavy campaign has also catapulted Tata Play to the top spot in the most advertised brands list this week with ad volumes of 672.02.

    Harpic Power Plus 10X Max Clean (477.26) slipped to the second position, while Republic Day Greetings (397.85) was the new entrant at the third position.

    Dettol Antiseptic Liquid, Vanish Oxi Action, Ultratech Cement, Lizol, Harpic Bathroom Cleaner, Horlicks, and LIC-Coprorate grabbed the rest of the spots.

  • Tata Group to replace Vivo as title sponsor of IPL

    Tata Group to replace Vivo as title sponsor of IPL

    Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting.

    “Yes. Tata Group will replace Vivo as title sponsor,” Patel told PTI. The Chinese manufacturer still has two years left in its sponsorship deal with the league, and consequently, Tata will remain the main sponsor during this period.

    Meanwhile, the two new teams including Sanjiv Goenka’s RPSG group for the Lucknow Franchise and CVC Capital’s Ahmedabad team also received formal clearance from the Board of Cricket Control in India (BCCI).

    Vivo had a Rs 2200 crore deal for title sponsorship rights from 2018 to 2022 but the brand had to take a year-long break in between due to the ongoing tension between India and China. Dream11 had joined the league during the period. However, the Chinese giant returned as the title sponsor in 2021.

  • Tata Capital unveils new campaign for Flexi Plus Loans

    Tata Capital unveils new campaign for Flexi Plus Loans

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign titled ‘India – Apne Mann Ki Karo’ to promote its latest offering, Flexi Plus Loans. According to a statement, the campaign will run across social and digital media platforms, radio and television.

    Conceptualised by Viscomm, the campaign is a series of three humorous short films. Each film is a slice of an everyday life situation where the protagonist – a family man wants to do things his way and seeks approval from his loved ones. Each film portrays how the protagonist‘s wishes are suddenly fulfilled, much to his surprise, and with this introduces the features and benefits of Flexi-Plus loans.

    “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seeks freedom in our daily lives,” said Tata Capital chief digital and marketing officer Abonty Banerjee. “Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

  • Taneira onboards Shalini Gupta as GM to spearhead growth

    Taneira onboards Shalini Gupta as GM to spearhead growth

    Mumbai: Taneira – the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain. Gupta will lead the way to achieve the ambitious growth target set for FY23 by the brand by solidifying the brand value proposition, said the brand in a statement.  

    An alumna from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has donned numerous leadership positions in the company, such as heading marketing for Sonata watches, being the business head of Helios and licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

    Speaking on her new role, Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

    Taneira was launched in 2017 to bring about innovation in the women’s ethnic wear category, which   is still largely unorganised, through differentiated designs from over 65 weaving clusters in India, celebrating the diverse textiles and craftsmanship and authenticity of handcraft, said the brand.

    The business began with the launch of sarees and has now gradually expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.

  • Croma’s chief of marketing & business development Ritesh Ghosal moves on

    Croma’s chief of marketing & business development Ritesh Ghosal moves on

    Mumbai: Tata Croma’s chief of marketing and business development Ritesh Ghosal has called it quits after six and a half years stint. He had joined the Tata consumer electronics retail chain in March 2015.

    “Yesterday I called time on Croma after an incredibly eventful six and a half years stint. met some wonderful people, built a fabulous team, made some life-long friends, learnt some life-lessons…and we also built the brand and business. Reason: my personal desire to relocate to my home base Gurgaon, ennui setting in after 6 years of doing the same thing and lack of interest in the alternative assignment offered. 90 days of seeing through open projects and I will be a free man,” Ghosal said in a LinkedIn post.

    Ghosal has 25 years of experience in building businesses and brands. An MBA from IIM Bangalore, he has 18 years of experience in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight, and general management.

    He has previously worked at organisations such as Raymond, Tata Teleservices, Millward Brown, Coca Cola India, Reckitt (then Reckitt Benckiser), IMRB, and Lintas.

  • Titan appoints Ashok Sonthalia as CFO, Swadesh Behera as chief people officer

    Titan appoints Ashok Sonthalia as CFO, Swadesh Behera as chief people officer

    Mumbai: Tata group-owned Titan Company on Thursday announced the appointment of Ashok Kumar Sonthalia as its new chief financial officer. He will be responsible for the company’s overall finance and accounts functions, it said in a statement. The watches and jewellery maker also announced Swadesh Behera as the chief people officer of the company.  Both appointments are effective from 1 July, it added.

    In his most recent role, Sonthalia worked as a chief financial officer at Larsen & Toubro Infotech. He has also worked in senior positions at Greaves Cotton Ltd, Tata Chemicals, and Tata Steel.

    Commenting on his appointment, Sonthalia said, ”It’s an absolute honor and privilege to be a part of Titan, a company I have long admired for evoking trust and transforming consumer retail experience in India. I am looking forward to working with the team here on executing its strategic growth plans in India as well as in select international markets. Its philosophy of creating value for all its stakeholders will remain central in all our endeavours.”

    Sonthalia is a chartered accountant with around 30 years of experience in areas of strategic financial planning, business development, M&A, treasury, finance, and accounts in diverse industry verticals in multi-cultural and multi-national environments.

    Behera was previously associated with Boston Scientific Corp as senior director-HR. His past professional stints also include Ranbaxy, Coca Cola, MSD, and Tata Steel. He has extensive change management experience which encompasses setting up Greenfield operations, building capability, talent acquisition during high growth phases of business.

    Behera shared, “Delighted to join Titan and be a part of a leadership team which truly believes in putting people first in everything they do, where employee care and happiness is valued as much as the business growth. Looking forward to working with the team whose continuous endeavour has been to build a strong leadership pipeline, future capabilities, an inclusive culture to propel the growth aspirations and making Titan as an employer of choice.”

  • Tata Digital acquires majority stake in 1mg

    Mumbai: Tata Digital, a wholly owned subsidiary of the Tata Group, said it is acquiring a majority stake in online pharmacy 1mg, making this the second majority acquisition in the digital economy, after the e-grocery BigBasket equity purchase.

    The investment is in line with Tata group’s vision of creating a digital ecosystem that addresses consumer needs across categories in a unified manner, it said in a statement.

    Earlier this week, Tata Group also said it had entered into a memorandum of understanding (MoU) with fitness startup Curefit and will invest $75 million in the Bengaluru-based startup. Curefit founder Mukesh Bansal is also joining Tata Digital as its president, as part of the deal.

    In May, Tata Digital announced the purchase of a 64 per cent stake in online grocer BigBasket. 

    The Tata-1mg deal comes when Reliance has entered the online pharmacy space by acquiring Netmeds, while PharmEasy also merged with smaller rival Medlife.

    Incorporated in 2015, 1mg provides online delivery of medicines, health and wellness products, diagnostics services and teleconsultation.

    “We are delighted to join hands with one of India’s most iconic and respected conglomerates. This marks a significant milestone in 1mg’s journey to make high-quality healthcare products and services accessible to customers across India,” said 1mg co-founder and chief executive Prashant Tandon

  • Tata Digital acquires majority stake in Bigbasket

    Tata Digital acquires majority stake in Bigbasket

    New Delhi: Tata Digital Ltd announced on Friday that it has acquired a majority stake in the online grocery platform Bigbasket.

    Tata Digital is a 100 per cent subsidiary of Tata Sons. With this deal, one of India’s largest conglomerates has entered into direct competition with Flipkart, Amazon, and Reliance Industries which have continued to bolster their presence in the country’s fast-growing e-commerce space.

    “Grocery is one of the largest components of an individual’s consumption basket in India, and Bigbasket as India’s largest e-grocery player fits in perfectly with our vision of creating a large consumer digital ecosystem. We are delighted to welcome Bigbasket as a part of Tata Digital,” said Tata Digital CEO Pratik Pal in a statement on Friday.

    Exact details about the deal were not disclosed. But according to some media reports, the deal is worth about Rs 9,500 crore.

    E-grocery has been one of the fastest-growing sectors in the consumer e-commerce space. Its growth has been further propelled by the country’s rising consumption and digital penetration, especially in the aftermath of the Covid-19 pandemic which led consumers to increasingly opt for safer deliveries of groceries at home.

    “We are extremely excited about our future as a part of Tata Group. As a part of the Tata ecosystem we would be able to build stronger consumer connect and accelerate our journey,” said Bigbasket CEO Hari Menon. Founded in 2011, the Bangalore-based company has now expanded its presence to over 25 cities.

    Meanwhile, the Tata Group is now building a digital consumer ecosystem addressing consumer needs across categories in a unified manner. Online food and grocery is an important part of this ecosystem. The acquisition presents an attractive opportunity for the group in its overall vision of creating a digital ecosystem, it said in a statement on Friday.