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Tag: Tata Elxsi

  • Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016

    Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016

    MUMBAI: Tata Elxsi, a global design and technology service leader in the Broadcast industry, today announced its participation in BroadcastAsia/ CommunicAsia 2016, where it will be showcasing its latest innovations and solutions in Broadcast, Communications, IoT and Artificial Intelligence. 

    Our solutions not only address the key challenges faced by the industry today but are also future-ready positioning us in the forefront of transforming the MSO and Broadcast businesses. These include Globally Deployable RDK Suite – Prime, FalconEye Test Automation and QoE Monitoring, Artificial Intelligence and Big Data Analytics, DevOps, Internet of Things Platform and Connected TV and Multiscreen Application. We work with the Top 5 MSOs, STBs/ Gateway vendors globally, establishing our leadership in this domain.

    Tata Elxsi senior VP strategy and marketing Nitin Pai said, “The telecom and broadcast sector are undergoing significant transformation, especially with phenomenal digital adoption. While the services on broadcast are increasingly adopting OTT video delivery and using big-data analytics to provide an enhanced, all-pervasive consumer experience, the telecoms are undergoing a larger change with the advent of SDN/NFV, virtual CPEs, Artificial Intelligence based prediction and automations and 5G wireless.  There is a huge demand to create newer platforms and services on the intersections of these technologies for applications like SmartCities, Industry 4.0 and IoT. The emergence of such new intersections across vertical market segments creates interesting possibilities for new business models. ComminicAsia/ BroadcastAsia is a great platform to share key trends, innovations, solutions and experiences from Tata Elxsi.”

    Tata Elxsi’s showcase at BroadcastAsia/ CommunicAsia (Booth 1 H3-07) will include solutions across the following categories:

    Develop, Test & Deploy: We work with leading operators across the world, helping them strategize next generation quad-play services – right from planning, development, testing to integration and deployment support. This includes next generation IMS/ DOCSIS implementations and new services around IoT, Smart Home, Healthcare, etc. 

     Launch, Analyse & Monetise: We provide a unified OTT platform to launch your content services across platforms with integrated 24×7 monitoring QoS/QoE support and content analytics. This allows delivery of enhanced consumer experiences and effectively monetises content.

     Transforming to Agile Networks: We have been solving problems for operators and OEMs globally for next generation network solutions with SDN/NFV and vCPE development and deployments. These include industry’s first implementation of holistic software defined networking architecture – with secure communications for Healthcare and a pioneering validation solution for end-to-end validation of a leading MSO’s NFV architecture.

  • Tata Elxsi unveils RDK system integration program

    Tata Elxsi unveils RDK system integration program

    BENGALURU: Leveraging its extensive and global experience from engagements with leading MSOs, OEMs and SoC vendors, Tata Elxsi has unveiled its latest system integration program for the deployment of the RDK (reference design kit) platform from Comcast.

    As an RDK System Integrator, Tata Elxsi will assist operators in determining specific requirements, integration, application development, pre/post testing and deployment in an efficient and cost effective manner.

    RDK is a pre-integrated software bundle that creates a common framework for powering tru2way, IP or hybrid set-top boxes and gateway devices and accelerates the development and deployment of next-generation video services. Comcast licenses the RDK to OEMs, SIs, SOCs, software vendors as well as MVPDs to create a community of innovators focused on bringing rich, multi-screen TV home entertainment experiences to consumers faster.

    The RDK offers a cloud-based platform for application development and requires neither platform specific implementation nor download. Thus it enables operators to easily deploy & upgrade applications in their network and ensure a consistent user experience in contrast to traditional middleware.

    As an open platform, the RDK allows application developers to benefit from the vast expertise of the open source community, facilitating easier implementation and faster turnaround.

    “As an RDK licensee, Tata Elxsi is pleased and excited to be an active promoter of the RDK and provides a comprehensive set of services to SoC Vendors, OEMs and MSOs help adopt and implement RDK based devices and services,” said Tata Elxsi EVP Manoj Raghavan.

  • Autodesk Appoints Alok Sharma as Head of M&E Division, India and SAARC Region

    Autodesk Appoints Alok Sharma as Head of M&E Division, India and SAARC Region

    NEW DELHI: Alok Sharma has been appointed head of media & entertainment (M&E) business for India and SAARC in Autodesk, Inc.

    In this role, Sharma will be responsible for driving the growth of Autodesk’s M&E business and adoption of its digital design entertainment creation tools across the region. M&E is a key business vertical for Autodesk worldwide, and India with a booming media & entertainment sector, is one of the significant growth markets.

    Sharma comes on board with 18 years of industry experience and in the past held leadership positions in leading IT organisations in India that includes the likes of Hewlett Packard-India, Tata Elxsi and Network Appliance. Prior to joining Autodesk, he was associated with Fujitsu India for 5 years leading two of the company’s business units – Workplace Systems, Workstations & Thin Clients.

    Commenting on the appointment, India and SAARC Autodesk MD Pradeep Nair said, “We are delighted to welcome Alok to lead the M&E team at Autodesk India. As a leading provider of software used to create Oscar-winning visual effects, state-of-the-art video game and television content, Autodesk is committed to make some of the most advanced storytelling technologies available to India’s booming M&E sector. Alok’s extensive industry experience will help us reinforce our leadership position in India. I wish him a very successful stint at Autodesk.”

    Sharma said, “India’s M&E sector is slated to grow at 11.8 per cent in 2013 to touch Rs 917 billion as per a recent FICCI-KPMG’s Media & Entertainment 2013 report. Autodesk is uniquely positioned to take advantage of this environment with its range of tools that enable customers to create more innovative films, television content, and games through integrated digital production environments that support creativity and improve efficiency. I am really excited at the prospect of leading this mandate for Autodesk in India and am confident of our continued success in this promising market.”

  • Tata Elxsi introduces consulting services for M&E industry

    Tata Elxsi introduces consulting services for M&E industry

    MUMBAI: Global technology and engineering services provider Tata Elxsi has announced the launch of Strategy & Technology Consulting services (S&TC) for the Media & Entertainment industry.

    The bouquet of consulting services is directed towards Multi System Operators (MSOs), Broadcasters and Original Equipment Manufacturers (OEMs) facing challenges related to growth, expansion and technology in both mature and emerging markets, including US, Europe, Latin America and India.

    Tata Elxsi offers its experience in devising and improving customer-centric strategies to increase reach, engagement and monetisation, technology-led strategies to help clients identify, evaluate and deploy cutting-edge B2C technologies and operational aspects to help improve service delivery and quality.

    Tata Elxsi‘s VP and Head-Broadcast Business Unit M Thangarajan said, “Our customers face different and constantly evolving priorities and challenges across geographies. For example, government driven digital switchover policies in countries such as Brazil, India and Mexico present great opportunities as well as challenges for operators, including the choice of adopting technology in a phased manner versus leapfrogging, and related aspects of deployment and operations. The expertise and insight we have developed in mature markets will help us provide the right solutions and strategies for such customers.”

    Tata Elxsi has over 15 years of specialised and global experience in working with leading MSOs, Broadcasters, OEMs, platform and software vendors, supporting their technology, product and services roadmaps.

  • Brash Brands enters India via Tata Elxsi

    MUMBAI: Design company Tata Elxsi and UAE-based brand consultancy Brash Brands have entered into a strategic partnership to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia.

    Under this partnership, Tata Elxsi will build Brash Brands’ business in India and Brash Brands will represent Tata Elxsi’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

    The first step along the way is to set up joint operations in Bangalore to address brand development and consultancy services in India, and target product design, signage and way of finding markets in the GCC and Asia.

    Tata Elxsi managing director and CEO Madhukar Dev said, “Brash Brands offers a best in breed service that fully complements our own. This partnership enables us to provide our customers a unique set of full-service offerings initially targeted at India, Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.”