ITV

Tag: Tata Elxsi

  • TCS veteran N . Ganapathy Subramaniam takes chairman’s position at Tata Communications

    TCS veteran N . Ganapathy Subramaniam takes chairman’s position at Tata Communications

    MUMBAI: Tata Communications has handed the keys to its chairman’s office to N. Ganapathy Subramaniam, the tech wizard who spent four decades cutting code and climbing ladders at Tata Consultancy Services.

    The appointment, which took immediate effect today, adds another feather to NGS’s already well-plumed cap, as the seasoned executive continues his post-retirement tour of Tata boardrooms.

    Having hung up his boots as chief operating officer and executive director at TCS last May, the Bangalore-based tech veteran is chairman at  Tata Elxsi and Tejas Networks, making this latest appointment something of a hat-trick for the self-described “software engineer at heart.”

    Subramaniam’s elevation comes as Tata Communications—formerly the state-owned behemoth VSNL—continues its transformation from stodgy telecom operator to nimble digital services provider. With revenues nudging Rs 17,000 crore, the company has been aggressively courting enterprise clients with cloud and IoT offerings that bear little resemblance to its public sector ancestor.

    The company informed the bourses of the appointment through a  regulatory filing.

    For NGS, whose four-decade tech odyssey has seen him shepherd TCS through banking, telecom and public service transformations worldwide, the new role adds to an already bulging portfolio of responsibilities. 

    Beyond his corporate entanglements, he chairs the governing council of Bharat6G Alliance and serves on the institute body at Sree Chitra Tirunal Institute for Medical Sciences and Technology. To ease off from all his hectic engagements, NGS  enjoys nature walks around his Bangalore home.

  • Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024

    Tata Elxsi’s Two Big Wins at iF DESIGN AWARD 2024

    Mumbai: Tata Elxsi, a global leader in design and technology services, has won two iF DESIGN AWARDs in User Experience Design for its Sports and Entertainment OTT Experience solution and Product Design for the “Aha!” Tea Vending Machine for Chaayos.

    The competition was intense: over 11,000 entries were submitted from 72 countries. A jury of 132 independent design experts from all over the world handpicked the final winner.

    The sports and entertainment OTT experience solution, developed by Tata Elxsi and recipient of the User Experience Design award, offers synchronised real-time data and user controls, enabling a seamless premium sports viewing experience. The solution addresses the saturated streaming market by targeting Millennials and Gen Z across diverse regions. The new solution streamlines multiple products into one platform, fostering brand loyalty and user engagement through AI-powered immersive ads and innovative monetisation opportunities.

    Tata Elxsi developed the “Aha!” tea vending machine for Chaayos to bring authentic chai experiences to workplaces and academic institutions. Recently launched in the market, “Aha” machine is a one-of-a-kind, IoT-enabled device, catering to the Indian market with up to 50 customisation options directly from users’ phones. In a matter of less than 30 seconds, users can enjoy a freshly brewed cup of chai. Embracing sustainable design practices, Aha! stands out as a sustainability champion, crafting every cup with 100 per cent natural ingredients and streamlining processes to reduce waste to less than one per cent. This innovative solution was adjudged the winner in the product design category.

    Chaayos CTO Mohit Malik said, “Tata Elxsi’s expertise in the vending category and their strong design team has been instrumental in elevating our next-gen machines to offer a much better customer experience. Their approach to design, usability and manufacturability has delivered the product that is not only visually appealing but high on consumer engagement. It is a great masterpiece that demonstrates seamless integration of design, technology and consumer experience. We are thrilled with the outcome and proud of Tata Elxsi’s recognition at the iF DESIGN AWARD 2024.’’

    “Designing products that foster a strong affinity with users and embed sustainability has become essential. At Tata Elxsi, this approach allows our design teams to consistently deliver solutions that not only meet but exceed our clients’ expectations. We are delighted that some of our work has been recognised at the prestigious iF Design Award 2024,” Tata Elxsi chief designer Shyam Sunder B K.

    “This recognition reaffirms our dedication to shaping the future of User Experience Design in the dynamic world of OTT platforms. Winning this prestigious award fuels our team’s drive to keep revolutionising the streaming industry with fresh, captivating experiences,” Tata Elxsi chief designer, experience Utkarsh Biradar.

    Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH, organises the iF DESIGN AWARD, recognised as an arbiter of quality for excellent design since 1954. The award honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior architecture as well as professional concept, user experience (UX), and user interface (UI).

  • Tata Elxsi’s Automation suite adopted by pan-European Media and Telecommunications Company

    Tata Elxsi’s Automation suite adopted by pan-European Media and Telecommunications Company

    MUMBAI: Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

    Tata Elxsi’s FalconEye helped the operator in proactive QoE analysis, resulting in quicker triaging of QoE issues, monitoring for video artefacts and CDN anomalies.

    FalconEye also helped the operator improve their performance in varied network conditions and emulate network scenarios to analyze and improve ABR (Adaptive Bit Rate) performance. It also enabled the development and testing teams to address QoE issues before release gates.

  • ZEE5 ropes in Tata Elxsi for front-end development

    ZEE5 ropes in Tata Elxsi for front-end development

    MUMBAI: ZEE5, the new OTT platform by Zee Entertainment Enterprises, has partnered with Tata Elxsi for its front-end application development. Tata Elxsi has driven the integration of ZEE5 with the video backend, multi-lingual front-end user experience and multi-CDN networks.

    Zee International and Z5 Global CEO Amit Goenka said, “With language as its central proposition, ZEE5 is a digital entertainment platform for every Indian, irrespective of what language they speak and how tech savvy they are. Considering this varied user base, we have used superbly sophisticated technology to make the platform extremely easy to use, with features like display language and content-language selection, voice search and download to watch offline. Tata Elxsi brings in great technical expertise and domain knowledge, and has been a key partner for us in enabling a great user experience on ZEE5.”

    At the device level, the Tata Elxsi teams have powered the next generation voice-based user interfaces and integration with multiple DRMs on Android, iOS, Web as well as Android TVs.

    Tata Elxsi VP and head – broadcast business unit K P Sreekumar said, “We congratulate ZEE Entertainment on the successful launch of ZEE5.  This next generation platform is a key milestone for the industry. With its unique multi-lingual, multi-screen offering, ZEE5 sets a new bar as far as personalised viewer experience is concerned, with its 11 display language options, 12 content language options, download and watch offline and voice search features.”

    The app offers the originals, Indian and international movies and TV shows, music, live TV, and health and lifestyle content across 12 languages.

  • STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

    STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

    MUMBAI: V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialised broadcast and communications engineering services, have announced a partnership that enables operators to deploy V-Nova Perseus technology at an accelerated pace.

    – Strategic partnership offers broadcasters and operators unique solutions and know-how for TV delivery to connected devices and set-top boxes.

    – Joint offering leverages Tata Elxsi’s system integration expertise to enhance performance, simplify deployment and reduce operating costs.

    – Customers will benefit from faster time to market with V-Nova Perseus-based solutions.

    Tata Elxsi has already integrated V-Nova’s award-winning technology within the set-top-box (STB) of a satellite TV operator in Europe, enabling rapid deployment and immediate benefits.

    V-Nova Perseus offers the benefits of next-generation codecs, on available encoders and decoders, at the same time providing substantial reductions in processing power requirements. Compatible with Commercial Off The Shelf (COTS) hardware, including both legacy and the latest generation of STBs, PERSEUS provides optimum performance at the operating points that are key for service delivery.

    The benefits are particularly suited to (VoDs) video-hungry services, from HD and UHD TV to social media applications, across all delivery networks. V-Nova Perseus is compatible with existing h.264/HEVC workflows irrespective of DRM, streaming protocol such as HLS and DASH, ad-insertion and other processes.

    Perseus has been deployed in a number of applications, from contribution to IPTV and OTT delivery in multiple countries worldwide.

    V-Nova CEO Guido Meardi said: “Together with Tata Elxsi, we can help operators turbocharge the performance of their services with the rapid deployment of V-Nova Perseus 2 on custom integrations across a wide range of client devices, including legacy and new cable, IPTV and satellite STBs.”

    Using its extensive domain depth, product design and integration expertise, Tata Elxsi will provide fast and reliable delivery of V-Nova PERSEUS-based solutions for broadcasters, Pay TV operators, content owners and video service providers. With a backing of over 25 years of experience in technology, systems integration and consulting, Tata Elxsi can maximize the benefits of the deployment of V-Nova Perseus within operator specific head-ends, ad-servers, cloud environments and set-top-box middleware, while minimizing time to market.

    Tata Elxsi VP and head of broadcast business unit KP Sreekumar said: “V-Nova Perseus 2 is a natural fit for our broadcast and communications clients, and we look forward to work closely together to maximize existing services and enable new use cases.”

    The joint offering, combining the performance of V-Nova Perseus with Tata Elxsi’s know-how, will be readily available to operators and broadcasters looking to maximize the potential of video services across connected devices and set-top boxes.

    ALSO READ :

    Tata Elxsi provides CoE for Airtel Internet TV

    IBC2017: Imagine to show seamless transition to next-gen architecture

    APAC may lead US$ 6-bn b’cast equipment market growth by ’23

    Hotstar tech partner Prime Focus signs deals with Turner & sports broadcasters

     

  • Tata Elxsi provides CoE for Airtel Internet TV

    MUMBAI: Connected Home Center of Excellence (CoE) of Tata Elxsi, a global design and technology services company which works with leading MSOs, content providers and studios to develop innovative services and applications that create subscriber stickiness, has leveraged deep domain expertise for video, IoT and smart home services. It has also leveraged the experience of open source middleware such as RDK and Android TV, and solution accelerators to support rapid development and deployment of next-generation Connected Home services.

    The Connected Home CoE has successfully worked with leading service providers across the world, enabling the launch of new value-added services in the home context, including OTT, IoT-based security, surveillance and healthcare.

    With increasing demand from consumers for a seamless and connected viewing experience across traditional TV and OTT, operators are considering Android TV as the middleware platform for next-generation set-top boxes and home gateways.

    The latest project executed by the team is Airtel’s Internet TV. Tata Elxsi is proud to be associated with Airtel, as a technology partner for system integration for the Internet TV.

    Tata Elxsi, backed by 25 years of engineering experience and specialisation in video and OTT service delivery, developed and integrated key software components to ensure that the Android TV application suite provides a seamless user experience whether the viewer accesses online or offline content. This includes the OTA (Over the Air) upgrade module, a smart UI, customized Android TV launcher and software optimizations to future-proof the service.

    Airtel Digital TV CEO Sunil Taldar said, “Tata Elxsi has been a valuable partner in our latest innovation – Internet TV. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product.”

    Tata Elxsi VP and head – broadcast business unit K P Sreekumar said, “We congratulate Airtel on the successful launch of the Internet TV. We are proud to be associated with Airtel for India’s first hybrid DTH-TV deployment using Android TV middleware. We believe that the solution has set a new benchmark for next-generation TV service delivery.”

  • Tata Elxsi VFX creates Mt. Everest’s vastness for Bose’s ‘Poorna’

    MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna – a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

    Tata Elxsi worked closely alongwith the Poorna team to bring their creative visualization and expectations to life. Be it capturing the snowflakes moving on screen, depicting the turbulence and enhancement of snow or capturing the vastness and breadth of the Mt. Everest, every detail was captured intricately to make the shots look realistic.

    Dinesh Kumar, VFX Supervisor – Tata Elxsi says, “It was tough to depict the vastness of Mount Everest. By using technology to perfection, Tata Elxsi’s VFX team broke the creative boundaries and recreated the Mount Everest for many scenes in the movie to the director’s satisfaction. We are honoured that a film such as Poorna is part of our VFX portfolio. Tata Elxsi’s team of experts delivered close to 155 shots in a short span of three months and successfully helped to bring the director’s imagination on screen.”

    Rahul Bose – Director and Producer – Poorna said, “The greatest technical challenge in making ‘Poorna’ was the VFX. If the VFX wasn’t world class we knew the film would suffer immeasurably. The team at Tata Elxsi has worked closely with us to deliver every discussed detail with great quality and precision, and I am glad that this collaboration resulted in seeing my imagination translate successfully into film. We look forward to working with Tata Elxsi on future projects.”

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016

    Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016

    MUMBAI: Tata Elxsi, a global design and technology service leader in the Broadcast industry, today announced its participation in BroadcastAsia/ CommunicAsia 2016, where it will be showcasing its latest innovations and solutions in Broadcast, Communications, IoT and Artificial Intelligence. 

    Our solutions not only address the key challenges faced by the industry today but are also future-ready positioning us in the forefront of transforming the MSO and Broadcast businesses. These include Globally Deployable RDK Suite – Prime, FalconEye Test Automation and QoE Monitoring, Artificial Intelligence and Big Data Analytics, DevOps, Internet of Things Platform and Connected TV and Multiscreen Application. We work with the Top 5 MSOs, STBs/ Gateway vendors globally, establishing our leadership in this domain.

    Tata Elxsi senior VP strategy and marketing Nitin Pai said, “The telecom and broadcast sector are undergoing significant transformation, especially with phenomenal digital adoption. While the services on broadcast are increasingly adopting OTT video delivery and using big-data analytics to provide an enhanced, all-pervasive consumer experience, the telecoms are undergoing a larger change with the advent of SDN/NFV, virtual CPEs, Artificial Intelligence based prediction and automations and 5G wireless.  There is a huge demand to create newer platforms and services on the intersections of these technologies for applications like SmartCities, Industry 4.0 and IoT. The emergence of such new intersections across vertical market segments creates interesting possibilities for new business models. ComminicAsia/ BroadcastAsia is a great platform to share key trends, innovations, solutions and experiences from Tata Elxsi.”

    Tata Elxsi’s showcase at BroadcastAsia/ CommunicAsia (Booth 1 H3-07) will include solutions across the following categories:

    Develop, Test & Deploy: We work with leading operators across the world, helping them strategize next generation quad-play services – right from planning, development, testing to integration and deployment support. This includes next generation IMS/ DOCSIS implementations and new services around IoT, Smart Home, Healthcare, etc. 

     Launch, Analyse & Monetise: We provide a unified OTT platform to launch your content services across platforms with integrated 24×7 monitoring QoS/QoE support and content analytics. This allows delivery of enhanced consumer experiences and effectively monetises content.

     Transforming to Agile Networks: We have been solving problems for operators and OEMs globally for next generation network solutions with SDN/NFV and vCPE development and deployments. These include industry’s first implementation of holistic software defined networking architecture – with secure communications for Healthcare and a pioneering validation solution for end-to-end validation of a leading MSO’s NFV architecture.