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Tag: Tata Docomo

  • ESS could make Rs 2.30 bn from India Australia cricket series

    ESS could make Rs 2.30 bn from India Australia cricket series

    MUMBAI: Nokia and Seagrams have joined ESPN Star Sports (ESS) as sponsors for India‘s upcoming cricket series against Australia. The broadcaster could make a little over Rs 2.30 billion from the series.

    India plays four test matches and two Twenty20 Internationals during the tourney. In addition there will also be a 15 match ODI tri series where Sri Lanka will also take part.

    It has been learnt that ESS is selling overall packages for the series and is said to be asking for around Rs 220 million from co-presenting sponsors and Rs 180 million for associate sponsorships. It is also talking to other companies like Tata DoCoMo. It is looking for two co-presenting sponsors and eight associate sponsors. 
     
    A media buyer notes that the mood in the market is positive with India‘s successful run at home against England and the West Indies.

    The buyer notes that an India versus Australia series always generates buzz due to the rivalry that has grown between the teams over the years.

    The first test starts on Boxing Day 26 December 2011 in Melbourne. The tour concludes in March.

  • Ranbir Kapoor is Tata Docomo brand ambassador

    Ranbir Kapoor is Tata Docomo brand ambassador

    BANGALORE: Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.

    Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.

    Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.

    The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”

    The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.