ITV

Tag: Tata Docomo

  • Sandeep Bajpai joins Dish TV as VP marketing

    Sandeep Bajpai joins Dish TV as VP marketing

    MUMBAI: DTH operator Dish TV has appointed Sandeep Bajpai as the new vice president for marketing. Bajpai who took charge nearly two weeks ago, was earlier with Tata Docomo handling the communication and consumer experience.

     

    A PTI report quotes Bajpai saying, “It is a great opportunity for me to lead Dish TV into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”

     

    Bajpai replaces Animesh Misra who has since then moved on. Prior to Tata Docomo, Bajpai has worked at Spice Hotspot, Bharti Airte, Idea Cellular and net2phone from the last 14 years.

  • Contract hires senior CDs to beef up Tata Docomo team

    Contract hires senior CDs to beef up Tata Docomo team

    MUMBAI: Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. Both Chaswal and Sahay will be reporting to Contract Delhi executive creative director Mayur Hola.

     

     “Rupesh and Abhishek together bring a unique blend to Contract. Chaswal has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media agnostic. Rupesh on the other hand is a multi-talented and supremely gifted individual. A national award winning documentary film maker, he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here as much as Contract will enjoy having them,” said Hola.

     

    Chaswal, who joins in from Cheil was responsible for the work on Delhi Daredevils, Halonix and the Samsung TV range. With an experience of close to 14 years, Chaswal started his career in a direct marketing agency as a copywriter. Eventually he moved into main stream advertising where he worked with agencies such as Everest, Euro RSCG (now, Havas) and Leo Burnett. During the course of his career he has worked across a broad spectrum of brands such as PSI, Aaj Tak, Mortein, MakeMyTrip, Max New York Life, Voltas, Minute Maid, The Indian Express, Bilt and Tetra Pak to name a few. A well awarded creative, Chaswal’s work has received recognition in national and international advertising award shows like Goafest, New York Festivals, Adfest and The Work.

     

     “I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable,” said Chaswal.

     

    It’s a homecoming of sorts for Sahay for whom this is a second stint at Contract.  Sahay joins in from DDB Mudra where he was the senior CD. A graduate of the Banaras Hindu University, he has worked at McCann Erickson, Rediffusion-Y&R, Saatchi & Saatchi & RK Swamy BBDO during the course of his career. His brand roster includes Coca-Cola, Reebok, Aircel, Videocon, General Motors, Nescafe, and Domino’s Pizza to name a few. A very talented and highly awarded creative, Rupesh has won the 61st National Film Award for his short film ‘The Lost Behrupiya’.

     

     “This is my second stint at Contract and this place has always been very energetic. I am really excited to join good talented bunch of people. For me joining Contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola,” said Sahay.

     

    Contract Advertising won the creative mandate for Tata Docomo in April. Post which the agency has made some very senior level hires to service the business which includes the hiring of Shruti Verma, who came on board last month as senior VP to head the Tata Docomo business.

  • Shruti Varma to head Tata Docomo business at Contract

    Shruti Varma to head Tata Docomo business at Contract

    MUMBAI: Shruti Varma joins Contract Advertising as senior vice president and will be heading the Tata Docomo account for the agency.

     

    A highly experienced FMCG advertising professional, Varma joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser account for India and recently, the south east Asian market besides many successful campaigns and product launches.

     

    Varma will be reporting to Contract Delhi senior VP & GM Shivaji Dasgupta who while announcing Varma’s appointment said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”

     

    Besides Reckitt Benckiser, Varma has also worked on Dabur, during her stint at Bates for over three years. A Delhi University alumnus, she started her career in research with IMRB, before choosing advertising as her career.

     

    “I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. And that’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for TATA Docomo. The challenges will be many. But then, what’s Advertising without a little adrenaline rush,” said Varma on her appointment at Contract.

     

    During her tenure at Havas, Shruti has worked on key brands such as Dettol, Veet, Harpic, Mortien, Lizol, Airwick, Vanish, Moov, Strepsils amongst others.

  • Joy Das joins FCBUlka Interactive as Media Director

    Joy Das joins FCBUlka Interactive as Media Director

    MUMBAI: FCBUlka Interactive recently appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.

     

    Joy has tremendous experience in the digital space with over 10 years of focused digital media specialization. Being a well-entrenched digital expert, Joy boasts of an enviable twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.

     

    Prior to his stint at FCBUlka Interactive, Joy has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV,among many others.

     

    FCBUlka Interactive has a long and impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia,  Tata Housing to name a few. Joy will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.

     

    Joy, commenting on his appointment said “FCBUlka Interactive has some great accounts and has been doing robust work. In fact, a lot of their campaigns have been awarded at the Indian Digital Media Awards, DMAi 2013 etc. I am delighted to join the digital arm of one of the most respected advertising agency groups in the country. I look forward to contributing to this spree of account and award wins.”

     

    Last year, FCBUlka Interactive had made a senior level hire with the recruitment of SudarshanSudevan aka Sudi as Creative Head -Digital. Sudi had an interesting career start as a cartoonist before venturing into the digital space and going on to become a digital specialist.

     

    Commenting on Joy Das’ appointment,Satish Ramachandran, Senior Vice President, FCBUlka Interactive, said, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate”

  • Urban Ladder bags ‘Best Digital Start-Up Award’ at 4th India Digital Awards

    Urban Ladder bags ‘Best Digital Start-Up Award’ at 4th India Digital Awards

    MUMBAI: What better than to be lauded for your good work and so it was that Urban Ladder walked away with ‘Best Digital Start-Up’ at the recently concluded fourth India Digital Awards organised by the Internet and Mobile Association of India (IAMAI).  

     
    The awards honoured companies across five categories and 22 sub-categories of the internet and mobile value added services industry.

     
    ‘Viral Marketing Campaign of the Year’ went to BCCI’s #ThankYouSachin while Just Dial founder and CEO VSS Mani won the coveted ‘Best Digital Person of the Year’ title.

     
    Pepsi India created by the 120 Media Collective bagged ‘Best Display Campaign’ while both Jubilant Foodworks by Blazar and Big Tree Entertainment by Interactive Avenues Marketing Solutions took home ‘Best Search Marketing Campaign’.

     
    ICICI Lombard was awarded ‘Best Email Marketing Campaign’ while Grey Digital’s Cadbury India picked up ‘Best Digital Integrated Campaign’.
     

    Meanwhile, Tata Docomo won ‘Best Execution of Performance Campaign’; www.caratlane.com bagged ‘Best eCommerce Website’; www.navbharatimes.com took home ‘Best Local Language Website’; www.ndtv.com picked up ‘Best News Content Website’; www.travelkhana.com walked away with ‘Best Travel Website’; www.policybazaar.com was awarded ‘Best Financial Website’ andwww.gana.com bagged ‘Best Entertainment Website’.

     
    Whereas ‘Best Digital Agency of the Year’ went to Interactive Marketing Solutions and BookMyShow by Big Tree Entertainment and Adaptxt by Keypoint Technologies jointly won ‘Best Innovative Mobile App’.

     
    Among others, Platinum Guild India created by GroupM Media picked up ‘Best Advertising or Marketing on Mobile’; Gamechanger & PHD India took home ‘Best Consumer Mobile Service’; ‘Best Mobile Money Product or Service’ was awarded to One97 Communications and ‘Best Mobile Enterprise Product or Service’ to SPRIN Technosys.

     
    www.ssangyongrexton.in which picked up ‘Best Brand/Product Website’ and www.meritnation.com and www.simplolearn.com which jointly won ‘Best Educational Website’ were also part of the long list of awardees.

     

  • What you see is what you GET with Tata DOCOMO Mobile Advertising

    What you see is what you GET with Tata DOCOMO Mobile Advertising

    MUMBAI: Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTL), today announces the launch of its unique mobile advertising service platform – GET (GetEasyTalktime). It is in partnership with mAdcall Pvt Ltd, a sister concern of Astute Systems– a leading player in On Device Portal, mobile video advertising solution and managed services. The application enables video advertising on mobile and is christened GET EASY TALKTIME (GET). GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view.

    This is the first time in India that such an innovative service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and Blackberry. This can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and postpay customers using data enabled handset. This application has scored well with the mobile users, which is evident from the Google Play Store Rating of 4.

    “As advertisers seek newer avenues to communicate with their target audiences, the mobile device offers very ubiquitous, highly measurable and focused engagement platform. Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly growing customer base. In an increasingly cluttered advertising environment the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms” said Mr. Harsh Saxena, Head – Marketing Non Voice Services, Tata DOCOMO.

    “Advancements in handset technologies, coupled with the proliferation of sophisticated applications has grabbed everyone’s attention these days. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. We are proud to be the first ones to be associated with Tata DOCOMO GET that has offered so much ,to so many, in such short a time.” said Mr. Manu Seth, Head Marketing – HTC India.

    In addition to the benefits of traditional media, Tata DOCOMO GET mobile advertising service presents a unique opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wifi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed.

    “Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with- their mobile phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way” said Ms. Simeran Bhasin – Head Marketing – Fastrack
    Using a more personalized medium like the mobile phone platform, is interesting as compared to print, electronic or digital platforms, as the messages are controlled, efficient and measurable. It is a double benefit for advertisers as well since it provides accuracy of data as to who watched the video and when! Importantly, the mobile users are not offered any ads if they are trying to make emergency calls, given the nature of the call being made. Also no ads are offered while making calls to toll free numbers, international calls or while in roaming in off-network locations.

    To activate ‘GET’, Tata DOCOMO users using data enabled handsets can send an SMS with keyword “GET” to 52323 or by simply giving a missed call to 52323 post which a download link is sent to the customer through SMS, which needs to be clicked upon to download GET. Tata Docomo customer can also download GET from Google Store Play on Android phones, from Ovi Store on Nokia Symbian S60 phones, or using Opera browser.

  • Havas Media India makes senior digital appointments

    Havas Media India makes senior digital appointments

    MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.

    In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

    To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

    Speaking on the appointments, Havas Media Group, India & South Asia CEO Anita Nayyar said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Havas Media India MD-Digital Anurag Bhatnagar.
    Havas Media Group, India & South Asia CEO Anita Nayyar
    Havas Media India MD digital Anurag Bhatnagar

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India

    Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

    Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group. 

    Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.

  • Champions League Twenty20 2013: A Preview

    Champions League Twenty20 2013: A Preview

    MUMBAI: The coming weeks are going to be a treat for cricket lovers as they have many reasons to cheer. Sachin Tendulkar and Rahul Dravid will be playing their last internationl T20 matches. Chennai Super Kings, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad will be competing against giants from the countries of Australia, South Africa, West Indies, Pakistan, New Zealand and Sri Lanka.

    The Rajasthan Royals and Mumbai Indians will fight for the top two spots in Group A to qualify for the semis, whereas Chennai Super Kings and Sunrisers Hyderabad will compete in Group B.

    Six on air sponsors have already been signed – Karbonn Mobile and Tata Docomo have come on board as co-presenting sponsors while Airtel Broadband, Pernod Ricard, Bharat Business Channel (Videocon D2H),  Panasonic and Toshiba India have been roped in as associate sponsors.

    On ground sponsors include – Karbonn Mobiles, Panasonic, Britannia, Panasonic TV and Jaypee cements. This is the second year in a row that Karbonn Mobile has associated itself with CLT20. Previous sponsors include Nokia and Bharti Airtel.

    The total prize money is the same as the previous year as $6 million out of which the winning team will receive $2.5 million. ESPN Star Sports bought the global broadcast rights for CLT20 in 2008 at a whopping $900 million for the next ten years.

    A musical anthem Ragad Ragad has been created as part of the marketing campaign for this edition which is currently running on electronic and digital media. Prasoon Joshi has written the lyrics for it and the track performed by Mika Singh, who will also be performing at the opening ceremony on 21 September in Jaipur.

    CLT20 will also have bilingual commentary in both English and Hindi. Star Sports and Star Cricket HD will be in English while Star Cricket will have it in Hindi. Additionally, this year the first and the final matches will be telecast on Star Gold as well with Hindi commentary.  “We have also invested heavily on building strong Karbonn Smart CLT20 centric programming in the run-up to the league,” says ESPN Software India COO Vijay Rajput.

    Commentators who will be giving viewers an ear-gasmic experience include Harsha Bhogle,  Sanjay Manjrekar, Wasim Akram, Simon Doull, Alan Wilkins, Ravi Shastri, Sunil Gavaskar, Ian Bishop, Pommie Mbangwa, Laxman Sivaramakrishnan, Kapil Dev, Sanjay Bangar, Ayaz Memon, Deep Dasgupta, Murali Karthik, Aakash Chopra and Arun Lal.

    The action has already begun on ESPN Star Sports channels but the real deal is yet to begin.