Tag: Tata Consumer Products Ltd

Tata Tea brews a stronger cup with wellness twist in premium blend

MUMBAI: Nothing beats a strong cup of chai, and Tata Tea Premium is stirring up the perfect blend—a mix of taste and wellness-with the launch of Tata Tea Premium Care. Infused with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, this new offering brings kadak chai lovers a flavour-packed, health-boosting experience.

In a world where wellness is brewing into everyday choices, Tata Consumer Products Ltd (TCPL) is doubling down on premiumisation and health-focused innovation. With Tata Tea Premium Care, the brand blends tradition with purpose, giving consumers a cup that’s as comforting as it is beneficial.

“Tata Tea Premium Care is a natural extension of our premiumisation strategy. Indians have a deep emotional connect with tea, and this unique blend brings time-tested natural ingredients into their daily cup, reinforcing our commitment to purposeful and high-quality beverages,” said TCPL president – packaged beverages (India & South Asia) Puneet Das.

To spread the word, the launch is backed by an eye-catching print innovation in leading publications, featuring a design shaped like the Tata Tea Premium Care pack, ensuring it stands out and grabs consumer attention.

February 26, 2025
Ajay Gupte’s Wavemaker reappointed as Tata Consumer media agency

MUMBAI: There’s a tsunami of brands in the Rs 15,000 crore-plus turnover Tata Consumer Products Ltd (TCPL) portfolio, right from Tata Tea and variants, Tata Salt and premium salts, Tata Sampann, Tata Coffee Grand, Tetley Green Tea, Tata Soulfull, Himalayan water, Tata Gluco, and what have you. All of them have landed on media agency Wavemaker’s shores.

The consumer retail giant has handed over the mandate of managing the ompany’s media spends effectively to the Ajay Gupte-headed media behemoth. Wavemaker won the account after a multi-agency pitch and will be TCPL’s media partner come FY 2025.

This strategic partnership reflects the company’s commitment to staying ahead of industry trends, enhancing consumer connections, and delivering impactful, innovative, purpose-driven communication that resonates with modern audiences.

Wavemaker is the incumbent media agency for TCPL and will continue to spearhead dynamic media planning and execution across TV, print, radio and digital channels for brands across businesses in India like packaged beverages, foods, ready to drink, Tata Soulfull and Organic India, spread across Bangalore, Mumbai and Delhi.

Said TCPL president- packaged beverages, India & south Asia Puneet Das: “TCPL has been at the forefront of delivering hyperlocal, hyper-personalized and technology-driven marketing initiatives, achieving exceptional impact across diverse markets. We are excited to continue on this journey and our partnership with Wavemaker as our media partner.”

The media mandate includes end-to-end management of traditional and digital media planning and buying, aimed at driving greater synergies across Tata Consumer Products’ diverse brands.

Added Wavemaker CEO-south Asia Ajay Gupte: “We are honoured to be re-appointed as the media partner for TCPL. Collaborating with such a respected brand presents a significant responsibility. TCPL’s strong emotional connections with its audience inspire us to leverage our expertise in media and consumer engagement.

Continuing on our long standing partnership, we are dedicated to crafting innovative campaigns that align with their brand mission, sparking meaningful conversations and excitement. Together, we aim to enhance TCPL’s legacy as an industry leader and create impactful experiences that resonate with consumers.”

December 2, 2024
Tata to take over Bisleri

Mumbai: Ramesh Chauhan has done it again. After selling his brands – Thums Up, Maaza, Citra, Gold Spot and Limca to Coca Cola almost three decades back, the 82-year old business tycoon and chairman of Bisleri International has planned to divest his stake in the company to Tata Consumer Products Ltd (TCPL) for an estimated sum of Rs 6,000 – 7,000 crore, as per media reports.

The reports say that the current management will continue for two years as part of the deal. Bisleri brand’s turnover is estimated at Rs 2,500 crore with profit at Rs 220 crore for FY’ 23, reveal reports.

Media reports cite that Chauhan’s motive behind selling the brand was the fact that he has no successor to expand and handle the brand. His daughter Jayanti isn’t too keen on taking care of it.

Ramesh Chauhan-led Bisleri International functions in the segment with bottled water brand Bisleri and spring water Vedica. It is also existent in fizzy drinks with brands – Spyci, Limonata, Fonzo and PinaColada.

The Tata Group runs its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand Himalayan, and also has brands such as Tata Copper Plus Water and Tata Gluco+ in the hydration segment.

November 24, 2022