Tag: Tata Consultancy Services

TCS partners with DNB Bank to drive digital innovation

MUMBAI: Tata Consultancy Services (TCS) is doubling down on its long-standing relationship with Norway’s DNB Bank ASA, securing a five-year extension as the bank’s strategic technology partner. This renewed alliance will fuel DNB’s digital modernisation, leveraging cutting-edge solutions in AI, quantum computing, and cybersecurity.

For over 12 years, TCS has played a pivotal role in DNB’s digital evolution, helping launch peer-to-peer mobile payments and enhancing the bank’s operational resilience. Now, with this extended partnership, TCS will continue developing new applications, fortifying security measures, and driving next-generation innovations from its Sahyadri Park campus in Pune, India.

“We already have a longstanding and proven relationship where TCS has helped enable some of our biggest transformations and innovations,” said DNB group EVP of technology & services Elin Sandnes. “We look forward to seeing what we can achieve together in the future.”

“We are always looking for new ways to equip DNB in their efforts to be Norway’s most innovative bank,” said TCS president of banking & financial services Shankar Narayanan. “We are pleased to continue our collaboration and push the boundaries of banking technology.”

TCS’ Machine First Delivery Model has already automated DNB’s operations, improving customer experience and productivity. As one of Norway’s top IT partners for over three decades, TCS remains a dominant player in the Nordic banking sector, supporting 20,000 plus employees across leading enterprises in financial services, telecom, and hi-tech industries.

February 28, 2025
Mandhir Bhatia moves to corporate marketing to handle website user experience at TCS

MUMBAI: Tata Consultancy Services (TCS) has named Mandhir Bhatia as user experience journey for tcs.com in corporate marketing corporate marketing. Bhatia, who joined TCS in as senior engagement manager in March 2023 , brings over 18 years of experience in driving business growth through technology-driven marketing solutions. His new position is effective as of November 2024.

Prior to TCS, Bhatia worked at Adobe for 11 years, holding various roles including enterprise customer success manager and global customer success lead. He also worked at Capgemini Invent as a manager consulting services.

Bhatia specializes in AI-driven martech solutions, digital transformation, and strategic technology adoption to enhance customer experiences. He holds an MBA in Information Technology from the Institute of Management Technology, Ghaziabad, and a bachelor of commerce from Delhi University.

In his new role, Bhatia will focus on leveraging technology to transform marketing and drive business growth for TCS.

January 20, 2025
TCS releases global e-mobility 2025 study; preference shifting toward electric vehicles

MUMBAI: It’s an electrifying report which tells us so much about consumer attitudes towards electric vehicles (EVs). Tata Consultancy Services (TCS) Future-Ready eMobility Study 2025 is filled with info nuggets to help those in the EV ecosystem to take some tips from it.

The study, conducted across 18 countries and 1,300 respondents, explores consumer preferences, industry challenges, and the roadmap to sustainable mobility.

Key Findings:
* Consumer adoption: 64 per cent of global respondents are likely or very likely to choose an EV for their next vehicle. Younger demographics (18–35 years) show the strongest interest.
* Barriers to rowth: Charging infrastructure, cost, and range anxiety remain significant hurdles, with 74 per cent of manufacturers citing infrastructure as the biggest obstacle.
* Budget constraints: Most consumers are willing to spend up to $40,000 on an EV, reflecting concerns about affordability. Only five per cent are open to paying a premium compared to internal combustion engine (ICE) vehicles.
* Sustainability and costs: 63 per cent of EV influencers cite environmental sustainability as the primary motivation for adoption, while fleet adopters prioritise operational cost reductions.
* Technological advances: Battery technology improvements are identified by 90 per cent of manufacturers as critical for enhancing range and charging speed. However, 70 per cent anticipate breakthroughs to take two to three years or more.

Regional Insights:
* U.S. consumers lead in EV interest, with 72 per cent likely to consider an EV, compared to 31 per cent in Japan.
* Hybrid EVs (HEVs) are emerging as a transitional preference, especially among older demographics.
Industry

Challenges and Strategies:
* Collaboration needs: Significant consolidation is expected among EV charging infrastructure companies, driven by scaling challenges. Partnerships with retail, government, and energy sectors are critical.
* Environmental concerns: While EVs are seen as pivotal for sustainability, nearly 48 per cent of influencers believe their environmental impact is neutral, citing concerns over battery production and disposal.
* R&D investments: Manufacturers are heavily investing in affordability and battery technology, with a focus on reducing costs and enhancing vehicle performance.

TCS president of manufacturing Anupam Singh said:“The EV industry is at a crossroads, navigating complexities while maintaining momentum. TCS is committed to leveraging AI and generative AI to drive smarter decision-making and sustainable transportation.”

The report underscores that while EV adoption is accelerating, overcoming infrastructure and technological barriers will require collaborative innovation and systemic changes.

(Picture courtesy: TCS Future-Ready eMobility Study 2025 )

January 14, 2025
Keki Mistry joins Kedaara Capital as independent operating advisor

MUMBAI: Private equity firm Kedaara Capital has roped in one of the savviest, most respected and experienced minds in Indian financial services. The PE firm has announced the appointment of Keki Mistry as an independent operating advisor to its funds. A chartered accountant and a veteran of the banking & financial services sector, Mistry brings over four decades of expertise, having played a pivotal role in shaping some of India’s leading financial institutions.

Mistry began his career with AF Ferguson & Co before joining HDFC in 1981, where he rose through the ranks to become vice-chairman & CEO from 2010 to 2023. Under his leadership, HDFC transformed into India’s largest financial services conglomerate, founding key entities such as HDFC Bank., HDFC Asset Management Co, HDFC Life Insurance Co, and HDFC ERGO General Insurance Co.

Following HDFC’s merger with HDFC Bank in 2023, Mistry joined the board of HDFC Bank as a non-executive director. He also holds board positions with several prominent companies, including Tata Consultancy Services, Flipkart, and Torrent Power.

At Kedaara Capital, Mistry will act as a strategic advisor, offering insights into financial services and guiding investments in the sector. His unparalleled experience and leadership are expected to provide significant value to Kedaara’s portfolio.

The PE typically invests between $25-75 million in each investment, and it can invest a significantly larger amount (>$200 million) in select situations.

Kedaara Capital is run by three founders & managing partners Manish Kejriwal, Sunish Sharma and Nishant Sharma. It is reputed to be amongst the top private equity firms in India.

In addition to his professional achievements, Mistry is known for his love of cricket, theater, and golden era Hindi music. His contributions to the industry have earned him numerous accolades, including the Lifetime Achievement award from the Financial Express and the Hall of Fame recognition from the Institute of Chartered Accountants of India.

January 13, 2025
Dubai-based Landmark Reach hires Vivek Mishra as head of audience

MUMBAI: He spent a good five years at Broadcast Audience Research Council (Barc India) between 2017 and 2022 as vice-president digital products & business. Vivek Mishra then moved on to Dubai to work with Aqilliz – a Saas platform – for a couple of years. At Aqilliz, he led the development of innovative data solutions across multiple markets, building privacy-compliant audience targeting solutions and managing large-scale data implementations.

And now Vivek has joined Landmark Reach, Landmark Group’s retail media team as head of audience in Dubai The Landmark group has over 2,000 retail stores across the Middle East, India and south east Asia.

“Vivek will be instrumental in developing our audience strategy, leveraging our first-party data from millions of loyalty customers to create value for our brand partners across the Landmark group ecosystem and the open internet. Looking forward to the impact he’ll make in shaping the future of our retail media business across the trinity of channels,” said head of media retail Landmark group Sohail Nawaz in a post on Linkedin.

Prior to Barc, Vivek had stints with Nielsen and Tata Consultancy Service in the US.

December 5, 2024

TCS hits hat-trick as India’s most valuable brand: Kantar BrandZ report

Mumbai: Tata Consultancy Services (TCS) remains the nation’s most valuable brand for the third straight year, according to the new ‘Kantar BrandZ Most Valuable Indian Brands Report’ published today. With a brand value of $49.7 billion, TCS has seen a 16 per cent rise versus last year, driven by investments in innovation, particularly in AI and digital transformation.

India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19 per cent increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This impressive growth outpaces most other BrandZ rankings globally and closely mirrors the 20 per cent increase seen in the global top 100.

TCS tops a strong group of seven business technology and services platforms, collectively worth almost $100 billion, and equalling 22 per cent of the total value of India’s top 75 ranking.

Financial services brands also dominate, with 17 brands, contributing 28 per cent of the ranking’s overall brand value. HFDC Bank (No.2; $38.3bn) retains its position as India’s second most valuable brand. State Bank of India (No.5; $18.0bn), ICICI Bank (No.6; $15.6bn) and LIC (No.10; $11.5bn) also feature in the top 10.

Zomato (No.31; $3.5bn) is this year’s fastest riser with 100 per cent growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year.

The automotive sector has also seen impressive results, led by Maruti Suzuki (No.17; +24 per cent), Bajaj Auto (No.20; +94 per cent), Mahindra (No.30; +78 per cent), TVS (No.34; +71 per cent) and Hero (No.35; +62 per cent). Mahindra’s SUVs now make up 53 per cent of India’s passenger car market (June 2024). The success of models like XUV700, Scorpio N, and Thar, which continue to see high demand and long waiting periods, has solidified Mahindra’s leadership in mid and premium SUVs.

Rising disposable income and a growing middle class are driving demand for vehicles, shifting car ownership from a status symbol to a necessity. Improved infrastructure, government support for EVs and strong export growth expectations are further fuelling the industry’s momentum.

India’s motorised two-wheel vehicle market is bouncing back, driven by a recovering economy and rising demand for personal transportation. Key factors include urbanisation, the need for affordable transport, and a growing young population. New models with advanced technology are also fuelling growth, meeting diverse consumer needs.

Seven brands debut in India’s brand ranking this year, including jewellery retail brands CaratLane (No.45; $2.7bn) and Kalyan Jewellers (No.71; $1.6bn) and Real Estate brand, Lodha (No.63; $1.9bn). Godrej Properties (No.70; $1.66bn) also re-enters the ranking.

Kantar executive managing director, insights, South Asia – Deepender Rana said, “Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52 per cent stock market growth, outpacing the 37.6 per cent growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth.”

Kantar BrandZ top 10 most valuable Indian brands 2024

Rank 2023	Rank 2024	Brand	Category	Brand Value 2024 (US$ M)
1	1	Tata Consultancy Services	Business Technology and Services Platforms	49,657
N/A	2	HDFC Bank	Financial Services	38,286
4	3	Airtel	Telecom Providers	29,856
3	4	Infosys	Business Technology and Services Platforms	25,221
5	5	State Bank of India	Financial Services	17,979
6	6	ICICI Bank	Financial Services	15,604
8	7	Jio	Telecom Providers	13,744
7	8	Asian Paints	Paints	13,555
10	9	HCL Tech	Business Technology and Services Platforms	11,815
11	10	LIC	Financial Services	11,499

India’s GDP growth outlook is bright, with an expected 8.2 per cent increase compared to the global average of 3.1 per cent, potentially positioning the country as the world’s third-largest economy by 2030. However, despite strong investor confidence, large brands face a looming challenge: a long-term decline in demand power. While they may remain stock market favourites for now, they risk losing relevance in the minds of consumers if they don’t adapt to shifting expectations.

Kantar’s MD & chief client officer, insights, South Asia – Soumya Mohanty said, “It’s not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth.”

Other key highlights from the Kantar BrandZ most valuable Indian brands report include:

Opportunity to expand beyond national borders: Many Indian brands remain heavily reliant on the domestic market, benefiting from a stable local economy. However, the global market of 6.7 billion people remains largely untapped, with overseas contribution accounting for only 26 per cent of the top 75 Indian brands. Indian brands must expand beyond their borders to unlock their full potential on the global stage.
A blueprint for brand growth: Kantar’s new blueprint for brand growth is designed to help businesses build profitable, strong and sustainable brands in recognition that being meaningfully different to more people is a key driver for growth. While maintaining meaningful difference is a global challenge, it is more pronounced in India. With over 20 per cent of Indian brands lagging in this area, the need to adapt and differentiate is more critical than ever to remain competitive and see long-term growth.

The Kantar BrandZ Most Valuable Indian Brands ranking, report and extensive analysis are available now at www.kantar.com/campaigns/brandz/india

Built on Kantar’s meaningful different and salient framework, BrandEvaluator is an innovative tool that delivers a robust brand equity assessment in as few as four days, empowering strategic decisions that drive sales and growth.

September 19, 2024

VIDA V1 collabs with TCS World 10K Bengaluru 2024

Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.

Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.

April 20, 2024
London and Partners brings first-ever creative trade delegation to India

Mumbai: London & Partners (L&P), the business growth and destination agency for London, will showcase the best of India’s creative tech and VFX industry to international companies looking to expand to and invest here.

L&P’s creative delegation will take place from the 19 to 22 February with companies from the media, advertising, entertainment, and VFX sectors. Bringing together three leading creative tech ecosystems from London, Chennai, and Mumbai, the itinerary includes studio visits, panel discussions, knowledge-sharing and exclusive business speed networking sessions.

The delegation will be immersed in India’s thriving media, advertising, gaming, and entertainment sectors. Among the impressive list of Indian companies that are excited to host the creative trade delegation are Tata Consultancy Services (TCS), Disney Star, Qube Cinema, PhantomFX, Basilic Fly Studios, iGene Media Solutions, Vajra Global, Schbang and Jio Cinema Labs.

London and Partners country director, India Hemin Bharucha said, “India’s creative prowess coupled with its thriving startup ecosystem has garnered significant attention on the global stage, attracting many international and London-based creative tech companies. We are also seeing tremendous interest from Indian companies wanting to grow and expand into London. This Creative Trade Delegation provides a unique platform for UK and Indian companies alike to venture beyond their borders to form connections that transcend boundaries on a global scale.”

London is a global leader in creative technology and aims to create more investment and growth opportunities in this sector. According to a City Hall report, the creative industries are contributing more than 200,000 jobs to London’s economy in the last five years. As per last year’s Sector Vision, the UK’s government aimed to grow the creative industries by £50 billion and support a million new jobs by 2030 through creative careers. The UK Government is committed to supporting the creative industries. For instance, it intends to strengthen the audio-visual expenditure credit, a tax relief for companies producing specific types of audio-visual content within the UK, particularly in the visual effects domain.

February 20, 2024
TCS surges with record-breaking $ 2 billion brand value growth

Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT services ranking by Brand Finance. Steered by steady investments in AI readiness and a commitment to sustainability, TCS’ brand value has surged to $19.2 billion from $17.2 billion in 2023, a strong growth of 11.5 per cent YoY. The incremental $ two billion growth is the highest absolute growth posted among the world’s top 25 leading IT firms.

TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports, its voice in thought leadership and a series of other actions.

In a first such foray seen in the technology sector, TCS has built up the world’s largest sponsorship portfolio of 12 marathons and running platforms, which include iconic events such as the TCS New York City Marathon, the Tata Mumbai Marathon, the TCS Amsterdam Marathon, among others. Recently, it has further strengthened this portfolio, by adding the TCS London Marathon and the TCS Toronto Waterfront Marathon. Every year, over 600,000 runners participate in TCS-sponsored endurance running races in major cities across the world, and billions watch these events in broadcast across the world and through the mobile apps built by TCS.

Artificial Intelligence: TCS’ AI strategy is built on strengthening capabilities across its value chains and helping customers realize its transformative potential. Over 150,000 employees have already been trained in basic GenAI competencies. To empower its employees in AI skillsets further, TCS launched an AI Experience Zone for its workforce. Leveraging its marathon platform, TCS partnered with champion marathoner Des Linden ahead of the TCS New York City Marathon to create a digital twin of her heart. This twin can offer a new method for health measurement and transform the training experience, thereby opening possibilities for real-time, personalized healthcare, by leveraging digital twins, machine learning and artificial intelligence.

Sustainability: TCS has charted a clear path to attain Net Zero Emissions goals of reducing its absolute greenhouse gas emissions by 2030. Aligning its marketing efforts to this objective, TCS also collaborated with the Council for Responsible Sport, to build the ReScore app – a first-of-its-kind digital application that helps sports organizations worldwide to measure and certify their sustainability performance. The TCS Toronto Waterfront Marathon and the TCS London Marathon have already achieved Evergreen and Gold standards on this platform. TCS also supports the world’s first all-electric racing series, Formula E, through the Jaguar TCS Racing team. This partnership catalyzes electrification, advancing efforts towards reduced carbon emissions and fostering sustainable mobility.

January 17, 2024
Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

Mumbai: Asia’s prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati Shivaji Maharaj Terminus on Sunday, 21 January. Joining from different parts of the world will be an additional 2900 runners participating virtually through the TMM app.

This iconic event has ushered in a running revolution that has redefined our country’s health, fitness, and giving paradigm. For the 19 edition of the event, the country will stand in unison as the city bursts to life in a celebration of #HarDilMumbai.

TMM 2024 has broken all barriers with an overwhelming response from the running community across all categories. The Marathon – our feature race for the first time has crossed the 11,000 participant mark. This is a testament to how the running culture in India has evolved in the last two decades, with running becoming the fastest-growing urban sport.

This World Athletics Gold Label Road race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take center stage. Reigning Olympic and World Champion in Pole Vault Katie Moon along with marathon running icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadors boosting morale and serving as an inspiration for runners.

Deepak Kesarkar, guardian minister, Mumbai & minister for education, Govt. of Maharashtra said, “Tata Mumbai Marathon is the pride of India. It is not just a marathon, but it is a run for a cause. Mumbai is really proud to have Tata and TCS, as the flagbearers of this event. The kind of donations that are raised for various organisations is really praiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is very much similar to London with the kind of structures that we have. This is another attraction for all the participants who are coming from all over the world to participate. I welcome the event and we are there to extend our help. Our honourable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

Tata Sons head of brand and marketing Adrian Terron said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM 2024 is set to be a remarkable display of human endurance and spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

The Rs 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai Virar Mayor’s Marathon winner.

Last year’s runner up Aarti Patil will be gunning for her maiden title and will be challenged by Jigmet Dolma, the runner-up in 2017 and 2019.

The Indian men and women marathon winners will bag Rs 5,00,000 each, further incentivised with a Rs 2,00,000 course record bonus.

In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze- medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023 winner Sawan Barwal.

TCS sr. vice president & country head of India business Ujjwal Mathur said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects our brand ethos, emphasizing self-confidence, community spirit, and a positive future,”.

IDFC FIRST Bank head of retail liabilities & branch banking, Chinmay Dhoble said, “We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to be involved in our customer’s journey, both fitness & financial. We look forward to an event that inspires camaraderie and honours their #JourneyToTheStart!”.

HIGHLIGHTS 2024

Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray – Club Vistara as the loyalty partner and Adhata as the institution partner.

Association with Club Vistara, India’s rewarding frequent flyer program, aims to enhance the overall experience for the participants. Runners and their one additional person can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive onboard offers, and special enrolment privileges with Club Vistara.

Representing the Club Vistara, Vistara CCO Deepak Rajawat said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9 anniversary, and we are privileged to be the first-ever airlines to partner with Tata Mumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and Tata Mumbai Marathon is the first-ever sporting platform that we have partnered with. We look forward to promoting fitness and wellness as part of our initiatives within Club Vistara.”

Since its inception, the Tata Mumbai Marathon has been an inclusive event and the Senior Citizen’s Run has been an integral part of this movement. For the 2024 edition, Adhata Trust an NGO working for over a decade with and for older persons with a mission to spread awareness, contribute, and promote the welfare of Senior Citizens through Holistic Wellbeing programs has joined as the Institution Partner.

Exclusive Race Day, Tee By ASICS, Sports Goods Partner ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the Tata Mumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

Limited Edition Bisleri Bottles, The Hydration Partner, Bisleri has launched limited edition bottles featuring three top Indian Elite full marathon runners – Defending Champion & former Asian Marathon Champion Gopi T, TMM 2020 winner Srinu Bugatha and Marathon Runner Jigmet Dolma.

Cosplay Your Way in the Dream Run!

Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, and the title of Mumbai’s Run in Costume Champion!
Live Performance by Saregama Artists
To celebrate and applaud the efforts of all participants, TMM 2024 along with Saregama Artists will host a musical treat in the post-finish zone. Noted performers such as Varsha Singh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

Mumbai Festival

The much-anticipated ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government of Maharashtra plans to make it an annual event. I am grateful and obliged that we are partnering with the Tata Mumbai Marathon in our very first year. I am hoping this association could go a long way. I wish the Tata Mumbai marathon the very best”.

Procam International Jt. MD Vivek Singh said, “The past six months have been phenomenal for Tata Mumbai Marathon, as we hit new records with the teeming registration count. We worked in tandem with the state and civic authorities to ensure a seamless race and with brands to deliver innovations and elevate the participant’s race day experience.”

He further added that marathon efforts have been made by all stakeholders, and this will culminate in an unforgettable journey for runners, stakeholders, and everyone associated with the Tata Mumbai Marathon. Today, participating in TMM means becoming a part of something bigger, a mosaic of strength, courage, and Mumbai’s indomitable spirit. Good luck and Godspeed to everyone who will be a part of the 2024 edition.”

MIRCHI GET ACTIVE EXPO

The Mirchi Get Active Expo, is a one-stop destination to experience the latest offerings in the health, fitness, and wellness industry. It is also a hub for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures, and other provisions that will come into force on Race Day.

Date & Time:

17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m 20th January 2024 – 10.00 a.m. to 5.00 p.m.

Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

The Tata Mumbai Marathon is supported by the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication.

For more information about the Tata Mumbai Marathon 2024 visit, https://tatamumbaimarathon.procam.in/

January 11, 2024