ITV

Tag: Tata Comm

  • Tata Comm building global cloud-based media platform for VICE Media

    MUMBAI: Tata Communications is building a global cloud-based media platform for VICE Media to enable the company’s producers and editors around the world to collaborate as if they were together in the same location. This represents a major shift in how VICE Media’s 5,000 employees work together.

    Previously, VICE Media stored its content on premise which made teamwork challenging between different studios.

    Tata Communications, a leading provider of A New World of Communications™, has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset management, storage, content contribution and distribution. It will enable VICE Media to capture content anywhere in the world, and quickly make it available to hundreds of editors in production centres in New York City, Los Angeles, Washington DC, Toronto and London, for publishing and broadcasting across VICE Media channels.

    The new platform is underpinned by Tata Communications’ Media Ecosystem, which offers VICE Media a full set of media solutions. It includes the Video Connect service, which complements VICE Media’s local area network and provides the company with a global area network of video contribution and IP connectivity. With speeds of up to 10Gbps, Video Connect enables a seamless transfer of video files and remote collaboration between VICE Media teams across different geographies as if they were in the same location.

    The Media Ecosystem is also equipped with Tata Communications’ IZO™ Cloud Storage, which provides VICE Media with secure, reliable private cloud-based media storage for read-write access and archival of data-intensive video files. Previously, some of these files were stored on-premise which made teamwork challenging between different studios. All VICE Media’s files, including videos in HD, 4K and UHD formats, are also now replicated in multiple private cloud locations around the world in real-time for back-up and disaster recovery. Additionally, Tata Communications has integrated VICE Media’s media asset management and file acceleration tools into the new bespoke platform, creating an end-to-end solution for around 5,000 VICE Media employees around the world.

    VICE Media’s offering spans across broadcast and OTT channels such as VICE News, VICE Sports, Noisey (music), Motherboard (technology and science), Broadly (women’s interest), i-D (fashion) and Tonic (health and fitness), among many others. Content on these channels consists of news reports, live and recorded events, documentaries and a wide range of other types of videos.

    “We need to be able operate seamlessly across all platforms to reach a global audience with our content,” said VICE Media vice president of IT Ariel Rubio. “To do this, we need a powerful, well connected platform that enables us to collaborate as if we were together in the same location. Working with Tata Communications, we are able to get a LAN experience in a WAN environment, underpinned by the company’s global network.”

    “VICE Media’s needs reflect a growing trend in the media and entertainment market, whereby there is a huge pressure to quench audiences’ thirst for live events, big and small, as they happen around the world, and bring viewers enhanced experiences through higher quality formats such as 4K and UHD,” said Tata VP & GM – global media and entertainment services Brian Morris.

    “In this high-pressure environment that is being transformed by digital technologies, you need an infrastructure that is completely integrated across media asset management, storage, content contribution and distribution. That is what we are creating for VICE Media, with the aim of empowering the company continue on its path of phenomenal growth in this rapidly evolving market.”

    “VICE Media is a new media company using IP-based broadcast infrastructure to achieve greater velocity and overcome geographical boundaries,” said ABI Research VP Sam Rosen. “Tata Communications provides the glue that holds this solution together with IP transport and storage capabilities, bringing content to central locations, between central locations and studios, and feeding the distribution network when assets are ready to publish. The use of IP within broadcast supports the need for rapid support of nascent standards including 4K, 8K, high dynamic range (HDR) and 360 video.”

    Tata Communications’ media and cloud services are underpinned by the world’s largest subsea fibre network of its kind, creating an end-to-end, completely integrated solution for VICE Media. Today, over 25% of the world’s Internet routes travel over Tata Communications’ network and the company is the only Tier-1 IP network provider that is in the top five by routes in five continents.

  • Viacom18 & Tata Comm go cloud surfing

    Viacom18 & Tata Comm go cloud surfing

    MUMBAI: In the earlier days when telephones, internet and aeroplanes did not exist, messages were sent manually across countries through messengers. Today we watch the telecast of live matches at the same time globally. But somehow, broadcasters were caught in a time warp when it came to delivering the content syndicated to TV or VOD or online clients worldwide. The norm was to either send a tape to the broadcast customer whichever part of the world it was located or send out the show‘s episodes on a hard disk or via web-based ftp transfers online.

    No more. Telco services provider Tata Communications in partnership with Harmonics has developed what is being claimed as the world’s first cloud based broadcast quality video transcoding and delivery network. Viewers now have the choice to watch their favourite programs from other countries at the same time or a few minutes after the original playback without having to resort to piracy. What gets better for them is that they get broadcast quality videos, close enough to HD (high definition) quality rather than low resolution ones across a variety of platforms. This service is not restricted to just broadcasters but also production houses.

    How does it happen?

    Customers can upload their content to Tata Comm‘s portal while mentioning the device (iphones, tablets etc) for which they want it to be transcoded. The service picks it up and takes it to the cloud where the transcoding takes place after which it is either pushed back to the client or to wherever it has been asked to be sent to. A secure file acceleration method ensures safe delivery over the internet, says Tata Communications.

    Where huge amounts of data have to be archived, Tata Communications, is open to doing the job for clients after receiving a detailed document, along with the hard disk containing the data. A client may only be able to do one transcode at a time but Tata Communications can have multiple transcoding devices for speedy delivery with its 1gbps port.

    Tata Communications business
    head Sameer Kanse 
    says that the transcoded video
    is comparable to near HD quality

    Tata Communications says its cloud service helps reduce piracy. Viewers resort to piracy as the content is not available at the time they want to consume it legally and because the content is transported manually.

    With the Tata Communications service, shows can be simulcast or near simulcast because of quick delivery via the cloud and in the process this tends to reduce piracy, says Tata Communications business head Sameer Kanse. In this way the brand is protected, the copy is of good quality and the owners can get advertising as well as increased revenue.

    “They (clients) can either spend a lot of time protecting their content. Or they can actually make their content available before the pirates,” adds Kanse.

    On whether the system can be hacked , he says that it is much more difficult to pry open a secure network than steal a hard disk.

    He maintains that the transcoded video needn‘t be of the exact same quality as it was shot but it is comparable to near HD quality. “The service can effectively convert from any video format to any other video format – including between all common SD (standard definition) and HD formats, although its unique strength lies in its ability to handle professional grade broadcast video standards,” he says.

    What about time?

    By opting for this service broadcasters don’t have to undergo the Herculean task of setting up the hardware, maintaining and upgrading it as well as appoint people to handle it. This can be outsourced thus reducing time losses.

    IndiaCast, a joint venture between Viacom 18 and TV18 for distribution of its channels and content, has already started using the service for simulcast of its shows such as Bani, Sasural Simar ka and Na Bole Tum from Colors in Pakistan. IndiaCast COO Gaurav Gandhi says that this has cut down the time needed for this from three hours to an hour apart from that needed for file conversion to the requisite format, thanks to Tata Communications.

    With the rapid evolution of the internet it has become necessary to make content ready in multiple formats in a quick span of time. This service will take off a big burden from broadcasters‘ shoulders. “We are saying you (broadcasters) focus on creativity and we will focus on our work,” reiterates Kanse.
    IndiaCast COO Gaurav Gandhi is
    looking at using cloud based services 
    for simultaneous broadcast in other
    markets as well

    Tata Communications also provides a ‘live’ service to its customers, if asked for, which would allow seamless transmission of live content across different countries and operators. Without naming the broadcaster Kanse says that one of the ‘key’ broadcasters that recently launched on its own is taking its live service from them.

    Customers opting for the service normally ‘pay as they go’ wherein a higher commitment is priced higher and vice versa. Another aspect of pricing is the format of content in which it is received. Cost for converting tapes is higher than hard disks.

    Curbing Piracy

    Piracy of Colors by cable operators in other territories was one of the main reasons why Viacom18 chose to use this cloud based service. “We are looking to use the cloud based service actively for certain kind of programming of ours that has appeal/demand for simultaneous broadcast in other markets as well,” points out Gaurav Gandhi.

    The transcoding is currently taking place in Tata Communications Mumbai and London centres and can be sent across the globe. As far as numbers are concerned, Kanse says that he couldn’t share numbers but the increase in revenue would be ‘significant’ as there isn’t any other company providing similar services which is the need of the hour.

    Kanse was wary of revealing any client names apart from Viacom18, but apparently quite a few producers and broadcasters have taken a shine to the Tata Communications cloud based service.

    Clearly, that should put him up in the clouds.