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Tag: Tata CLiQ Fashion

  • Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    MUMBAI: Ever tried convincing your grandad to ditch cash for a flashy QR code? Imagine doing that for millions. Enter Shishir Kataria—the man who turned fashionistas into Tata Cliq loyalists and made cricket fans binge-watch IPL as if their lives depended on it. Kataria has swapped runway trends for digital wallets, joining Mobikwik as AVP of marketing, because, hey, why not make finance fun?

    “Excited to start my journey as AVP, Marketing at Mobikwik,” said Kataria. “Fintech in India has evolved rapidly, transforming the way we transact, save, and invest. As digital payments and financial inclusion accelerate, I look forward to be a part of this journey.”

    At Mobikwik, Kataria now oversees brand, social, content, design, and creative operations. Before diving headfirst into fintech, he dazzled at Tata CLiQ, masterminding the rebranding to ‘Tata Cliq Fashion’, making Gen Z’s heart skip a beat. His strategies boosted customer acquisition and squeezed costs tighter than a budget traveller in Mumbai.

    Previously at Disney+ Hotstar, he combined cricket and entertainment, launching hits like Hotstar Dosts during IPL 2021, resulting in a whopping 30 per cent subscription spike. At Disney Star, he made IPL even bigger, drawing a record-smashing 462 million TV viewers in 2019. How’s that for knocking it out of the park?

    Kataria’s marketing prowess doesn’t stop there. He once convinced parents across India that Complan Nutrigro could turn kids into geniuses and led sales teams in Tamil Nadu with more gusto than Rajinikanth fans on premiere day.

    Can Kataria now convince a billion people to swipe more, tap less, and never see their physical wallets again? Knowing his record, it seems he’ll be laughing all the way to the digital bank.

  • Vikas Purohit named CEO new business ventures at The Times of India

    Vikas Purohit named CEO new business ventures at The Times of India

    MUMBAI: The Times of India (BCCL) has appointed Vikas Purohit as CEO new business ventures, entrusting him with spearheading new growth initiatives. In this role, he will identify high-potential business opportunities, craft strategic plans, and lead execution to build scalable, profitable ventures.

    Purohit brings a wealth of experience, having previously led Meta India’s small business group, supporting over 10 million enterprises. He has also served as CEO of Tata CLiq Fashion and held key management positions at Amazon Fashion, Reliance Brands, and Aditya Birla Fashion & Retail.

    An alumnus of IIT BHU with a PGDBM from IIM Bangalore, Purohit’s expertise in digital commerce and retail makes him a formidable force in business innovation.

  • Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Mumbai: Tata CLiQ, one of India’s leading e-commerce platforms, has unveiled its new identity as Tata CLiQ Fashion, transforming from a horizontal marketplace to a specialized fashion and lifestyle destination. This rebranding reflects a strategic focus on fashion-forward offerings across apparel, footwear, accessories, beauty, gadgets, and home categories.

    To mark this transition, Tata CLiQ Fashion has introduced a vibrant new brand manifesto, redesigned logo, dynamic color palette, and an enhanced app and website experience, catering to the evolving preferences of modern consumers.

    The new logo, featuring bold rose pink and cerulean blue hues, embodies a dynamic, contemporary appeal that resonates across generations. Every consumer touchpoint, from app interfaces to packaging, reflects this refreshing transformation, emphasising a seamless and elevated shopping journey.

    Tata CLiQ, CEO, Gopal Asthana stated, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

    Tata CLiQ Fashion continues to redefine the shopping experience with curated collections and innovative features, encouraging consumers to embrace individuality and express their unique style.