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Tag: Tata ClassEdge

  • Tata Studi signs Tute Consult as strategic communication partner

    Tata Studi signs Tute Consult as strategic communication partner

    Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.

    Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.

    As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.

    Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”

    Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

  • Tata Studi shows the correct way to study in latest film

    Tata Studi shows the correct way to study in latest film

    Mumbai: Parents undergo immense stress while preparing their kids for school and often end up putting their children under undue pressure. It is this thought, that drives Tata Studi’s new campaign, which conveys the message, that true success depends on effective planning and not undue pressure.

    The campaign ‘Padhne Ka Sahi Tareeka’ conceptualised and executed by Mullen India, focuses on the correct way to learn by planning one’s studies efficiently. It is based on insights drawn from how invested parents are in the studies of their children. Through a series of films, the campaign conveys the point that planning their studies will help students to be better prepared, avoid anxiety and perform well in their exams.

    “The category is flooded with multiple brands, so the idea was to create clutter-breaking work that’s also insightful and relevant to parents and students. The insight into how parents put pressure on children unknowingly, especially during exams gave us an opportunity to tell stories that parents can connect to. The idea – ‘Pressure Nahi, Plan’ – also puts the key differentiator benefit of Tata Studi, which is to plan one’s studies to reduce last-minute exam stress, right at the centre of the campaign,” said Mullen Lintas chief creative officers Azazul Haque & Garima Khandelwal.

    First introduced in early 2021, Tata Studi is an after-school learning app designed around the principles of Science of Learning – a multidisciplinary approach that combines research from neuroscience, psychology, and cognitive science.

    Tata ClassEdge chief B2C Sachin Torne said, “We want children to plan their studies and learn for understanding so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Through Tata Studi, we want to inculcate good learning habits in students. Once the child learns how to learn, it’s a skill that will stay with them for life.”

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches ‘Classroom’

    Tata Sky launches ‘Classroom’

    MUMBAI: Tata Sky has launched an educational service, Tata Sky Classroom, in association with Tata ClassEdge. An interactive service, Tata Sky Classroom is an attempt to make concept learning in Maths and Science interestingly easy from within the comfort of one’s home.

    This interactive service will be available to all subscribers, and is intended to benefit children from Classes V to VIII with lessons mapped to their syllabus. It will assist in tutoring young viewers in an engaging manner with animated video content providing fundamental understanding of core concepts in Science and Mathssubjects.

    At the launch, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format.”

    She further added, “With the objective to provide the best-in-class educative experience to kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price.”

    Providing an insight on the future of multimedia education, Rajesh Khandagale, chief commercial officer, Tata ClassEdge said, “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025.”

    Available at Rs. 99/- a month, Tata Sky Classroom claims to run on a systematic schedule, multiple choice questions, learning games and even mock tests. The year-round schedule for each Class will encompass the syllabus as per the NCERT (National Council of Educational Research & Training).

  • Tata Sky launches ‘Classroom’

    Tata Sky launches ‘Classroom’

    MUMBAI: Tata Sky has launched an educational service, Tata Sky Classroom, in association with Tata ClassEdge. An interactive service, Tata Sky Classroom is an attempt to make concept learning in Maths and Science interestingly easy from within the comfort of one’s home.

    This interactive service will be available to all subscribers, and is intended to benefit children from Classes V to VIII with lessons mapped to their syllabus. It will assist in tutoring young viewers in an engaging manner with animated video content providing fundamental understanding of core concepts in Science and Mathssubjects.

    At the launch, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format.”

    She further added, “With the objective to provide the best-in-class educative experience to kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price.”

    Providing an insight on the future of multimedia education, Rajesh Khandagale, chief commercial officer, Tata ClassEdge said, “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025.”

    Available at Rs. 99/- a month, Tata Sky Classroom claims to run on a systematic schedule, multiple choice questions, learning games and even mock tests. The year-round schedule for each Class will encompass the syllabus as per the NCERT (National Council of Educational Research & Training).